Toilet paper is the largest and most important category of retail tissue in Russia. Its performance shapes the general view of retail tissue.
Paper tableware still struggled to become a product that is part of the daily routine in Russia but managed to demonstrate positive growth in 2018. Paper tableware products, such as napkins and tablecloths, have gained momentum from the cocooning trend, which is usually registered in times of economic uncertainty.
Facial tissues still benefits from the fact that it is not yet perceived as saturated in Russia. As a result, sales of facial tissues continue to grow in both value and volume terms.
Zewa remained the major brand in Russia in 2018. Its brand owner, Essity AB, has a long history in Russia and enjoys a reputation for supplying high-quality products.
Private label gained positions across retail tissue in 2018. Strong in toilet paper, the largest category of retail tissue, private label products also are visible in facial tissues and paper towels.
Hayat Kimya OOO made a strong entrance in retail tissue in 2015, benefiting from local production facility resources and the good value for money reputation of its toilet paper. However, the company lost value share in 2018, mainly due to the activities of other local manufacturers and private label.
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This industry report originates from Passport, our Tissue and Hygiene market research database.