Retail Days (Perakende Günleri) is the longest running Retailing conference, exhibition and B2B networking event in Turkey, running for the 17th year in a row in 2017. Annually organised in Istanbul for two days, Retail Days brings together different segments of the industry including retailers, shopping centres, developers, technology companies and suppliers. This briefing is intended as a review of the key discussion points from the event
2017 was a tough year for the Turkish retail industry: the triple headwinds of political instability, security risks and macroeconomic deterioration apparent in 2016 continued to take their toll in 2017.
In 2017, Turkey chose to grow through the consumption model. Some sectors did particularly well. To name a few; white goods sales grew 23%in the first 9 months, furniture sales grew by 40% in the same time period.
Simit Sarayı established its first store selling fresh bagels and bakery products in 2002. Today, with 462 stores in 22 countries, it has become a global brand and is a role model for Turkish brands setting their eyes on a burgeoning global business. It has exported the traditional Anatolian way of eating bread to a global audience.
Stating that the company made a revenue in excess of TRY1 billion in 2017, Fatih Karaca gave examples of how in depth research and resultant New Product Developments (NPD) are absolutely necessary for revenue growth at a time of slumping volume sales.
As discounters continue to register strong performance due togrowing price sensitivity, Şok Market, a subsidiary of Yıldız Holdingis one of the fastest growing retailers in grocery retail.
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