Retailing in Bolivia

Retailing in Bolivia

EXECUTIVE SUMMARY

Consumers spending cautiously in uncertain economic and political climate

Modern grocery retailing continues to expand as middle-class shoppers seek greater convenience and comfort

Still in an early stage, e-commerce nevertheless continues to grow as internet coverage, penetration of financial cards and mobile e-commerce increases

Currency fluctuations and illegal markets continue to affect performance potential of several retailing channels

Retailing expecting continued growth over forecast period as the middle class continues to expand and e-commerce begins to come into its own

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2018

Physical retail landscape

Cash and carry

Seasonality

Back to School
Father’s Day
Christmas

Payments and delivery

Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 3 Sales in Store-Based Retailing by Channel: Value 2014-2019
Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2014-2019
Table 5 Store-Based Retailing Outlets by Channel: Units 2014-2019
Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 7 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 11 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 13 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 15 Retailing GBO Company Shares: % Value 2015-2019
Table 16 Retailing GBN Brand Shares: % Value 2016-2019
Table 17 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 18 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 19 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 20 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 21 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2019-2024
Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2019-2024
Table 30 Forecast Store-Based Retailing Outlets by Channel: Units 2019-2024
Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 36 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 38 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 39 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Summary 2 Research Sources

Modern Grocery Retailers in Bolivia

HEADLINES

PROSPECTS

Despite consumer frugality, modern grocery retailers continue to expand by launching new outlets

Increasing consumer consciousness of health and wellbeing contributing to sales growth

Modern grocery retailer chains continue to promote private label to boost sales

COMPETITIVE LANDSCAPE

Hipermaxi SA continues to dominate channel, opening more new outlets in 2019

Consumers have yet to embrace forecourt retailers but interest gradually increases in convenience stores

Supermarkets’ growth strategies based on measuring consumption patterns

CHANNEL DATA

Table 40 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 42 Sales in Modern Grocery Retailers by Channel: Value 2014-2019
Table 43 Sales in Modern Grocery Retailers by Channel: % Value Growth 2014-2019
Table 44 Modern Grocery Retailers Outlets by Channel: Units 2014-2019
Table 45 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 46 Modern Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 47 Modern Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 48 Modern Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 49 Modern Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 50 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 52 Forecast Sales in Modern Grocery Retailers by Channel: Value 2019-2024
Table 53 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2019-2024
Table 54 Forecast Modern Grocery Retailers Outlets by Channel: Units 2019-2024
Table 55 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024

Traditional Grocery Retailers in Bolivia

HEADLINES

PROSPECTS

Long-established consumer behaviour continues to favour traditional grocery retailing

Easy availability of illegal products continues hamper performance of traditional grocery retailers

COMPETITIVE LANDSCAPE

Traditional grocery retailing continues to be the dominant channel due to high penetration levels

Traditional grocery retailing faces potential threat from increasing promotional offers from modern grocery retailers

The lure of self-employment continues to contribute to growth of traditional grocery retailing

CHANNEL DATA

Table 56 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 58 Traditional Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 59 Traditional Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 60 Traditional Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 61 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 62 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Apparel and Footwear Specialist Retailers in Bolivia

HEADLINES

PROSPECTS

Consumers continue to prefer imported apparel brands

Illegal second-hand clothing remains a challenge to growth of apparel and footwear specialist retailers

Domestic footwear continues to grab more shelf space

COMPETITIVE LANDSCAPE

International apparel and footwear brands continue to be attracted by Bolivia’s favourable retailing environment, helping drive channel growth

Domestic textile companies face higher costs and changing conditions, significantly reducing revenues

Holiday and seasonal offers continue to be important boosters of apparel and footwear sales growth

CHANNEL DATA

Table 64 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 66 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 67 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 68 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 70 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Health and Beauty Specialist Retailers in Bolivia

HEADLINES

PROSPECTS

Consumers’ health awareness continues to grow, driving expansion of health and beauty specialist retailers channel

Growth of health and beauty specialist retailers is threatened by players in illegal market

Pharmacy chains attracting more customers by via alliances with insurers and increasing their offerings of fast-moving consumer goods

COMPETITIVE LANDSCAPE

Farmacorp SA leads the channel by continuing to adapt to new conditions

International beauty specialist retailers attracted to Bolivia by channel’s potential

