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Learn moreJun 2020
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Retail adult incontinence saw a strong current value decline in 2019, along with a slightly slower retail volume decline. For a long time, adult incontinence was a taboo topic in Russia, thus hampering sales growth.
Light adult incontinence was more negatively impacted by these negative trends in Russia in 2019, as it saw a much stronger decline than moderate/heavy adult incontinence. Consumers tend to have greater trust in products for moderate/heavy incontinence – if they decide to use such products at all.
Seni from Bella Vostok continued to dominate retail adult incontinence in value terms in 2019, and saw a strong increase in its value share. This brand is well-established in the market and continues to use promotions and good product quality to attract consumers.
Retail adult incontinence is expected to see a decline of 3% in 2019 constant value terms in 2020 overall, in light of the impact of COVID-19. This is similar to the 3% decline forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).
Moderate/heavy adult incontinence is expected to continue to see a better current value performance than light adult incontinence in 2020. However, this growth pattern is not expected to be anything to do with COVID-19, which is likely to have little impact on sales in 2020.
With little direct impact on sales of retail adult incontinence products expected from COVID-19, the forecast period is expected to see a continuation of trends seen in the review period. Low disposable incomes are expected to hamper growth, although much will depend on the economic situation moving forward, with COVID-19 having the potential to negatively affect the economic performance.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Russia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Incontinence industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.