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Retailing for Groceries: The Impact and Evolution of Discounting

December 2012

Discounting increasingly permeates the retailing landscape for grocery products, with supermarket, hypermarket and convenience store operators focusing on a low-price positioning to fend off discounters and fixed-priced variety stores. This report analyses discounters and their influence on the assortment, format and pricing strategies of discount-orientated retailers. It evaluates their expansion prospects in developed and emerging markets alongside the challenges that they face.

USD 2,000
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What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands


Key findings

Impact of Discounting on Retailing

Discounter sales growth outpacing other major formats in Europe
Norway: Unique factors boost per capita spend through discounters
Global economic slowdown compounded by Europe’s debt crisis
Discounter growth correlates with downturn in less mature markets
Europe: Growth of discounters and variety stores in key markets
Rise of dollar stores in North America and discounters in Mexico
UK price polarisation: Budget and premium outperform mid-market
UK price polarisation: Discounters gain ground in grocery retailing
D iscounters and fixed-price variety stores vs internet retailers

Format, Assortment and Pricing

Vast revamp programmes for large German discounter chains
Testing discounting and convenience hybrid store concepts
Focus on “soft discounter” positioning permeates various channels
Wal-Mart gradually improves price perception in the US
Hypermarkets in France: Store format and everyday low prices
Price and private label: More convergence among German retailers
Diversification for f ixed-price stores but wider price homogenisation
Discounter growth puts more pressure on grocery prices
Fixed price variety stores impact price strategies in other channels
European grocery retailers reduce non-food categories
P rivate label assortment strategies: Towards format convergence

Expansion Strategies

Growth of dominant discounter chain in Poland, Mexico and Turkey
Schwarz dominates in Eastern Europe, Día in Latin America
Soft discounters challenge hard discounters’ position in Germany
Día and Mercadona make inroads among grocery retailers in Spain
North America: Dollar store expansion gathers pace
North America: Dollar store chains focusing on groceries

Case Study

Case study: Aldi and Lidl’s impact on local Swiss grocery retailers
A ldi and Lidl’s growth faces obstacles but intensifies price battle
Private label and format strategies key to fend off discounter growth


D iscounters meet local needs in emerging and developed markets
Fixed-price variety stores still the prevalent discount format in Asia
Beyond price: Innovation and multi-channel key for long-term gains


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