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Retailing in Algeria

February 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in Algeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in Algeria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in Algeria?
  • Which are the leading retailers in Retailing in Algeria?
  • How are products distributed in Retailing in Algeria?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Algeria?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Retailing in Algeria

EXECUTIVE SUMMARY

COVID-19 impact on retailing
COVID-19 country impact
Groceries and e-commerce star performers in 2020
Retailing landscape highly fragmented with limited presence of chained operators
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2020
Physical retail landscape
Cash and carry
Seasonality
Ramadan Eid el-Kébir (or Eid al-Adha) – Sacrifice Feast
Payments and delivery
Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020 Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020 Table 3 Sales in Store-Based Retailing by Channel: Value 2015-2020 Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020 Table 5 Store-Based Retailing Outlets by Channel: Units 2015-2020 Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020 Table 7 Sales in Non-Store Retailing by Channel: Value 2015-2020 Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020 Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020 Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 11 Sales in Non-Grocery Specialists by Channel: Value 2015-2020 Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020 Table 13 Non-Grocery Specialists Outlets by Channel: Units 2015-2020 Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020 Table 15 Retailing GBO Company Shares: % Value 2016-2020 Table 16 Retailing GBN Brand Shares: % Value 2017-2020 Table 17 Store-based Retailing GBO Company Shares: % Value 2016-2020 Table 18 Store-based Retailing GBN Brand Shares: % Value 2017-2020 Table 19 Store-based Retailing LBN Brand Shares: Outlets 2017-2020 Table 20 Non-Store Retailing GBO Company Shares: % Value 2016-2020 Table 21 Non-Store Retailing GBN Brand Shares: % Value 2017-2020 Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020 Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020 Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020 Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020 Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025 Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025 Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2020-2025 Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2020-2025 Table 30 Forecast Store-Based Retailing Outlets by Channel: Units 2020-2025 Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025 Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025 Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025 Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 36 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025 Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025 Table 38 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025 Table 39 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 2 Research Sources

Modern Grocery Retailers in Algeria

KEY DATA FINDINGS

2020 IMPACT

Higher inflation dampens value sales, though growth still healthy
Numidis leads modern grocery retailers with a well-established chain of hypermarkets and supermarkets
Traditional grocery retailers continue to lead, despite the growth and success seen in the modern channel

RECOVERY AND OPPORTUNITIES

Continued healthy value growth over forecast period
Modern grocery retailers will experience rapid growth as consumers view these channels as a mean of leisure for families
Hypermarkets will remain a dynamic channel

CHANNEL DATA

Table 40 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 42 Sales in Modern Grocery Retailers by Channel: Value 2015-2020 Table 43 Sales in Modern Grocery Retailers by Channel: % Value Growth 2015-2020 Table 44 Modern Grocery Retailers Outlets by Channel: Units 2015-2020 Table 45 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 46 Modern Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 47 Modern Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 48 Modern Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 49 Modern Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 50 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 52 Forecast Sales in Modern Grocery Retailers by Channel: Value 2020-2025 Table 53 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2020-2025 Table 54 Forecast Modern Grocery Retailers Outlets by Channel: Units 2020-2025 Table 55 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025

Traditional Grocery Retailers in Algeria

KEY DATA FINDINGS

2020 IMPACT

Restrictions on movements due to COVID-19 benefits traditional grocery retailers
The competitive landscape remains fragmented as there are no chained traditional grocery retailers
Traditional grocery retailers also face competition from outdoor markets, which continue to be integrated into some Algerians’ shopping habits
Traditional grocery retailers continue to lead, benefiting from convenient locations and long opening hours

RECOVERY AND OPPORTUNITIES

Value sales dependent on quick recovery from COVID-19
Modern grocery retailing threatens traditional grocery retailing through being perceived by some as entertainment centres
Traditional grocery retailers compete against modern grocery retailers, through offering a better array of goods

CHANNEL DATA

Table 56 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 58 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 59 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Apparel and Footwear Specialist Retailers in Algeria

KEY DATA FINDINGS

2020 IMPACT

Apparel and footwear specialists suffer value decline as outlets closed for parts of 2020
Camaïeu leads, however, value share is low, due to the extremely fragmented competitive landscape
Domestic players lead apparel and footwear specialist retailers as restrictions on imports impacts the sales of international players

RECOVERY AND OPPORTUNITIES

Lower value growth over forecast period, as economy takes time to recover
Growth is boosted by the rise in shopping centres, partnered with increasing access to international trends, through internet use
The rise in e-commerce and open out-door markets both threaten the growth of apparel and footwear specialist retailers over the forecast period

CHANNEL DATA

Table 60 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 61 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 62 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 63 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 64 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 65 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 66 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 67 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Health and Beauty Specialist Retailers in Algeria

KEY DATA FINDINGS

2020 IMPACT

With people socialising less due to COVID-19, non-essential health and beauty suffers a bit hit
HeleneB retains its lead of the health and beauty landscape, through its franchising model
Rising health-awareness among consumers

RECOVERY AND OPPORTUNITIES

Steady value growth over the forecast period
Less innovation over forecast period
Cheaper generics gain value share over forecast period

CHANNEL DATA

Table 68 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 69 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 70 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020 Table 71 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020 Table 72 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 73 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 74 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 75 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 76 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 77 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 78 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025 Table 79 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025

Mixed Retailers in Algeria

KEY DATA FINDINGS

2020 IMPACT

Steep value decline in 2020, due to COVID-19
Le Printemps SNC leads, benefiting from being a well-established chain located in major cities across the country
Shopping centres will potentially entice consumers away from department stores, by offering both shopping and family entertainment

RECOVERY AND OPPORTUNITIES

Lower value growth over the forecast period
Variety stores, mass merchandisers and warehouse clubs threatened by open-air markets
Risks include the rise of e-commerce

CHANNEL DATA

Table 80 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 81 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 82 Sales in Mixed Retailers by Channel: Value 2015-2020 Table 83 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020 Table 84 Mixed Retailers Outlets by Channel: Units 2015-2020 Table 85 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 86 Mixed Retailers GBO Company Shares: % Value 2016-2020 Table 87 Mixed Retailers GBN Brand Shares: % Value 2017-2020 Table 88 Mixed Retailers LBN Brand Shares: Outlets 2017-2020 Table 89 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020 Table 90 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 91 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 92 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025 Table 93 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025 Table 94 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025 Table 95 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

Direct Selling in Algeria

KEY DATA FINDINGS

2020 IMPACT

Steep value decline due to restrictions on direct selling, as a result of COVID-19
New leading players due to Oriflame’s withdrawal
Beauty and personal care is expected to continue shaping direct selling in Algeria

RECOVERY AND OPPORTUNITIES

Lower value growth over the forecast period
Value growth driven by technological tools over the forecast period
Home improvement and gardening products, and homewares and home furnishings will lose popularity, as consumers like to purchase these items in person

CHANNEL DATA

Table 96 Direct Selling by Category: Value 2015-2020 Table 97 Direct Selling by Category: % Value Growth 2015-2020 Table 98 Direct Selling GBO Company Shares: % Value 2016-2020 Table 99 Direct Selling GBN Brand Shares: % Value 2017-2020 Table 100 Direct Selling Forecasts by Category: Value 2020-2025 Table 101 Direct Selling Forecasts by Category: % Value Growth 2020-2025

E-Commerce in Algeria

KEY DATA FINDINGS

2020 IMPACT

Huge boost in e-commerce as consumers try to avoid exposure to COVID-19
Arcofina Holding is the leading e-commerce retailer, with a broad and diverse portfolio of goods
Cross border e-commerce is set to grow over the forecast period 

RECOVERY AND OPPORTUNITIES

Rapid growth over forecast period
Direct selling loses out to e-commerce
Growing trust in security over forecast period

CHANNEL DATA

Table 102 E-Commerce by Channel and Category: Value 2015-2020 Table 103 E-Commerce by Channel and Category: % Value Growth 2015-2020 Table 104 E-Commerce GBO Company Shares: % Value 2016-2020 Table 105 E-Commerce GBN Brand Shares: % Value 2017-2020 Table 106 Forecast E-Commerce by Channel and Category: Value 2020-2025 Table 107 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025

Mobile E-Commerce in Algeria

KEY DATA FINDINGS

2020 IMPACT

Launch of QR payment service, Barid Pay
Insufficient internet connections and low mobile penetration threatens growth for mobile e-commerce

RECOVERY AND OPPORTUNITIES

Mobile e-commerce closes gap with e-commerce over forecast period
Internet retailers will increasingly drive traffic through mobile phones

CHANNEL DATA

Table 108 Mobile E-Commerce: Value 2015-2020 Table 109 Mobile E-Commerce: % Value Growth 2015-2020 Table 110 Mobile E-Commerce Forecasts: Value 2020-2025 Table 111 Mobile E-Commerce Forecasts: % Value Growth 2020-2025
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This report originates from Passport, our Retailing research and analysis database.

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