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Retailing in Belarus

February 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in Belarus with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in Belarus, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in Belarus report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in Belarus?
  • Which are the leading retailers in Retailing in Belarus?
  • How are products distributed in Retailing in Belarus?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Belarus?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Retailing in Belarus

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020 Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020 Table 3 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020 Table 4 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020 Table 5 Sales in Store-Based Retailing by Channel: Value 2015-2020 Table 6 Sales in Store-Based Retailing by Channel: Value 2015-2020 Table 7 Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020 Table 8 Store-Based Retailing Outlets by Channel: Units 2015-2020 Table 9 Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020 Table 10 Sales in Non-Store Retailing by Channel: Value 2015-2020 Table 11 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020 Table 12 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020 Table 13 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020 Table 14 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 15 Sales in Non-Grocery Specialists by Channel: Value 2015-2020 Table 16 Sales in Non-Grocery Specialists by Channel: Value 2015-2020 Table 17 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020 Table 18 Non-Grocery Specialists Outlets by Channel: Units 2015-2020 Table 19 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020 Table 20 Retailing GBO Company Shares: % Value 2016-2020 Table 21 Retailing GBN Brand Shares: % Value 2017-2020 Table 22 Store-based Retailing GBO Company Shares: % Value 2016-2020 Table 23 Store-based Retailing GBN Brand Shares: % Value 2017-2020 Table 24 Store-based Retailing LBN Brand Shares: Outlets 2017-2020 Table 25 Non-Store Retailing GBO Company Shares: % Value 2016-2020 Table 26 Non-Store Retailing GBN Brand Shares: % Value 2017-2020 Table 27 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020 Table 28 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020 Table 29 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020 Table 30 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020 Table 31 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025 Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025 Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025 Table 34 Forecast Sales in Store-Based Retailing by Channel: Value 2020-2025 Table 35 Forecast Sales in Store-Based Retailing by Channel: Value 2020-2025 Table 36 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2020-2025 Table 37 Forecast Store-Based Retailing Outlets by Channel: Units 2020-2025 Table 38 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025 Table 39 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025 Table 40 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025 Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 42 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 43 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 44 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025 Table 45 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025 Table 46 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025 Table 47 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025 Table 48 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025

SOURCES

Summary 1 Research Sources

CHANNEL DATA

Table 49 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 50 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 51 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 52 Sales in Modern Grocery Retailers by Channel: Value 2015-2020 Table 53 Sales in Modern Grocery Retailers by Channel: Value 2015-2020 Table 54 Sales in Modern Grocery Retailers by Channel: % Value Growth 2015-2020 Table 55 Modern Grocery Retailers Outlets by Channel: Units 2015-2020 Table 56 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 57 Modern Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 58 Modern Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 59 Modern Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 60 Modern Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 61 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 62 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 63 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 64 Forecast Sales in Modern Grocery Retailers by Channel: Value 2020-2025 Table 65 Forecast Sales in Modern Grocery Retailers by Channel: Value 2020-2025 Table 66 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2020-2025 Table 67 Forecast Modern Grocery Retailers Outlets by Channel: Units 2020-2025 Table 68 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025

CHANNEL DATA

Table 69 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 70 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 71 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 72 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 73 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 74 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 75 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 76 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 77 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 78 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

CHANNEL DATA

Table 79 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 80 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 81 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 82 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 83 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 84 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 85 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 86 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

CHANNEL DATA

Table 87 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 88 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 89 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020 Table 90 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020 Table 91 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 92 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 93 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 94 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 95 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 96 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 97 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025 Table 98 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025

CHANNEL DATA

Table 99 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 100 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 101 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2019 Table 102 Sales in Mixed Retailers by Channel: Value 2015-2020 Table 103 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020 Table 104 Sales in Mixed Retailers by Channel: % Value Growth 2017-2019 Table 105 Mixed Retailers Outlets by Channel: Units 2015-2020 Table 106 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 107 Mixed Retailers Outlets by Channel: % Unit Growth 2017-2019 Table 108 Mixed Retailers GBO Company Shares: % Value 2016-2020 Table 109 Mixed Retailers GBN Brand Shares: % Value 2017-2020 Table 110 Mixed Retailers LBN Brand Shares: Outlets 2017-2020 Table 111 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020 Table 112 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 113 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 114 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025 Table 115 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025 Table 116 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025 Table 117 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

CHANNEL DATA

Table 118 Direct Selling by Category: Value 2015-2020 Table 119 Direct Selling by Category: % Value Growth 2015-2020 Table 120 Direct Selling GBO Company Shares: % Value 2016-2020 Table 121 Direct Selling GBN Brand Shares: % Value 2017-2020 Table 122 Direct Selling Forecasts by Category: Value 2020-2025 Table 123 Direct Selling Forecasts by Category: % Value Growth 2020-2025

CHANNEL DATA

Table 124 E-Commerce by Channel and Category: Value 2015-2020 Table 125 E-Commerce by Channel and Category: % Value Growth 2015-2020 Table 126 E-Commerce GBO Company Shares: % Value 2016-2020 Table 127 E-Commerce GBN Brand Shares: % Value 2017-2020 Table 128 Forecast E-Commerce by Channel and Category: Value 2020-2025 Table 129 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025

