Retail e-commerce will register very healthy constant value growth over the forecast period. That being said, considerable works still needs to be done in building an e-commerce infrastructure.
The greatest obstacle to the popularity of online shopping is a lack of trust regarding the payment process. Cash-on-delivery is still prevalent when consumers purchasing products online.
In 2022, non-grocery retailers, particularly in apparel and footwear and consumer electronics, held the greatest value share in the fragmented e-commerce channel. However, food and drink e-commerce has registered by far the highest current value growth in the country during the pandemic and is expected to continue to register double-digit value growth over the forecast period.
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Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retailing, are captured in Streaming Services E-Commerce. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such a service is captured in Other E-Commerce. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, while the delivery fees associated with such services are included in Other E-Commerce. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See All of Our DefinitionsThis report originates from Passport, our Retail E-Commerce research and analysis database.
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