Retail and Wholesale in Indonesia

Country Report

About This Report

Apr 2019

Indonesian Government introduces new legislation to tax online retailers and achieve fair competition with bricks-and-mortar shops

Large supermarkets optimise their network, while numerous minimarkets spread, reflecting changing consumer habits

Indonesia’s booming e-commerce sector attracts major investments

11% CAGR forecast over 2018-2023, as domestic demand further drives economic growth and government programmes invest in social support programmes

Strong economic growth provides higher household expenditure levels, leading to strong 10% expansion of the retail and wholesale industry

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Retail and Wholesale in Indonesia

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Retail and Wholesale in Indonesia



Active consumer market to boost demand for distribution industry
Growing internet penetration to uphold e-commerce investments
Internet retailers to adhere to new tax regulations

Competitive Landscape

Smaller shop operators raise their market share

Industry Overview

Chart 1 Turnover 2003-2023
Chart 2 Value Added 2013-2018, LCU million
Chart 3 Profit and Profit Margin 2013-2018
Chart 4 Turnover by Category 2013-2018, LCU million
Chart 5 Wholesale Turnover 2003-2023
Chart 6 Retail Turnover 2003-2023
Chart 7 Sale, Maintenance and Repair of Motor Vehicles, Retail Sale of Automotive Fuel Turnover 2003-2023
Chart 8 Absolute Growth by Category, LCU million

Cost Structure

Chart 9 Cost Structure 2013-2018, LCU million
Chart 10 Costs' Structure


Chart 11 Imports, Exports and Trade Balance 2013-2018, LCU million
Chart 12 Exports by Category 2013-2018
Chart 13 Imports by Category 2013-2018

Market Structure

Chart 14 Market Structure by Category 2013-2018, LCU million


Chart 15 Market Structure by Buyer 2013-2018
Chart 16 Demand Structure


Chart 17 Employment Statistics and Productivity 2013-2018
Chart 18 Industry Concentration 2013-2018, % share of Turnover
Chart 19 Top Companies' Shares 2018, % of Turnover
Chart 20 Top 5 Companies' Share Dynamics 2013-2018, % of Turnover
Chart 21 Turnover Performance by Company 2013-2018

Industry Context

Chart 22 Industry vs GDP Performance 2003-2023, % Y-O-Y growth
Chart 23 Retail and Wholesale vs Other Industries 2003-2023, LCU million
Chart 24 Industry Turnover by Region 2018, USD million
Chart 25 Retail and Wholesale in Asia Pacific 2003-2023, USD million