Country Report

Incontinence in

Retail Adult Incontinence in Belarus

Mar 2021

US$990

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Executive Summary

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2020 IMPACT

COVID-19 has a limited impact as any stockpiles are used up

COVID-19 had a limited impact on sales of retail adult incontinence products in Belarus in 2020. When the virus first emerged in the country in March and April, some consumers stockpiled adult incontinence products for fear of a lockdown and shortages.

Volume decline due to economic problems and price rises

Although COVID-19 had little direct impact on sales of retail adult incontinence products in 2020, economic downturn and political turbulence in Belarus led to falling disposable incomes, which contributed to strong retail volume decline in this year, after seeing a couple of years of growth. In addition, despite the limit on unit price growth for three months, price rises over the year as a whole were particularly strong, with the double-digit increase also contributing to decline.

Local players enter the market, taking share from the leader

Although the expanding consumer base attracted new players to retail adult incontinence in recent years, most sales are limited to a handful of strong brands. Senit from TZMO remained the dominant brand in 2020, and can attribute its success to its wide availability, extensive assortment and long-standing presence in Belarus, which means that it has a positive image amongst consumers.

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Adult Incontinence Market Sample Report Adult Incontinence Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Belarus market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Incontinence in Belarus?
What are the major brands in Belarus?
What are the most important channels for incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Adult Incontinence in Belarus - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has a limited impact as any stockpiles are used up

Volume decline due to economic problems and price rises

Local players enter the market, taking share from the leader

RECOVERY AND OPPORTUNITIES

Continued volume decline in 2021 due to further price rises

However, various factors will contribute to a return to volume growth from 2022

Rising competition due to arrival of local players

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2015-2020
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025

Tissue and Hygiene in Belarus - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Retail Adult Incontinence in Belarus

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 has a limited impact as any stockpiles are used up

Volume decline due to economic problems and price rises

Local players enter the market, taking share from the leader

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Adult Incontinence in Belarus - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has a limited impact as any stockpiles are used up

Volume decline due to economic problems and price rises

Local players enter the market, taking share from the leader

RECOVERY AND OPPORTUNITIES

Continued volume decline in 2021 due to further price rises

However, various factors will contribute to a return to volume growth from 2022

Rising competition due to arrival of local players

CATEGORY DATA

Tissue and Hygiene in Belarus - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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