Retailing in Bolivia

Retailing in Bolivia

EXECUTIVE SUMMARY

Economic stability continues to drive growth in retailing

Supermarkets expanding over traditional channel coverage areas

Direct selling shows great dynamism with social connotations

Illegal market affects growth potential of several retailing channels

E-commerce growing in Bolivia despite low financial card penetration and digital divide

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type

Physical retail landscape

Cash and carry

Seasonality

Back to School
Father’s Day
Mother’s Day
Christmas

Payments and delivery

Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 3 Sales in Store-Based Retailing by Channel: Value 2013-2018
Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
Table 5 Store-Based Retailing Outlets by Channel: Units 2013-2018
Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 7 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 11 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 13 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 15 Retailing GBO Company Shares: % Value 2014-2018
Table 16 Retailing GBN Brand Shares: % Value 2015-2018
Table 17 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 18 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 19 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 20 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 21 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023
Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023
Table 30 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023
Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 36 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 38 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 39 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources

Apparel and Footwear Specialist Retailers in Bolivia

HEADLINES

PROSPECTS

Consumers prefer imported apparel brands

Illegal used clothing market problematic with social connotations

Local footwear industry recovering market space

COMPETITIVE LANDSCAPE

Environment favourable to retailing attracts recognised foreign brands

Local textile companies face subsistence challenges due to changing conditions

Seasonal offers strengthen apparel and footwear sales

CHANNEL DATA

Table 40 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 41 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 42 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 43 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 44 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 45 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 46 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 47 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Direct Selling in Bolivia

HEADLINES

PROSPECTS

Women’s need for a flexible income source favours category growth

Social interaction is key to the growing success of direct selling in Bolivia

Cosmetics products drive direct selling sales growth, supported by a feminine sales force

COMPETITIVE LANDSCAPE

Corporación Belcorp de Bolivia and Yanbal Bolivia account for half of total value sales, supported by strong product portfolios

Market potential attracts new foreign players

Consumer health player strengthens its image through the presence of influencers

CHANNEL DATA

Table 48 Direct Selling by Category: Value 2013-2018
Table 49 Direct Selling by Category: % Value Growth 2013-2018
Table 50 Direct Selling GBO Company Shares: % Value 2014-2018
Table 51 Direct Selling GBN Brand Shares: % Value 2015-2018
Table 52 Direct Selling Forecasts by Category: Value 2018-2023
Table 53 Direct Selling Forecasts by Category: % Value Growth 2018-2023

Health and Beauty Specialist Retailers in Bolivia

HEADLINES

PROSPECTS

Consumers with higher levels of wellbeing awareness drive health products offer

Illegal market is health and beauty specialist retailers’ main competitor

Pharmacy chains tend to increase the supply of fast-moving consumer goods

COMPETITIVE LANDSCAPE

National chains dominate the category and display strong expansion

Foreign beauty specialist retailers arrive, attracted by category’s potential

Entry of new players encourages competition

CHANNEL DATA

Table 54 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 55 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 56 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018
Table 57 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018
Table 58 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 59 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 60 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 61 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 62 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 63 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 64 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023
Table 65 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023

Internet Retailing in Bolivia

HEADLINES

PROSPECTS

Debit and credit card issuers boost category’s growth through new platform releases

New generations show higher levels of confidence over internet purchases

Digital breach amongst Bolivians still affecting internet retailing channel

COMPETITIVE LANDSCAPE

Multicenter increases its retailing market share by defining internet sales strategies

Closure of state-owned postal company affects performance of many retailers

Consumers prefer foreign websites for greater reliability

CHANNEL DATA

Table 66 Internet Retailing by Category: Value 2013-2018
Table 67 Internet Retailing by Category: % Value Growth 2013-2018
Table 68 Internet Retailing GBO Company Shares: % Value 2014-2018
Table 69 Internet Retailing GBN Brand Shares: % Value 2015-2018
Table 70 Internet Retailing Forecasts by Category: Value 2018-2023
Table 71 Internet Retailing Forecasts by Category: % Value Growth 2018-2023

Mixed Retailers in Bolivia

HEADLINES

PROSPECTS

Mixed retailers carries little weight amongst other store-based retailers

Department stores, mass merchandisers and warehouse clubs underdeveloped formats

COMPETITIVE LANDSCAPE

Variety stores the most dynamic category amongst mixed retailers due to cultural patterns of consumption

Independent low-cost variety store formats face challenge of subsistence

Casa Ideas and Multicenter lead in different regions of the country with strong focus on seasonal offers

CHANNEL DATA

Table 72 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 73 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 74 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 75 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 76 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 77 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 78 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 79 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 80 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 81 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 82 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 83 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

Mobile Internet Retailing in Bolivia

HEADLINES

PROSPECTS

Mobile internet retailing sees increasing dynamism in a country eager to close its technology gap

Growth of m-commerce accompanies economic growth of new generations

S-commerce in the development phase seeks relevance

COMPETITIVE LANDSCAPE

Banks implement financial education programmes for consumers

Pedidos Ya enters the Bolivian marketplace attracted by its potential

Modern grocery retailers seek growth through m-commerce

CHANNEL DATA

Table 84 Mobile Internet Retailing: Value 2013-2018
Table 85 Mobile Internet Retailing: % Value Growth 2013-2018
Table 86 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 87 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

Modern Grocery Retailers in Bolivia

HEADLINES

PROSPECTS

Presence of modern grocery retailers is strengthened through significant growth in outlets

Consumer consciousness of health and wellbeing drives sales growth

Supermarket chains strengthen private brands

COMPETITIVE LANDSCAPE

Supported by broad market coverage, Hipermaxi leads the category

Consumers yet to embrace the forecourt retailers format

Supermarkets measure consumption patterns as a profit strategy

CHANNEL DATA

Table 88 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 89 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 90 Sales in Modern Grocery Retailers by Channel: Value 2013-2018
Table 91 Sales in Modern Grocery Retailers by Channel: % Value Growth 2013-2018
Table 92 Modern Grocery Retailers Outlets by Channel: Units 2013-2018
Table 93 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 94 Modern Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 95 Modern Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 96 Modern Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 97 Modern Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 98 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 99 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 100 Forecast Sales in Modern Grocery Retailers by Channel: Value 2018-2023
Table 101 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2018-2023
Table 102 Forecast Modern Grocery Retailers Outlets by Channel: Units 2018-2023
Table 103 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

Traditional Grocery Retailers in Bolivia

HEADLINES

PROSPECTS

Convenience of store location an important driver in traditional retailers’ sales

Cultural consumption behaviours still favour traditional retailing

Illegal retailing market affects channel sales

COMPETITIVE LANDSCAPE

Traditional grocery stores remain the most relevant amongst in-store retailing due to high penetration levels

Continuous promotional offers in the modern channel constitute a potential threat for growth

A desire for self-employment continues to motivate small business owners in grocery retailing

CHANNEL DATA

Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 106 Traditional Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 107 Traditional Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 108 Traditional Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 109 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 110 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

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