Executive Summary

Dec 2018
PROSPECTS
The category is expected to grow thanks to new product developments

Ready meals is a category growing because of new product launches. This is expected to continue since there are many new products likely to emerge over the forecast period.

Urban lifestyles merge with increasing product diversity to enhance growth

The working population is now less willing to spend time on food preparation in favour of spending time on higher-quality activities. People in work are also health-sensitive as they tend to consume healthier alternatives to home-made meals, which makes them a great demographic to lead forecast period growth in ready meals.

Single-portion meals are expected to attract students and young professionals

Portions of ready meals are expected to shrink further to meet the needs of students, singles and businesspeople that do not have time to cook. Ready meals in this sense is predicted to develop alternatives to foodservice-specific meals such as doner kebab, meatballs, stews and rice, to bring a price advantage and time-saving solutions to consumers.

COMPETITIVE LANDSCAPE
Private label frozen pizza continues to lead

Private label products are mostly sold by discounter chains. The share of private label is the highest in frozen pizza, a category preferred by younger people of lower-income families.

Nisfud Gida San Ve Tic AS records the highest increase in share

Nisfud Gida San Ve Tic AS has quickly become prominent in ready meals, specifically targeting frozen ready meals and frozen pizza with its Nefista brand. These two categories are highly dynamic and the company is meeting the demand from consumers seeking value for money.

Domestic companies dominate the category with traditional meals

Ready meals is a category that is made of mostly traditional dishes and this makes the category attractive to most consumers because traditional dishes are the hardest to cook at home. Turkish consumers are more interested in products they cannot make at home or the ones that need expertise.

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Ready Meals in Turkey

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Turkey market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Turkey?
  • What are the major brands in Turkey?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.