Retail and the Restaurant, Part 1: Grocery Store Foodservice

More than just entranceway coffee shops and hot bars, consumer foodservice is becoming an integral part of the retail floor and the broader grocery shopping experience

New models offer a more experiential, flexible, one-stop food shopping occasion for the consumer, satisfying an array of dining occasions.

Consumers are increasingly willing to browse grocery stores before buying anything

That means grocery stores are less driven by consumers stocking up on regular items than in the past. Consumers go with a need, not necessarily a list.

Fresh foods, packaged retail products and foodservice, when integrated together in unique and engaging ways, become carefully curated environments of creativity that show the consumer everything their meal can be

For brands and retailers of all kinds, foodservice can help push the dial closer to the aspirational shopping experiences that consumers consider worth saving for.