The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreJun 2018
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Latin America is among the most urbanised regions of the world. The regional overview explores disparities in consumer spending and consumer lifestyles between the region‘s key cities, as well as provides a quick glimpse into six profiles of Latin American megacities.
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While at least 267 million people live in Latin American cities, only a handful ofLatin American countries have significant urban markets. Brazil is one of the mostaffluent countries, and home to at least 10 large metropolitan areas (with at leastthree million people by 2030). Argentina, Mexico and Chile are dominated bytheir capital cities, yet as these are relatively affluent cities they represent thethree other important urban markets in Latin America.
Large mega-cities in Latin America, such as Buenos Aires, Lima and Bogota, are experiencing rapid population growth and also rapid increases in population density. In contrast, while Brazilian cities are experiencing rapid growth, density is rarely an issue there.
Even small increases in income can cause relatively significant changes inlifestyle and in spending on discretionary items. In fact, Bolivia and Argentina aretwo countries where small differences in income actually drives differences inspending patterns; sub-national inequalities are indeed notable in thesecountries. In contrast, they are least notable in Colombia, Peru and Ecuador.
Household possession of durable goods is one of the indicators that reveals lifestyledifferences between Latin American cities. Less than 20% of households own anair conditioner, tumble drier or dishwasher in Guatemala City, Colombian citiesand Ecuadorian cities, implying the least automated housework in these cities.Mexican cities seem to be more car-dependent than most others in LatinAmerica.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.