Executive Summary

Nov 2018
PROSPECTS
Prepared salads most dynamic

Prepared salads was the most dynamic category within ready meals in 2018. Increasingly busy lifestyles led consumers to purchase prepared salads as a more convenient option than purchasing individual ingredients and preparing a salad for themselves at home.

Different consumption occasions for ready meals

There is hardly any competition within the ready meals format as these products are consumed on different consumption occasions. Shelf-stable ready meals are usually taken home to be consumed during times when the consumer prefers opening a canned ready-to-eat meal instead of preparing a meal from scratch.

Indian ready meals most popular

Given the majority of the population in the United Arab Emirates consists of Indian and Pakistani expatriates, the most popular frozen and chilled ready meal types were Indian. Biryani, a type of rice dish with spices and usually with meat (chicken or mutton) or fish and seafood or vegetables, is a popular offering in both frozen and chilled formats.

COMPETITIVE LANDSCAPE
Stable company value shares in 2018

All the players in ready meals maintained relatively stable retail value shares in 2018. Dr Oetker remained the leader in ready meals in 2018 thanks to the Western expatriates that continue to buy frozen pizza as a quick and easy meal.

Product variety keeps consumers interested

A key strategy of ready meal companies is to periodically change the types of meals they offer. For instance, Right Bite offers different meals in convenience stores and forecourt retailers and changes these after a few months.

The Bolton Group launches Rio Mare Salatuna

The Bolton Group launched additional Rio Mare Salatuna shelf-stable ready meals in 2018. The company had already been in the country with Rio Mare shelf-stable seafood and so the product extension of ready meals has immediately gained the trust of consumers.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Ready Meals in the United Arab Emirates

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in United Arab Emirates market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in United Arab Emirates?
  • What are the major brands in United Arab Emirates?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Ready Meals in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Prepared salads most dynamic
Different consumption occasions for ready meals
Indian ready meals most popular

COMPETITIVE LANDSCAPE

Stable company value shares in 2018
Product variety keeps consumers interested
The Bolton Group launches Rio Mare Salatuna

CATEGORY DATA

Table 1 Sales of Ready Meals by Category: Volume 2013-2018
Table 2 Sales of Ready Meals by Category: Value 2013-2018
Table 3 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 4 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2013-2018
Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2013-2018
Table 7 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 8 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 9 Distribution of Ready Meals by Format: % Value 2013-2018
Table 10 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 11 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Packaged Food in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

The introduction of VAT leads to more cautious consumer spending
Slower growth in 2018 than the review period average
Leading companies retain their rankings
Hypermarkets and supermarkets remain the leading distribution channels
Stable growth expected over the forecast period

FOODSERVICE

Sales to Foodservice
Companies distributing in retail strengthen their foodservice sales
Drinking yoghurt is the most dynamic product
Federal Foods leads sales to foodservice
Consumer Foodservice
Saturation leads to lower growth in 2018
Increased health awareness leads to an opportunity for new concepts
Online ordering and delivery platforms enhance the competitive environment
Category Data
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 18 Sales of Packaged Food by Category: Volume 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources