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Country Report

Retail Tissue in

Retail Tissue in Belarus

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Retail tissue still subject to strong development despite population decline

Retail tissue in Belarus continued to register strong sales growth in 2019 as demand continued to increase despite population decline. Among the main factors behind the category’s ongoing strong performance are economic stability and the increasing exposure of the local population to international consumer trends.

Paper tableware, paper towels and facial tissues start to emerge strongly

As the consumer base for retail tissue became increasingly sophisticated over the course of the review period, manufacturers sought to cash in on rising interest in a wider variety of products. At the forefront of these efforts were napkins, a category that has historically recorded slow but stable sales growth.

The fragmented competitive environment reflects the basic status of retail tissue

Because retail tissue is a category in which basic essential products dominate sales, there are numerous players present in the category offering unbranded products and unknown brands. For this reason, the competitive environment remains highly fragmented, especially in toilet paper.

2020 AND BEYOND

COVID-19 impact

Sales of retail tissue are now expected to grow by just 2% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares to a 4% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail tissue

Although consumers spending more time at home should have boosted sales of retail tissue products, especially toilet paper, the economic uncertainty that has arisen in the wake of COVID-19 has discouraged consumers from spending money on non-essential products. This includes paper towels and facial tissues, sales of which are expected to have been negatively affected by COVID-19.

Recovery and opportunities

The immediate future for retail tissue in Belarus is largely dependent on the extent and duration of the anticipated economic recession. With the country’s service industries still reeling from several weeks of social distancing during the second quarter of 2020, it is likely that the country’s economic performance over the course of 2020 will have suffered.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Belarus market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Belarus?
What are the major brands in Belarus?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Belarus - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Retail tissue still subject to strong development despite population decline

Paper tableware, paper towels and facial tissues start to emerge strongly

The fragmented competitive environment reflects the basic status of retail tissue

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in Belarus - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Development continues as a solid middle-class urban consumer base emerges

Local and regional manufacturers compete with major global players

Positive sales growth likely to remain in effect for tissue and hygiene

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in Belarus

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Retail tissue still subject to strong development despite population decline

Paper tableware, paper towels and facial tissues start to emerge strongly

The fragmented competitive environment reflects the basic status of retail tissue

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Retail Tissue in Belarus - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Retail tissue still subject to strong development despite population decline

Paper tableware, paper towels and facial tissues start to emerge strongly

The fragmented competitive environment reflects the basic status of retail tissue

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Belarus - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Development continues as a solid middle-class urban consumer base emerges

Local and regional manufacturers compete with major global players

Positive sales growth likely to remain in effect for tissue and hygiene

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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