Prepared salads was the most dynamic category within ready meals in 2018. Increasingly busy lifestyles led consumers to purchase prepared salads as a more convenient option than purchasing individual ingredients and preparing a salad for themselves at home.
There is hardly any competition within the ready meals format as these products are consumed on different consumption occasions. Shelf-stable ready meals are usually taken home to be consumed during times when the consumer prefers opening a canned ready-to-eat meal instead of preparing a meal from scratch.
Given the majority of the population in the United Arab Emirates consists of Indian and Pakistani expatriates, the most popular frozen and chilled ready meal types were Indian. Biryani, a type of rice dish with spices and usually with meat (chicken or mutton) or fish and seafood or vegetables, is a popular offering in both frozen and chilled formats.
All the players in ready meals maintained relatively stable retail value shares in 2018. Dr Oetker remained the leader in ready meals in 2018 thanks to the Western expatriates that continue to buy frozen pizza as a quick and easy meal.
A key strategy of ready meal companies is to periodically change the types of meals they offer. For instance, Right Bite offers different meals in convenience stores and forecourt retailers and changes these after a few months.
The Bolton Group launched additional Rio Mare Salatuna shelf-stable ready meals in 2018. The company had already been in the country with Rio Mare shelf-stable seafood and so the product extension of ready meals has immediately gained the trust of consumers.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Ready meals industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.
The Ready meals in United Arab Emirates market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.