Retailing in Azerbaijan

Retailing in Azerbaijan

EXECUTIVE SUMMARY

Macroeconomic improvement and currency stability supports retail development

Modern retailing continues to swiftly develop following global trends

Local players lead retailing in Azerbaijan

Digitalisation and busy lifestyles affect shopping habits in 2018

Retailing to grow over the forecast period

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type

Physical retail landscape

Cash and carry

Seasonality

Shopping Ramadan Bayram
Novruz Holidays

Payments and delivery

Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 3 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
Table 4 Store-Based Retailing Outlets by Channel: Units 2013-2018
Table 5 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 6 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 7 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 8 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 10 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 11 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 12 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 13 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 14 Retailing GBO Company Shares: % Value 2014-2018
Table 15 Retailing GBN Brand Shares: % Value 2015-2018
Table 16 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 17 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 18 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 19 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 20 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 21 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 22 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 23 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 24 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 25 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 27 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023
Table 28 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023
Table 29 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023
Table 30 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 31 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 32 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 33 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 35 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 36 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 37 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 38 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources

Apparel and Footwear Specialist Retailers in Azerbaijan

HEADLINES

PROSPECTS

Apparel and footwear specialist retailers grows rapidly in 2018 driven by macroeconomic stability

Contrasting income levels shape apparel and footwear retailing landscape

Tourism strongly influences apparel and footwear sales

COMPETITIVE LANDSCAPE

Retail Group Azerbaijan leads apparel and footwear in Azerbaijan in 2018

International brands lead apparel and footwear specialist retailers in Azerbaijan

Apparel and footwear specialist retailers develops alongside shift to shopping centres and the increased selling spaces of outlets

CHANNEL DATA

Table 39 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 40 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 41 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 42 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 43 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 44 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 45 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 46 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Direct Selling in Azerbaijan

HEADLINES

PROSPECTS

Direct selling benefits from improved macroeconomic situation

Direct selling remains underdeveloped due to narrow coverage

Beauty and personal care the key products distributed through direct selling

COMPETITIVE LANDSCAPE

Oriflame Azerbaijan maintains its lead in direct selling

International players benefit from greater credibility

Health and wellness trends lead to introduction of more products with healthy and organic claims

CHANNEL DATA

Table 47 Direct Selling by Category: Value 2013-2018
Table 48 Direct Selling by Category: % Value Growth 2013-2018
Table 49 Direct Selling GBO Company Shares: % Value 2014-2018
Table 50 Direct Selling GBN Brand Shares: % Value 2015-2018
Table 51 Direct Selling Forecasts by Category: Value 2018-2023
Table 52 Direct Selling Forecasts by Category: % Value Growth 2018-2023

Health and Beauty Specialist Retailers in Azerbaijan

HEADLINES

PROSPECTS

Health and beauty specialist retailers grows in Azerbaijan during 2018

State regulation of medicine prices behind the performance of the channel

Larger retailers absorb small traditional health and beauty specialist retailers

COMPETITIVE LANDSCAPE

Dokta MMC leads health and beauty specialist retailers in Azerbaijan

Locals lead health and beauty specialist retailers in Azerbaijan

Large chained health and beauty specialist retailers continue to strengthen by acquiring small independent chemists/pharmacies

CHANNEL DATA

Table 53 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 54 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 55 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018
Table 56 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018
Table 57 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 58 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 59 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 60 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 61 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 62 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 63 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023
Table 64 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023

Internet Retailing in Azerbaijan

HEADLINES

PROSPECTS

Internet retailing sees dynamic growth alongside improving living conditions

Local authorities plan to impose stricter controls on internet retailing

Sales of grocery products remain limited through internet retailing

COMPETITIVE LANDSCAPE

3rd Party Merchants lead internet retailing in Azerbaijan through aliexpress.com

Internet retailing being led by international sites

New products on the global arena support sales through international retail sites

CHANNEL DATA

Table 65 Internet Retailing by Category: Value 2013-2018
Table 66 Internet Retailing by Category: % Value Growth 2013-2018
Table 67 Internet Retailing GBO Company Shares: % Value 2014-2018
Table 68 Internet Retailing GBN Brand Shares: % Value 2015-2018
Table 69 Internet Retailing Forecasts by Category: Value 2018-2023
Table 70 Internet Retailing Forecasts by Category: % Value Growth 2018-2023

Mobile Internet Retailing in Azerbaijan

HEADLINES

PROSPECTS

Mobile internet retailing sees incipient growth in Azerbaijan

Non-grocery items key to mobile internet retailing

Development of mobile internet retailing linked to the growth of online sales in Azerbaijan

COMPETITIVE LANDSCAPE

Retailers encourage users to switch to mobile internet retailing by offering special deals through their mobile applications

Competitive landscape of mobile retailing follows online selling competitive performance

International retailers dominate mobile internet retailing

CHANNEL DATA

Table 71 Mobile Internet Retailing: Value 2013-2018
Table 72 Mobile Internet Retailing: % Value Growth 2013-2018
Table 73 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 74 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

Modern Grocery Retailers in Azerbaijan

HEADLINES

PROSPECTS

Modern grocery retailers seeing dynamic growth

Global trend towards discounters and convenience stores seen in the country

Some grocery products still create challenges for modern groceries in winning competition from street vendors

COMPETITIVE LANDSCAPE

Azretail MMC maintains lead with new retail concepts

International retailers remain negligible

Bravo sees dynamic performance with new outlets and active promotions

CHANNEL DATA

Table 75 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 76 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 77 Sales in Modern Grocery Retailers by Channel: Value 2013-2018
Table 78 Sales in Modern Grocery Retailers by Channel: % Value Growth 2013-2018
Table 79 Modern Grocery Retailers Outlets by Channel: Units 2013-2018
Table 80 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 81 Modern Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 82 Modern Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 83 Modern Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 84 Modern Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 85 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 86 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 87 Forecast Sales in Modern Grocery Retailers by Channel: Value 2018-2023
Table 88 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2018-2023
Table 89 Forecast Modern Grocery Retailers Outlets by Channel: Units 2018-2023
Table 90 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

Traditional Grocery Retailers in Azerbaijan

HEADLINES

PROSPECTS

Traditional grocery retailers losing ground despite growth

The largest local retailer expands to discounters, which have significant impact on traditional retailers

Traditional grocery retailers saturate by offering personalised shopping experience to consumers

COMPETITIVE LANDSCAPE

Qasid ASC leads traditional grocery retailers with its large number of outlets and favourable locations

Locals lead traditional grocery retailers

New concepts in traditional grocery retailers include food/drink specialists, which provide personalised advice for customers

CHANNEL DATA

Table 91 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 92 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 93 Traditional Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 94 Traditional Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 95 Traditional Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 96 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 97 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 98 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

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