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Retail Tissue in
Russia

Country Report

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Executive Summary

Mar 2019
PROSPECTS
Toilet paper continues its healthy growth

Toilet paper is the largest and most important category of retail tissue in Russia. Its performance shapes the general view of retail tissue.

Paper tableware returns to a slightly positive track

Paper tableware still struggled to become a product that is part of the daily routine in Russia but managed to demonstrate positive growth in 2018. Paper tableware products, such as napkins and tablecloths, have gained momentum from the cocooning trend, which is usually registered in times of economic uncertainty.

Facial tissues chases saturation

Facial tissues still benefits from the fact that it is not yet perceived as saturated in Russia. As a result, sales of facial tissues continue to grow in both value and volume terms.

COMPETITIVE LANDSCAPE
Zewa is challenged

Zewa remained the major brand in Russia in 2018. Its brand owner, Essity AB, has a long history in Russia and enjoys a reputation for supplying high-quality products.

Private label grows

Private label gained positions across retail tissue in 2018. Strong in toilet paper, the largest category of retail tissue, private label products also are visible in facial tissues and paper towels.

Hayat Kimya slows down

Hayat Kimya OOO made a strong entrance in retail tissue in 2015, benefiting from local production facility resources and the good value for money reputation of its toilet paper. However, the company lost value share in 2018, mainly due to the activities of other local manufacturers and private label.

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Retail Tissue in Russia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Russia market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Retail Tissue in Russia?
  • What are the major brands in Russia?
  • What is the performance of pocket handkerchiefs vs boxed facial tissues?
  • What are the key new product launches in the tissues market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Retail Tissue in Russia - Category analysis

HEADLINES

PROSPECTS

Toilet paper continues its healthy growth
Paper tableware returns to a slightly positive track
Facial tissues chases saturation

COMPETITIVE LANDSCAPE

Zewa is challenged
Private label grows
Hayat Kimya slows down

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in Russia - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene stagnates rather than evolves
Consumers go for cheaper products to maintain comfort
International players face challenges
Distribution consolidates with a touch of internet retailing
Sustained development expected

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources