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Strategy Briefing

Regional Overview: Health and Wellbeing Trends in Latin America

46 pages, Aug 2013

US$1,200

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Latin America is one of the bright spots in consumer health. Rising incomes, new products and greater adoption of health and wellness trends are contributing to an exceptional performance in the region. To keep the momentum going, companies are developing innovative corporate strategies while using imaginative marketing campaigns to captivate younger adults, who will sustain growth for the industry in years to come.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Consumer health becomes more accessible to people

The economic vitality of Latin America in the past three years has spurred a flow of accessible and affordable consumer health products to millions of people in the region, even including those in remote areas.

Essential OTC drugs still dominate the competitive landscape

The strength of consumer health continues to rely on essential OTC drugs: analgesics, cough, cold and digestive remedies, and dermatologicals. However, consumers are more willing to try new formulations, delivery formats and packaging for such products, which are now available at pharmacies.

The rise of unhealthy lifestyles is a key concern to health stakeholders

Higher incidence and prevalence rates of non-chronic communicable diseases such as diabetes, cardiovascular health deterioration, and chronic obstructive pulmonary diseases are prompting governments, the industry and consumers to focus on the adoption of healthier lifestyles in a self-care setting.

The fast growing ageing population places financial burdens on governments

The number of elderly adults in the region will increase significantly in the next 20 years, as birth rates plummet and life expectancy rises. An emerging cooperation between governments and the industry aims to explore and draft health initiatives aimed to face the future health challenges of the population.

Traditional brands and natural healing gain importance

Traditional OTC drugs, and vitamins and dietary supplements are being invigorated to earn more revenue via improved formulations, attractive packaging and lower prices. Consumers are seeking a more natural approach to healing through products boasting natural ingredients.

Consumer health expenditure to increase in upcoming years

Latin Americans are anticipated to spend more money on consumer health as they gain further access to self-care education via traditional and digital media outlets that promote novel and effective brands and therapies.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Key findings

Overview of Consumer Health in Latin America

Consumer health shows robust performance in the region

Latin America: A region of strong growth overall

Three countries account for 80% of retail value in the region

OTC and VDS hold 88% of retail value in 2012

Assessment of Health Needs and Opportunities

THE STATE OF HEALTH OF THE LATIN AMERICAN CONSUMER

Diseases and conditions in major countries of Latin America

Providing medical services to the population increasingly expensive

The greying population will shift health priorities

The impact of obesity and overweight on health

Options and expenditure trends in weight management products

Approaches to dieting and public health awareness

Will people exercise to improve their health?

Self-care Trends

SELF-CARE TRENDS

Providing health services to people

Responsible self-medication slowly gaining track in the region

Consumer education: A key issue in self-medication

Where do Latin Americans purchase consumer health products?

Novel retailing initiatives widen access to consumer health options

The importance of traditional medicine and homemade remedies

The power of tea in healing

Understanding the Consumer Health Choices of Latin American Consumers

WHAT IS THE CONSUMER HEALTH BUZZ IN LATIN AMERICA?

Innovation trends that are making a difference in the region

Dietary supplements by positioning

Multivitamin analysis by consumer segment

Analgesics to see robust demand due to ageing populations

Strong rise in the sales of cough, cold and allergy remedies

Challenges to sales of cough, cold and allergy remedies

Antacids dominate digestive health

Natural products gain momentum

Branded generics have a strong position, while private label grows

New and traditional standard brands are fighting back

Capturing the attention of younger adults

Speaking to consumers in the Latin American way

Social media captivates consumers across the region

Looking into the Future of Health in Latin America

CONSUMER HEALTH PROSPECTS IN LATIN AMERICA

The demographic shift toward adults will shape future growth

Future consumer health expenditure per household

Measuring positive and negative forces for future growth

Latin America: Future key trends by major country

Report Definitions and References

Data parameters and report definitions

Consumer health definitions

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Megatrends

Strategy Briefing

Regional Overview: Health and Wellbeing Trends in Latin America

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Consumer health becomes more accessible to people

Essential OTC drugs still dominate the competitive landscape

The rise of unhealthy lifestyles is a key concern to health stakeholders

The fast growing ageing population places financial burdens on governments

Traditional brands and natural healing gain importance

Consumer health expenditure to increase in upcoming years

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Overview of Consumer Health in Latin America

Consumer health shows robust performance in the region

Latin America: A region of strong growth overall

Three countries account for 80% of retail value in the region

OTC and VDS hold 88% of retail value in 2012

Assessment of Health Needs and Opportunities

THE STATE OF HEALTH OF THE LATIN AMERICAN CONSUMER

Diseases and conditions in major countries of Latin America

Providing medical services to the population increasingly expensive

The greying population will shift health priorities

The impact of obesity and overweight on health

Options and expenditure trends in weight management products

Approaches to dieting and public health awareness

Will people exercise to improve their health?

Self-care Trends

SELF-CARE TRENDS

Providing health services to people

Responsible self-medication slowly gaining track in the region

Consumer education: A key issue in self-medication

Where do Latin Americans purchase consumer health products?

Novel retailing initiatives widen access to consumer health options

The importance of traditional medicine and homemade remedies

The power of tea in healing

Understanding the Consumer Health Choices of Latin American Consumers

WHAT IS THE CONSUMER HEALTH BUZZ IN LATIN AMERICA?

Innovation trends that are making a difference in the region

Dietary supplements by positioning

Multivitamin analysis by consumer segment

Analgesics to see robust demand due to ageing populations

Strong rise in the sales of cough, cold and allergy remedies

Challenges to sales of cough, cold and allergy remedies

Antacids dominate digestive health

Natural products gain momentum

Branded generics have a strong position, while private label grows

New and traditional standard brands are fighting back

Capturing the attention of younger adults

Speaking to consumers in the Latin American way

Social media captivates consumers across the region

Looking into the Future of Health in Latin America

CONSUMER HEALTH PROSPECTS IN LATIN AMERICA

The demographic shift toward adults will shape future growth

Future consumer health expenditure per household

Measuring positive and negative forces for future growth

Latin America: Future key trends by major country

Report Definitions and References

Data parameters and report definitions

Consumer health definitions

Why buy this report?

Want to find out more about this report?

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