Retailing in Argentina

February 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in Argentina report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in Argentina?
  • Which are the leading retailers in Retailing in Argentina?
  • How are products distributed in Retailing in Argentina?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Argentina?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Retailing in Argentina

EXECUTIVE SUMMARY

COVID-19 impact on retailing
COVID-19 country impact
Restrictions on imports leading to a shortage of some types of goods
Government protocols see profit margins decline in 2020
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Seasonality
Christmas Back to school Mother’s Day Father’s Day Children’s Day Wise Men Day
Payments and delivery
Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020 Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020 Table 3 Sales in Store-based Retailing by Channel: Value 2015-2020 Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020 Table 5 Store-based Retailing Outlets by Channel: Units 2015-2020 Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020 Table 7 Sales in Non-Store Retailing by Channel: Value 2015-2020 Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020 Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 11 Sales in Grocery Retailers by Channel: Value 2015-2020 Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020 Table 13 Grocery Retailers Outlets by Channel: Units 2015-2020 Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020 Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 17 Sales in Non-Grocery Specialists by Channel: Value 2015-2020 Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020 Table 19 Non-Grocery Specialists Outlets by Channel: Units 2015-2020 Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020 Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 23 Sales in Mixed Retailers by Channel: Value 2015-2020 Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020 Table 25 Mixed Retailers Outlets by Channel: Units 2015-2020 Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 27 Retailing GBO Company Shares: % Value 2016-2020 Table 28 Retailing GBN Brand Shares: % Value 2017-2020 Table 29 Store-based Retailing GBO Company Shares: % Value 2016-2020 Table 30 Store-based Retailing GBN Brand Shares: % Value 2017-2020 Table 31 Store-based Retailing LBN Brand Shares: Outlets 2017-2020 Table 32 Non-Store Retailing GBO Company Shares: % Value 2016-2020 Table 33 Non-Store Retailing GBN Brand Shares: % Value 2017-2020 Table 34 Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 35 Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 36 Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020 Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020 Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020 Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020 Table 42 Mixed Retailers GBO Company Shares: % Value 2016-2020 Table 43 Mixed Retailers GBN Brand Shares: % Value 2017-2020 Table 44 Mixed Retailers LBN Brand Shares: Outlets 2017-2020 Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020 Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025 Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025 Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025 Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025 Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025 Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025 Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025 Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025 Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025 Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025 Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025 Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025 Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025 Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025 Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025 Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025 Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025 Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025 Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025 Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 2 Research Sources

Convenience Stores in Argentina

KEY DATA FINDINGS

2020 IMPACT

Carrefour continues to dominate the landscape in convenience stores
Diarco benefits from expansion and collaboration in 2020
Convenience stores benefit from good price to quality ratios but face increasing competition from discounters

RECOVERY AND OPPORTUNITIES

General investment in convenience stores unlikely over the forecast period, but Diarco may continue to expand
Convenience stores will continue to appeal to price-conscious local consumers but may see increasing competition from forecourt retailers over the forecast period
Convenience stores will struggle to keep up with the expansion of supermarkets

CHANNEL DATA

Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 74 Convenience Stores GBO Company Shares: % Value 2016-2020 Table 75 Convenience Stores GBN Brand Shares: % Value 2017-2020 Table 76 Convenience Stores LBN Brand Shares: Outlets 2017-2020 Table 77 Convenience Stores LBN Brand Shares: Selling Space 2017-2020 Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Discounters in Argentina

KEY DATA FINDINGS

2020 IMPACT

The franchising model allows Dia to continue rapid expansion
New app provides news on special offers and promotions and offers remote purchasing
Social commitment boost Dia’s reputation and sales

RECOVERY AND OPPORTUNITIES

Dia will continue to dominate discounters for the foreseeable future
Price sensitivity will encourage the development of private label ranges
E-commerce and remote shopping will continue to gain popularity over the forecast period

CHANNEL DATA

Table 80 Discounters: Value Sales, Outlets and Selling Space 2015-2020 Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 82 Discounters GBO Company Shares: % Value 2016-2020 Table 83 Discounters GBN Brand Shares: % Value 2017-2020 Table 84 Discounters LBN Brand Shares: Outlets 2017-2020 Table 85 Discounters LBN Brand Shares: Selling Space 2017-2020 Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Hypermarkets in Argentina

