Retailing in Bulgaria

Retailing in Bulgaria

EXECUTIVE SUMMARY

Negative demographic trends continue to impact retailing’s future growth prospects

Store-based retailers forced to develop e-commerce strategies

Discounters leads growth in modern grocery retailing

Multinationals increase their presence in Bulgaria

Rising numbers of operators are expected to shift towards e-commerce activity; store-based retailers demand more flexible working conditions

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2019

Physical retail landscape

Cash and carry

Seasonality

Christmas
Back to School

Payments and delivery

Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 3 Sales in Store-based Retailing by Channel: Value 2014-2019
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
Table 5 Store-based Retailing Outlets by Channel: Units 2014-2019
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 7 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 11 Sales in Grocery Retailers by Channel: Value 2014-2019
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
Table 13 Grocery Retailers Outlets by Channel: Units 2014-2019
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 23 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 25 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 27 Retailing GBO Company Shares: % Value 2015-2019
Table 28 Retailing GBN Brand Shares: % Value 2016-2019
Table 29 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 30 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 32 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 34 Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 35 Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 42 Mixed Retailers GBO Company Shares: % Value 2015-2019
Table 43 Mixed Retailers GBN Brand Shares: % Value 2016-2019
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2016-2019
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2016-2019
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2019-2024
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2019-2024
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2019-2024
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2019-2024
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2019-2024
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Summary 2 Research Sources

Convenience Stores in Bulgaria

HEADLINES

PROSPECTS

Shrinking consumer base presents challenges to convenience stores

Urbanisation intensifies competition from supermarkets and hypermarkets

Leading players rethink their strategies

COMPETITIVE LANDSCAPE

KOOP Targovia i Turizam leads with Koop chain

Independent small grocers represents obstacle to growth of convenience stores

Fortunes vary for convenience stores players

CHANNEL DATA

Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 74 Convenience Stores GBO Company Shares: % Value 2015-2019
Table 75 Convenience Stores GBN Brand Shares: % Value 2016-2019
Table 76 Convenience Stores LBN Brand Shares: Outlets 2016-2019
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2016-2019
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Discounters in Bulgaria

HEADLINES

PROSPECTS

Discounters continues to lead growth in modern grocery retailing

Lidl’s aggressive expansion and focus on private label drives growth

KAM market plans further expansion

COMPETITIVE LANDSCAPE

Lidl dominates discounters in 2019

KAM market’s presence to change character of competition

Lidl and KAM market face only each other

CHANNEL DATA

Table 80 Discounters: Value Sales, Outlets and Selling Space 2014-2019
Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 82 Discounters GBO Company Shares: % Value 2015-2019
Table 83 Discounters GBN Brand Shares: % Value 2016-2019
Table 84 Discounters LBN Brand Shares: Outlets 2016-2019
Table 85 Discounters LBN Brand Shares: Selling Space 2016-2019
Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Hypermarkets in Bulgaria

HEADLINES

PROSPECTS

Low prices support growth of hypermarkets

Kaufland invests in innovation in a bid to appeal to higher income consumers

Small store formats pose potential threat to hypermarkets’ expansion

COMPETITIVE LANDSCAPE

Kaufland maintains its dominance of hypermarkets

Billa focuses development on supermarkets over hypermarkets

New operators enter hypermarkets

CHANNEL DATA

Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2014-2019
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 90 Hypermarkets GBO Company Shares: % Value 2015-2019
Table 91 Hypermarkets GBN Brand Shares: % Value 2016-2019
Table 92 Hypermarkets LBN Brand Shares: Outlets 2016-2019
Table 93 Hypermarkets LBN Brand Shares: Selling Space 2016-2019
Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Supermarkets in Bulgaria

HEADLINES

PROSPECTS

Growth of supermarkets depends on developing urban store concept

Leading players focus on expansion of store networks

Companies broaden private label lines to attract new consumers

COMPETITIVE LANDSCAPE

Billa remains ahead, followed by Fantastico

Leaders adopt different strategies to target similar consumers

T-market’s development presents challenges to CBA

CHANNEL DATA

Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2014-2019
Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 98 Supermarkets GBO Company Shares: % Value 2015-2019
Table 99 Supermarkets GBN Brand Shares: % Value 2016-2019
Table 100 Supermarkets LBN Brand Shares: Outlets 2016-2019
Table 101 Supermarkets LBN Brand Shares: Selling Space 2016-2019
Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Traditional Grocery Retailers in Bulgaria

HEADLINES

PROSPECTS

Traditional grocery retailers to face increasing competition ahead

Global trends and evolving consumer habits challenge traditional players

Consumer shift to modern grocery retailing forecast to continue

COMPETITIVE LANDSCAPE

Tabak Market’s Lafka brand maintains its lead

Traditional grocery retailers remains highly fragmented

Traditional grocery retailers continues to be dominated by small independent grocers

CHANNEL DATA

Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 106 Sales in Traditional Grocery Retailers by Channel: Value 2014-2019
Table 107 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2014-2019
Table 108 Traditional Grocery Retailers Outlets by Channel: Units 2014-2019
Table 109 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 110 Traditional Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 111 Traditional Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 112 Traditional Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 113 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 114 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 115 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 116 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2019-2024
Table 117 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2019-2024
Table 118 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2019-2024
Table 119 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024

Apparel and Footwear Specialist Retailers in Bulgaria

HEADLINES

PROSPECTS

Apparel and footwear specialist retailers remains highly fragmented

Rise of e-commerce undermines growth of store networks

Negative demographic trend will impact apparel and footwear specialist retailers

COMPETITIVE LANDSCAPE

H&M leads as local players struggle to compete

PEPCO plans aggressive expansion across Bulgaria as LPP opens five new stores under one roof

Mango doubles its number of outlets in 2019

CHANNEL DATA

Table 120 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 121 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 122 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 123 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 124 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 125 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 126 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 127 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Electronics and Appliance Specialist Retailers in Bulgaria

HEADLINES

PROSPECTS

Rising e-commerce and continued migration present challenge to electronics and appliance specialists

Black Friday sales continue to benefit the channel

Shopping centres provide potential to target core consumers

COMPETITIVE LANDSCAPE

Technopolis Bulgaria EAD maintains its lead

Technomarket continues to lose share as Telenor gains ground

Technopolis meets demands for convenience with new gift card

CHANNEL DATA

Table 128 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 129 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 130 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 131 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 132 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 133 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 134 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 135 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Health and Beauty Specialist Retailers in Bulgaria

HEADLINES

PROSPECTS

Ageing population and health and wellness trend continue to boost demand

E-Commerce set to hamper growth of store-based health and beauty specialists

Drugstores/parapharmacies gains greater significance through expansion

COMPETITIVE LANDSCAPE

Varnapharma retains lead with Apteki Mareshki brand

New Douglas Perfumery opens in Sofia

Competition intensifies as dm Bulgaria seeks to create new “Consultant” profession

CHANNEL DATA

Table 136 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 137 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 138 Sales in Health and Beauty Specialist Retailers by Channel: Value 2014-2019
Table 139 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2014-2019
Table 140 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 141 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 142 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 143 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 144 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 145 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 146 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2019-2024
Table 147 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2019-2024

Home and Garden Specialist Retailers in Bulgaria

HEADLINES

PROSPECTS

Demand remains tied to property market trends

Development of e-commerce set to constrain store-based growth

Shift towards small-store formats continues

COMPETITIVE LANDSCAPE

Praktiker Retail leads with namesake brand in 2019

Jysk’s distribution centre wins award and Mebeli Videnov opens new showroom

Launch of reUse app promotes furniture upcycling

CHANNEL DATA

Table 148 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 149 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 150 Sales in Home and Garden Specialist Retailers by Channel: Value 2014-2019
Table 151 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2014-2019
Table 152 Home and Garden Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 153 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 154 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 155 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 156 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 157 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 158 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2019-2024
Table 159 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2019-2024

Department Stores in Bulgaria

HEADLINES

PROSPECTS

Notosgalleries is the last man standing in department stores

Department stores faces increased competition from specialists

COMPETITIVE LANDSCAPE

Sofia Department Stores is the only active player in 2019

Walmart considers opening new stores in Bulgaria

CHANNEL DATA

Table 160 Department Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 161 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 162 Department Stores GBO Company Shares: % Value 2015-2019
Table 163 Department Stores GBN Brand Shares: % Value 2016-2019
Table 164 Department Stores LBN Brand Shares: Outlets 2016-2019
Table 165 Department Stores LBN Brand Shares: Selling Space 2016-2019
Table 166 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 167 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Variety Stores in Bulgaria

HEADLINES

PROSPECTS

Ongoing expansion to drive growth in variety stores

Players adapt as competition from e-commerce intensifies

COMPETITIVE LANDSCAPE

Studio Moderna continues to lead in 2019

Competitors within variety stores appeal to a broad range of consumers

CHANNEL DATA

Table 168 Variety Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 169 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 170 Variety Stores GBO Company Shares: % Value 2015-2019
Table 171 Variety Stores GBN Brand Shares: % Value 2016-2019
Table 172 Variety Stores LBN Brand Shares: Outlets 2016-2019
Table 173 Variety Stores LBN Brand Shares: Selling Space 2016-2019
Table 174 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 175 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Warehouse Clubs in Bulgaria

PROSPECTS

Direct Selling in Bulgaria

HEADLINES

PROSPECTS

Competition from e-commerce threatens growth of direct selling

Consumer health leads growth in direct selling

Direct sellers rethink strategies and adapt business models

COMPETITIVE LANDSCAPE

Avon Bulgaria remains the number one company in direct selling

Health and wellness trend exerts a significant impact, boosting sales for Oriflame

Trend towards naturalness benefits Aquasource and Forever Living

CHANNEL DATA

Table 176 Direct Selling by Category: Value 2014-2019
Table 177 Direct Selling by Category: % Value Growth 2014-2019
Table 178 Direct Selling GBO Company Shares: % Value 2015-2019
Table 179 Direct Selling GBN Brand Shares: % Value 2016-2019
Table 180 Direct Selling Forecasts by Category: Value 2019-2024
Table 181 Direct Selling Forecasts by Category: % Value Growth 2019-2024

Homeshopping in Bulgaria

HEADLINES

PROSPECTS

TV advertising price rises increase pressure on homeshopping

Older consumers support sales in consumer health homeshopping

E-Commerce competes directly with homeshopping

COMPETITIVE LANDSCAPE

Studio Moderna leads thanks to a successful multichannel strategy

Skyshop targets key demand areas through Telestar brand

Brands attempt to encourage customer loyalty

CHANNEL DATA

Table 182 Homeshopping by Category: Value 2014-2019
Table 183 Homeshopping by Category: % Value Growth 2014-2019
Table 184 Homeshopping GBO Company Shares: % Value 2015-2019
Table 185 Homeshopping GBN Brand Shares: % Value 2016-2019
Table 186 Homeshopping Forecasts by Category: Value 2019-2024
Table 187 Homeshopping Forecasts by Category: % Value Growth 2019-2024

Vending in Bulgaria

HEADLINES

PROSPECTS

Hot drinks increases dominance despite diversification of offer

Vending operators to expand into non-captive spaces

Rising health consciousness opens up opportunities for vending

COMPETITIVE LANDSCAPE

Cult Cafe continues to lead

A range of operating models is found in vending machines in Bulgaria

Expansion of new store formats threaten vending’s growth

CHANNEL DATA

Table 188 Vending by Category: Value 2014-2019
Table 189 Vending by Category: % Value Growth 2014-2019
Table 190 Vending GBO Company Shares: % Value 2015-2019
Table 191 Vending GBN Brand Shares: % Value 2016-2019
Table 192 Vending Forecasts by Category: Value 2019-2024
Table 193 Vending Forecasts by Category: % Value Growth 2019-2024

E-Commerce in Bulgaria

HEADLINES

PROSPECTS

Conditions favour growth of e-commerce

Removal of restrictions set to boost e-commerce sales in Bulgaria

Commission for Consumer Protection works to stamp out irregularities and unlawful activity in e-commerce

COMPETITIVE LANDSCAPE

Dante International leads in 2019

Store-based players increase focus on e-commerce

ebag.bg looks to extend its geographic reach

CHANNEL DATA

Table 194 E-Commerce by Channel and Category: Value 2014-2019
Table 195 E-Commerce by Channel and Category: % Value Growth 2014-2019
Table 196 E-Commerce GBO Company Shares: % Value 2015-2019
Table 197 E-Commerce GBN Brand Shares: % Value 2016-2019
Table 198 Forecast E-Commerce by Channel and Category: Value 2019-2024
Table 199 Forecast E-Commerce by Channel and Category: % Value Growth 2019-2024

Mobile E-Commerce in Bulgaria

HEADLINES

PROSPECTS

Mobile e-commerce to see continued rapid growth

eMAG leads the way in shift towards mobile e-commerce

E-Commerce players forced to develop mobile functionality

COMPETITIVE LANDSCAPE

Pure players driving mobile e-commerce expansion

CHANNEL DATA

Table 200 Mobile E-Commerce: Value 2014-2019
Table 201 Mobile E-Commerce: % Value Growth 2014-2019
Table 202 Mobile E-Commerce Forecasts: Value 2019-2024
Table 203 Mobile E-Commerce Forecasts: % Value Growth 2019-2024

Food and Drink E-Commerce in Bulgaria

HEADLINES

PROSPECTS

Busy lifestyles and rising demand for convenience drive growth

Store-based players remain reluctant to engage with e-commerce

Legislation hampers growth of food and drink e-commerce

COMPETITIVE LANDSCAPE

Leading player Convenience OOD looks to expand

Women’s Market vegetables and meat to be made available online

Foodpanda adjusts its model to meet evolving demand

CHANNEL DATA

Table 204 Food and Drink E-Commerce: Value 2014-2019
Table 205 Food and Drink E-Commerce: % Value Growth 2014-2019
Table 206 Food and Drink E-Commerce Forecasts: Value 2019-2024
Table 207 Food and Drink E-Commerce Forecasts: % Value Growth 2019-2024

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