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Strategy Briefing

Retail Tissue in the Middle East and Africa

Dec 2018

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

This regional briefing explores the dynamics shaping the retail tissue markets in the Middle East and Africa (MEA). It discusses the most salient drivers of growth, which include growing populations, rising hygiene awareness and continued urbanisation. This briefing also identifies key players, highlighting the increasing importance of local production to the industry. Forecast predictions are included and indicate the increasing importance of economy tissue products across the region.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Key Findings

Rising hygiene awareness levels and continued urbanisation drive sales

Economic and social developments have helped to raise hygiene awareness levels in many countries across the Middle East and Africa, and this proved to be a key growth driver of retail tissue over 2012-2017. Additionally, continued urbanisation in the region has led to more people having access to disposable retail tissue products through modern grocery retailers.

Macroeconomic conditions impact retail tissue market

The macroeconomic environments of the individual countries across the Middle East and Africa have a major influence on the region’s retail tissue market. With several countries seeing economic hardship in 2016 and 2017, including Egypt and Nigeria, the region’s overall retail tissue market recorded relatively slow growth in these years.

Regional and local players become increasingly important

While large international tissue companies, such as Kimberly-Clark Corp and Essity, still have a strong grip on the region’s retail tissue market, they saw their market shares decline over 2012-2017. Conversely, some local and regional companies, such as Hayat Holding AS and Boulos Group of Cos, strengthened their positions.

Local habits responsible for low per capita consumption levels

Many countries in the Middle East and Africa have very low per capita consumption levels of retail tissue products. This can partly be attributed to local traditions of using water rather than using toilet paper.

Large unmet market potential across the Middle East and Africa

As a result of the low per capita consumption levels across the region, the Middle East and Africa has vast unmet market potential. This indicates that there is significant room for growth, and offers compelling opportunities for companies operating in the region’s retail tissue market.

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Introduction

Scope

Key findings

Regional Overview

The Middle East and Africa in global context

Macroeconomic factors impact retail tissue market

Boxed facial tissues have significant sales in Middle East

Saudi Arabia key market for value growth

Toilet paper grows in most markets across the Middle East and Africa

Increased hygiene awareness and urbanisation drive growth

Modern grocery retailers gain share

Traditional grocery retailers remain dominant in developing markets

Leading Companies and Brands

Certain degree of market consolidation across the Middle East and Africa

Local companies outperform the multinationals

Local companies have a strong grip in some markets

Fine remains undisputed leader

Forecast Projections

Maghreb countries set to record robust growth over the forecast period

Product price decreases will limit value growth across the region

Saudi Arabia’s retail tissue market affected by introduction of VAT

Egypt and Nigeria lead in terms of unmet potential

Egypt to record value decline as living costs increase

Country Snapshots

Algeria: market context

Algeria: competitive and retail landscape

Cameroon: market context

Cameroon: competitive and retail landscape

Egypt: market context

Egypt: competitive and retail landscape

Israel: market context

Israel: competitive and retail landscape

Kenya: market context

Kenya: competitive and retail landscape

Morocco: market context

Morocco: competitive and retail landscape

Nigeria: market context

Nigeria: competitive and retail landscape

Saudi Arabia: market context

Saudi Arabia: competitive and retail landscape

South Africa: market context

South Africa: competitive and retail landscape

Tunisia: market context

Tunisia: competitive and retail landscape

United Arab Emirates: market context

United Arab Emirates: competitive and retail landscape

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Megatrends

Strategy Briefing

Retail Tissue in the Middle East and Africa

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Key Findings

Rising hygiene awareness levels and continued urbanisation drive sales

Macroeconomic conditions impact retail tissue market

Regional and local players become increasingly important

Local habits responsible for low per capita consumption levels

Large unmet market potential across the Middle East and Africa

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Overview

The Middle East and Africa in global context

Macroeconomic factors impact retail tissue market

Boxed facial tissues have significant sales in Middle East

Saudi Arabia key market for value growth

Toilet paper grows in most markets across the Middle East and Africa

Increased hygiene awareness and urbanisation drive growth

Modern grocery retailers gain share

Traditional grocery retailers remain dominant in developing markets

Leading Companies and Brands

Certain degree of market consolidation across the Middle East and Africa

Local companies outperform the multinationals

Local companies have a strong grip in some markets

Fine remains undisputed leader

Forecast Projections

Maghreb countries set to record robust growth over the forecast period

Product price decreases will limit value growth across the region

Saudi Arabia’s retail tissue market affected by introduction of VAT

Egypt and Nigeria lead in terms of unmet potential

Egypt to record value decline as living costs increase

Country Snapshots

Algeria: market context

Algeria: competitive and retail landscape

Cameroon: market context

Cameroon: competitive and retail landscape

Egypt: market context

Egypt: competitive and retail landscape

Israel: market context

Israel: competitive and retail landscape

Kenya: market context

Kenya: competitive and retail landscape

Morocco: market context

Morocco: competitive and retail landscape

Nigeria: market context

Nigeria: competitive and retail landscape

Saudi Arabia: market context

Saudi Arabia: competitive and retail landscape

South Africa: market context

South Africa: competitive and retail landscape

Tunisia: market context

Tunisia: competitive and retail landscape

United Arab Emirates: market context

United Arab Emirates: competitive and retail landscape

Why buy this report?

Want to find out more about this report?

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