KEY DATA FINDINGS

2020 IMPACT

An increase in e-commerce and price promotions attracts consumers in 2020
Extensive discounting activity helps Jumbo attract price-sensitive consumers
Leading brands see some decline in 2020 and shift away from large-scale stores

RECOVERY AND OPPORTUNITIES

Hypermarkets will seek to increase profits through non-food products and e-commerce
Players will engage in extensive discounting and promotions in a bid to attract consumers
Continued focus on developing private label ranges will attract consumers across demographics

CHANNEL DATA

Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 90 Hypermarkets GBO Company Shares: % Value 2016-2020 Table 91 Hypermarkets GBN Brand Shares: % Value 2017-2020 Table 92 Hypermarkets LBN Brand Shares: Outlets 2017-2020 Table 93 Hypermarkets LBN Brand Shares: Selling Space 2017-2020 Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Supermarkets in Argentina

KEY DATA FINDINGS

2020 IMPACT

E-commerce development benefits supermarkets in 2020
Government aid recipients targeted through price promotions
Focus on private label ranges in response to falling purchasing power

RECOVERY AND OPPORTUNITIES

Price sensitivity will impact Asian supermarkets across many food categories
Focus on private label ranges will attract greater numbers of consumers
Supermarkets will increase profitability through e-commerce development

CHANNEL DATA

Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 98 Supermarkets GBO Company Shares: % Value 2016-2020 Table 99 Supermarkets GBN Brand Shares: % Value 2017-2020 Table 100 Supermarkets LBN Brand Shares: Outlets 2017-2020 Table 101 Supermarkets LBN Brand Shares: Selling Space 2017-2020 Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Traditional Grocery Retailers in Argentina

KEY DATA FINDINGS

2020 IMPACT

Locality benefits traditional grocery retailers, but the category remains highly fragmented
Digital promotion and payment methods gain ground in 2020
Rising health consciousness fuels interest in local health stores

RECOVERY AND OPPORTUNITIES

Interest in innovative organic fruit and vegetable purchasing schemes will grow
Health and wellness trends offer traditional grocery retailers opportunities for growth
E-commerce development will lead to the formalisation of smaller retailers in the future

CHANNEL DATA

Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 106 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 107 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 108 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 109 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 110 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Apparel and Footwear Specialist Retailers in Argentina

KEY DATA FINDINGS

2020 IMPACT

Widespread store closures force apparel and footwear specialists to limit outlets and be creative
Growing focus on e-commerce channel to attract consumers
Sales in apparel and footwear remain highly fragmented in 2020

RECOVERY AND OPPORTUNITIES

E-commerce will continue to appeal to risk-averse and price-conscious consumers in the coming years
Despite a gloomy outlook, opportunities for growth remain through second-hand sales.
Extensive promotional activity unlikely to reverse declining sales

CHANNEL DATA

Table 112 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 114 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 115 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 116 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 118 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Electronics and Appliance Specialist Retailers in Argentina

KEY DATA FINDINGS

2020 IMPACT

Despite the boom in e-commerce in 2020, electronics and appliance specialist retailer outlets see extensive decline
Problems with imports and supply chains see prices increase substantially in 2020
Garbarino leverages its large network of outlets to retain pole position

RECOVERY AND OPPORTUNITIES

Supply problems and a decline in retail outlets present a gloomy outlook for electronics and appliance specialist retailers
Online channels will continue to appeal to Argentinians in the future
Sales will be limited by high interest and limited financing

CHANNEL DATA

Table 120 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 122 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 123 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 124 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 126 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Health and Beauty Specialist Retailers in Argentina

KEY DATA FINDINGS

2020 IMPACT

At-home hair and skin care gets a boost in 2020 as outlets close
Online sales increase strongly in line with the rising demand for convenience
Continued expansion ensures Farmacity remains in pole position

RECOVERY AND OPPORTUNITIES

Online development will continue with specialised chains offering salon-quality products
Rising health awareness will fuel interest in vitamins and dietary supplements
Ongoing recession will continue to encourage consolidation

CHANNEL DATA

Table 128 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 130 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020 Table 131 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020 Table 132 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 133 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 134 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 136 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 138 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025 Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025

Home and Garden Specialist Retailers in Argentina

KEY DATA FINDINGS

2020 IMPACT

Home and garden specialist retailers benefit from DIY home renovations and repairs in 2020
Easy expands store network to remain in pole position
Paint shop players leverage the franchise model to extend outreach

RECOVERY AND OPPORTUNITIES

Smaller players will struggle to survive the ongoing recession
A large number of neighbourhood stores and real estate decline will continue to dilute sales in the future
Leading players will invest in discounting and e-commerce to attract consumers

CHANNEL DATA

Table 140 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 142 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020 Table 143 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020 Table 144 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 145 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 146 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 148 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 150 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025 Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025

Department Stores in Argentina

KEY DATA FINDINGS

2020 IMPACT

Falabella languishes and loses share to rival Coppel in 2020
The rise in e-commerce fails to mitigate sales losses from physical department stores
Falabella seeks to attract consumers through digital investment

RECOVERY AND OPPORTUNITIES

Some opportunities for growth remain
E-commerce will continue to grow in the years ahead
Department stores unlikely to see new development or investment across the forecast period

CHANNEL DATA

Table 152 Department Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 153 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 154 Department Stores GBO Company Shares: % Value 2016-2020 Table 155 Department Stores GBN Brand Shares: % Value 2017-2020 Table 156 Department Stores LBN Brand Shares: Outlets 2017-2020 Table 157 Department Stores LBN Brand Shares: Selling Space 2017-2020 Table 158 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Variety Stores in Argentina

KEY DATA FINDINGS

2020 IMPACT

Sales remain highly fragmented in a channel dominated by small stores
Variety stores respond to changes in consumer behaviour in 2020 by stocking products to assist with home cooking
Price promotions are not enough to stem the decline in outlets in 2020

RECOVERY AND OPPORTUNITIES

Focus on essential purchases will limit value growth
The development of e-commerce represents a potential threat to sales
Removal of import ban may allow cheaper products to be offered

CHANNEL DATA

Table 160 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 161 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 162 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 163 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Warehouse Clubs in Argentina

KEY DATA FINDINGS

2020 IMPACT

Travel restrictions deter some consumers from visiting warehouse clubs in 2020
Warehouse clubs continue to attract price-sensitive consumers
Yaguar sees exceptional growth in 2020 to overtake rival Maxiconsumo

RECOVERY AND OPPORTUNITIES

Warehouse clubs will benefit from their affordable prices once travel restrictions are lifted
Investment in mass media promotion will help attract consumers
Leading brands revamp stores to improve customer experience

CHANNEL DATA

Table 164 Warehouse Clubs: Value Sales, Outlets and Selling Space 2015-2020 Table 165 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 166 Warehouse Clubs GBO Company Shares: % Value 2016-2020 Table 167 Warehouse Clubs GBN Brand Shares: % Value 2017-2020 Table 168 Warehouse Clubs LBN Brand Shares: Outlets 2017-2020 Table 169 Warehouse Clubs LBN Brand Shares: Selling Space 2017-2020 Table 170 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 171 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Direct Selling in Argentina

KEY DATA FINDINGS

2020 IMPACT

Direct sellers increase as consumers seek ways of generating additional income
Non-essential nature of direct selling sees business struggle to maintain normal operations in 2020
Natura takeover of Avon creates direct selling giant

RECOVERY AND OPPORTUNITIES

Changing landscape will require direct sellers to think creatively
Players will develop new channels to extend outreach
Companies will adopt new business models in a bid to stay afloat

CHANNEL DATA

Table 172 Direct Selling by Category: Value 2015-2020 Table 173 Direct Selling by Category: % Value Growth 2015-2020 Table 174 Direct Selling GBO Company Shares: % Value 2016-2020 Table 175 Direct Selling GBN Brand Shares: % Value 2017-2020 Table 176 Direct Selling Forecasts by Category: Value 2020-2025 Table 177 Direct Selling Forecasts by Category: % Value Growth 2020-2025

