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Country Report
Retail Adult Incontinence in Venezuela
Mar 2018
US$990Added to Cart
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Executive Summary
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
PROSPECTS
Venezuelans are getting older
The main factor supporting demand is the ageing population. The population aged over 65 increased by 18% in 2017 compared with the beginning of the review period (2013).
High unit price increases maintain positive current value growth
The fact that adult incontinence products are considered non-essential, thus their prices are not regulated, means that manufacturers can set prices in line with their escalating cost structures. Thus, due to the local currency devaluation in the review period, manufacturers of these products were unable to avoid passing cost increases onto consumers; moreover, the current supply is not enough to meet demand.
Light adult incontinence becomes a substitute for sanitary towels
Since 2016, the shortage of sanitary towels has also driven demand for light adult incontinence. Earlier in the review period there was no evidence that adult incontinence products were being used as substitutes for sanitary protection products, as adult incontinence prices are unregulated and unit prices are far higher than those of towels.
COMPETITIVE LANDSCAPE
Sanifarma Pañalex leads adult Incontinence
Sanifarma Pañalex’s Securezza is the leading brand in adult incontinence in Venezuela. It offers various products for light incontinence, such as postpartum towels, active towels and a protector for occasional discharge.
Domestic companies maintain a significant presence
Nurex, Controle and Securezza dominate adult incontinence; the only multinational competitor was Kimberly-Clark, but this company left the market in mid-2016. Industrias Corpañal, owner of Controle, offers a wide range of products, including adult nappies and pads, as well as personal hygiene products.
Lack of innovation plagues category
Adult incontinence has seen no new product launches since 2015. Strong limitations on operating in the country discourage players from venturing into new product development when they are not even able to meet demand with already established brands.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
SAMPLES
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Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Retail Adult Incontinence industry in Venezuela with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Retail Adult Incontinence industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.
The Retail Adult Incontinence in Venezuela market research report includes:
- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Retail Adult Incontinence in Venezuela?
- What are the major brands in Venezuela?
- What are the most important channels for Retail Adult Incontinence products?
- How do light incontinence products perform compared to moderate/heavy incontinence products?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our
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Request more informationTable of Contents
Tissue and Hygiene in Venezuela - Industry Overview
EXECUTIVE SUMMARY
Raw material shortages approach their highest levels
New companies gain ground due to supply failures of big players
Local manufacturers dominate tissue and hygiene in an environment of scarcity
Drugstores/parapharmacies lead retail distribution
Tissue and hygiene market expected to continue to shrink
MARKET INDICATORS
Table 1 Birth Rates 2012-2017Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
DEFINITIONS
SOURCES
Summary 1 Research SourcesWhy buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.