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Country Report

Retail Tissue in

Retail Tissue in Russia

18 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Toilet paper on a healthy path

Toilet paper is the key category in retail tissue and it continued growing in 2017. Toilet paper is an essential item for Russian consumers, who vary only in their choice of product options.

Facial tissues grows in popularity with lower unit price

Facial tissues saw the second fastest value growth in 2017. The category is still far from saturated in Russia, and it has a good basis for development.

Other products still undeveloped

Paper towels continued to be considered as less necessary products in comparison to toilet paper and facial tissues in 2017. Many Russian consumers still prefer using cloth towels in their kitchen routine, finding paper towels as more of a nice product to have than an essential one.

COMPETITIVE LANDSCAPE

Zewa brand maintains top position

The Zewa brand, now owned by Essity since SCA Hygiene Products split into two companies in 2016, remained the leading retail tissue brand in Russia in 2017. Zewa holds strong positions in the key categories of toilet paper and facial tissues.

Hayat Kimya gaining share

Hayat Kimya is the newest and was the demonstrably strongest-performing player in retail tissue in the review period.

Success of private label

With the two branded players discussed above, the next biggest retail player in Russia is private label. Private label managed to take momentum from continuous uncertainty in the Russian economy and depreciation of consumer purchasing power.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Russia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Russia?
What are the major brands in Russia?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Russia - Category analysis

HEADLINES

PROSPECTS

Toilet paper on a healthy path

Facial tissues grows in popularity with lower unit price

Other products still undeveloped

COMPETITIVE LANDSCAPE

Zewa brand maintains top position

Hayat Kimya gaining share

Success of private label

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2012-2017
Table 2 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 5 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Tissue and Hygiene in Russia - Industry Overview

EXECUTIVE SUMMARY

Structural factors continue affecting sales

Price sensitivity and state aid affect category performance

Global heavyweights hold share

Retail consolidation in offline channel continues

Moderate performance, not a new boom, anticipated

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Tissue in Russia

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Executive Summary

New Report Guarantee

PROSPECTS

Toilet paper on a healthy path

Facial tissues grows in popularity with lower unit price

Other products still undeveloped

COMPETITIVE LANDSCAPE

Zewa brand maintains top position

Hayat Kimya gaining share

Success of private label

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in Russia - Category analysis

HEADLINES

PROSPECTS

Toilet paper on a healthy path

Facial tissues grows in popularity with lower unit price

Other products still undeveloped

COMPETITIVE LANDSCAPE

Zewa brand maintains top position

Hayat Kimya gaining share

Success of private label

CATEGORY DATA

Tissue and Hygiene in Russia - Industry Overview

EXECUTIVE SUMMARY

Structural factors continue affecting sales

Price sensitivity and state aid affect category performance

Global heavyweights hold share

Retail consolidation in offline channel continues

Moderate performance, not a new boom, anticipated

MARKET INDICATORS

MARKET DATA

SOURCES

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