Rémy Cointreau Group in Spirits

Company Profile

About This Report

Dec 2016

Rémy Cointreau continues to intensify its focus on premium and above spirits, following the divestment of brands such as Passoa, acquisition of Westlands small batch bourbon/other US whisky and focus on premium cognac variants in key markets. The profile looks at what the company has done and the challenges and opportunities it faces with its strategy.

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Rémy Cointreau Group in Spirits

Euromonitor International's report on Rémy Cointreau Group delivers a detailed strategic analysis of the company's business, examining its performance in the Spirits market and the global economy.

Company and market share data provide a detailed look at the financial position of Rémy Cointreau Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Rémy Cointreau Group.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Rémy Cointreau Group provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Spirits research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report


Strategic Evaluation

Key company facts UPDATE Analysis
US, helped by China boosts Rémy Cointreau
Rémy Cointreau changing financial position
SWOT: Rémy Cointreau Group
Key strategic objectives and challenges

Competitive Positioning

Diageo undisputed global leader
Growing consolidation in spirits

Market Assessment

Fluctuating performance for William Grant
Rémy Cointreau still narrowly focused
Pushing growth at the premium end

Category and Geographic Opportunities

Changing geographic balance for Rémy Martin
US is the new dynamism behind cognac
Premiumisation in the US
Rémy Martin re-focuses in China
China, still a land of opportunity for cognac and Rémy Cointreau
Trading up to counter discounting - UK cognac
Vietnam follows China in cognac
High-end cognac drives category in Taiwan
Cointreau fizzing back to life
Rémy Cointreau’s niche position in brandy
Black Barrel is focus for rum growth for Rémy Cointreau
Large potential in single malt Scotch
China offers greater potential than the US for single malt Scotch
Potential for the Botanist
Westland buy to tap into high end bourbon/other US whiskey boom

Brand Strategy

Rémy Cointreau: Small but premium portfolio


Production and distribution



Appendix: Competitor Analytics

Competitor Analytics tool
Market Overlap
Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model
Soft drivers and the Industry Forecast Model
Growth decomposition explained
Significance and applications for growth decomposition
Key applications for Industry Forecast Models