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Country Report

Retailing in

Retailing in Azerbaijan

Feb 2021

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on retailing

COVID-190 has had a more limited impact on retailing than might be expected in Azerbaijan, despite the closure of non-essential retail outlets at the beginning of the lockdown, and the subsequent mixture of restrictions and controls imposed on the sector as the government attempted to reopen the economy in the face of subsequent fresh waves of infection. In part, the limited shift in shopping habits reflects the lack of development in non-store retailing.

COVID-19 country impact

On 24 March, the country went into quarantine, before closing its borders and going into complete lockdown on 5 April. Borders had previously been closed in part, with cross-border movement with Turkey stopping on 15 March and three days later with Russia.

Peace deal can help restore stability

In November 2020, Armenia, Azerbaijan and Russia signed an agreement to end military conflict over the disputed enclave of Nagorno-Karabakh, following six weeks of fighting between Azerbaijan and ethnic Armenians. The region is internationally recognised as Azerbaijani but has been run by ethnic Armenians since 1994.

More regulation threatens cross-border retailing

In September 2020, the Azerbaijani government rolled out a new tax law, according to which all purchases from international stores that cost more than USD300 per month will be the subject of new rates of duty. Previously the limit was a total figure of USD1,000.

What next for retailing?

The Azerbaijani economy is anticipated to make a faster than expected recovery from the sharp contraction in GDP caused by the pandemic in 2020. This will help the retailing sector flourish, and a return to pre-pandemic consumption habits is anticipated.

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Retailing Sample Report Retailing Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retailing industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Azerbaijan for free:

The Retailing in Azerbaijan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic number of stores, selling space and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How big is the grocery/non-grocery/non-store channel in Azerbaijan?
Who are the leading retailers in Azerbaijan?
How is retailing performing in Azerbaijan?
What is the retailing environment like in Azerbaijan?
Which channels are winning or losing in the fight for consumers’ money?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Request more information

Retailing in Azerbaijan

EXECUTIVE SUMMARY

COVID-19 impact on retailing

COVID-19 country impact

Peace deal can help restore stability

More regulation threatens cross-border retailing

What next for retailing?

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2020

Physical retail landscape

Cash and carry

Seasonality

Shopping Ramadan Bayram
Novruz Holidays

Payments and delivery

Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 3 Sales in Store-Based Retailing by Channel: Value 2015-2020
Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020
Table 5 Store-Based Retailing Outlets by Channel: Units 2015-2020
Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 7 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 11 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 13 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 15 Retailing GBO Company Shares: % Value 2016-2020
Table 16 Retailing GBN Brand Shares: % Value 2017-2020
Table 17 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 18 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 19 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 20 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 21 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2020-2025
Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2020-2025
Table 30 Forecast Store-Based Retailing Outlets by Channel: Units 2020-2025
Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 36 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 38 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 39 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 2 Research Sources

Modern Grocery Retailers in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Virus gives modern grocery retailers a slight lift

Price sensitivity sharpens as consumers look to trade down

Convenience trends line up with COVID-19

RECOVERY AND OPPORTUNITIES

Economic recovery and ongoing investment will drive value over the forecast period

Immaturity of sector offers window for new retail concepts

Tradition still a challenge to modern grocery, but added value to make difference

CHANNEL DATA

Table 40 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 42 Sales in Modern Grocery Retailers by Channel: Value 2015-2020
Table 43 Sales in Modern Grocery Retailers by Channel: % Value Growth 2015-2020
Table 44 Modern Grocery Retailers Outlets by Channel: Units 2015-2020
Table 45 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 46 Modern Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 47 Modern Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 48 Modern Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 49 Modern Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 50 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 52 Forecast Sales in Modern Grocery Retailers by Channel: Value 2020-2025
Table 53 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2020-2025
Table 54 Forecast Modern Grocery Retailers Outlets by Channel: Units 2020-2025
Table 55 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025

Traditional Grocery Retailers in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Foodservice, work, education restrictions benefit sales through traditional grocery

Modern formats benefit from consumer concerns over health and safety

Personalisation strength of traditional outlets is a competitive edge

RECOVERY AND OPPORTUNITIES

Traditional grocery still backbone over the forecast period

Price sensitivity a key consumer trend

Traditional players in better position to exploit health and wellness trends

CHANNEL DATA

Table 56 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 58 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 59 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 60 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 61 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 62 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Apparel and Footwear Specialist Retailers in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Store closures hit apparel and footwear specialist retailers hard

Social, education, work restrictions lower need for new apparel and footwear

Nascent luxury market hammered by recession and travel ban

RECOVERY AND OPPORTUNITIES

E-commerce set to accelerate

Competitive environment set to concentrate

Immaturity of retail environment offers scope for innovation, differentiation

CHANNEL DATA

Table 64 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 66 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 67 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 68 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 70 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Health and Beauty Specialist Retailers in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Pharmacies unaffected by store closures, virus restrictions

Pandemic is a temporary obstacle, as sector shows potent underlying strength

Premium beauty and personal care specialists hurt by travel restrictions

RECOVERY AND OPPORTUNITIES

Infrastructure improvements key to growth over the forecast period

Sharpening health trends may offer window to dietary specialists

Further regulation will be obstacle to smaller players

CHANNEL DATA

Table 72 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 74 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020
Table 75 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020
Table 76 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 77 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 78 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 80 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 82 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025
Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025

Direct Selling in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Sales model undermined by government virus response

Social restrictions weaken demand for beauty and personal care focussed direct sales

Consumer health position sparks consumer interest

RECOVERY AND OPPORTUNITIES

Economic recovery may put obstacles in path of direct selling

Lack of investment, consumer awareness needs addressing

Direct sellers need to be proactive influencers

CHANNEL DATA

Table 84 Direct Selling by Category: Value 2015-2020
Table 85 Direct Selling by Category: % Value Growth 2015-2020
Table 86 Direct Selling GBO Company Shares: % Value 2016-2020
Table 87 Direct Selling GBN Brand Shares: % Value 2017-2020
Table 88 Direct Selling Forecasts by Category: Value 2020-2025
Table 89 Direct Selling Forecasts by Category: % Value Growth 2020-2025

E-Commerce in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Stronger growth limited by immaturity and lack of development of e-commerce

Azerbaijanis yet to make the leap to grocery e-commerce as old habits die hard

Rapid evolution means regulatory environment still changing in 2020

RECOVERY AND OPPORTUNITIES

Chaos of channel is beginning to fade, offering opportunity going forward

Proactive retail strategies required to drive value growth and change habits

Demographics favour evolution of e-commerce

CHANNEL DATA

Table 90 E-Commerce by Channel and Category: Value 2015-2020
Table 91 E-Commerce by Channel and Category: % Value Growth 2015-2020
Table 92 E-Commerce GBO Company Shares: % Value 2016-2020
Table 93 E-Commerce GBN Brand Shares: % Value 2017-2020
Table 94 Forecast E-Commerce by Channel and Category: Value 2020-2025
Table 95 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025

Mobile E-Commerce in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Strong sales exaggerated by small scale, format remains underdeveloped

Infrastructure weakness still a challenge

Price promotions key to consumer recruitment

RECOVERY AND OPPORTUNITIES

Mobile e-commerce development set to shadow e-commerce giants

Incentivising consumers to make the shift will be a challenge

CHANNEL DATA

Table 96 Mobile E-Commerce: Value 2015-2020
Table 97 Mobile E-Commerce: % Value Growth 2015-2020
Table 98 Mobile E-Commerce Forecasts: Value 2020-2025
Table 99 Mobile E-Commerce Forecasts: % Value Growth 2020-2025

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Megatrends

Country Report

Retailing in Azerbaijan

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on retailing

COVID-19 country impact

Peace deal can help restore stability

More regulation threatens cross-border retailing

What next for retailing?

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Retailing in Azerbaijan

EXECUTIVE SUMMARY

COVID-19 impact on retailing

COVID-19 country impact

Peace deal can help restore stability

More regulation threatens cross-border retailing

What next for retailing?

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Modern Grocery Retailers in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Virus gives modern grocery retailers a slight lift

Price sensitivity sharpens as consumers look to trade down

Convenience trends line up with COVID-19

RECOVERY AND OPPORTUNITIES

Economic recovery and ongoing investment will drive value over the forecast period

Immaturity of sector offers window for new retail concepts

Tradition still a challenge to modern grocery, but added value to make difference

CHANNEL DATA

Traditional Grocery Retailers in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Foodservice, work, education restrictions benefit sales through traditional grocery

Modern formats benefit from consumer concerns over health and safety

Personalisation strength of traditional outlets is a competitive edge

RECOVERY AND OPPORTUNITIES

Traditional grocery still backbone over the forecast period

Price sensitivity a key consumer trend

Traditional players in better position to exploit health and wellness trends

CHANNEL DATA

Apparel and Footwear Specialist Retailers in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Store closures hit apparel and footwear specialist retailers hard

Social, education, work restrictions lower need for new apparel and footwear

Nascent luxury market hammered by recession and travel ban

RECOVERY AND OPPORTUNITIES

E-commerce set to accelerate

Competitive environment set to concentrate

Immaturity of retail environment offers scope for innovation, differentiation

CHANNEL DATA

Health and Beauty Specialist Retailers in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Pharmacies unaffected by store closures, virus restrictions

Pandemic is a temporary obstacle, as sector shows potent underlying strength

Premium beauty and personal care specialists hurt by travel restrictions

RECOVERY AND OPPORTUNITIES

Infrastructure improvements key to growth over the forecast period

Sharpening health trends may offer window to dietary specialists

Further regulation will be obstacle to smaller players