With a wave of food scandals rocking Taiwan over the last five years, consumers are paying more attention to the quality of ingredients used in ready meals. Manufacturers have attempted to signal their value to consumers by building their public image around the quality of their raw ingredients.
With a growing home baking trend taking root in Taiwan following a series of food safety scandals in the baking industry in 2014, more Taiwanese homes now have ovens. This is highly beneficial to players in frozen ready meals, which have gained more shelf space in hypermarkets and discounters.
President Chain Store continued to dominate ready meals in 2018. The company’s position can be partly attributed to its focus on developing new products which cater for the latest taste preferences of its customer base.
Domestic convenience store chains are the main distribution outlets for ready meals in Taiwan. Within this channel, there is a high level of competition between retailers as they expand their outlet numbers.
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This industry report originates from Passport, our Packaged Food market research database.