Executive Summary

Nov 2019
PROSPECTS
Frozen ready meals the dominant product

Frozen ready meals, especially dumplings, varenyky and frozen pancakes with savoury or sweet fillings, are very popular in Ukraine because of their long consumption tradition. These meals do not require any culinary skills and can be prepared by anyone, which makes them popular with single and young people or families with small children when parents do not have enough time to cook themselves.

Increasing premiumisation in frozen ready meals

Increasingly, premiumisation is being seen in frozen ready meals. Examples include: FZP introducing a new home-made/hand-made line of dumplings under its Laska brand; Drygalo PP launching the new brand 3F (standing for: fast, fresh, frozen) with a focus on new technologies, premium packaging and clear claims, eg 100% cherry filling, 50%/50% pork/beef, for products like dumplings, pancakes, cheese cakes (called syrniki) or cutlets; and the new premium From the Chef line from Try Vedmedi with a focus on “chef’s recipes”.

Prepared salads continues to record strong growth

Prepared salad products are mostly popular in urban areas, as busy consumers there have limited time to purchase and prepare salads using fresh products, as in the past, but also have the increasing purchasing power enabling them to buy prepared salads. Prepared salads also mean less wastage due to the varied offer of ingredients within each pack.

COMPETITIVE LANDSCAPE
Try Vedmedi leads ready meals ahead of Herkules and Elika

Try Vedmedi continued to lead ready meals in 2019, with Herkules and Elika in second and third places. These three players also lead frozen ready meals, which is the dominant category.

New entrants Vichiunai-Ukraine and Alan continue to grow from their small sales bases

Vichiunai-Ukraine is a relatively new entrant in frozen ready meals, offering local specialities such as dumplings. The company tends to include exotic offerings in its range of fillings, such as salmon and duck, and its dumplings can be fried or steamed.

SmaCom offers packaging innovation, Ermolino continues to expand its national store network

Pyryatynskiy Delikates has been innovating under its SmaCom brand in terms of packaging. It has introduced ready-to-eat dishes with a long shelf life (12 months) in retort pouches, which can be stored unrefrigerated, as well as vacuum packaging for chilled ready meals.

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Ready Meals in Ukraine

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ready meals industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready meals industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready meals in Ukraine market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ready meals in Ukraine?
  • What are the major brands in Ukraine?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • How much are consumers willing to pay for convenience?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Ready Meals in Ukraine - Category analysis

HEADLINES

PROSPECTS

Frozen ready meals the dominant product
Increasing premiumisation in frozen ready meals
Prepared salads continues to record strong growth

COMPETITIVE LANDSCAPE

Try Vedmedi leads ready meals ahead of Herkules and Elika
New entrants Vichiunai-Ukraine and Alan continue to grow from their small sales bases
SmaCom offers packaging innovation, Ermolino continues to expand its national store network

CATEGORY DATA

Table 1 Sales of Ready Meals by Category: Volume 2014-2019
Table 2 Sales of Ready Meals by Category: Value 2014-2019
Table 3 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 4 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2014-2019
Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2014-2019
Table 7 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 8 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 9 Distribution of Ready Meals by Format: % Value 2014-2019
Table 10 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 11 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024

Packaged Food in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Packaged food in Ukraine continues its recovery after the volume downturn in 2014-2017
Health and wellness, convenience, small pack sizes among the key trends
Domestic players and locally manufactured products account for more than half of sales
Modern retail is the most popular retail channel
Packaged food set to see positive growth in volume and value sales

FOODSERVICE

Sales to Foodservice
Healthy products among the fastest-growing categories in foodservice
Foodservice supply is not developed
Powder milk struggling in both retail and foodservice
Consumer Foodservice
Number of foodservice outlets increases in 2018
Increasing popularity of street food format in Ukraine
Retail unpackaged ready meals compete with foodservice

CATEGORY DATA

Table 14 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 18 Sales of Packaged Food by Category: Volume 2014-2019
Table 19 Sales of Packaged Food by Category: Value 2014-2019
Table 20 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 21 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 22 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 24 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 25 Penetration of Private Label by Category: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format: % Value 2014-2019
Table 27 Distribution of Packaged Food by Format and Category: % Value 2019
Table 28 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources