Retailing in Bulgaria

Retailing in Bulgaria

EXECUTIVE SUMMARY

COVID-19 impact on retailing

COVID-19 country impact

Fines for large retail chains that do not offer Bulgarian products

Impact of Bulgarian state-owned oil company set to create unknown impact on forecourt retailers

What next for retailing?

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2019

Physical retail landscape

Cash and carry

Seasonality

Christmas
Back to School

Payments and delivery

Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 3 Sales in Store-based Retailing by Channel: Value 2015-2020
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 5 Store-based Retailing Outlets by Channel: Units 2015-2020
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 7 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 11 Sales in Grocery Retailers by Channel: Value 2015-2020
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
Table 13 Grocery Retailers Outlets by Channel: Units 2015-2020
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 23 Sales in Mixed Retailers by Channel: Value 2015-2020
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 25 Mixed Retailers Outlets by Channel: Units 2015-2020
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 27 Retailing GBO Company Shares: % Value 2016-2020
Table 28 Retailing GBN Brand Shares: % Value 2017-2020
Table 29 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 30 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 32 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 34 Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 35 Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 42 Mixed Retailers GBO Company Shares: % Value 2016-2020
Table 43 Mixed Retailers GBN Brand Shares: % Value 2017-2020
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 2 Research Sources

Convenience Stores in Bulgaria

KEY DATA FINDINGS

2020 IMPACT

Double digit decline in sales as consumers reduce frequency of shopping trips

Shrinking number of outlets further contributes to decline

Diminishing consumer base limits opportunities for convenience stores

RECOVERY AND OPPORTUNITIES

Accelerated development in delivery services expected

Channel set for increased focus on fresh and healthy food

Sales to continue being restricting by declining number of outlets

CHANNEL DATA

Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 74 Convenience Stores GBO Company Shares: % Value 2016-2020
Table 75 Convenience Stores GBN Brand Shares: % Value 2017-2020
Table 76 Convenience Stores LBN Brand Shares: Outlets 2017-2020
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2017-2020
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Discounters in Bulgaria

KEY DATA FINDINGS

2020 IMPACT

Channel see limited impact due to affordable essential portfolio

Lidl Bulgaria remains top player and receives “Excellent” COVID-19 Shield grading

Lidl Bulgaria boosts domestic revenue through exporting Bulgarian produce

RECOVERY AND OPPORTUNITIES

Discounters set for strong growth due to value-for-money offerings

Lidl Bulgaria set to remain top player through outlet expansions

KAM Market expected to provide competition against Lidl Bulgaria with outlet expansions; further competition expected from new entrants

CHANNEL DATA

Table 80 Discounters: Value Sales, Outlets and Selling Space 2015-2020
Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 82 Discounters GBO Company Shares: % Value 2016-2020
Table 83 Discounters GBN Brand Shares: % Value 2017-2020
Table 84 Discounters LBN Brand Shares: Outlets 2017-2020
Table 85 Discounters LBN Brand Shares: Selling Space 2017-2020
Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Hypermarkets in Bulgaria

KEY DATA FINDINGS

2020 IMPACT

Decreased growth for channel as consumers reduce spending

Hit Hypermarkets forms partnership with gladen.bg to move offerings online

Rodna Zemya Holding becomes sole owner of Hit Hypermarket

RECOVERY AND OPPORTUNITIES

Hypermarkets set to benefit from larger store formats

Hypermarket partnerships with e-commerce platforms set for success

Hypermarkets to remain highly concentrated, dominated by Kaufland Bulgaria & Co

CHANNEL DATA

Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 90 Hypermarkets GBO Company Shares: % Value 2016-2020
Table 91 Hypermarkets GBN Brand Shares: % Value 2017-2020
Table 92 Hypermarkets LBN Brand Shares: Outlets 2017-2020
Table 93 Hypermarkets LBN Brand Shares: Selling Space 2017-2020
Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Supermarkets in Bulgaria

KEY DATA FINDINGS

2020 IMPACT

Decreased growth mitigated through supermarket safety measures

Fantastico partners with foodpanda to take advantage of increasing shift towards e-commerce

Plovdiv’s Triumph supermarkets to be managed and rebranded by Maxima Bulgaria

RECOVERY AND OPPORTUNITIES

Growth expected as supermarkets expand number of outlets and focus on mid- to high-income urban consumers

Supermarkets set to increasingly partner with e-commerce platforms to boost sales

Companies set to widen private label lines to attract new consumers

CHANNEL DATA

Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 98 Supermarkets GBO Company Shares: % Value 2016-2020
Table 99 Supermarkets GBN Brand Shares: % Value 2017-2020
Table 100 Supermarkets LBN Brand Shares: Outlets 2017-2020
Table 101 Supermarkets LBN Brand Shares: Selling Space 2017-2020
Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Traditional Grocery Retailers in Bulgaria

KEY DATA FINDINGS

2020 IMPACT

Channel suffers from reduced footfall and will suffer closures and bankruptcies

Traditional grocery retailers struggle to compete against modern grocery retailers

Channel remains highly fragmented with very few major retail chains

RECOVERY AND OPPORTUNITIES

Moderate growth expected as grocery shopping remains a necessity

Channel to remain under threat from modern grocery retailers

Competitive landscape will remain highly fragmented and dominated by small independent grocers

CHANNEL DATA

Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 106 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 107 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 108 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 109 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 110 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Apparel and Footwear Specialist Retailers in Bulgaria

KEY DATA FINDINGS

2020 IMPACT

Lockdown and reduced purchasing power lead to strongly decreased demand

Fewer new store openings though KiK bucks the trend, and many closures

Apparel and footwear brands increasingly turn to e-commerce as consumer demand shifts

RECOVERY AND OPPORTUNITIES

Negative demographic trend and linger effects of COVID-19 will continue to impede channel growth

In-store retailing with continue to lose share to rapidly growing e-commerce

Channel to remain highly fragmented with limited strong brand presence

CHANNEL DATA

Table 112 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 114 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 115 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 116 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 118 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Electronics and Appliance Specialist Retailers in Bulgaria

KEY DATA FINDINGS

2020 IMPACT

Channel sales slump as consumers avoid non-essential purchases

Technopolis Bulgaria maintains its lead in a difficult year

E-commerce sales hike as consumers purchase goods from home

RECOVERY AND OPPORTUNITIES

Shrinking economy and reduced disposable income will restrict growth of channel

Channel will continue to be negatively affecting by declining population

E-commerce will continue to gain share at the expense of in-store retailing

CHANNEL DATA

Table 120 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 122 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 123 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 124 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 126 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Health and Beauty Specialist Retailers in Bulgaria

KEY DATA FINDINGS

2020 IMPACT

Essential health products at drugstores/parapharmacies and chemists/pharmacies support channel during pandemic

Channel sees increased partnerships with third-party e-commerce platforms

Premiumisation trend continue to grow; Sopharma Trading acquires SCS Franchise

RECOVERY AND OPPORTUNITIES

Negative impact of declining demographic to be offset by the aging population spending more on premium products

Future for health and beauty specialist retailers to increasingly be in e-commerce

Drugstores/parapharmacies to gain greater significance through expansion

CHANNEL DATA

Table 128 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 130 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020
Table 131 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020
Table 132 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 133 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 134 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 136 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 138 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025
Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025

Home and Garden Specialist Retailers in Bulgaria

KEY DATA FINDINGS

2020 IMPACT

Slumping sales as declining economy impacts consumer spending

Accelerated e-commerce growth as more brands turn online for sales

Smaller players adapt with Uphold’s reUse being a key example

RECOVERY AND OPPORTUNITIES

Negative demographic trend will continue to pose threat to channel pose

Growing environmental concerns present opportunities for retailers to innovate

Channel growth via e-commerce set to remain strong; trend towards smaller store formats to continue

CHANNEL DATA

Table 140 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 142 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020
Table 143 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020
Table 144 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 145 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 146 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 148 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 150 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025
Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025

Department Stores in Bulgaria

KEY DATA FINDINGS

2020 IMPACT

Category remains uneventful with only one active player

Department stores faces increased competition from specialists

Notosgalleries is the last brand standing in department stores

RECOVERY AND OPPORTUNITIES

Limited changes expected with only one active category player

Department stores set to face increased competition from specialists

Walmart considers opening new stores in Bulgaria

CHANNEL DATA

Table 152 Department Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 153 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 154 Department Stores GBO Company Shares: % Value 2016-2020
Table 155 Department Stores GBN Brand Shares: % Value 2017-2020
Table 156 Department Stores LBN Brand Shares: Outlets 2017-2020
Table 157 Department Stores LBN Brand Shares: Selling Space 2017-2020
Table 158 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Variety Stores in Bulgaria

KEY DATA FINDINGS

2020 IMPACT

Channel sees declining sales as consumers avoid purchasing non-essentials

In-store retailing sales continue to shift to e-commerce

Studio Moderna continues to lead benefitting from homeshopping advertisements

RECOVERY AND OPPORTUNITIES

Variety stores will see quick recovery but remain a niche channel

Ongoing expansion set to drive growth in variety stores

Players to adapt as competition from e-commerce intensifies

CHANNEL DATA

Table 160 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 161 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 162 Variety Stores GBO Company Shares: % Value 2016-2020
Table 163 Variety Stores GBN Brand Shares: % Value 2017-2020
Table 164 Variety Stores LBN Brand Shares: Outlets 2017-2020
Table 165 Variety Stores LBN Brand Shares: Selling Space 2017-2020
Table 166 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Warehouse Clubs in Bulgaria

2020 IMPACT

Direct Selling in Bulgaria

KEY DATA FINDINGS

2020 IMPACT

Travel and movement restrictions see direct sellers increasingly turning online

Strong increase in selling agents as consumers seek additional income

Kannaway received authorisation to sell hemp-driven CBD products

RECOVERY AND OPPORTUNITIES

Direct selling brands will seek new strategies to adapt to restrictions on in-person trading

