Retailing in Bosnia and Herzegovina

March 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in Bosnia and Herzegovina report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in Bosnia and Herzegovina?
  • Which are the leading retailers in Retailing in Bosnia and Herzegovina?
  • How are products distributed in Retailing in Bosnia and Herzegovina?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Bosnia and Herzegovina?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Retailing in Bosnia and Herzegovina

EXECUTIVE SUMMARY

COVID-19 impact on retailing
COVID-19 country impact
Traditional grocery retailers would have underperformed even if the pandemic did not take place
E-commerce continues to pose a threat to homeshopping
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Seasonality
Christmas International Women’s Day
Payments and delivery
Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020 Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020 Table 3 Sales in Store-Based Retailing by Channel: Value 2015-2020 Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020 Table 5 Store-Based Retailing Outlets by Channel: Units 2015-2020 Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020 Table 7 Sales in Non-Store Retailing by Channel: Value 2015-2020 Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020 Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020 Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 11 Sales in Non-Grocery Specialists by Channel: Value 2015-2020 Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020 Table 13 Non-Grocery Specialists Outlets by Channel: Units 2015-2020 Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020 Table 15 Retailing GBO Company Shares: % Value 2016-2020 Table 16 Retailing GBN Brand Shares: % Value 2017-2020 Table 17 Store-based Retailing GBO Company Shares: % Value 2016-2020 Table 18 Store-based Retailing GBN Brand Shares: % Value 2017-2020 Table 19 Store-based Retailing LBN Brand Shares: Outlets 2017-2020 Table 20 Non-Store Retailing GBO Company Shares: % Value 2016-2020 Table 21 Non-Store Retailing GBN Brand Shares: % Value 2017-2020 Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020 Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020 Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020 Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020 Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025 Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025 Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2020-2025 Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2020-2025 Table 30 Forecast Store-Based Retailing Outlets by Channel: Units 2020-2025 Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025 Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025 Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025 Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 36 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025 Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025 Table 38 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025 Table 39 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 2 Research Sources

Modern Grocery Retailers in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

Forecourt retailers is the most impacted channel in response to the COVID-19 pandemic
Supermarkets prove resilient to the devastations of the pandemic
Domestic player Bingo remains leader of modern grocery retailers

RECOVERY AND OPPORTUNITIES

Immediate rebound as the pandemic comes to an end in 2021
Convenience stores show the strongest room for growth, albeit from a small base
Development of private label gives the modern channel a further boost

CHANNEL DATA

Table 40 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 42 Sales in Modern Grocery Retailers by Channel: Value 2015-2020 Table 43 Sales in Modern Grocery Retailers by Channel: % Value Growth 2015-2020 Table 44 Modern Grocery Retailers Outlets by Channel: Units 2015-2020 Table 45 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 46 Modern Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 47 Modern Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 48 Modern Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 49 Modern Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 50 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 52 Forecast Sales in Modern Grocery Retailers by Channel: Value 2020-2025 Table 53 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2020-2025 Table 54 Forecast Modern Grocery Retailers Outlets by Channel: Units 2020-2025 Table 55 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025

Traditional Grocery Retailers in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

The modernisation trend encouraged by the COVID-19 pandemic which leads to further current value decline
Bakeries hit the worst due to remote-working and contamination concerns
iNovine remains reading player in 2020

RECOVERY AND OPPORTUNITIES

Immediate rebound, although modernisation trend continues to intensify over the duration of the forecast period
Consumers return to shopping at their favourite bakeries, butchers, and kiosks
Independent small grocers adapt their businesses to remain relevant

CHANNEL DATA

Table 56 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 58 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 59 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 60 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 61 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 62 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Apparel and Footwear Specialist Retailers in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

Closure of non-essential stores due to lockdown proves detrimental to current value sales
Consumers refrain from spending money on apparel and footwear as the economy dwindles
Tema Retail remains leading player in 2020

RECOVERY AND OPPORTUNITIES

E-commerce will pose a threat to apparel and footwear specialists over the forecast period
Players expected to focus on discounts and promotions
Players continue to focus on millennials and their clothing preferences

CHANNEL DATA

Table 64 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 66 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 67 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 68 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 70 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Health and Beauty Specialist Retailers in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

Chemists/pharmacies sees the most dynamic growth in response to the COVID-19 pandemic
Channels that sell less essential products witness declining current value sales
Dm-Drogerie Markt maintains socially responsible image during the pandemic

RECOVERY AND OPPORTUNITIES

Chemists/pharmacies witnesses slowed growth as the pandemic comes to an end
Drugstore/parapharmacies sees slowed growth in response to the expansion of e-commerce
Vitamins and dietary supplements benefits from the growing health and wellness trend

CHANNEL DATA

Table 72 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 74 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020 Table 75 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020 Table 76 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 77 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 78 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 80 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 82 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025 Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025

Mixed Retailers in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

The modernisation trend gathers pace in response to the COVID-19 pandemic
Variety stores less impacted due to its smaller base
Fis continues to dominate mixed retailers in 2020

RECOVERY AND OPPORTUNITIES

Immediate rebound, however gradual slowdown as consumers prefer other channels
Studio Moderna set to apply aggressive marketing and discounting
Mass merchandisers and warehouse clubs to remain non-existent in Bosnia and Herzegovina

CHANNEL DATA

Table 84 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 85 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 86 Sales in Mixed Retailers by Channel: Value 2015-2020 Table 87 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020 Table 88 Mixed Retailers Outlets by Channel: Units 2015-2020 Table 89 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 90 Mixed Retailers GBO Company Shares: % Value 2016-2020 Table 91 Mixed Retailers GBN Brand Shares: % Value 2017-2020 Table 92 Mixed Retailers LBN Brand Shares: Outlets 2017-2020 Table 93 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020 Table 94 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 95 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 96 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025 Table 97 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025 Table 98 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025 Table 99 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

Direct Selling in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

Lockdown and restrictions on socialising severely impact direct selling
Consumer health direct selling performs well due to affluent consumer base
Avon Cosmetic BiH doo maintains its lead and continues to promote its campaign against domestic violence

RECOVERY AND OPPORTUNITIES

Immediate recovery post pandemic as social conditions for direct selling return
Increased investments in “masstige” and premium skin care products
Beauty and personal care remains consumers’ favourite

CHANNEL DATA

Table 100 Direct Selling by Category: Value 2015-2020 Table 101 Direct Selling by Category: % Value Growth 2015-2020 Table 102 Direct Selling GBO Company Shares: % Value 2016-2020 Table 103 Direct Selling GBN Brand Shares: % Value 2017-2020 Table 104 Direct Selling Forecasts by Category: Value 2020-2025 Table 105 Direct Selling Forecasts by Category: % Value Growth 2020-2025

E-Commerce in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

E-commerce performs remarkably in response to the pandemic due to contagion fears and store closures, alongside improved infrastructure
Europol shuts down 20,000 websites for illegal or irregular online trade
Third-party merchants dominates e-commerce in 2020

RECOVERY AND OPPORTUNITIES

Slowed growth for e-commerce as the pandemic comes to an end
More retailers expected to expand to e-commerce
Legislations to control e-commerce likely to be implemented

CHANNEL DATA

Table 106 E-Commerce by Channel and Category: Value 2015-2020 Table 107 E-Commerce by Channel and Category: % Value Growth 2015-2020 Table 108 E-Commerce GBO Company Shares: % Value 2016-2020 Table 109 E-Commerce GBN Brand Shares: % Value 2017-2020 Table 110 Forecast E-Commerce by Channel and Category: Value 2020-2025 Table 111 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025

Mobile E-Commerce in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

Mobile e-commerce sees rapid growth, while facing some constraints
Retailers focus on launching and updating mobile e-commerce apps and mobile-friendly webpages
Domestic players struggle to break into the mobile e-commerce landscape, as international retailers lead

RECOVERY AND OPPORTUNITIES

Mobile e-commerce sees slowed growth as consumers return to pre pandemic norms
Development of mobile e-commerce apps will be the main focus of retailers
The number of internet uses is expected to continue growing

CHANNEL DATA

Table 112 Mobile E-Commerce: Value 2015-2020 Table 113 Mobile E-Commerce: % Value Growth 2015-2020 Table 114 Mobile E-Commerce Forecasts: Value 2020-2025 Table 115 Mobile E-Commerce Forecasts: % Value Growth 2020-2025
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This report originates from Passport, our Retailing research and analysis database.

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