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Country Report

Retailing in

Retailing in Azerbaijan

58 pages, Jan 2018

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Despite reduced consumer disposable incomes, retailing records growth in Azerbaijan in 2017

Local currency volatility continued to concern local consumers worried about price fluctuations and such volatility making imports more expensive. Over the review period, due to devaluation of the national currency, Azerbaijanis became more price-sensitive, reducing their purchases and switching to products with more-affordable prices.

Tourism drives retail sales during 2017

Government activities aiming at the development of tourism in Azerbaijan produced results in the form of high tourist inflows throughout 2017. Favourable visa conditions, international events and tours attracted foreigners.

Grocery retailers remains predominant within retailing

In 2017, grocery retailers continued to be the leading channel in Azerbaijan. The reason behind the predominance of grocery retailers was the worsened macroeconomic situation and the reduced purchasing capacities of consumers, who prioritised purchases of essential grocery products at the expense of non-grocery items.

Modern grocery retailing formats emerge, while traditional retailers continue to lead

Grocery retailers underwent significant structural changes with the growth of modern retailing in 2017. These changes were represented by the appearance of modern retailing formats, as well as the renovation and modernisation of existing outlets.

Retailing to grow over the forecast period

Retailing is expected to develop over the forecast period, which is mainly attributable to the growing number of modern retail outlets in Azerbaijan. The progressive development of modern grocery retailers, such as supermarkets, hypermarkets and convenience stores, is expected to push sales over the forecast period, which is due to the changing shopping habits of local consumers and a shift towards planned regular shopping trips.

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Retailing Sample Report Retailing Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retailing industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Azerbaijan for free:

The Retailing in Azerbaijan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic number of stores, selling space and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How big is the grocery/non-grocery/non-store channel in Azerbaijan?
Who are the leading retailers in Azerbaijan?
How is retailing performing in Azerbaijan?
What is the retailing environment like in Azerbaijan?
Which channels are winning or losing in the fight for consumers’ money?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Retailing in Azerbaijan

EXECUTIVE SUMMARY

Despite reduced consumer disposable incomes, retailing records growth in Azerbaijan in 2017

Tourism drives retail sales during 2017

Grocery retailers remains predominant within retailing

Modern grocery retailing formats emerge, while traditional retailers continue to lead

Retailing to grow over the forecast period

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2017

Physical retail landscape

Cash and carry

Seasonality

Gurban Bayram
Back to School

Payments and delivery

Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 3 Sales in Store-Based Retailing by Channel: Value 2012-2017
Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
Table 5 Store-Based Retailing Outlets by Channel: Units 2012-2017
Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 7 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 9 Retailing GBO Company Shares: % Value 2013-2017
Table 10 Retailing GBN Brand Shares: % Value 2014-2017
Table 11 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 12 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 13 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 14 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 15 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 16 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 17 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 18 Forecast Sales in Store-Based Retailing by Channel: Value 2017-2022
Table 19 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2017-2022
Table 20 Forecast Store-Based Retailing Outlets by Channel: Units 2017-2022
Table 21 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 22 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 23 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 2 Research Sources

Mobile Internet Retailing in Azerbaijan

HEADLINES

PROSPECTS

Hectic lifestyles drive growth of mobile internet retailing over the review period

Key customers of mobile internet retailing in Azerbaijan remain younger people

Mobile internet retailing to grow over the forecast period

COMPETITIVE LANDSCAPE

Local mobile internet retailing is not developed and does not provide significant benefits to customers

Local players become involved

CHANNEL DATA

Table 24 Mobile Internet Retailing: Value 2012-2017
Table 25 Mobile Internet Retailing: % Value Growth 2012-2017
Table 26 Mobile Internet Retailing Forecasts: Value 2017-2022
Table 27 Mobile Internet Retailing Forecasts: % Value Growth 2017-2022

Modern Grocery Retailers in Azerbaijan

HEADLINES

PROSPECTS

Modern grocery retailers record growth in Azerbaijan, with more outlets and adopted global concepts