New players in increasingly competitive chemists/pharmacies channel bring more aggressive pricing policies

CHANNEL DATA

Table 72 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 74 Sales in Health and Beauty Specialist Retailers by Channel: Value 2014-2019
Table 75 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2014-2019
Table 76 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 77 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 78 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 80 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 82 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2019-2024
Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2019-2024

Mixed Retailers in Bolivia

HEADLINES

PROSPECTS

Mixed retailers remains in early stage of development in 2019, with variety stores the primary presence in the channel

Few true department stores operating in the channel but retail hybrids increasingly attracting consumers’ attention

COMPETITIVE LANDSCAPE

Variety stores remains the most dynamic category due to low prices and customer loyalty

Casa Ideas and Multicenter Srl benefit from strong marketing focus on seasonal offers and special occasions

Independent neighbourhood variety stores facing new challenges from large supermarkets

CHANNEL DATA

Table 84 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 85 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 86 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 87 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 88 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 89 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 90 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 91 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 92 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 93 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 94 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 95 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024

Direct Selling in Bolivia

HEADLINES

PROSPECTS

Beauty and personal care products for women continue to drive direct selling sales growth

Need of many women for flexible income options helps drive channel growth

Networking is key to the growth of direct selling in Bolivia

COMPETITIVE LANDSCAPE

Bolstered by strong product portfolios, Yanbal Bolivia and Corporación Belcorp de Bolivia account for just more than half of value sales share in 2019

Potential in direct selling channel in Bolivia continues to attract new international players

Direct sellers seek to boost sales by implementing modern marketing tools such as influencers and apps

CHANNEL DATA

Table 96 Direct Selling by Category: Value 2014-2019
Table 97 Direct Selling by Category: % Value Growth 2014-2019
Table 98 Direct Selling GBO Company Shares: % Value 2015-2019
Table 99 Direct Selling GBN Brand Shares: % Value 2016-2019
Table 100 Direct Selling Forecasts by Category: Value 2019-2024
Table 101 Direct Selling Forecasts by Category: % Value Growth 2019-2024

E-Commerce in Bolivia

HEADLINES

PROSPECTS

Increasing use of financial cards and new digital retailing platforms amongst the forces driving e-commerce growth in 2019

Younger consumers increasingly exhibit a higher level of confidence in e-commerce purchases and payments, driving channel growth

Anticipated expansion of internet penetration ensures growth of e-commerce channel

COMPETITIVE LANDSCAPE

Store-based retailers continue to implement and ramp up e-commerce strategies to boost sales

E-commerce retailers continue to pay greater attention to delivery process after closure of state-owned postal company

Many online shoppers in Bolivia continue to prefer international e-commerce websites, considering them more reliable

CHANNEL DATA

Table 102 E-Commerce by Channel and Category: Value 2014-2019
Table 103 E-Commerce by Channel and Category: % Value Growth 2014-2019
Table 104 E-Commerce GBO Company Shares: % Value 2015-2019
Table 105 E-Commerce GBN Brand Shares: % Value 2016-2019
Table 106 Forecast E-Commerce by Channel and Category: Value 2019-2024
Table 107 Forecast E-Commerce by Channel and Category: % Value Growth 2019-2024

Mobile E-Commerce in Bolivia

HEADLINES

PROSPECTS

Rising number of smartphones, better access to financial cards driving growth of mobile e-commerce

Growth of mobile e-commerce to rely on increased spending by younger consumers

Social e-commerce provides smaller retailers with low-cost marketing tools to drive online sales growth

COMPETITIVE LANDSCAPE

Mobile e-commerce set to benefit from expanding financial inclusion, with more financial cards in circulation and more connections to online payment systems

International player Pedidos Ya bets on potential of Bolivian mobile e-commerce channel

More store-based retailers turning to mobile e-commerce to boost sales

CHANNEL DATA

Table 108 Mobile E-Commerce: Value 2014-2019
Table 109 Mobile E-Commerce: % Value Growth 2014-2019
Table 110 Mobile E-Commerce Forecasts: Value 2019-2024
Table 111 Mobile E-Commerce Forecasts: % Value Growth 2019-2024

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