Regional Overview: Consumer Health Trends in Asia Pacific

Introduction

Scope

Objectives

Key findings

Asia Pacific Performance

Overview: Consumer health performance by country in 2011

Measuring up the performance of Asia Pacific

Keeping weight in check

Drivers of Consumer Health Demand

Drivers of consumer health sales in Asia Pacific

Expansion of the retailing environment to more channels

Demographics, regulation and the internet in retailing activities

Direct sellers remain strong

Environmental factors and genetics raise the incidence of allergies

Hectic lifestyles lead to headaches and stomach upset

Convenience review in Asia Pacific

Convenient health expressed in new product development

Examples of convenient products taking over at retailing shelves

Health essentials for Asia Pacific adolescents

Addressing future health needs of a rising elderly population

Key insights on categories with bright prospects for the elderly

Vitamins and dietary supplements for wellbeing, beauty and energy

Balancing physical and mental health

Case Study: Insights on Elderly Care in Asia Pacific

Case study: Insights on elderly care in Asia Pacific

Japan: Cancer the leading cause of death in 2011

China: Cardiovascular disease is a big problem

Japan: Early intervention to prevent chronic diseases

China: The burden of a rapidly ageing population

Japan and China: The role of the family and friend caregivers

Japan and China: Reconciling two approaches

Country Review: Indonesia, India, China, South Korea

Indonesia: Overview of consumer health

Indonesia: Below-the-line (BLT) initiatives foster consumer health

Indonesia: Product innovation and retailing expansion

India: Overview of consumer health

India: The formalisation of herbal/traditional products

India: Direct sellers benefit from a large untapped consumer base

India is up for grabs: Multinational companies' acquisitions

China: Overview of consumer health

China: Healthcare reform puts pressure on the industry

China: Pricing, packaging and advertising face restrictions

South Korea: Overview of consumer health

South Korea: Herbal/traditional and allergy remedies on the rise

South Korea: Non-store channels post strong sales in VDS

The Future of Consumer Health in Asia Pacific

Current insights affecting future consumer health trends

Raw materials and ingredients: Sourcing, quality and safety

Local manufacturing under a narrower focus

High fragmentation will dominate the competitive landscape

Selected drivers of growth in Asia Pacific

Vitamins and dietary supplements to create new sales opportunities

Brand loyalty to be encouraged by digital media

Chemists and pharmacies to experience gains via chain expansion

A final outlook for Asia Pacific

Report Definitions

Data parameters and report definitions

Consumer health definitions (1)

Consumer health definitions (2)

---