Executive Summary

Nov 2019
PROSPECTS
There is a growth opportunity in ready meals for the elderly

The elderly population of Thailand often have problems with the composition of certain foods, that are hard for them to chew and swallow. Therefore, current packaged food varieties targeted specifically for elderly are niche and limited in distribution.

Players expand their ranges to include healthier ingredients and less MSG

With increasingly busy lifestyles and ongoing urbanisation, many Thai consumers are short of time. Moreover, new housing developments tend to be equipped with smaller kitchen areas, making it more challenging to cook meals from scratch.

Local players are expanding through distributing their items in residential areas

Leading players in ready meals are expanding their distribution through vending, to target residential areas in addition to office workers in the city centre. Moreover, the expansion of the urban society and condominium development projects are growing from year to year.

COMPETITIVE LANDSCAPE
CPRAM successful in targeting elderly consumers and launching CPRAM vending café

CPRAM expanded its product line in 2019, to cater for the elderly, as well as patients who have difficulty chewing. Its offering of pork boiled rice is easy to eat and contains low sodium.

Convenience stores are the primary driver of growth in ready meals

Convenience stores, the number of which is rising, remained the leading distribution channel for ready meals in 2019. These stores offer various types of food as well as additional services such as heating appliances, hot water and free utensils.

Charoen Pokphand Food remains the leading player

As one of the biggest food conglomerates in Thailand, Charoen Pokphand Food remained the leading player in ready meals in 2019. It continued to dominate chilled ready meals and remained prevalent in frozen ready meals.

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Ready Meals in Thailand

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Thailand?
  • What are the major brands in Thailand?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Ready Meals in Thailand - Category analysis

HEADLINES

PROSPECTS

There is a growth opportunity in ready meals for the elderly
Players expand their ranges to include healthier ingredients and less MSG
Local players are expanding through distributing their items in residential areas

COMPETITIVE LANDSCAPE

CPRAM successful in targeting elderly consumers and launching CPRAM vending café
Convenience stores are the primary driver of growth in ready meals
Charoen Pokphand Food remains the leading player

CATEGORY DATA

Table 1 Sales of Ready Meals by Category: Volume 2014-2019
Table 2 Sales of Ready Meals by Category: Value 2014-2019
Table 3 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 4 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 5 Sales of Frozen Ready Meals by Ethnicity: % Value 2014-2019
Table 6 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 7 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 8 Distribution of Ready Meals by Format: % Value 2014-2019
Table 9 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 10 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 11 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024

Packaged Food in Thailand - Industry Overview

EXECUTIVE SUMMARY

Packaged food records growth in 2019, but government policies put pressure on certain players
Healthy living and social media both impact packaged food sales in Thailand
Small and niche brands benefit from adapting quickly to consumer tastes
The expansion into the online marketplace will drive growth for packaged food
The forecast for packaged food remains positive, and competition will continue to be fierce

FOODSERVICE

Sales to Foodservice
Foodservice operators favour local manufacturers who offer more affordable products
Growth in packaged food volume sales to foodservice operators set to continue
The rise of food franchises and casual-dining results in positive value sales of packaged food to foodservice
Consumer Foodservice
Third-party online food delivery services are becoming increasingly popular
Social media influencers have an impact on the foodservice choices consumers make
Consumers are increasingly visiting buffet restaurants, to experience a variety of cuisines
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources