Ready Meals in Vietnam

November 2020
USD 990
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).

Overview:

Understand the latest market trends and future growth opportunities for the Ready Meals industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Ready Meals industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Ready Meals in Vietnam report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Ready Meals in Vietnam?
  • Which are the leading brands in Ready Meals in Vietnam?
  • How are products distributed in Ready Meals in Vietnam?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Ready Meals?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Vietnam?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Ready Meals in Vietnam - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Frozen ready meals drive strong value growth, as consumers stockpile convenient food options
Modern retailers continue to gain share; however, e-commerce records significant growth, as consumers prefer not to leave the home during the outbreak of the virus
Vissan maintains its lead but continues to lose share to other competitors, as CJ Cau Tre Foods strengthens its position

RECOVERY AND OPPORTUNITIES

Following the outbreak of COVID-19, healthy food products will drive innovation in the landscape
Expansion of modern grocery stores and the growth of e-commerce following COVID-19, will shape the retailing landscape over the forecast period
Convenience will be a key driver of growth for ready meals, offering busy consumers quicker meal solutions

CATEGORY DATA

Table 1 Sales of Ready Meals by Category: Volume 2015-2020 Table 2 Sales of Ready Meals by Category: Value 2015-2020 Table 3 Sales of Ready Meals by Category: % Volume Growth 2015-2020 Table 4 Sales of Ready Meals by Category: % Value Growth 2015-2020 Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020 Table 6 NBO Company Shares of Ready Meals: % Value 2016-2020 Table 7 LBN Brand Shares of Ready Meals: % Value 2017-2020 Table 8 Distribution of Ready Meals by Format: % Value 2015-2020 Table 9 Forecast Sales of Ready Meals by Category: Volume 2020-2025 Table 10 Forecast Sales of Ready Meals by Category: Value 2020-2025 Table 11 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025 Table 12 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Packaged Food in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Reduced footfall and supply chain issues cause problems for consumer foodservice operators and packaged food suppliers in 2020 Takeaway and exploration of home delivery provide lifeline for foodservice operators, supporting demand for fresh ingredients Suppliers must balance ongoing demand from retail with likely upturn in demand through foodservice moving into 2021, although high number of independent operators may remain difficult to reach
Consumer Foodservice
Lockdown encourages foodservice operators to increase takeaway and home delivery options through third party apps More positive outlook for growth of foodservice outlet numbers from 2021 onwards Expected return of tourism over forecast period likely to help boost expansion of foodservice while local consumers set to become increasingly discerning in their choices
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025 Table 13 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2015-2020 Table 18 Sales of Packaged Food by Category: Value 2015-2020 Table 19 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 20 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 21 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 22 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 23 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 24 Penetration of Private Label by Category: % Value 2015-2020 Table 25 Distribution of Packaged Food by Format: % Value 2015-2020 Table 26 Distribution of Packaged Food by Format and Category: % Value 2020 Table 27 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 28 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources
Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Ready Meals research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page