Ready Meals in Taiwan

December 2021
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Ready Meals industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Ready Meals industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Ready Meals in Taiwan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Ready Meals in Taiwan?
  • Which are the leading brands in Ready Meals in Taiwan?
  • How are products distributed in Ready Meals in Taiwan?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Ready Meals?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Taiwan?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Ready Meals in Taiwan - Category analysis

KEY DATA FINDINGS

COVID-19 outbreak boosts demand for shelf stable and frozen ready meals whilst negatively affecting chilled ready meals
Ready meals sees growing consumer demand for plant-based variants
Greater fragmentation seen as more players enter the category
Greater polarisation expected as more players enter the category
Celebrity branding to extend into ready meals
More players expected to enter ready meals over the forecast period
Table 1 Sales of Ready Meals by Category: Volume 2016-2021
Table 2 Sales of Ready Meals by Category: Value 2016-2021
Table 3 Sales of Ready Meals by Category: % Volume Growth 2016-2021
Table 4 Sales of Ready Meals by Category: % Value Growth 2016-2021
Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2016-2021
Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2016-2021
Table 7 NBO Company Shares of Ready Meals: % Value 2017-2021
Table 8 LBN Brand Shares of Ready Meals: % Value 2018-2021
Table 9 Distribution of Ready Meals by Format: % Value 2016-2021
Table 10 Forecast Sales of Ready Meals by Category: Volume 2021-2026
Table 11 Forecast Sales of Ready Meals by Category: Value 2021-2026
Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2021-2026
Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2021-2026

Cooking Ingredients and Meals in Taiwan - Industry Overview

Cooking ingredients and meals in 2021: The big picture
Key trends in 2021
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
Chart 1 Cooking Ingredients and Meals Value Sales Growth Scenarios: 2019-2026
Chart 2 Cooking Ingredients and Meals Impact of Drivers on Value Sales: 2019-2026
Table 14 Sales of Cooking Ingredients and Meals by Category: Volume 2016-2021
Table 15 Sales of Cooking Ingredients and Meals by Category: Value 2016-2021
Table 16 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2016-2021
Table 17 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2016-2021
Table 18 NBO Company Shares of Cooking Ingredients and Meals: % Value 2017-2021
Table 19 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2018-2021
Table 20 Penetration of Private Label by Category: % Value 2016-2021
Table 21 Distribution of Cooking Ingredients and Meals by Format: % Value 2016-2021
Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2021-2026
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2021-2026
Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2021-2026
Table 25 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Ready Meals

  • Dried Ready Meals
  • Shelf Stable Ready Meals
  • Chilled Ready Meals
  • Frozen Ready Meals

Ready Meals

This is the aggregation of shelf stable, dried, chilled and frozen ready meals. They have a high degree of readiness and convenience. In most instances they are ready-to-heat or ready-to-eat. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’.

See All of Our Definitions
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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Ready Meals research and analysis database.

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