In 2021, retail volume and current value sales of edible oils are expected to see positive growth. The closure of schools and the banning of indoor dining at cafés and restaurants as a result of the viral outbreak in May 2021 led to a growth in demand for frozen and shelf stable ready meals, whilst demand for chilled ready meals declined substantially.
Veganism is now claimed to be the biggest lifestyle movement of the 21st century and this trend is also visible in Taiwan, first in the growing demand for meat substitutes and dairy alternatives, and now in ready meals. In 2021, the leading chained convenience store 7-Eleven launched its private label line of vegetarian and vegan chilled and frozen ready meals under the name Tian Su Di Su.
President Chain Store Corp, Taiwan Family Mart and Hi-Life International have maintained their leading positions in ready meals in value terms in 2021. These are all private label providers, with their 7-Eleven, Family Mart and Hi-Life lines respectively.
Compared to the freshly made dumplings, frozen packaged dumplings used to be perceived by consumers as being of inferior quality. However, there are more and more premium frozen packaged dumplings available at grocery retailers in Taiwan.
In the review period, there was a lot of celebrity branding for products such as dried noodles. In 2021, celebrity branding is extending into the ready meals category and more and more celebrities are launching frozen or dried ready meals in Taiwan.
Eastern Media Group is a Taiwan-based company principally engaged in teleshopping and e-commerce. Eastern Media Group also owns ETtoday, Taiwan's first social media news website.
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Understand the latest market trends and future growth opportunities for the Ready Meals industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Ready Meals
This is the aggregation of shelf stable, dried, chilled and frozen ready meals. They have a high degree of readiness and convenience. In most instances they are ready-to-heat or ready-to-eat. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’.
See All of Our DefinitionsThis report originates from Passport, our Ready Meals research and analysis database.
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