Channel will continue to face strong competition from e-commerce

Trend towards naturalness set to benefit Aquasource and Forever Living

CHANNEL DATA

Table 168 Direct Selling by Category: Value 2015-2020
Table 169 Direct Selling by Category: % Value Growth 2015-2020
Table 170 Direct Selling GBO Company Shares: % Value 2016-2020
Table 171 Direct Selling GBN Brand Shares: % Value 2017-2020
Table 172 Direct Selling Forecasts by Category: Value 2020-2025
Table 173 Direct Selling Forecasts by Category: % Value Growth 2020-2025

Homeshopping in Bulgaria

KEY DATA FINDINGS

2020 IMPACT

Channel see limited from pandemic as traditional operating model can continue

Studio Moderna Bulgaria maintains a strong hold over the category

Demand for consumer health product continues to drive homeshopping growth

RECOVERY AND OPPORTUNITIES

Channel will remain largely unaffected by pandemic but continue to face competition from e-commerce

Homeshopping will remain a highly concentrated retailing channel

Channel to target older consumers with health, wellness, and beauty products

CHANNEL DATA

Table 174 Homeshopping by Category: Value 2015-2020
Table 175 Homeshopping by Category: % Value Growth 2015-2020
Table 176 Homeshopping GBO Company Shares: % Value 2016-2020
Table 177 Homeshopping GBN Brand Shares: % Value 2017-2020
Table 178 Homeshopping Forecasts by Category: Value 2020-2025
Table 179 Homeshopping Forecasts by Category: % Value Growth 2020-2025

Vending in Bulgaria

KEY DATA FINDINGS

2020 IMPACT

Vending operating experience huge losses during lockdowns

European Vending & Coffee Service Association report announces severity of crisis for vending companies

Hot drinks vending remains dominate channel despite declines

RECOVERY AND OPPORTUNITIES

New vending concepts set to emerge with greater hygiene measures

Vending operators expected to expand into non-captive spaces

Channel has significant growth potential despite competition from e-commerce

CHANNEL DATA

Table 180 Vending by Category: Value 2015-2020
Table 181 Vending by Category: % Value Growth 2015-2020
Table 182 Vending GBO Company Shares: % Value 2016-2020
Table 183 Vending GBN Brand Shares: % Value 2017-2020
Table 184 Vending Forecasts by Category: Value 2020-2025
Table 185 Vending Forecasts by Category: % Value Growth 2020-2025

E-Commerce in Bulgaria

KEY DATA FINDINGS

2020 IMPACT

Significant growth of e-commerce as health-concerned consumers increasingly turn online for shopping needs

Leading grocery retailers and coffee, tea, and chocolate witness increased sales

eMAG introduced zero commission for sale of surgical masks and disinfectants

RECOVERY AND OPPORTUNITIES

E-commerce share set to triple if current growth rates are sustained

Additional regulations expected on e-commerce

Interactive visualisation of products set to become increasingly important

CHANNEL DATA

Table 186 E-Commerce by Channel and Category: Value 2015-2020
Table 187 E-Commerce by Channel and Category: % Value Growth 2015-2020
Table 188 E-Commerce GBO Company Shares: % Value 2016-2020
Table 189 E-Commerce GBN Brand Shares: % Value 2017-2020
Table 190 Forecast E-Commerce by Channel and Category: Value 2020-2025
Table 191 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025

Mobile E-Commerce in Bulgaria

KEY DATA FINDINGS

2020 IMPACT

Players boost mobile functionality to connect with consumers during lockdown

eMAG leads the way in shift towards mobile e-commerce

Ubiquity of smartphones increases opportunities for mobile e-commerce players

RECOVERY AND OPPORTUNITIES

Pure players driving mobile e-commerce expansion

E-commerce players forced to develop mobile functionality

Both grocery and non-grocery retailers set to utilise mobile e-commerce

CHANNEL DATA

Table 192 Mobile E-Commerce: Value 2015-2020
Table 193 Mobile E-Commerce: % Value Growth 2015-2020
Table 194 Mobile E-Commerce Forecasts: Value 2020-2025
Table 195 Mobile E-Commerce Forecasts: % Value Growth 2020-2025

Food and Drink E-Commerce in Bulgaria

KEY DATA FINDINGS

2020 IMPACT

Increasing shift to food and drink e-commerce with boosted interest in food delivery

tore-based players shelve reluctance to engage with e-commerce

Bulgaria requested to remove domestic product requirements imposed on large food retailing chains

RECOVERY AND OPPORTUNITIES

Busy lifestyles and convenience trend will continue to drive channel growth

Growing number of partnerships between grocery retailers and e-commerce platforms expected

Logistics and transportation to become increasingly important as country continue to suffer under the pandemic

CHANNEL DATA

Table 196 Food and Drink E-Commerce: Value 2015-2020
Table 197 Food and Drink E-Commerce: % Value Growth 2015-2020
Table 198 Food and Drink E-Commerce Forecasts: Value 2020-2025
Table 199 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025

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