The COVID-19 pandemic was positive for sales of ready meals in Singapore during 2020 and the uplift seen in sales of ready meals had positive implications for ready meals packaging as well. The main factor supporting rising demand for ready meals was that many people were forced to spend most of their time at home during the year within the paradigms of social distancing and home seclusion.
Frozen ready meals continued to record rising sales in 2021, as these products are often considered comparable to foodservice meals in terms of cuisine variety among local consumers in Singapore and are also seen as fresher and healthier than products such as shelf stable ready meals or frozen pizza, which have relatively higher sodium levels. With health awareness accelerated by COVID-19, fresher and seemingly healthier food products that also offer convenience continue to appeal to consumers, especially those with busy lifestyles, such as single people or young families.
Dinner mixes is a category of ready meals which in Singapore covers mainly meal kits. While these products had a negligible presence in Singapore at the start of 2020, they witnessed rapidly growing demand over the course of the year as consumers stuck at home due to the COVID-19 pandemic and the official response to it found meal kits to be a very convenient, time-efficient and cost-effective way to prepare appealing meals on a daily basis.
Chilled ready meals is expected to record rising sales over the forecast period, helped by innovation in plant-based ready meals. More people have been switching to vegetarian, vegan or flexitarian diets, and retail sales of plant-based meals are rising.
Shelf stable ready meals is expected to record falling sales over the forecast period. The main issue that the category faces is that shelf stable ready meals are perceived by many consumers as being less healthy than other options, with the perception that shelf stable products packaged in metal food cans must be more artificial and less natural than the chilled and frozen alternatives particularly prevalent among Singaporean consumers.
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This is the aggregation of canned/preserved, chilled pizza, chilled, dinner mixes, dried, frozen pizza, frozen ready meals and prepared salads. Note: Ready meals are products that have had recipe ''skills'' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Ready meals are generally accepted to be complete meals that require few or no extra ingredients, however, in the case of canned/preserved ready meals, the term also encompasses meal ''centres’; for dinner mixes, the term encompasses part meals. Some ready meals may require cooking; others may simply need reheating, prior to serving.
See All of Our DefinitionsThis report originates from Passport, our Ready Meals Packaging research and analysis database.
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