Executive Summary

Jun 2019
PROSPECTS
Continuing volume and current value growth in 2018

In 2018, retail adult incontinence recorded slight volume growth after several years of decline. This was thanks to the improving economic situation and the growing presence of adult incontinence products in the regions, due to the active development of modern retail, the growing product variety and wider availability.

The economising trend hampers value sales

In 2018, the economising trend continued to hamper the value growth of retail adult incontinence. Local consumers paid little attention to brands and greater attention to unit prices.

RX/reimbursement adult incontinence negatively impacts retail adult incontinence

Retail adult incontinence volume sales were negatively impacted by the RX/reimbursement adult incontinence programme, whereby many eligible Belarusians are able to receive compensation for their adult incontinence products. This programme is active and well-known by most eligible consumers.

COMPETITIVE LANDSCAPE
Torunskie Zaklady Materialow Opatrunkowych (TZMO) maintains its dominance

A historical lack of local production of adult incontinence products has resulted in the strengthening share of foreign companies. Leading foreign player Torunskie Zaklady Materialow Opatrunkowych (TZMO) maintained its position with a dominant value share in 2018, despite seeing a decline in share throughout the review period.

New players have greater potential for value share growth

TZMO was followed by a number of other foreign brands, which competed amongst each other rather than with the leader. A number of little-known imported brands from Russia have appeared on local shelves, such as Vetti and Nevo by Onteks.

The leading brands offer a wide product variety and availability

Historical leading brands, such as Seni by TZMO and Tena by Essity, have high shares thanks to their wide product variety and availability. In 2018, they were also widely available in many retail channels, such as supermarkets, hypermarkets, drugstores and internet retailing.

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Retail Adult Incontinence in Belarus

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Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Belarus market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Incontinence in Belarus?
  • What are the major brands in Belarus?
  • What are the most important channels for incontinence products?
  • How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Retail Adult Incontinence in Belarus - Category analysis

HEADLINES

PROSPECTS

Continuing volume and current value growth in 2018
The economising trend hampers value sales
RX/reimbursement adult incontinence negatively impacts retail adult incontinence

COMPETITIVE LANDSCAPE

Torunskie Zaklady Materialow Opatrunkowych (TZMO) maintains its dominance
New players have greater potential for value share growth
The leading brands offer a wide product variety and availability

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023

Tissue and Hygiene in Belarus - Industry Overview

EXECUTIVE SUMMARY

The economising trend results in slowing double-digit value growth
Various trends affect tissue and hygiene in Belarus
Foreign competitors continue to lead in value terms
Modern grocery retailers and drugstores record stable value growth
The stable performance of tissue and hygiene is set to be led by toilet paper

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources