The retail environment continued to see strong development and growth in 2018. This can mainly be attributed to the entrance of new players and the expansion of existing ones.
The distribution landscape in Cameroon has seen major changes with the entry of modern retailers. For example, the fast growth of grocery retailers has been driven by large modern players like Carrefour Market and BAO Cash & Carry.
The retailing landscape in Cameroon is dominated by multinationals and foreign companies. Multinationals have continued to benefit from consumer loyalty in the local market.
Open-air markets is traditionally the primary distribution channel for consumer goods in Cameroon. Consumers are familiar with open-air markets, where they can find a wide range of products at competitive prices.
Retailing in Cameroon is expected to develop and register strong value sales growth over the forecast period. The large and growing population provides ever-growing demand for retail products.
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This industry report originates from Passport, our Retailing market research database.