The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJul 2018
US$1,325Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Aside from Turkey, Western Europe is a mature market for retail tissue, with already high per capita consumption. Coupled with slow population growth and high prominence of private label, these tendencies contribute to sluggish value and volume growth in retail tissue in the region. The report provides top-line analysis of the retail tissue trends in Western Europe, with key category dynamics, projections, drivers of future growth, and competitive environments.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Retail tissue is a saturated across most markets in Western Europe, with the exception of Turkey, impeding volume and value sales developments. Consumers tend to purchase cheaper options or make use of promotions and discounts.
Private label maintains a strong share of sales, in value and volume, as retailers offer a wide range of competitively-priced retail tissue products under their store brands that can match the quality and variety of branded products.
Brands try to differentiate themselves through premiumisation and adding features such as softness, aesthetics and scents to their products that will justify higher prices. In order to compete with often cheaper private label, brands also adopt discount and promotional strategies, often relying on bulk sales. This has led to a dynamic market with many options for consumers in terms of price and quality.
Toilet paper is the key product category within retail tissue in all countries of the region. It is seen as an essential product that is difficult to substitute and do without. While moist toilet wipes have gained prominence in some markets in the region, the demand is still relatively small, while many consumers see these wipes as complementary rather than a substitute for dry toilet paper.
Hypermarkets are gaining share of retail tissue sales as they offer larger store space to allow for bulk purchases and competitive prices as well as convenience such as free parking to load bulk purchases. Discounters focus on competitively-priced private label with quality comparable to brands.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.