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Retailing in Beijing

September 2017

Deeply influenced by Beijing’s ancient culture and history, combined with the impact of modern civilisation, Retailing in Beijing represents a combination of ancient and modern features. The high penetration of China’s time-honoured brand retailers, as well as the emergence of innovative culture retailers reflect a continuation and preservation of the city’s intangible cultural heritage. At the same time, the boom in internet retailers in Beijing with their rapidly increasing offline experience

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Our Retailing City level reports highlights the most recent trends and developments in Beijing, and contrasts these with China as a whole. 

This major new report series refines our data and analysis further to city level trends, helping you examine  business opportunities and challenges that exist for these industries at a city market level.

Introduction
Beijing: Well known for long history and environmental pollution
Consumer profile: Health-sensitive, practical and culture-orientated
A typical outlet
Key findings
High penetration of China’s time-honoured brand retailers
TCM parapharmacy retailers perform well
Affordable local hypermarkets/supermarkets
O2O strategy of local hypermarkets/supermarkets
O ffline experience stores opened by online players in Beijing
Cross-border e-commerce retailers
Innovative culture retailing
Innovative culture retailing - located in tourist areas
Beijing Tongrentang Commercial Investment Group Co Ltd
Beijing Wangfujing Department Store Co Ltd
Wumart Stores Inc
Key takeaways
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