Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Strategy Briefing

Redefining Snacks: From Conventional Snacks to Snack Replacements

40 pages, Jun 2016

US$1,325

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The story of snacks outperforming the rest of the market is one that is now a little overplayed. It is true that snacks have grown faster in recent years, but what is also true is that a growing segment of the non-snack food market is rebranding itself as snack replacements. This briefing explores how these snack replacement products have been performing by segmenting the food market according to pack size. With a variety of mini food items now on offer, the snacks proposition suddenly increased

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

The lines between snacks and the rest of the food world are becoming blurred leading to new opportunities for those positioned outside the snack aisles

Over time, busier consumers’ lifestyles, the changing role of women in the household and other cultural factors have led to consumers shifting away from sit-down meals at home towards irregular snack consumption out of the home. The rise of snacking has not only led to the development of the conventional snacks industry, but is now starting to change how non-conventional snacks are sold to consumers, creating a new field of competition for snack brands.

Opportunity for snack replacements grows as the size of the conventional snacks market grows

The data suggests that consumers that are more accustomed to eating conventional snacks tend to be far more likely to also purchase snack replacements. This revelation has implications for brands on both sides of the snacks fence and will ultimately lead to conventional snack brands extending their reach into new territories and non-snack brands building a greater portfolio of products suitable for on-the-go consumption.

Savoury products winning in the snacks space as concerns over sugar stem demand for sweet snacks

The “War on Sugar” led by the media and activist groups has somewhat dented the potential growth of sweet snacks due to their reliance on sugar (and to a lesser degree, sweeteners). This has left a much bigger space for savoury snacks to grow, potentially yielding much better sales growth in future.

Milk drinks are fast becoming the vehicle of choice for sweet snacking

Viewed as naturally nutritious, dairy products, in particular liquid varieties, have become an obvious option for brands looking to build a “healthy/ier snack” line extension. Chocolate and cereal brands have so far gained the most traction.

The rise of snack replacements will lead to a shifting competitive landscape in the snacks space

Snack companies such as Mondelez may currently think of their biggest rivals as Mars or PepsiCo but the reality is that as the blurring of categories continues and the very definition of “snacks” changes, Yili, Dean Foods and Lactalis may be the real competitors of the future.

Want to find out more about this report?

Request more information

introduction

Scope

Key findings

A note about the data used in this briefing

What are “Conventional Snacks” and “Snack Replacements”?

Categories denoted as ‘Conventional Snacks’

The range of pack sizes denoted as “Snack Replacements”

SNACKING: HOW OFTEN AND ON WHAT?

Key facts and figures on snack food versus snack replacements

Over 25% of impulse food purchases are from snack replacements

Snacking linked to greater consumption of snack replacements

Mars: Extending the Snickers brand into the road less travelled

Mondelez: Leveraging its snack expertise on a cheese brand

Top snack markets: UK and Netherlands show strong switch

The UK shows an appetite for single-portion premium puddings

On-trend portable yoghurt in the Netherlands captures new audience

Bottom impulse food markets: Indonesia and China exemplify shift

Indonesian snack scene dominated by instant noodles

China: Boldly take a cheese brand into the sweet snacking market

ASSESSING SWEET SNACKING AND SAVOURY SNACKING OPPORTUNITIES

The world has a preference for sweet snacking…

…but four Asian markets prove exceptions to the rule

Vietnam: Instant noodles the cheapest snacks for consumers

Savoury snacking taking over in most markets

Trends underlining the shift from sweet to savoury snacking

“ Swavoury ” options and vegetable chips steal confectionery share

THE UNSTOPPABLE RISE OF DAIRY PRODUCTS AS SNACKS

Across the world dairy is fast becoming the snack of choice

The transformation of dairy: From commodity to healthy snack

Snack consumption of drinking milk increasing almost everywhere

The four drinking milk trends driving dairy snack consumption

Micro and snack size yoghurt preferred in most countries

Snacking yoghurts being used to meet a variety of purposes

Soft and processed cheese are best suited for snacking…

…but occasion-driven formats can also work with harder cheese

Recommendations

Competition between conventional snacks and snack replacements

Danone, Kraft Heinz, Yili and Mengniu among new snack rivals

Food for thought

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

Redefining Snacks: From Conventional Snacks to Snack Replacements

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

The lines between snacks and the rest of the food world are becoming blurred leading to new opportunities for those positioned outside the snack aisles

Opportunity for snack replacements grows as the size of the conventional snacks market grows

Savoury products winning in the snacks space as concerns over sugar stem demand for sweet snacks

Milk drinks are fast becoming the vehicle of choice for sweet snacking

The rise of snack replacements will lead to a shifting competitive landscape in the snacks space

Want to find out more about this report?

Table of Contents

introduction

Scope

Key findings

A note about the data used in this briefing

What are “Conventional Snacks” and “Snack Replacements”?

Categories denoted as ‘Conventional Snacks’

The range of pack sizes denoted as “Snack Replacements”

SNACKING: HOW OFTEN AND ON WHAT?

Key facts and figures on snack food versus snack replacements

Over 25% of impulse food purchases are from snack replacements

Snacking linked to greater consumption of snack replacements

Mars: Extending the Snickers brand into the road less travelled

Mondelez: Leveraging its snack expertise on a cheese brand

Top snack markets: UK and Netherlands show strong switch

The UK shows an appetite for single-portion premium puddings

On-trend portable yoghurt in the Netherlands captures new audience

Bottom impulse food markets: Indonesia and China exemplify shift

Indonesian snack scene dominated by instant noodles

China: Boldly take a cheese brand into the sweet snacking market

ASSESSING SWEET SNACKING AND SAVOURY SNACKING OPPORTUNITIES

The world has a preference for sweet snacking…

…but four Asian markets prove exceptions to the rule

Vietnam: Instant noodles the cheapest snacks for consumers

Savoury snacking taking over in most markets

Trends underlining the shift from sweet to savoury snacking

“ Swavoury ” options and vegetable chips steal confectionery share

THE UNSTOPPABLE RISE OF DAIRY PRODUCTS AS SNACKS

Across the world dairy is fast becoming the snack of choice

The transformation of dairy: From commodity to healthy snack

Snack consumption of drinking milk increasing almost everywhere

The four drinking milk trends driving dairy snack consumption

Micro and snack size yoghurt preferred in most countries

Snacking yoghurts being used to meet a variety of purposes

Soft and processed cheese are best suited for snacking…

…but occasion-driven formats can also work with harder cheese

Recommendations

Competition between conventional snacks and snack replacements

Danone, Kraft Heinz, Yili and Mengniu among new snack rivals

Food for thought

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports