Retail Adult Incontinence in Bosnia-Herzegovina

PROSPECTS

The perception of retail adult incontinence improves

Retail adult incontinence was one of the best performing formats in tissue and hygiene in Bosnia-Herzegovina during the review period. Originally a small, unknown format associated with plenty of stigma and prejudice, adult incontinence has grown into a mainstream format available through most modern grocery and health specialist retailers, namely pharmacies and drugstores/parapharmacies.

Retail adult incontinence sales growth slows down in 2018

Retail adult incontinence in Bosnia-Herzegovina recorded its weakest sales growth of the review period in 2018, in both volume and value terms. However, retail adult incontinence still performed above the average for tissue and hygiene in the country in 2018.

Opportunities for growth observed in retail adult incontinence

Moderate/heavy adult incontinence is larger and faster growing segment of retail adult incontinence in Bosnia-Herzegovina. The range of products with this positioning is significantly better than that of light adult incontinence.

COMPETITIVE LANDSCAPE

Violeta leads retail adult incontinence sales in Bosnia-Herzegovina

Violeta doo leads value sales of retail adult incontinence in Bosnia-Herzegovina, leveraging its extensive relationships with key retailers in the country. It has also boosted the overall performance of retail adult incontinence in the country by significantly improving its availability and shelf space in grocery retailers, in particular.

Essity achieves the biggest value share increase

Essity AB gained the highest increase in value share of retail adult incontinence in Bosnia-Herzegovina in 2018. Its Tena brand is recording improvements in availability and shelf space.

No private label recorded in retail adult incontinence

There was no private label available in retail adult incontinence in Bosnia-Herzegovina at the end of the review period. Its potential is not enough to motivate retailers to launch into retail adult incontinence with their private label lines, especially as distribution becomes increasingly dispersed across different retailers and different retail formats.

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