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Country Report

Retail Tissue in

Retail Tissue in Belarus

Jun 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Retail tissue records stable volume and current value growth

In 2018, retail tissue recorded single-digit volume growth and double-digit current value growth. This was mainly linked to the rising prices of raw materials.

Toilet paper maintains its dominance in retail tissue

Toilet paper maintained the largest volume and value share in retail tissue in Belarus in 2018. Unlike other retail tissue products, toilet paper is perceived as a necessary product for everyday use.

The fastest value growth is recorded by drugstores and internet retailing

Retail tissue products in Belarus are widely available through many retail channels. Whilst supermarkets and hypermarkets offer the widest variety, drugstores has seen a significant increase in outlet numbers, offering a convenient shopping experience and greatly encouraging sales of retail tissue.

COMPETITIVE LANDSCAPE

Mid-priced retail tissue brands retain their leading value shares

The competition in retail tissue in Belarus remained strong in 2018. A large number of local products and foreign brands were available on store shelves.

Unit price becomes a major determinant of consumer choice

The competition in retail tissue is saturated thanks to the large number of products and brands available. Consumers’ desire to economise remained strong in 2018, and in order to attract consumers, retailers encouraged manufacturers to offer price reductions and promotions.

Strengthening competition amongst local and foreign competitors

In 2018, both local and imported retail tissue brands strengthened their positions in Belarus. Imported brands such as Ruta and Zewa retained their dominance thanks to their large shelf space and wide assortment.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Belarus market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Belarus?
What are the major brands in Belarus?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Belarus - Category analysis

HEADLINES

PROSPECTS

Retail tissue records stable volume and current value growth

Toilet paper maintains its dominance in retail tissue

The fastest value growth is recorded by drugstores and internet retailing

COMPETITIVE LANDSCAPE

Mid-priced retail tissue brands retain their leading value shares

Unit price becomes a major determinant of consumer choice

Strengthening competition amongst local and foreign competitors

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in Belarus - Industry Overview

EXECUTIVE SUMMARY

The economising trend results in slowing double-digit value growth

Various trends affect tissue and hygiene in Belarus

Foreign competitors continue to lead in value terms

Modern grocery retailers and drugstores record stable value growth

The stable performance of tissue and hygiene is set to be led by toilet paper

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Retail Tissue in Belarus

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Executive Summary

New Report Guarantee

PROSPECTS

Retail tissue records stable volume and current value growth

Toilet paper maintains its dominance in retail tissue

The fastest value growth is recorded by drugstores and internet retailing

COMPETITIVE LANDSCAPE

Mid-priced retail tissue brands retain their leading value shares

Unit price becomes a major determinant of consumer choice

Strengthening competition amongst local and foreign competitors

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in Belarus - Category analysis

HEADLINES

PROSPECTS

Retail tissue records stable volume and current value growth

Toilet paper maintains its dominance in retail tissue

The fastest value growth is recorded by drugstores and internet retailing

COMPETITIVE LANDSCAPE

Mid-priced retail tissue brands retain their leading value shares

Unit price becomes a major determinant of consumer choice

Strengthening competition amongst local and foreign competitors

CATEGORY DATA

Tissue and Hygiene in Belarus - Industry Overview

EXECUTIVE SUMMARY

The economising trend results in slowing double-digit value growth

Various trends affect tissue and hygiene in Belarus

Foreign competitors continue to lead in value terms

Modern grocery retailers and drugstores record stable value growth

The stable performance of tissue and hygiene is set to be led by toilet paper

MARKET INDICATORS

MARKET DATA

SOURCES

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