Ready Meals Packaging in Italy

June 2022
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Ready Meals Packaging industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Ready Meals Packaging industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Ready Meals Packaging in Italy report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Ready Meals Packaging in Italy?
  • Which are the major pack types and how are they performing in Italy?
  • Have there been any packaging legislative changes in the past 12 months?
  • How are consumption trends impacting the packaging landscape?
  • What are the key trends and latest product developments in packaging?
  • How important are sustainability and recycling to consumers in Italy?
  • Where is future growth expected to be most significant?

Ready Meals Packaging in Italy

KEY DATA FINDINGS

2021 DEVELOPMENTS

Stockpiling drives growth in frozen products in 2020, but demand cools again in 2021
Paper-based containers fit with the sustainability trend
Microwave cooking drives demand for thin wall plastic containers

PROSPECTS AND OPPORTUNITIES

Prepared salads expected to see the most dynamic growth
Metal food cans losing out to transparent pack types

Ready Meals Packaging

This is the aggregation of canned/preserved, chilled pizza, chilled, dinner mixes, dried, frozen pizza, frozen ready meals and prepared salads. Note: Ready meals are products that have had recipe ''skills'' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Ready meals are generally accepted to be complete meals that require few or no extra ingredients, however, in the case of canned/preserved ready meals, the term also encompasses meal ''centres’; for dinner mixes, the term encompasses part meals. Some ready meals may require cooking; others may simply need reheating, prior to serving.

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Ready Meals Packaging research and analysis database.

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