Retailing in Bolivia

Retailing in Bolivia

EXECUTIVE SUMMARY

COVID-19 impact on retailing

COVID-19 country impact

Political unrest and social conflict negatively affects the retailing environment

Illegal market remains a challenge to growth in retailing

What next for retailing?

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2020

Physical retail landscape

Cash and carry

Seasonality

Back to School
Father’s Day
Mother’s Day
Christmas

Payments and delivery

Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 3 Sales in Store-Based Retailing by Channel: Value 2015-2020
Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020
Table 5 Store-Based Retailing Outlets by Channel: Units 2015-2020
Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 7 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 11 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 13 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 15 Retailing GBO Company Shares: % Value 2016-2020
Table 16 Retailing GBN Brand Shares: % Value 2017-2020
Table 17 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 18 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 19 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 20 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 21 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2020-2025
Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2020-2025
Table 30 Forecast Store-Based Retailing Outlets by Channel: Units 2020-2025
Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 36 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 38 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 39 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DEFINITIONS

SOURCES

Summary 2 Research Sources

Modern Grocery Retailers in Bolivia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 temporarily boosts value sales of essential groceries in the early stages of the lockdown

Reduced opening hours and direct to consumer trade negatively affect modern grocery retailers in 2020

Hipermaxi SA continues to dominate channel, opening more new outlets in 2020

RECOVERY AND OPPORTUNITIES

Strengthening position of traditional grocery retailers will impact recovery in modern grocery retail

Pandemic accelerates the transition to e-commerce

Promotions and discounts will drive value sales in modern grocery retail

CHANNEL DATA

Table 40 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 42 Sales in Modern Grocery Retailers by Channel: Value 2015-2020
Table 43 Sales in Modern Grocery Retailers by Channel: % Value Growth 2015-2020
Table 44 Modern Grocery Retailers Outlets by Channel: Units 2015-2020
Table 45 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 46 Modern Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 47 Modern Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 48 Modern Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 49 Modern Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 50 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 52 Forecast Sales in Modern Grocery Retailers by Channel: Value 2020-2025
Table 53 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2020-2025
Table 54 Forecast Modern Grocery Retailers Outlets by Channel: Units 2020-2025
Table 55 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025

Traditional Grocery Retailers in Bolivia

KEY DATA FINDINGS

2020 IMPACT

Traditional grocery retailers remain popular due to simple formula of convenient locations and selling basic products for less

Pandemic benefits traditional grocery retailers as consumers prefer nearby small retailers to limit their exposure to the virus

Traditional grocery retailers sees a reinvention of the retail model, leading to a formalisation of the store concept

RECOVERY AND OPPORTUNITIES

Long-established consumer behaviour will continue to favour traditional grocery retailing

Contracted labour market and the lure of self-employment will continue to contribute to growth of traditional grocery retailing

Traditional grocery retailers are expected to rely more on e-commerce going forward

CHANNEL DATA

Table 56 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 58 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 59 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 60 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 61 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 62 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Apparel and Footwear Specialist Retailers in Bolivia

KEY DATA FINDINGS

2020 IMPACT

Home seclusion negatively affects apparel and footwear specialist retailers

Manufactura Boliviana SA continues to lead thanks to its fast growing footwear brands

Illegal second-hand clothing remains a challenge to growth of apparel and footwear specialist retailers

RECOVERY AND OPPORTUNITIES

Recovery is anticipated to be slow as a consequence of declining consumer disposable incomes

Domestic textile companies face higher costs and changing conditions, significantly reducing revenues

Fast fashion trend is gaining traction in Bolivia

CHANNEL DATA

Table 64 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 66 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 67 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 68 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 70 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Health and Beauty Specialist Retailers in Bolivia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads to product shortages in the health and beauty specialist retailers channel

Mandated to close, pandemic negatively affects beauty specialist retailers

Farmacorp SA leads the channel by continuing to adapt to new conditions

RECOVERY AND OPPORTUNITIES

Consumers’ health awareness continues to grow, driving expansion of health and beauty specialist retailers channel

Growth of health and beauty specialist retailers is threatened by players in illegal market

Pharmacy chains attracting more customers via alliances with insurers and increasing their offerings of fast-moving consumer goods

CHANNEL DATA

Table 72 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 74 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020
Table 75 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020
Table 76 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 77 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 78 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 80 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 82 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025
Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025

Mixed Retailers in Bolivia

KEY DATA FINDINGS

2020 IMPACT

Mixed retailers remains in early stage of development in 2020, with variety stores the primary presence in the channel

Mandated store closures negatively affect variety stores in 2020

Mixed retailers remains highly fragmented with no clear leader

RECOVERY AND OPPORTUNITIES

Few true department stores operating in the channel but retail hybrids increasingly attracting consumers’ attention

Casa Ideas and Multicenter Srl benefit from strong marketing focus on seasonal offers and special occasions

Independent neighbourhood variety stores facing new challenges from large supermarkets

CHANNEL DATA

Table 84 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 85 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 86 Sales in Mixed Retailers by Channel: Value 2015-2020
Table 87 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 88 Mixed Retailers Outlets by Channel: Units 2015-2020
Table 89 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 90 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 91 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 92 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
Table 93 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
Table 94 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
Table 95 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

Direct Selling in Bolivia

KEY DATA FINDINGS

2020 IMPACT

Prevented from marketing products in person, lockdown negatively affects direct selling

Need of many women for flexible income options helps drive channel growth

Bolstered by strong product portfolios, Yanbal Bolivia accounts for 39% of value sales share in 2020

RECOVERY AND OPPORTUNITIES

As a lingering effect of the pandemic, demand for immune-boosting dietary supplements will support value sales

Direct sellers will seek to boost sales by implementing modern marketing tools such as influencers and apps

Rising unemployment rate will lead more Bolivians to pursue a career in direct selling

CHANNEL DATA

Table 96 Direct Selling by Category: Value 2015-2020
Table 97 Direct Selling by Category: % Value Growth 2015-2020
Table 98 Direct Selling GBO Company Shares: % Value 2016-2020
Table 99 Direct Selling GBN Brand Shares: % Value 2017-2020
Table 100 Direct Selling Forecasts by Category: Value 2020-2025
Table 101 Direct Selling Forecasts by Category: % Value Growth 2020-2025

E-Commerce in Bolivia

KEY DATA FINDINGS

2020 IMPACT

Anticipated expansion of internet penetration ensures growth of e-commerce channel

Lockdown further accelerated the transition to the digital channel

Online groceries reaches new heights

RECOVERY AND OPPORTUNITIES

Younger consumers increasingly exhibit a higher level of confidence in e-commerce purchases and payments, driving channel growth

Many online shoppers in Bolivia continue to prefer international e-commerce websites, considering them more reliable

Retailers will continue to pay greater attention to delivery processes and ramp up e-commerce strategies to boost sales

CHANNEL DATA

Table 102 E-Commerce by Channel and Category: Value 2015-2020
Table 103 E-Commerce by Channel and Category: % Value Growth 2015-2020
Table 104 E-Commerce GBO Company Shares: % Value 2016-2020
Table 105 E-Commerce GBN Brand Shares: % Value 2017-2020
Table 106 Forecast E-Commerce by Channel and Category: Value 2020-2025
Table 107 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025

Mobile E-Commerce in Bolivia

KEY DATA FINDINGS

2020 IMPACT

Value sales via mobile e-commerce rise during lockdown, encouraging a formalisation of the sales channel

2020 saw the creation of the first virtual shopping mall

More store-based retailers turning to mobile e-commerce to boost sales

RECOVERY AND OPPORTUNITIES

Rising number of smartphones, better access to financial cards driving growth of mobile e-commerce

Upgrades to logistics networks will help support growth of mobile e-commerce in Bolivia

Growth of mobile e-commerce to rely on increased spending by younger consumers

CHANNEL DATA

Table 108 Mobile E-Commerce: Value 2015-2020
Table 109 Mobile E-Commerce: % Value Growth 2015-2020
Table 110 Mobile E-Commerce Forecasts: Value 2020-2025
Table 111 Mobile E-Commerce Forecasts: % Value Growth 2020-2025

---