Global retail tissue is seeing growth, driven by demand in developing regions. While 2020 saw a surge in sales in developed markets, sales growth is expected to start returning to pre-COVID-19 trends in 2021. This report analyses global growth and unmet potential for the industry, including the impact of COVID-19 on developed and developing regions, shifts in the competitive environment, retail channel dynamics and the dynamics in consumer communication, including digital platforms.
This report comes in PPT.
The idea of sustainability has evolved beyond the inclusion of ethical credentials and environmental concerns, such as plastic pollution and climate change, to a more holistic approach that aims to create social, environmental and economic value. These tendencies have further accelerated in the COVID-19 environment.
Consumers are redefining and adapting their daily routines as they stay at home longer, further reinforcing many of the pre-COVID-19 trends in “hometainment” and digital experiences. The expanded cohort of experiential customers creates strategic opportunities across products and services, including further digitalisation of brand communication and education.
The coronavirus era has disrupted “business as usual” for companies in consumer goods and consumer services. This has led to rapidly changing operating and consumer environments, with many households becoming risk averse, thereby redefining operating conditions for craft brands, new product development and the innovation pipeline.
The arrival of COVID-19 has accelerated trends such as the rise of online, click-and-collect, frictionless retail and D2C. In this context, the role of store-based distribution is rapidly evolving as well, laying the ground for frictionless and truly integrated distribution strategies.
On the cusp of a tipping point prior to the global pandemic, the wellness movement is set to witness another paradigm shift. The nutrition, health, personal care and fitness industries will need to rethink their strategies. The primary aspects of optimal health and the adoption of a holistic approach which encompasses mental wellbeing and physical wellness are being reinforced.
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
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