Ready Meals in the Netherlands

November 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Ready Meals industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Ready Meals industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Ready Meals in Netherlands report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Ready Meals in Netherlands?
  • Which are the leading brands in Ready Meals in Netherlands?
  • How are products distributed in Ready Meals in Netherlands?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Ready Meals?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Netherlands?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Ready Meals in the Netherlands - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Lockdown stockpiling leads to unprecedented growth in ready meals
Greater home consumption having little effect on chilled meals
Meal kits behind the surge in dinner mix sales

RECOVERY AND OPPORTUNITIES

Trends for health consciousness, convenience and dining at home to drive growth of dinner mixes
New meat-free offerings to bolster the growth of ready meals
Healthier offerings to keep chilled pizzas on an upward trajectory

CATEGORY DATA

Table 1 Sales of Ready Meals by Category: Volume 2015-2020 Table 2 Sales of Ready Meals by Category: Value 2015-2020 Table 3 Sales of Ready Meals by Category: % Volume Growth 2015-2020 Table 4 Sales of Ready Meals by Category: % Value Growth 2015-2020 Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020 Table 6 NBO Company Shares of Ready Meals: % Value 2016-2020 Table 7 LBN Brand Shares of Ready Meals: % Value 2017-2020 Table 8 Distribution of Ready Meals by Format: % Value 2015-2020 Table 9 Forecast Sales of Ready Meals by Category: Volume 2020-2025 Table 10 Forecast Sales of Ready Meals by Category: Value 2020-2025 Table 11 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025 Table 12 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Packaged Food in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Sales to foodservice fall sharply as the COVID-19 lockdown leads to the closure of foodservice establishments from mid-March-June, with further restrictions on operations emerging through the year Campaigns for the transition to a mainly plant-based diet and the rising number of vegetarian/vegan restaurants offer newer growth avenues for food suppliers Food supply and health and traceability concerns foster a growing emphasis on locally produced packaged food
Consumer Foodservice
Lockdown closures and restrictions lead to sharp sales declines in consumer foodservice, with many outlets forced to shut down Home food preparation trend set to prove robust as consumers continue to embrace home-centred lifestyles in an uncertain environment Growing popularity of ethnic and international cuisines offers new, less tapped or wider growth avenues for consumer foodservice in a shrinking landscape
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025 Table 13 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2015-2020 Table 18 Sales of Packaged Food by Category: Value 2015-2020 Table 19 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 20 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 21 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 22 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 23 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 24 Penetration of Private Label by Category: % Value 2015-2020 Table 25 Distribution of Packaged Food by Format: % Value 2015-2020 Table 26 Distribution of Packaged Food by Format and Category: % Value 2020 Table 27 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 28 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Ready Meals research and analysis database.

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