Retailing value sales continued to expand in Côte d’Ivoire during 2022 growing at a higher rate than they did in both 2020 and 2021 but at a slower rate than in the earlier part of the review period. The market continued to recover from disruption arising from the pandemic which hit non-grocery retailers, such as apparel and footwear specialists, particularly hard.
During 2022, there was increased competition amongst modern grocery retailers. CFAO acquired Leader Price (a discounter store), while also opening new stores Carrefour and Supeco in the country.
Media reports indicate that informal retailing represents 75-80% of overall retailing in Côte d’Ivoire, with the informal sector dominating activity outside Abidjan, in particular. Official estimates suggest that informal retailing accounts for 85% of total retail spending in the country.
During the forecast period, the performance of modern grocery retailers will be boosted by ongoing urbanisation and population expansion, in addition to expanding store networks and an anticipated post-pandemic economic rebound. However, the latter may be undermined (at least to an extent) by mounting inflationary pressure during the early part of the forecast period, which will serve to make many local consumers more price sensitive.
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Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, and wholesale sales (e.g. Cash and Carry). Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.See All of Our Definitions
This report originates from Passport, our Retailing research and analysis database.
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