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Country Report

Retail Tissue in

Retail Tissue in Russia

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Growth driven by toilet paper, which has still not reached saturation

Although retail tissue saw strong current value growth in 2019, especially in comparison with categories such as nappies/diapers/pants or sanitary protection, its growth was mainly generated by price rises and the good performance of toilet paper, especially recycled toilet paper. Toilet paper is the largest and most important category within retail tissue in Russia, and shapes its overall performance.

Smaller categories see differing growth rates

Boxed facial tissues saw the slowest current value growth rate in 2019, as these products are considered a luxury, and consumers’ household budgets were limited by the difficult economic situation. However, due to the increasing number of consumers with on-the-go lifestyles, paper handkerchiefs saw much higher growth.

Essity maintains its lead but private label continues to rise

Essity remained the leader in overall retail tissue in value terms in 2019, and continued to increase its share. It was also the only player within retail tissue to hold a double-digit value share.

2020 AND BEYOND

COVID-19 impact

Retail tissue is expected to see 5% growth in 2019 constant value terms in 2020 overall, in light of the impact of COVID-19. This is an improvement on the 2% growth forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail tissue

One of the categories expected to see a strong increase in demand from COVID-19 in 2020 is toilet paper. With fewer people working in offices and factories and the closure of entertainment venues, consumers are having to spend more time at home, which inevitably leads to higher use of toilet paper.

Recovery and opportunities

From 2021 onwards, demand for retail tissue products is expected to fall back to pre-pandemic levels in volume and current value terms. Overall growth in retail tissue in the forecast period is expected to be higher than in the review period in volume terms, as this category is not yet saturated.

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Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Russia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Russia?
What are the major brands in Russia?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Russia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Growth driven by toilet paper, which has still not reached saturation

Smaller categories see differing growth rates

Essity maintains its lead but private label continues to rise

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in Russia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Economic woes hamper spending by price-sensitive consumers and the state

Local players and private label challenge the international leaders

Return to normal purchasing patterns to be quicker in the retail than the AFH channel

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart Tissuee and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Growth driven by toilet paper, which has still not reached saturation

Smaller categories see differing growth rates

Essity maintains its lead but private label continues to rise

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Retail Tissue in Russia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Growth driven by toilet paper, which has still not reached saturation

Smaller categories see differing growth rates

Essity maintains its lead but private label continues to rise

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Russia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Economic woes hamper spending by price-sensitive consumers and the state

Local players and private label challenge the international leaders

Return to normal purchasing patterns to be quicker in the retail than the AFH channel

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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