Retailing in Azerbaijan

February 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in Azerbaijan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in Azerbaijan?
  • Which are the leading retailers in Retailing in Azerbaijan?
  • How are products distributed in Retailing in Azerbaijan?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Azerbaijan?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Retailing in Azerbaijan

EXECUTIVE SUMMARY

COVID-19 impact on retailing
COVID-19 country impact
Peace deal can help restore stability
More regulation threatens cross-border retailing
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2020
Physical retail landscape
Cash and carry
Seasonality
Shopping Ramadan Bayram Novruz Holidays
Payments and delivery
Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020 Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020 Table 3 Sales in Store-Based Retailing by Channel: Value 2015-2020 Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020 Table 5 Store-Based Retailing Outlets by Channel: Units 2015-2020 Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020 Table 7 Sales in Non-Store Retailing by Channel: Value 2015-2020 Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020 Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020 Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 11 Sales in Non-Grocery Specialists by Channel: Value 2015-2020 Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020 Table 13 Non-Grocery Specialists Outlets by Channel: Units 2015-2020 Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020 Table 15 Retailing GBO Company Shares: % Value 2016-2020 Table 16 Retailing GBN Brand Shares: % Value 2017-2020 Table 17 Store-based Retailing GBO Company Shares: % Value 2016-2020 Table 18 Store-based Retailing GBN Brand Shares: % Value 2017-2020 Table 19 Store-based Retailing LBN Brand Shares: Outlets 2017-2020 Table 20 Non-Store Retailing GBO Company Shares: % Value 2016-2020 Table 21 Non-Store Retailing GBN Brand Shares: % Value 2017-2020 Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020 Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020 Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020 Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020 Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025 Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025 Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2020-2025 Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2020-2025 Table 30 Forecast Store-Based Retailing Outlets by Channel: Units 2020-2025 Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025 Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025 Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025 Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 36 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025 Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025 Table 38 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025 Table 39 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 2 Research Sources

Modern Grocery Retailers in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Virus gives modern grocery retailers a slight lift
Price sensitivity sharpens as consumers look to trade down
Convenience trends line up with COVID-19

RECOVERY AND OPPORTUNITIES

Economic recovery and ongoing investment will drive value over the forecast period
Immaturity of sector offers window for new retail concepts
Tradition still a challenge to modern grocery, but added value to make difference

CHANNEL DATA

Table 40 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 42 Sales in Modern Grocery Retailers by Channel: Value 2015-2020 Table 43 Sales in Modern Grocery Retailers by Channel: % Value Growth 2015-2020 Table 44 Modern Grocery Retailers Outlets by Channel: Units 2015-2020 Table 45 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 46 Modern Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 47 Modern Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 48 Modern Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 49 Modern Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 50 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 52 Forecast Sales in Modern Grocery Retailers by Channel: Value 2020-2025 Table 53 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2020-2025 Table 54 Forecast Modern Grocery Retailers Outlets by Channel: Units 2020-2025 Table 55 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025

Traditional Grocery Retailers in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Foodservice, work, education restrictions benefit sales through traditional grocery
Modern formats benefit from consumer concerns over health and safety
Personalisation strength of traditional outlets is a competitive edge

RECOVERY AND OPPORTUNITIES

Traditional grocery still backbone over the forecast period
Price sensitivity a key consumer trend
Traditional players in better position to exploit health and wellness trends

CHANNEL DATA

Table 56 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 58 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 59 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 60 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 61 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 62 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Apparel and Footwear Specialist Retailers in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Store closures hit apparel and footwear specialist retailers hard
Social, education, work restrictions lower need for new apparel and footwear
Nascent luxury market hammered by recession and travel ban

RECOVERY AND OPPORTUNITIES

E-commerce set to accelerate
Competitive environment set to concentrate
Immaturity of retail environment offers scope for innovation, differentiation

CHANNEL DATA

Table 64 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 66 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 67 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 68 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 70 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Health and Beauty Specialist Retailers in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Pharmacies unaffected by store closures, virus restrictions
Pandemic is a temporary obstacle, as sector shows potent underlying strength
Premium beauty and personal care specialists hurt by travel restrictions

RECOVERY AND OPPORTUNITIES

Infrastructure improvements key to growth over the forecast period
Sharpening health trends may offer window to dietary specialists
Further regulation will be obstacle to smaller players

CHANNEL DATA

Table 72 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 74 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020 Table 75 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020 Table 76 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 77 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 78 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 80 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 82 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025 Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025

Direct Selling in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Sales model undermined by government virus response
Social restrictions weaken demand for beauty and personal care focussed direct sales
Consumer health position sparks consumer interest

RECOVERY AND OPPORTUNITIES

Economic recovery may put obstacles in path of direct selling
Lack of investment, consumer awareness needs addressing
Direct sellers need to be proactive influencers

CHANNEL DATA

Table 84 Direct Selling by Category: Value 2015-2020 Table 85 Direct Selling by Category: % Value Growth 2015-2020 Table 86 Direct Selling GBO Company Shares: % Value 2016-2020 Table 87 Direct Selling GBN Brand Shares: % Value 2017-2020 Table 88 Direct Selling Forecasts by Category: Value 2020-2025 Table 89 Direct Selling Forecasts by Category: % Value Growth 2020-2025

E-Commerce in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Stronger growth limited by immaturity and lack of development of e-commerce
Azerbaijanis yet to make the leap to grocery e-commerce as old habits die hard
Rapid evolution means regulatory environment still changing in 2020

RECOVERY AND OPPORTUNITIES

Chaos of channel is beginning to fade, offering opportunity going forward
Proactive retail strategies required to drive value growth and change habits
Demographics favour evolution of e-commerce

CHANNEL DATA

Table 90 E-Commerce by Channel and Category: Value 2015-2020 Table 91 E-Commerce by Channel and Category: % Value Growth 2015-2020 Table 92 E-Commerce GBO Company Shares: % Value 2016-2020 Table 93 E-Commerce GBN Brand Shares: % Value 2017-2020 Table 94 Forecast E-Commerce by Channel and Category: Value 2020-2025 Table 95 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025

Mobile E-Commerce in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Strong sales exaggerated by small scale, format remains underdeveloped
Infrastructure weakness still a challenge
Price promotions key to consumer recruitment

RECOVERY AND OPPORTUNITIES

Mobile e-commerce development set to shadow e-commerce giants
Incentivising consumers to make the shift will be a challenge

CHANNEL DATA

Table 96 Mobile E-Commerce: Value 2015-2020 Table 97 Mobile E-Commerce: % Value Growth 2015-2020 Table 98 Mobile E-Commerce Forecasts: Value 2020-2025 Table 99 Mobile E-Commerce Forecasts: % Value Growth 2020-2025
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This report originates from Passport, our Retailing research and analysis database.

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