CHANNEL DATA

Table 130 Mobile E-Commerce: Value 2015-2020 Table 131 Mobile E-Commerce: % Value Growth 2015-2020 Table 132 Mobile E-Commerce Forecasts: Value 2020-2025 Table 133 Mobile E-Commerce Forecasts: % Value Growth 2020-2025

Retailing in Belarus

EXECUTIVE SUMMARY

COVID-19 impact on retailing
COVID-19 country impact
Currency depreciation boosts sales of consumer appliances and electronics
Political unrest negatively affects consumption
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 2 Standard Opening Hours by Channel Type 2020
Physical retail landscape
Cash and carry
Table 134 Cash and Carry Sales: % Value Growth 2015-2020
Seasonality
Christmas and New Year Back to School International Women’s Day Homeland Defender’s Day
Payments and delivery
Emerging business models

MARKET DATA

Table 135 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020 Table 136 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020 Table 137 Sales in Store-Based Retailing by Channel: Value 2015-2020 Table 138 Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020 Table 139 Store-Based Retailing Outlets by Channel: Units 2015-2020 Table 140 Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020 Table 141 Sales in Non-Store Retailing by Channel: Value 2015-2020 Table 142 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020 Table 143 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020 Table 144 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 145 Sales in Non-Grocery Specialists by Channel: Value 2015-2020 Table 146 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020 Table 147 Non-Grocery Specialists Outlets by Channel: Units 2015-2020 Table 148 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020 Table 149 Retailing GBO Company Shares: % Value 2016-2020 Table 150 Retailing GBN Brand Shares: % Value 2017-2020 Table 151 Store-based Retailing GBO Company Shares: % Value 2016-2020 Table 152 Store-based Retailing GBN Brand Shares: % Value 2017-2020 Table 153 Store-based Retailing LBN Brand Shares: Outlets 2017-2020 Table 154 Non-Store Retailing GBO Company Shares: % Value 2016-2020 Table 155 Non-Store Retailing GBN Brand Shares: % Value 2017-2020 Table 156 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020 Table 157 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020 Table 158 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020 Table 159 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020 Table 160 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025 Table 161 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025 Table 162 Forecast Sales in Store-Based Retailing by Channel: Value 2020-2025 Table 163 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2020-2025 Table 164 Forecast Store-Based Retailing Outlets by Channel: Units 2020-2025 Table 165 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025 Table 166 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025 Table 167 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025 Table 168 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 169 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 170 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025 Table 171 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025 Table 172 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025 Table 173 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 3 Research Sources

Modern Grocery Retailers in Belarus

KEY DATA FINDINGS

2020 IMPACT

Tendency to stockpile boosts sales through modern grocery retail in 2020
Consumers prefer to shop at convenience stores or online to avoid entering crowded spaces
Eurotorg retains its lead and continues expanding, as new players enter the landscape

RECOVERY AND OPPORTUNITIES

Leading players to expand by increasing their number of outlets in regions
E-commerce to continue its march
Players will encourage purchases with promotions and discounts

CHANNEL DATA

Table 174 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 175 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 176 Sales in Modern Grocery Retailers by Channel: Value 2015-2020 Table 177 Sales in Modern Grocery Retailers by Channel: % Value Growth 2015-2020 Table 178 Modern Grocery Retailers Outlets by Channel: Units 2015-2020 Table 179 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 180 Modern Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 181 Modern Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 182 Modern Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 183 Modern Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 184 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 185 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 186 Forecast Sales in Modern Grocery Retailers by Channel: Value 2020-2025 Table 187 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2020-2025 Table 188 Forecast Modern Grocery Retailers Outlets by Channel: Units 2020-2025 Table 189 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025

Traditional Grocery Retailers in Belarus

KEY DATA FINDINGS

2020 IMPACT

COVID-19 negatively affects value sales of traditional grocery retailers as rural consumers limit their store visits and spending
Modern grocery retailers continue to be major competition for traditional outlets, offering low-price points, deals and a similar array of goods
Food and drink specialist retailers perform well, offering lower price points then modern grocery retailers, with a wide array of products and fresh foods

RECOVERY AND OPPORTUNITIES

Modern grocery retailers to continue to be major competition for traditional outlets, offering low-price points and a wider array of goods
Food and drink specialists set to drive traditional grocery retailing growth
Economic slowdown will benefit drink specialists

CHANNEL DATA

Table 190 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 191 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 192 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 193 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 194 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 195 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 196 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 197 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Apparel and Footwear Specialist Retailers in Belarus

KEY DATA FINDINGS

2020 IMPACT

Home seclusion negatively affects apparel and footwear sales
Pandemic boosts online sales of apparel and footwear
Political turbulence and currency depreciation further affect apparel and footwear

RECOVERY AND OPPORTUNITIES

Apparel and footwear specialist retailers anticipated to see growth from 2022 onwards
Apparel risks facing growing competition from second-hand apparel
Small cities welcome the expansion of apparel and footwear specialists, which allow them to shop for these items locally

