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Ready Meals in Venezuela

November 2018
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Ready Meals industry in Venezuela with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Ready Meals industry in Venezuela, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Ready Meals in Venezuela report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Ready Meals in Venezuela?
  • Which are the leading brands in Ready Meals in Venezuela?
  • How are products distributed in Ready Meals in Venezuela?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Ready Meals?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Venezuela?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Ready Meals in Venezuela - Category analysis

HEADLINES

PROSPECTS

Limited variety continues to hamper the category in 2018
Steep cost structures limit growth
Frozen pizza and prepared salads are luxury items in Venezuela

COMPETITIVE LANDSCAPE

Alimentos Polar remains the clear category leader
Ready meals face competition from foodservice outlets

CATEGORY DATA

Table 1 Sales of Ready Meals by Category: Volume 2013-2018 Table 2 Sales of Ready Meals by Category: Value 2013-2018 Table 3 Sales of Ready Meals by Category: % Volume Growth 2013-2018 Table 4 Sales of Ready Meals by Category: % Value Growth 2013-2018 Table 5 NBO Company Shares of Ready Meals: % Value 2014-2018 Table 6 LBN Brand Shares of Ready Meals: % Value 2015-2018 Table 7 Distribution of Ready Meals by Format: % Value 2013-2018 Table 8 Forecast Sales of Ready Meals by Category: Volume 2018-2023 Table 9 Forecast Sales of Ready Meals by Category: Value 2018-2023 Table 10 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023 Table 11 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Packaged Food in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Hyperinflation forces the government to change regulations
Venezuelan households spend their meagre incomes on food
Increasingly concentrated competitive landscape
Supermarkets remains the main distribution channel for packaged food
Recession expected to last

FOODSERVICE

Sales to Foodservice
Unstable supply of products negatively affects foodservice performance Confectionery continues its disappointing performance in 2018 Local manufacturers characterise sales to foodservice
Consumer Foodservice
Hyperinflation hits menu prices hard in 2018 Economic downturn impacts eating out habits Outlets focus on desserts to survive

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018 Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018 Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023 Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018 Table 17 Sales of Packaged Food by Category: Value 2013-2018 Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018 Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018 Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018 Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018 Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018 Table 23 Penetration of Private Label by Category: % Value 2013-2018 Table 24 Distribution of Packaged Food by Format: % Value 2013-2018 Table 25 Distribution of Packaged Food by Format and Category: % Value 2018 Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023 Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023 Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023 Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Ready Meals research and analysis database.

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