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Retailing in Bolivia

March 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in Bolivia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in Bolivia?
  • Which are the leading retailers in Retailing in Bolivia?
  • How are products distributed in Retailing in Bolivia?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Bolivia?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Retailing in Bolivia

EXECUTIVE SUMMARY

COVID-19 impact on retailing
COVID-19 country impact
Political unrest and social conflict negatively affects the retailing environment
Illegal market remains a challenge to growth in retailing
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2020
Physical retail landscape
Cash and carry
Seasonality
Back to School Father’s Day Mother’s Day Christmas
Payments and delivery
Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020 Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020 Table 3 Sales in Store-Based Retailing by Channel: Value 2015-2020 Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020 Table 5 Store-Based Retailing Outlets by Channel: Units 2015-2020 Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020 Table 7 Sales in Non-Store Retailing by Channel: Value 2015-2020 Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020 Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020 Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 11 Sales in Non-Grocery Specialists by Channel: Value 2015-2020 Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020 Table 13 Non-Grocery Specialists Outlets by Channel: Units 2015-2020 Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020 Table 15 Retailing GBO Company Shares: % Value 2016-2020 Table 16 Retailing GBN Brand Shares: % Value 2017-2020 Table 17 Store-based Retailing GBO Company Shares: % Value 2016-2020 Table 18 Store-based Retailing GBN Brand Shares: % Value 2017-2020 Table 19 Store-based Retailing LBN Brand Shares: Outlets 2017-2020 Table 20 Non-Store Retailing GBO Company Shares: % Value 2016-2020 Table 21 Non-Store Retailing GBN Brand Shares: % Value 2017-2020 Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020 Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020 Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020 Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020 Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025 Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025 Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2020-2025 Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2020-2025 Table 30 Forecast Store-Based Retailing Outlets by Channel: Units 2020-2025 Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025 Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025 Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025 Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 36 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025 Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025 Table 38 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025 Table 39 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DEFINITIONS

SOURCES

Summary 2 Research Sources

Modern Grocery Retailers in Bolivia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 temporarily boosts value sales of essential groceries in the early stages of the lockdown
Reduced opening hours and direct to consumer trade negatively affect modern grocery retailers in 2020
Hipermaxi SA continues to dominate channel, opening more new outlets in 2020

RECOVERY AND OPPORTUNITIES

Strengthening position of traditional grocery retailers will impact recovery in modern grocery retail
Pandemic accelerates the transition to e-commerce
Promotions and discounts will drive value sales in modern grocery retail

CHANNEL DATA

Table 40 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 42 Sales in Modern Grocery Retailers by Channel: Value 2015-2020 Table 43 Sales in Modern Grocery Retailers by Channel: % Value Growth 2015-2020 Table 44 Modern Grocery Retailers Outlets by Channel: Units 2015-2020 Table 45 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 46 Modern Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 47 Modern Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 48 Modern Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 49 Modern Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 50 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 52 Forecast Sales in Modern Grocery Retailers by Channel: Value 2020-2025 Table 53 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2020-2025 Table 54 Forecast Modern Grocery Retailers Outlets by Channel: Units 2020-2025 Table 55 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025

Traditional Grocery Retailers in Bolivia

KEY DATA FINDINGS

2020 IMPACT

Traditional grocery retailers remain popular due to simple formula of convenient locations and selling basic products for less
Pandemic benefits traditional grocery retailers as consumers prefer nearby small retailers to limit their exposure to the virus
Traditional grocery retailers sees a reinvention of the retail model, leading to a formalisation of the store concept

RECOVERY AND OPPORTUNITIES

Long-established consumer behaviour will continue to favour traditional grocery retailing
Contracted labour market and the lure of self-employment will continue to contribute to growth of traditional grocery retailing
Traditional grocery retailers are expected to rely more on e-commerce going forward

CHANNEL DATA

Table 56 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 58 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 59 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 60 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 61 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 62 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Apparel and Footwear Specialist Retailers in Bolivia

KEY DATA FINDINGS

2020 IMPACT

Home seclusion negatively affects apparel and footwear specialist retailers
Manufactura Boliviana SA continues to lead thanks to its fast growing footwear brands
Illegal second-hand clothing remains a challenge to growth of apparel and footwear specialist retailers

RECOVERY AND OPPORTUNITIES

Recovery is anticipated to be slow as a consequence of declining consumer disposable incomes
Domestic textile companies face higher costs and changing conditions, significantly reducing revenues
Fast fashion trend is gaining traction in Bolivia

