Frozen ready meals, especially dumplings, varenyky and frozen pancakes with savoury or sweet fillings, are very popular in Ukraine because of their long consumption tradition. These meals do not require any culinary skills and can be prepared by anyone, which makes them popular with single and young people or families with small children when parents do not have enough time to cook themselves.
Increasingly, premiumisation is being seen in frozen ready meals. Examples include: FZP introducing a new home-made/hand-made line of dumplings under its Laska brand; Drygalo PP launching the new brand 3F (standing for: fast, fresh, frozen) with a focus on new technologies, premium packaging and clear claims, eg 100% cherry filling, 50%/50% pork/beef, for products like dumplings, pancakes, cheese cakes (called syrniki) or cutlets; and the new premium From the Chef line from Try Vedmedi with a focus on “chef’s recipes”.
Prepared salad products are mostly popular in urban areas, as busy consumers there have limited time to purchase and prepare salads using fresh products, as in the past, but also have the increasing purchasing power enabling them to buy prepared salads. Prepared salads also mean less wastage due to the varied offer of ingredients within each pack.
Try Vedmedi continued to lead ready meals in 2019, with Herkules and Elika in second and third places. These three players also lead frozen ready meals, which is the dominant category.
Vichiunai-Ukraine is a relatively new entrant in frozen ready meals, offering local specialities such as dumplings. The company tends to include exotic offerings in its range of fillings, such as salmon and duck, and its dumplings can be fried or steamed.
Pyryatynskiy Delikates has been innovating under its SmaCom brand in terms of packaging. It has introduced ready-to-eat dishes with a long shelf life (12 months) in retort pouches, which can be stored unrefrigerated, as well as vacuum packaging for chilled ready meals.
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This industry report originates from Passport, our Packaged Food market research database.