New outlets and modern formats to drive sales through modern grocery retailers

Modern grocery retailers build high brand awareness with their first private label products

COMPETITIVE LANDSCAPE

Azretail continues to lead modern grocery retailers with an aggressive strategy

Bravo supermarket stands out in 2017

International players extend their presence in Azerbaijan

CHANNEL DATA

Table 28 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 29 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 30 Sales in Modern Grocery Retailers by Channel: Value 2012-2017
Table 31 Sales in Modern Grocery Retailers by Channel: % Value Growth 2012-2017
Table 32 Modern Grocery Retailers Outlets by Channel: Units 2012-2017
Table 33 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 34 Modern Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 35 Modern Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 36 Modern Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 37 Modern Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 38 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 39 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 40 Forecast Sales in Modern Grocery Retailers by Channel: Value 2017-2022
Table 41 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2017-2022
Table 42 Forecast Modern Grocery Retailers Outlets by Channel: Units 2017-2022
Table 43 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022

Non-Grocery Specialists in Azerbaijan

HEADLINES

PROSPECTS

Apparel and footwear specialist retailers accounts for the largest share of sales within non-grocery specialists

Value performance of health and beauty specialist retailers, such as pharmacies/chemists and parapharmacies/drugstores, depends on state regulation

Growth expected for non-grocery retailers over the forecast period

COMPETITIVE LANDSCAPE

Dokta operates the biggest chain in non-grocery specialists

Local players dominate non-grocery specialists

Internet retailing of non-grocery products remains negligible

CHANNEL DATA

Table 44 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
Table 45 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 46 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
Table 47 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
Table 48 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
Table 49 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
Table 50 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
Table 51 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
Table 52 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
Table 53 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
Table 54 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 55 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 56 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
Table 57 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
Table 58 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
Table 59 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022

Traditional Grocery Retailers in Azerbaijan

HEADLINES

PROSPECTS

Food/drink/tobacco specialists records very strong current value growth in 2017

Value growth of traditional grocery retailers in 2017 is attributable to rising prices

Traditional grocery retailers is expected to post low value growth

COMPETITIVE LANDSCAPE

Qasid leads traditional grocery retailers due to its concentration of kiosks in Azerbaijan with favourable locations

Independent small grocers accounts for the largest share of sales within traditional grocery retailers

The turnover of alcoholic drinks and tobacco through traditional grocery retailers is significantly reduced

CHANNEL DATA

Table 60 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 61 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 62 Sales in Traditional Grocery Retailers by Channel: Value 2012-2017
Table 63 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2012-2017
Table 64 Traditional Grocery Retailers Outlets by Channel: Units 2012-2017
Table 65 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 66 Traditional Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 67 Traditional Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 68 Traditional Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 69 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 70 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 71 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 72 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2017-2022
Table 73 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2017-2022
Table 74 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2017-2022
Table 75 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022

Internet Retailing in Azerbaijan

HEADLINES

PROSPECTS

Media products internet retailing posts strong current value growth in 2017 while consumer health records a decline

Apparel and footwear internet retailing leads internet sales in 2017

Internet retailing to post outstanding growth over the forecast period

COMPETITIVE LANDSCAPE

International sites lead internet sales in Azerbaijan

Strongest growth in 2017 is from eBay and Alibaba Group Holding, which offer products at more-competitive prices

Internet retailing broadens consumer awareness of new product launches and breaks down the borders between local and global

CHANNEL DATA

Table 76 Internet Retailing by Category: Value 2012-2017
Table 77 Internet Retailing by Category: % Value Growth 2012-2017
Table 78 Internet Retailing GBO Company Shares: % Value 2013-2017
Table 79 Internet Retailing GBN Brand Shares: % Value 2014-2017
Table 80 Internet Retailing Forecasts by Category: Value 2017-2022
Table 81 Internet Retailing Forecasts by Category: % Value Growth 2017-2022

