Executive Summary

Nov 2018
PROSPECTS
Ingredient quality is key to growth

With a wave of food scandals rocking Taiwan over the last five years, consumers are paying more attention to the quality of ingredients used in ready meals. Manufacturers have attempted to signal their value to consumers by building their public image around the quality of their raw ingredients.

More Taiwanese consumers have ovens at home

With a growing home baking trend taking root in Taiwan following a series of food safety scandals in the baking industry in 2014, more Taiwanese homes now have ovens. This is highly beneficial to players in frozen ready meals, which have gained more shelf space in hypermarkets and discounters.

COMPETITIVE LANDSCAPE
President Chain Store continues to dominate sales

President Chain Store continued to dominate ready meals in 2018. The company’s position can be partly attributed to its focus on developing new products which cater for the latest taste preferences of its customer base.

Supermarkets set to gain share

Domestic convenience store chains are the main distribution outlets for ready meals in Taiwan. Within this channel, there is a high level of competition between retailers as they expand their outlet numbers.

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Ready Meals in Taiwan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Taiwan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Taiwan?
  • What are the major brands in Taiwan?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Taiwanese consumers demand healthier packaged food products
Convenience factor exerts growing influence over packaged food choices
Private label lines and imported brands gain ground as food safety concerns rise
Supermarkets poised to become the leading distribution channel for packaged food
Intense competition will drive innovation and efforts to revamp brand images

FOODSERVICE

Sales to Foodservice
Packaged food manufacturers shift focus to supplying foodservice operators
Master Channels remains a leading wholesaler of packaged food to chained foodservice operators
Local foodservice suppliers face growing competition from imported brands as consumers preferences evolve

CONSUMER FOODSERVICE

Taiwanese consumers increasingly demand lighter and healthier foodservice options
Food delivery businesses experience rapid rise in Taiwan
Chained foodservice operators continue to outperform independents

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources