The global retail disposable hygiene marketplace continued to see positive growth in 2019, with further positive trajectory expected through 2024 and driven mainly by developing regions. The Coronavirus environment in 2020 presents both challenges and opportunities for the global industry in retail distribution strategies, branding and innovation in short and medium terms. The report analyses pre-Coronavirus (COVID-19) industry growth, 2020 shifts and long-term potential for the industry.
This report comes in PPT.
The idea of sustainability has evolved beyond an inclusion of ethical credentials and environmental concerns such as plastic pollution and climate change to a more holistic approach that aims to create social, environmental and economic value. These tendencies have further accelerated in the COVID-19 environment.
Consumers re-define and adapt their daily routines as they stay at home longer, further reinforcing many of the pre-COVID-19 trends in hometainment and digital experiences. The expanded cohort of experiential customers creates strategic opportunities across products and services, including further digitalisation of brand communication, education and entertainment.
The COVID-19 era has disrupted “business as usual” for companies in consumer goods and consumer services. This has led to a rapidly changing operating and consumer environment, with many households becoming risk averse, thereby redefining operating conditions for craft brands, new product development and the innovation pipeline.
The arrival of COVID-19 accelerates trends such as the rise of online, click-and-collect, frictionless retail and D2C. In this context, the role of store-based distribution is rapidly evolving as well, laying the ground for ubiquitous, self-serving, frictionless and truly integrated distribution strategies.
On the cusp of a tipping point prior to the global pandemic, the wellness movement is set to witness another paradigm shift. Nutrition, health, personal care and fitness industries will need to rethink their strategies. The primary aspects of optimal health and the adoption of a holistic approach that encompasses mental wellbeing and physical wellness are being reinforced.
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
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