Mixed Retailers in Azerbaijan

PROSPECTS

Direct Selling in Azerbaijan

HEADLINES

PROSPECTS

Weak local currency rate affects consumers’ pockets in 2017, resulting in trading down

Beauty and personal care products are the major purchases through direct selling

Direct selling to record low growth at constant 2017 prices over the forecast period

COMPETITIVE LANDSCAPE

Oriflame Azerbaijan leads direct selling in 2017

Avon products is one the best performer among direct sellers in 2017

Leading positions of international players are due to a lack of local direct retailers as a result of low consumer confidence in local brands

CHANNEL DATA

Table 82 Direct Selling by Category: Value 2012-2017
Table 83 Direct Selling by Category: % Value Growth 2012-2017
Table 84 Direct Selling GBO Company Shares: % Value 2013-2017
Table 85 Direct Selling GBN Brand Shares: % Value 2014-2017
Table 86 Direct Selling Forecasts by Category: Value 2017-2022
Table 87 Direct Selling Forecasts by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Retailing in Azerbaijan

New Report Guarantee

Executive Summary

New Report Guarantee

Despite reduced consumer disposable incomes, retailing records growth in Azerbaijan in 2017

Tourism drives retail sales during 2017

Grocery retailers remains predominant within retailing

Modern grocery retailing formats emerge, while traditional retailers continue to lead

Retailing to grow over the forecast period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Retailing in Azerbaijan

EXECUTIVE SUMMARY

Despite reduced consumer disposable incomes, retailing records growth in Azerbaijan in 2017

Tourism drives retail sales during 2017

Grocery retailers remains predominant within retailing

Modern grocery retailing formats emerge, while traditional retailers continue to lead

Retailing to grow over the forecast period

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

Mobile Internet Retailing in Azerbaijan

HEADLINES

PROSPECTS

Hectic lifestyles drive growth of mobile internet retailing over the review period

Key customers of mobile internet retailing in Azerbaijan remain younger people

Mobile internet retailing to grow over the forecast period

COMPETITIVE LANDSCAPE

Local mobile internet retailing is not developed and does not provide significant benefits to customers

Local players become involved

CHANNEL DATA

Modern Grocery Retailers in Azerbaijan

HEADLINES

PROSPECTS

Modern grocery retailers record growth in Azerbaijan, with more outlets and adopted global concepts

New outlets and modern formats to drive sales through modern grocery retailers

Modern grocery retailers build high brand awareness with their first private label products

COMPETITIVE LANDSCAPE

Azretail continues to lead modern grocery retailers with an aggressive strategy

Bravo supermarket stands out in 2017

International players extend their presence in Azerbaijan

CHANNEL DATA

Non-Grocery Specialists in Azerbaijan

HEADLINES

PROSPECTS

Apparel and footwear specialist retailers accounts for the largest share of sales within non-grocery specialists

Value performance of health and beauty specialist retailers, such as pharmacies/chemists and parapharmacies/drugstores, depends on state regulation

Growth expected for non-grocery retailers over the forecast period

COMPETITIVE LANDSCAPE

Dokta operates the biggest chain in non-grocery specialists

Local players dominate non-grocery specialists

Internet retailing of non-grocery products remains negligible

CHANNEL DATA

Traditional Grocery Retailers in Azerbaijan

HEADLINES

PROSPECTS

Food/drink/tobacco specialists records very strong current value growth in 2017

Value growth of traditional grocery retailers in 2017 is attributable to rising prices

Traditional grocery retailers is expected to post low value growth

COMPETITIVE LANDSCAPE

Qasid leads traditional grocery retailers due to its concentration of kiosks in Azerbaijan with favourable locations

Independent small grocers accounts for the largest share of sales within traditional grocery retailers

The turnover of alcoholic drinks and tobacco through traditional grocery retailers is significantly reduced

CHANNEL DATA

Internet Retailing in Azerbaijan

HEADLINES