With the COVID-19 pandemic seeing consumers spending a lot more time at home, and with consumer foodservice outlets closed for extended periods, this boosted demand for some products in ready meals. For example, with consumers preparing and eating more meals at home than usual, this helped drive sales of dinner mixes, boosting the packaging unit volumes of folding cartons and flexible plastic in 2020 and 2021, although this remains a very small category in overall ready meals.
Packaging has a key role to play in catering to the needs of modern consumers. For example, more ready meals are being presented in paper-based containers.
The convenience of microwave oven cooking is having an impact on ready meals packaging, with aluminium trays and thin wall plastic containers and ready meal trays benefiting in chilled and/or frozen ready meals. These pack types are considered to be very convenient by Italian consumers as thin wall plastic containers and aluminium trays can often be used to both cook and serve the product, as well as offering convenient, easy storage.
Prepared salads will see the most dynamic growth in terms of packaging unit volumes over the forecast period, in line with the continuously growing health and wellness trend in Italy. Products in prepared salads offer a healthy, quick and convenient option for consumers in Italy.
Metal food cans is expected to remain a declining pack type as consumers move towards transparent options. Transparent pack types, such as transparent plastic trays or flexible plastic, reassure consumers of the quality of the product inside, as many consumers prefer to be able to see a product before purchasing it.
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Understand the latest market trends and future growth opportunities for the Ready Meals Packaging industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Ready Meals Packaging industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of canned/preserved, chilled pizza, chilled, dinner mixes, dried, frozen pizza, frozen ready meals and prepared salads. Note: Ready meals are products that have had recipe ''skills'' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Ready meals are generally accepted to be complete meals that require few or no extra ingredients, however, in the case of canned/preserved ready meals, the term also encompasses meal ''centres’; for dinner mixes, the term encompasses part meals. Some ready meals may require cooking; others may simply need reheating, prior to serving.
See All of Our DefinitionsThis report originates from Passport, our Ready Meals Packaging research and analysis database.
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