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Incontinence in
Russia

Country Report

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Executive Summary

Mar 2019
PROSPECTS
Adult incontinence continues to lose its taboo image

For a long time, adult incontinence was a taboo topic in Russia, thus hampering product sales and the wellbeing of people with specific symptoms. However, with more information reaching potential consumers and quite significant state support for the use of such products, sales of retail adult incontinence continued to boom in 2018.

Consumer base not fully established for light incontinence products

Light adult incontinence value sales continued decreasing in 2018 with somewhat unclear prospects for the forecast period. The vast majority of Russian consumers prefer to purchase moderate/heavy adult incontinence products, which they believe deliver greater usage convenience for patients with specific symptoms.

Rx/reimbursement programme takes away major growth from retail adult incontinence

Patients with a Disability Rehabilitation Programme card benefit from the prices of adult incontinence products being compensated by the state and, therefore, limit the expansion of retail sales. Being rather vague, the state compensation programme for adult incontinence gained some scale in 2016, first of all positively impacting Rx consumption of adult incontinence products.

COMPETITIVE LANDSCAPE
Global brands continue to dominate

Bella Vostok OOO is the largest player in Russian retail adult incontinence, gradually increasing its value share. The company is a strong player not only in adult incontinence, but also in sanitary protection.

Local manufacturers take steps towards adult incontinence

With adult incontinence products gaining popularity and sales posting significant growth rates, local manufacturers were also observed to be active in the field in 2018. Cotton Club OOO introduced the Maditol brand of bed and seat covers/protectors (which are not tracked by Euromonitor International but related to the field) in 2018.

Private label is not visible

Despite the significant performance of private label products in other tissue and hygiene categories, such as sanitary protection, retail adult incontinence remained composed of purely branded products in 2018. Major retailers do not find it necessary to balance the adult incontinence product offer via private label products.

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Retail Adult Incontinence in Russia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Russia market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Incontinence in Russia?
  • What are the major brands in Russia?
  • What are the most important channels for incontinence products?
  • How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Retail Adult Incontinence in Russia - Category analysis

HEADLINES

PROSPECTS

Adult incontinence continues to lose its taboo image
Consumer base not fully established for light incontinence products
Rx/reimbursement programme takes away major growth from retail adult incontinence

COMPETITIVE LANDSCAPE

Global brands continue to dominate
Local manufacturers take steps towards adult incontinence
Private label is not visible

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023

Tissue and Hygiene in Russia - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene stagnates rather than evolves
Consumers go for cheaper products to maintain comfort
International players face challenges
Distribution consolidates with a touch of internet retailing
Sustained development expected

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources