The elderly population of Thailand often have problems with the composition of certain foods, that are hard for them to chew and swallow. Therefore, current packaged food varieties targeted specifically for elderly are niche and limited in distribution.
With increasingly busy lifestyles and ongoing urbanisation, many Thai consumers are short of time. Moreover, new housing developments tend to be equipped with smaller kitchen areas, making it more challenging to cook meals from scratch.
Leading players in ready meals are expanding their distribution through vending, to target residential areas in addition to office workers in the city centre. Moreover, the expansion of the urban society and condominium development projects are growing from year to year.
CPRAM expanded its product line in 2019, to cater for the elderly, as well as patients who have difficulty chewing. Its offering of pork boiled rice is easy to eat and contains low sodium.
Convenience stores, the number of which is rising, remained the leading distribution channel for ready meals in 2019. These stores offer various types of food as well as additional services such as heating appliances, hot water and free utensils.
As one of the biggest food conglomerates in Thailand, Charoen Pokphand Food remained the leading player in ready meals in 2019. It continued to dominate chilled ready meals and remained prevalent in frozen ready meals.
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This industry report originates from Passport, our Packaged Food market research database.