There is substantial scope for development in food and drinks e-commerce as this category grows from a small base and grocery retailers continue to modernize their operations. Consumers are looking to save time and are responding well to the convenience of buying everyday grocery products, from staples to speciality products, via online platforms.
As in other markets, the importance of social media and social selling will continue to rise in the Dominican Republic, especially as younger generations look to find their favourite brands and companies on social platforms. The variety and ease of creating virtual shops on tools like Instagram and WhatsApp are a major advantage for small and mid-sized brands that have lower marketing budgets, but understand the importance of online channels and developing an omnichannel strategy.
Physical stores are being transformed and players are increasingly putting aside space and also investment to develop distribution centres and pick-up points, as retailers adopt an omnichannel strategy. Efficient delivery will continue to be a key driver of online sales over the forecast period and retailers will need to ensure they have the correct infrastructure in place.
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Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retailing, are captured in Streaming Services E-Commerce. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such a service is captured in Other E-Commerce. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, while the delivery fees associated with such services are included in Other E-Commerce. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See All of Our DefinitionsThis report originates from Passport, our Retail E-Commerce research and analysis database.
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