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Country Report

Retail Tissue in

Retail Tissue in Belarus

17 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Essential nature of retail tissue stimulates volume growth

In 2017, retail tissue continued to see both volume and value growth as consumers increasingly use paper tissue on a daily basis. All retail tissue categories enjoyed a moderate increase except for recycled toiled paper.

Toilet paper continues to have a larger category share, driving retail tissue growth

Toilet paper still accounted for the majority of overall retail tissue in Belarus in 2017. The most common pack is four rolls of two-ply toilet paper.

Boxed facial tissues and paper towels see increased interest as disposable incomes grow

Paper towels and tableware have seasonal sales. Consumers tend to purchase more tableware and paper towels during the summer when they have picnics and barbeques.

COMPETITIVE LANDSCAPE

Major competitors strengthen their share

Retail tissue did not see any significant share redistribution in 2017. The major companies strengthened their shares, whilst some smaller competitors began losing share.

Private label gains share in toilet paper

The economising trend continued to affect toilet paper in 2017. Three or more ply toilet paper is seen as a premium product and only affordable to high-income Belarusian consumers.

Large companies enjoy greater share of paper towels, tableware and facial tissues

Well-known and popular brands, such as Zewa by Essity and Kleenex by Kimberly-Clark, have great product variety and availability of their paper towels and facial tissue products. Less expensive Ruta by VGP PAO and private label are enjoying increased popularity due to their attractive prices.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Belarus market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Belarus?
What are the major brands in Belarus?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Belarus - Category analysis

HEADLINES

PROSPECTS

Essential nature of retail tissue stimulates volume growth

Toilet paper continues to have a larger category share, driving retail tissue growth

Boxed facial tissues and paper towels see increased interest as disposable incomes grow

COMPETITIVE LANDSCAPE

Major competitors strengthen their share

Private label gains share in toilet paper

Large companies enjoy greater share of paper towels, tableware and facial tissues

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2012-2017
Table 2 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 5 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Tissue and Hygiene in Belarus - Industry Overview

EXECUTIVE SUMMARY

Positive development is stimulated by the improving economic situation

Price remains the major determinant of consumer choices

Cheaper brands see growth, while well-known brands retain their share

Drugstores and internet retailing strengthen in tissue and hygiene

Further growth is expected

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Tissue in Belarus

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Executive Summary

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PROSPECTS

Essential nature of retail tissue stimulates volume growth

Toilet paper continues to have a larger category share, driving retail tissue growth

Boxed facial tissues and paper towels see increased interest as disposable incomes grow

COMPETITIVE LANDSCAPE

Major competitors strengthen their share

Private label gains share in toilet paper

Large companies enjoy greater share of paper towels, tableware and facial tissues

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in Belarus - Category analysis

HEADLINES

PROSPECTS

Essential nature of retail tissue stimulates volume growth

Toilet paper continues to have a larger category share, driving retail tissue growth

Boxed facial tissues and paper towels see increased interest as disposable incomes grow

COMPETITIVE LANDSCAPE

Major competitors strengthen their share

Private label gains share in toilet paper

Large companies enjoy greater share of paper towels, tableware and facial tissues

CATEGORY DATA

Tissue and Hygiene in Belarus - Industry Overview

EXECUTIVE SUMMARY

Positive development is stimulated by the improving economic situation

Price remains the major determinant of consumer choices

Cheaper brands see growth, while well-known brands retain their share

Drugstores and internet retailing strengthen in tissue and hygiene

Further growth is expected

MARKET INDICATORS

MARKET DATA

SOURCES

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