Homeshopping in Argentina

KEY DATA FINDINGS

2020 IMPACT

Changes in consumer behaviour and retailers’ preference for online channel sees growth in homeshopping slow in 2020
Carrefour responds to older consumers’ needs with a new telephone ordering system
Sales boosted by demand for food and drink and consumer electronics

RECOVERY AND OPPORTUNITIES

Bleak prospects in light of the ongoing shift to e-commerce
A shift in focus towards e-commerce could respond to evolving consumer trends
Rising demand for health and beauty will continue to drive sales

CHANNEL DATA

Table 178 Homeshopping by Category: Value 2015-2020 Table 179 Homeshopping by Category: % Value Growth 2015-2020 Table 180 Homeshopping GBO Company Shares: % Value 2016-2020 Table 181 Homeshopping GBN Brand Shares: % Value 2017-2020 Table 182 Homeshopping Forecasts by Category: Value 2020-2025 Table 183 Homeshopping Forecasts by Category: % Value Growth 2020-2025

Vending in Argentina

KEY DATA FINDINGS

2020 IMPACT

Vending sees extensive decline in 2020 as footfall in public places plummets
Operators leverage the latest technology to improve sales in vending
The shift towards healthy food and snacks continues

RECOVERY AND OPPORTUNITIES

Demand for contact-free purchasing will drive the development of vending in the future
Vending has a positive future as it continues to develop
Availability of fresh food will grow in response to rising health awareness

CHANNEL DATA

Table 184 Vending by Category: Value 2015-2020 Table 185 Vending by Category: % Value Growth 2015-2020 Table 186 Vending Forecasts by Category: Value 2020-2025 Table 187 Vending Forecasts by Category: % Value Growth 2020-2025

E-Commerce in Argentina

KEY DATA FINDINGS

2020 IMPACT

E-commerce sees exceptional growth in 2020 as Argentinians seek to avoid physical shopping experiences
Focus on offline presence remains limited
Sales continue to peak around special occasions

RECOVERY AND OPPORTUNITIES

E-commerce will continue to thrive but see slightly slower growth rates across the forecast period
Rising demand for convenience fuels above inflation growth
Expansion of pick-up points across the country will help reduce delivery times

CHANNEL DATA

Table 188 E-Commerce by Channel and Category: Value 2015-2020 Table 189 E-Commerce by Channel and Category: % Value Growth 2015-2020 Table 190 E-Commerce GBO Company Shares: % Value 2016-2020 Table 191 E-Commerce GBN Brand Shares: % Value 2017-2020 Table 192 Forecast E-Commerce by Channel and Category: Value 2020-2025 Table 193 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025

Mobile E-Commerce in Argentina

KEY DATA FINDINGS

2020 IMPACT

Mobile phone e-commerce sees exceptional growth in 2020
Mobile sales continue to be dominated by leading e-commerce operators thanks to app development
Leveraging QR code technology to improve customer experience

RECOVERY AND OPPORTUNITIES

Focus on discounts will attract price-sensitive consumers
Ongoing adaption to mobile users will continue to fuel sales
Tourism apps will become more popular again once travel restrictions ease

CHANNEL DATA

Table 194 Mobile E-Commerce: Value 2015-2020 Table 195 Mobile E-Commerce: % Value Growth 2015-2020 Table 196 Mobile E-Commerce Forecasts: Value 2020-2025 Table 197 Mobile E-Commerce Forecasts: % Value Growth 2020-2025

Food and Drink E-Commerce in Argentina

KEY DATA FINDINGS

2020 IMPACT

Retailers struggle to respond quickly to the surge in online demand for food and drink
New initiatives in food and drink e-commerce resonate well with price-sensitive consumers
Tiendeo.com attracts consumers by providing access to all catalogues

RECOVERY AND OPPORTUNITIES

Investment in new apps will help boost online sales of food and drink
Significant potential for further food and drink e-commerce growth
Growth of food and drink e-commerce unlikely to continue at 2020 levels in the future

CHANNEL DATA

Table 198 Food and Drink E-Commerce: Value 2015-2020 Table 199 Food and Drink E-Commerce: % Value Growth 2015-2020 Table 200 Food and Drink E-Commerce Forecasts: Value 2020-2025 Table 201 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025
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This report originates from Passport, our Retailing research and analysis database.

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