CHANNEL DATA

Table 198 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 199 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 200 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 201 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 202 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 203 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 204 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 205 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Health and Beauty Specialist Retailers in Belarus

KEY DATA FINDINGS

2020 IMPACT

COVID-19 boosts value sales of chemists/pharmacies and vitamins and dietary supplements specialist retailers
Desire to avoid crowded spaces leads Belarusians to shop more at local drugstores/parapharmacies during the pandemic
Optical goods stores negatively affected as consumers postpone purchases

RECOVERY AND OPPORTUNITIES

Growing interest in natural remedies will benefit chemists/pharmacies
Drugstores/parapharmacies will remain a popular channel due to convenient location, wide product assortment and competitive prices
Beauty specialist retailers anticipated to witness lower value sales growth as a result of the economic downturn

CHANNEL DATA

Table 206 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 207 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 208 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020 Table 209 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020 Table 210 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 211 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 212 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 213 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 214 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 215 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 216 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025 Table 217 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025

Mixed Retailers in Belarus

KEY DATA FINDINGS

2020 IMPACT

COVID-19 negatively affects department stores as consumers avoided crowded spaces
Variety stores gain in popularity during the pandemic due to close proximity and fewer customers at a time
Belkoopsoyuz CHUP retains its lead in the landscape, thanks to a wide array of products and a number of outlets throughout the nation

RECOVERY AND OPPORTUNITIES

Discounts and a wide range of products will continue to attract consumers
Department stores anticipated to face growing competition from variety stores
Competition will also come from e-commerce which offers convenient shopping solutions

CHANNEL DATA

Table 218 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 219 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 220 Sales in Mixed Retailers by Channel: Value 2015-2020 Table 221 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020 Table 222 Mixed Retailers Outlets by Channel: Units 2015-2020 Table 223 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 224 Mixed Retailers GBO Company Shares: % Value 2016-2020 Table 225 Mixed Retailers GBN Brand Shares: % Value 2017-2020 Table 226 Mixed Retailers LBN Brand Shares: Outlets 2017-2020 Table 227 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020 Table 228 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 229 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 230 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025 Table 231 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025 Table 232 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025 Table 233 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

Direct Selling in Belarus

KEY DATA FINDINGS

2020 IMPACT

COVID-19 negatively affects beauty and personal care while benefiting other direct selling
Pandemic accelerates digitalisation trend
Oriflame Cosmetics retains its lead, with Oriflame Cosmetics, Avon and Faberlic dominating the landscape, due to strong reputations and wide product assortments

RECOVERY AND OPPORTUNITIES

Beauty and personal care direct selling anticipated to witness a recovery in 2021 as normalcy returns
Political instability and economic downturn will continue to negatively affect direct selling
Direct sellers will increasingly focus on digital sales

CHANNEL DATA

Table 234 Direct Selling by Category: Value 2015-2020 Table 235 Direct Selling by Category: % Value Growth 2015-2020 Table 236 Direct Selling GBO Company Shares: % Value 2016-2020 Table 237 Direct Selling GBN Brand Shares: % Value 2017-2020 Table 238 Direct Selling Forecasts by Category: Value 2020-2025 Table 239 Direct Selling Forecasts by Category: % Value Growth 2020-2025

E-Commerce in Belarus

KEY DATA FINDINGS

2020 IMPACT

COVID-19 boosts e-commerce value sales, as consumers seek to avoid personal contact
Food and drink and consumer electronics are popular e-commerce purchases
Foreign players increase their value shares, benefiting from a wide assortment of inexpensive products and bonuses

RECOVERY AND OPPORTUNITIES

E-commerce set to continue on a dynamic growth path
High delivery costs hamper e-commerce’s growth
Pandemic leads to a growing variety of products being sold online

CHANNEL DATA

Table 240 E-Commerce by Channel and Category: Value 2015-2020 Table 241 E-Commerce by Channel and Category: % Value Growth 2015-2020 Table 242 E-Commerce GBO Company Shares: % Value 2016-2020 Table 243 E-Commerce GBN Brand Shares: % Value 2017-2020 Table 244 Forecast E-Commerce by Channel and Category: Value 2020-2025 Table 245 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025

Mobile E-Commerce in Belarus

KEY DATA FINDINGS

2020 IMPACT

Desire to avoid stores boosts value sales via mobile e-commerce in 2020
Growth is boosted by the increasing number of consumers registering for mobile internet subscriptions
Improving technologies and the entrance of Apple Pay boost mobile e-commerce in Belarus

RECOVERY AND OPPORTUNITIES

On-the-go sales will increase as busy lifestyles result in consumers viewing mobile e-commerce as a convenient, time-saving shopping solution
Competition between global and local players will remain fierce, as local players improve their mobile applications
Mobile-friendly applications and websites will stimulate mobile e-commerce value growth

CHANNEL DATA

Table 246 Mobile E-Commerce: Value 2015-2020 Table 247 Mobile E-Commerce: % Value Growth 2015-2020 Table 248 Mobile E-Commerce Forecasts: Value 2020-2025 Table 249 Mobile E-Commerce Forecasts: % Value Growth 2020-2025
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This report originates from Passport, our Retailing research and analysis database.

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