CHANNEL DATA

Table 64 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 66 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 67 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 68 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 70 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Health and Beauty Specialist Retailers in Bolivia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads to product shortages in the health and beauty specialist retailers channel
Mandated to close, pandemic negatively affects beauty specialist retailers
Farmacorp SA leads the channel by continuing to adapt to new conditions

RECOVERY AND OPPORTUNITIES

Consumers’ health awareness continues to grow, driving expansion of health and beauty specialist retailers channel
Growth of health and beauty specialist retailers is threatened by players in illegal market
Pharmacy chains attracting more customers via alliances with insurers and increasing their offerings of fast-moving consumer goods

CHANNEL DATA

Table 72 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 74 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020 Table 75 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020 Table 76 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 77 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 78 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 80 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 82 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025 Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025

Mixed Retailers in Bolivia

KEY DATA FINDINGS

2020 IMPACT

Mixed retailers remains in early stage of development in 2020, with variety stores the primary presence in the channel
Mandated store closures negatively affect variety stores in 2020
Mixed retailers remains highly fragmented with no clear leader

RECOVERY AND OPPORTUNITIES

Few true department stores operating in the channel but retail hybrids increasingly attracting consumers’ attention
Casa Ideas and Multicenter Srl benefit from strong marketing focus on seasonal offers and special occasions
Independent neighbourhood variety stores facing new challenges from large supermarkets

CHANNEL DATA

Table 84 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 85 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 86 Sales in Mixed Retailers by Channel: Value 2015-2020 Table 87 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020 Table 88 Mixed Retailers Outlets by Channel: Units 2015-2020 Table 89 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 90 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 91 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 92 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025 Table 93 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025 Table 94 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025 Table 95 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

Direct Selling in Bolivia

KEY DATA FINDINGS

2020 IMPACT

Prevented from marketing products in person, lockdown negatively affects direct selling
Need of many women for flexible income options helps drive channel growth
Bolstered by strong product portfolios, Yanbal Bolivia accounts for 39% of value sales share in 2020

RECOVERY AND OPPORTUNITIES

As a lingering effect of the pandemic, demand for immune-boosting dietary supplements will support value sales
Direct sellers will seek to boost sales by implementing modern marketing tools such as influencers and apps
Rising unemployment rate will lead more Bolivians to pursue a career in direct selling

CHANNEL DATA

Table 96 Direct Selling by Category: Value 2015-2020 Table 97 Direct Selling by Category: % Value Growth 2015-2020 Table 98 Direct Selling GBO Company Shares: % Value 2016-2020 Table 99 Direct Selling GBN Brand Shares: % Value 2017-2020 Table 100 Direct Selling Forecasts by Category: Value 2020-2025 Table 101 Direct Selling Forecasts by Category: % Value Growth 2020-2025

E-Commerce in Bolivia

KEY DATA FINDINGS

2020 IMPACT

Anticipated expansion of internet penetration ensures growth of e-commerce channel
Lockdown further accelerated the transition to the digital channel
Online groceries reaches new heights

RECOVERY AND OPPORTUNITIES

Younger consumers increasingly exhibit a higher level of confidence in e-commerce purchases and payments, driving channel growth
Many online shoppers in Bolivia continue to prefer international e-commerce websites, considering them more reliable
Retailers will continue to pay greater attention to delivery processes and ramp up e-commerce strategies to boost sales

CHANNEL DATA

Table 102 E-Commerce by Channel and Category: Value 2015-2020 Table 103 E-Commerce by Channel and Category: % Value Growth 2015-2020 Table 104 E-Commerce GBO Company Shares: % Value 2016-2020 Table 105 E-Commerce GBN Brand Shares: % Value 2017-2020 Table 106 Forecast E-Commerce by Channel and Category: Value 2020-2025 Table 107 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025

Mobile E-Commerce in Bolivia

KEY DATA FINDINGS

2020 IMPACT

Value sales via mobile e-commerce rise during lockdown, encouraging a formalisation of the sales channel
2020 saw the creation of the first virtual shopping mall
More store-based retailers turning to mobile e-commerce to boost sales

RECOVERY AND OPPORTUNITIES

Rising number of smartphones, better access to financial cards driving growth of mobile e-commerce
Upgrades to logistics networks will help support growth of mobile e-commerce in Bolivia
Growth of mobile e-commerce to rely on increased spending by younger consumers

CHANNEL DATA

Table 108 Mobile E-Commerce: Value 2015-2020 Table 109 Mobile E-Commerce: % Value Growth 2015-2020 Table 110 Mobile E-Commerce Forecasts: Value 2020-2025 Table 111 Mobile E-Commerce Forecasts: % Value Growth 2020-2025
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This report originates from Passport, our Retailing research and analysis database.

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