Retail and Wholesale in Germany

Country Report

About This Report

Dec 2018

Healthy general economy results in 1.9% CAGR forecast for the industry

Chinese investments into Hamburg harbour are opening doors for shifts in retailing goods and wholesale pricing

Medical goods, beauty and personal care products are on the rise as the population at large is ageing and increasing demand

In 2017 the wholesale category recovers, in part due to growing exports and rising inflation rates

Increasing average wage stimulates consumption, and in 2017 boosts retail and wholesale industry by 4.1%

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Retail and Wholesale in Germany

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Retail and Wholesale in Germany

Headlines

Prospects

Stable economy fosters wage increase and thus increases consumption
Increasing exports sustain growth of the wholesale category
Ageing population drives demand for medical goods, beauty and personal care retailers

Competitive Landscape

Increasing Chinese presence in Germany may shift wholesale trends and retail assortment of goods

Industry Overview

Chart 1 Turnover 2002-2022
Chart 2 Value Added 2012-2017, LCU million
Chart 3 Profit and Profit Margin 2012-2017
Chart 4 Turnover by Category 2012-2017, LCU million
Chart 5 Sale, Maintenance and Repair of Motor Vehicles, Retail Sale of Automotive Fuel Turnover 2002-2022
Chart 6 Wholesale Turnover 2002-2022
Chart 7 Retail Turnover 2002-2022
Chart 8 Absolute Growth by Category, LCU million

Cost Structure

Chart 9 Cost Structure 2012-2017, LCU million
Chart 10 Costs' Structure
Chart 11 B2B Costs
Chart 12 Evolution of B2B Costs 2012-2017

Trade

Chart 13 Imports, Exports and Trade Balance 2012-2017, LCU million
Chart 14 Exports by Category 2012-2017
Chart 15 Imports by Category 2012-2017

Market Structure

Chart 16 Market Structure by Category 2012-2017, LCU million

Buyers

Chart 17 Market Structure by Buyer 2012-2017
Chart 18 Demand Structure
Chart 19 B2B Buyers
Chart 20 Evolution of B2B Buyers 2012-2017

Firmographics

Chart 21 Employment Statistics and Productivity 2012-2017
Chart 22 Number of Companies by Company's Size 2012-2017
Chart 23 Firmographics Distribution by Company Size 2012-2017, % of total companies
Chart 24 Firmographics Distribution by Turnover 2012-2017, % of total Turnover
Chart 25 Industry Concentration 2012-2017, % share of Turnover
Chart 26 Top Companies' Shares 2017, % of Turnover
Chart 27 Top 5 Companies' Share Dynamics 2012-2017, % of Turnover
Chart 28 Turnover Performance by Company 2012-2017

Industry Context

Chart 29 Industry vs GDP Performance 2002-2022, % Y-O-Y growth
Chart 30 Retail and Wholesale vs Other Industries 2002-2022, LCU million
Chart 31 Industry Turnover by Region 2017, USD million
Chart 32 Retail and Wholesale in Western Europe 2002-2022, USD million