Regional Overview: Health and Wellbeing Trends in Latin America

Consumer health becomes more accessible to people

The economic vitality of Latin America in the past three years has spurred a flow of accessible and affordable consumer health products to millions of people in the region, even including those in remote areas.

Essential OTC drugs still dominate the competitive landscape

The strength of consumer health continues to rely on essential OTC drugs: analgesics, cough, cold and digestive remedies, and dermatologicals. However, consumers are more willing to try new formulations, delivery formats and packaging for such products, which are now available at pharmacies.

The rise of unhealthy lifestyles is a key concern to health stakeholders

Higher incidence and prevalence rates of non-chronic communicable diseases such as diabetes, cardiovascular health deterioration, and chronic obstructive pulmonary diseases are prompting governments, the industry and consumers to focus on the adoption of healthier lifestyles in a self-care setting.

The fast growing ageing population places financial burdens on governments

The number of elderly adults in the region will increase significantly in the next 20 years, as birth rates plummet and life expectancy rises. An emerging cooperation between governments and the industry aims to explore and draft health initiatives aimed to face the future health challenges of the population.

Traditional brands and natural healing gain importance

Traditional OTC drugs, and vitamins and dietary supplements are being invigorated to earn more revenue via improved formulations, attractive packaging and lower prices. Consumers are seeking a more natural approach to healing through products boasting natural ingredients.

Consumer health expenditure to increase in upcoming years

Latin Americans are anticipated to spend more money on consumer health as they gain further access to self-care education via traditional and digital media outlets that promote novel and effective brands and therapies.

What this report includes

• Top-level strategic analysis of how major consumer trends will influence global markets
• Consumer insight
• Impact across all relevant consumer markets
• Unique graphics and case studies
• Key market snapshots
• Accompanying presentation to synthesise main findings

Why buy this report

• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment