Retailing in Bulgaria

March 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in Bulgaria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in Bulgaria?
  • Which are the leading retailers in Retailing in Bulgaria?
  • How are products distributed in Retailing in Bulgaria?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Bulgaria?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Retailing in Bulgaria

EXECUTIVE SUMMARY

COVID-19 impact on retailing
COVID-19 country impact
Fines for large retail chains that do not offer Bulgarian products
Impact of Bulgarian state-owned oil company set to create unknown impact on forecourt retailers
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Seasonality
Christmas Back to School
Payments and delivery
Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020 Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020 Table 3 Sales in Store-based Retailing by Channel: Value 2015-2020 Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020 Table 5 Store-based Retailing Outlets by Channel: Units 2015-2020 Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020 Table 7 Sales in Non-Store Retailing by Channel: Value 2015-2020 Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020 Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 11 Sales in Grocery Retailers by Channel: Value 2015-2020 Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020 Table 13 Grocery Retailers Outlets by Channel: Units 2015-2020 Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020 Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 17 Sales in Non-Grocery Specialists by Channel: Value 2015-2020 Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020 Table 19 Non-Grocery Specialists Outlets by Channel: Units 2015-2020 Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020 Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 23 Sales in Mixed Retailers by Channel: Value 2015-2020 Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020 Table 25 Mixed Retailers Outlets by Channel: Units 2015-2020 Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 27 Retailing GBO Company Shares: % Value 2016-2020 Table 28 Retailing GBN Brand Shares: % Value 2017-2020 Table 29 Store-based Retailing GBO Company Shares: % Value 2016-2020 Table 30 Store-based Retailing GBN Brand Shares: % Value 2017-2020 Table 31 Store-based Retailing LBN Brand Shares: Outlets 2017-2020 Table 32 Non-Store Retailing GBO Company Shares: % Value 2016-2020 Table 33 Non-Store Retailing GBN Brand Shares: % Value 2017-2020 Table 34 Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 35 Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 36 Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020 Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020 Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020 Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020 Table 42 Mixed Retailers GBO Company Shares: % Value 2016-2020 Table 43 Mixed Retailers GBN Brand Shares: % Value 2017-2020 Table 44 Mixed Retailers LBN Brand Shares: Outlets 2017-2020 Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020 Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025 Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025 Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025 Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025 Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025 Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025 Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025 Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025 Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025 Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025 Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025 Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025 Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025 Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025 Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025 Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025 Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025 Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025 Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025 Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 2 Research Sources

Convenience Stores in Bulgaria

KEY DATA FINDINGS

2020 IMPACT

Double digit decline in sales as consumers reduce frequency of shopping trips
Shrinking number of outlets further contributes to decline
Diminishing consumer base limits opportunities for convenience stores

RECOVERY AND OPPORTUNITIES

Accelerated development in delivery services expected
Channel set for increased focus on fresh and healthy food
Sales to continue being restricting by declining number of outlets

CHANNEL DATA

Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 74 Convenience Stores GBO Company Shares: % Value 2016-2020 Table 75 Convenience Stores GBN Brand Shares: % Value 2017-2020 Table 76 Convenience Stores LBN Brand Shares: Outlets 2017-2020 Table 77 Convenience Stores LBN Brand Shares: Selling Space 2017-2020 Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Discounters in Bulgaria

KEY DATA FINDINGS

2020 IMPACT

Channel see limited impact due to affordable essential portfolio
Lidl Bulgaria remains top player and receives “Excellent” COVID-19 Shield grading
Lidl Bulgaria boosts domestic revenue through exporting Bulgarian produce

RECOVERY AND OPPORTUNITIES

Discounters set for strong growth due to value-for-money offerings
Lidl Bulgaria set to remain top player through outlet expansions
KAM Market expected to provide competition against Lidl Bulgaria with outlet expansions; further competition expected from new entrants

CHANNEL DATA

Table 80 Discounters: Value Sales, Outlets and Selling Space 2015-2020 Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 82 Discounters GBO Company Shares: % Value 2016-2020 Table 83 Discounters GBN Brand Shares: % Value 2017-2020 Table 84 Discounters LBN Brand Shares: Outlets 2017-2020 Table 85 Discounters LBN Brand Shares: Selling Space 2017-2020 Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Hypermarkets in Bulgaria

KEY DATA FINDINGS

2020 IMPACT

Decreased growth for channel as consumers reduce spending
Hit Hypermarkets forms partnership with gladen.bg to move offerings online
Rodna Zemya Holding becomes sole owner of Hit Hypermarket

RECOVERY AND OPPORTUNITIES

Hypermarkets set to benefit from larger store formats
Hypermarket partnerships with e-commerce platforms set for success
Hypermarkets to remain highly concentrated, dominated by Kaufland Bulgaria & Co

CHANNEL DATA

Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 90 Hypermarkets GBO Company Shares: % Value 2016-2020 Table 91 Hypermarkets GBN Brand Shares: % Value 2017-2020 Table 92 Hypermarkets LBN Brand Shares: Outlets 2017-2020 Table 93 Hypermarkets LBN Brand Shares: Selling Space 2017-2020 Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Supermarkets in Bulgaria

KEY DATA FINDINGS

2020 IMPACT

Decreased growth mitigated through supermarket safety measures
Fantastico partners with foodpanda to take advantage of increasing shift towards e-commerce
Plovdiv’s Triumph supermarkets to be managed and rebranded by Maxima Bulgaria

RECOVERY AND OPPORTUNITIES

Growth expected as supermarkets expand number of outlets and focus on mid- to high-income urban consumers
Supermarkets set to increasingly partner with e-commerce platforms to boost sales
Companies set to widen private label lines to attract new consumers

CHANNEL DATA

Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 98 Supermarkets GBO Company Shares: % Value 2016-2020 Table 99 Supermarkets GBN Brand Shares: % Value 2017-2020 Table 100 Supermarkets LBN Brand Shares: Outlets 2017-2020 Table 101 Supermarkets LBN Brand Shares: Selling Space 2017-2020 Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Traditional Grocery Retailers in Bulgaria

KEY DATA FINDINGS

2020 IMPACT

Channel suffers from reduced footfall and will suffer closures and bankruptcies
Traditional grocery retailers struggle to compete against modern grocery retailers
Channel remains highly fragmented with very few major retail chains

RECOVERY AND OPPORTUNITIES

Moderate growth expected as grocery shopping remains a necessity
Channel to remain under threat from modern grocery retailers
Competitive landscape will remain highly fragmented and dominated by small independent grocers

CHANNEL DATA

Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 106 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 107 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 108 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 109 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 110 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Apparel and Footwear Specialist Retailers in Bulgaria

KEY DATA FINDINGS

2020 IMPACT

Lockdown and reduced purchasing power lead to strongly decreased demand
Fewer new store openings though KiK bucks the trend, and many closures
Apparel and footwear brands increasingly turn to e-commerce as consumer demand shifts

RECOVERY AND OPPORTUNITIES

Negative demographic trend and linger effects of COVID-19 will continue to impede channel growth
In-store retailing with continue to lose share to rapidly growing e-commerce
Channel to remain highly fragmented with limited strong brand presence

CHANNEL DATA

Table 112 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 114 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 115 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 116 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 118 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Electronics and Appliance Specialist Retailers in Bulgaria

KEY DATA FINDINGS

2020 IMPACT

Channel sales slump as consumers avoid non-essential purchases
Technopolis Bulgaria maintains its lead in a difficult year
E-commerce sales hike as consumers purchase goods from home

RECOVERY AND OPPORTUNITIES

Shrinking economy and reduced disposable income will restrict growth of channel
Channel will continue to be negatively affecting by declining population
E-commerce will continue to gain share at the expense of in-store retailing

CHANNEL DATA

Table 120 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 122 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 123 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 124 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 126 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Health and Beauty Specialist Retailers in Bulgaria

KEY DATA FINDINGS

2020 IMPACT

Essential health products at drugstores/parapharmacies and chemists/pharmacies support channel during pandemic
Channel sees increased partnerships with third-party e-commerce platforms
Premiumisation trend continue to grow; Sopharma Trading acquires SCS Franchise

RECOVERY AND OPPORTUNITIES

Negative impact of declining demographic to be offset by the aging population spending more on premium products
Future for health and beauty specialist retailers to increasingly be in e-commerce
Drugstores/parapharmacies to gain greater significance through expansion

CHANNEL DATA

Table 128 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 130 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020 Table 131 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020 Table 132 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 133 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 134 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 136 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 138 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025 Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025

Home and Garden Specialist Retailers in Bulgaria

KEY DATA FINDINGS

2020 IMPACT

Slumping sales as declining economy impacts consumer spending
Accelerated e-commerce growth as more brands turn online for sales
Smaller players adapt with Uphold’s reUse being a key example

RECOVERY AND OPPORTUNITIES

Negative demographic trend will continue to pose threat to channel pose
Growing environmental concerns present opportunities for retailers to innovate
Channel growth via e-commerce set to remain strong; trend towards smaller store formats to continue

CHANNEL DATA

Table 140 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 142 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020 Table 143 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020 Table 144 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 145 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 146 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 148 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 150 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025 Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025

Department Stores in Bulgaria

KEY DATA FINDINGS

2020 IMPACT

Category remains uneventful with only one active player
Department stores faces increased competition from specialists
Notosgalleries is the last brand standing in department stores

RECOVERY AND OPPORTUNITIES

Limited changes expected with only one active category player
Department stores set to face increased competition from specialists
Walmart considers opening new stores in Bulgaria

CHANNEL DATA

Table 152 Department Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 153 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 154 Department Stores GBO Company Shares: % Value 2016-2020 Table 155 Department Stores GBN Brand Shares: % Value 2017-2020 Table 156 Department Stores LBN Brand Shares: Outlets 2017-2020 Table 157 Department Stores LBN Brand Shares: Selling Space 2017-2020 Table 158 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Variety Stores in Bulgaria

KEY DATA FINDINGS

2020 IMPACT

Channel sees declining sales as consumers avoid purchasing non-essentials
In-store retailing sales continue to shift to e-commerce
Studio Moderna continues to lead benefitting from homeshopping advertisements

RECOVERY AND OPPORTUNITIES

Variety stores will see quick recovery but remain a niche channel
Ongoing expansion set to drive growth in variety stores
Players to adapt as competition from e-commerce intensifies

CHANNEL DATA

Table 160 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 161 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 162 Variety Stores GBO Company Shares: % Value 2016-2020 Table 163 Variety Stores GBN Brand Shares: % Value 2017-2020 Table 164 Variety Stores LBN Brand Shares: Outlets 2017-2020 Table 165 Variety Stores LBN Brand Shares: Selling Space 2017-2020 Table 166 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Warehouse Clubs in Bulgaria

2020 IMPACT

Direct Selling in Bulgaria

KEY DATA FINDINGS

2020 IMPACT

Travel and movement restrictions see direct sellers increasingly turning online
Strong increase in selling agents as consumers seek additional income
Kannaway received authorisation to sell hemp-driven CBD products

RECOVERY AND OPPORTUNITIES

Direct selling brands will seek new strategies to adapt to restrictions on in-person trading
Channel will continue to face strong competition from e-commerce
Trend towards naturalness set to benefit Aquasource and Forever Living

CHANNEL DATA

Table 168 Direct Selling by Category: Value 2015-2020 Table 169 Direct Selling by Category: % Value Growth 2015-2020 Table 170 Direct Selling GBO Company Shares: % Value 2016-2020 Table 171 Direct Selling GBN Brand Shares: % Value 2017-2020 Table 172 Direct Selling Forecasts by Category: Value 2020-2025 Table 173 Direct Selling Forecasts by Category: % Value Growth 2020-2025

Homeshopping in Bulgaria

KEY DATA FINDINGS

2020 IMPACT

Channel see limited from pandemic as traditional operating model can continue
Studio Moderna Bulgaria maintains a strong hold over the category
Demand for consumer health product continues to drive homeshopping growth

RECOVERY AND OPPORTUNITIES

Channel will remain largely unaffected by pandemic but continue to face competition from e-commerce
Homeshopping will remain a highly concentrated retailing channel
Channel to target older consumers with health, wellness, and beauty products

CHANNEL DATA

Table 174 Homeshopping by Category: Value 2015-2020 Table 175 Homeshopping by Category: % Value Growth 2015-2020 Table 176 Homeshopping GBO Company Shares: % Value 2016-2020 Table 177 Homeshopping GBN Brand Shares: % Value 2017-2020 Table 178 Homeshopping Forecasts by Category: Value 2020-2025 Table 179 Homeshopping Forecasts by Category: % Value Growth 2020-2025

Vending in Bulgaria

KEY DATA FINDINGS

2020 IMPACT

Vending operating experience huge losses during lockdowns
European Vending & Coffee Service Association report announces severity of crisis for vending companies
Hot drinks vending remains dominate channel despite declines

RECOVERY AND OPPORTUNITIES

New vending concepts set to emerge with greater hygiene measures
Vending operators expected to expand into non-captive spaces
Channel has significant growth potential despite competition from e-commerce

CHANNEL DATA

Table 180 Vending by Category: Value 2015-2020 Table 181 Vending by Category: % Value Growth 2015-2020 Table 182 Vending GBO Company Shares: % Value 2016-2020 Table 183 Vending GBN Brand Shares: % Value 2017-2020 Table 184 Vending Forecasts by Category: Value 2020-2025 Table 185 Vending Forecasts by Category: % Value Growth 2020-2025

E-Commerce in Bulgaria

KEY DATA FINDINGS

2020 IMPACT

Significant growth of e-commerce as health-concerned consumers increasingly turn online for shopping needs
Leading grocery retailers and coffee, tea, and chocolate witness increased sales
eMAG introduced zero commission for sale of surgical masks and disinfectants

RECOVERY AND OPPORTUNITIES

E-commerce share set to triple if current growth rates are sustained
Additional regulations expected on e-commerce
Interactive visualisation of products set to become increasingly important

CHANNEL DATA

Table 186 E-Commerce by Channel and Category: Value 2015-2020 Table 187 E-Commerce by Channel and Category: % Value Growth 2015-2020 Table 188 E-Commerce GBO Company Shares: % Value 2016-2020 Table 189 E-Commerce GBN Brand Shares: % Value 2017-2020 Table 190 Forecast E-Commerce by Channel and Category: Value 2020-2025 Table 191 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025

Mobile E-Commerce in Bulgaria

KEY DATA FINDINGS

2020 IMPACT

Players boost mobile functionality to connect with consumers during lockdown
eMAG leads the way in shift towards mobile e-commerce
Ubiquity of smartphones increases opportunities for mobile e-commerce players

RECOVERY AND OPPORTUNITIES

Pure players driving mobile e-commerce expansion
E-commerce players forced to develop mobile functionality
Both grocery and non-grocery retailers set to utilise mobile e-commerce

CHANNEL DATA

Table 192 Mobile E-Commerce: Value 2015-2020 Table 193 Mobile E-Commerce: % Value Growth 2015-2020 Table 194 Mobile E-Commerce Forecasts: Value 2020-2025 Table 195 Mobile E-Commerce Forecasts: % Value Growth 2020-2025

Food and Drink E-Commerce in Bulgaria

KEY DATA FINDINGS

2020 IMPACT

Increasing shift to food and drink e-commerce with boosted interest in food delivery
tore-based players shelve reluctance to engage with e-commerce
Bulgaria requested to remove domestic product requirements imposed on large food retailing chains

RECOVERY AND OPPORTUNITIES

Busy lifestyles and convenience trend will continue to drive channel growth
Growing number of partnerships between grocery retailers and e-commerce platforms expected
Logistics and transportation to become increasingly important as country continue to suffer under the pandemic

CHANNEL DATA

Table 196 Food and Drink E-Commerce: Value 2015-2020 Table 197 Food and Drink E-Commerce: % Value Growth 2015-2020 Table 198 Food and Drink E-Commerce Forecasts: Value 2020-2025 Table 199 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025
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This report originates from Passport, our Retailing research and analysis database.

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