Historically, demand for ready meals in Tunisia has been driven by students and single occupant households, with less access to cooking facilities or inability to cook for themselves. The onset of the health crisis in 2020 and the long closure of universities has seen many of these single consumers returning to their families, and working or studying from home.
Ready meals is a relatively new category in Tunisia, with local brands dominating. Ste El Mazraa is the dominant player, and benefits from strong brand loyalty, supported by consumer familiarity with its processed meat and seafood in Tunisia.
Despite innovation in products and packaging, distribution is still limited to modern grocery outlets in urban areas like supermarkets and hypermarkets, and as a result the consumer base is extremely narrow. Middle and upper-income consumers are the primary targets of producers, and traditional outlets like small independent grocery retailers are almost entirely absent from the country’s distribution networks.
The key opportunity for ready meals in Tunisia lies in the immaturity of the category. There is limited product availability, and a very small consumer base.
The economic impact of the pandemic has seen many Tunisian households seek to develop alternative income streams. A surprisingly large number of housewives have started to offer a new service in Tunisia, preparing home-made dishes that their clients can pick up on an everyday basis.
The number of products in ready meals is anticipated to increase over the forecast period, with both local and imported brands looking to grow share. Most interesting are the attempts to grow the offer beyond traditional Tunisian cuisine.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Ready Meals industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ready Meals industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shelf stable, dried, chilled and frozen ready meals. They have a high degree of readiness and convenience. In most instances they are ready-to-heat or ready-to-eat. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’.See All of Our Definitions
This report originates from Passport, our Ready Meals research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!