Retailing in Chengdu

Introduction

Chengdu: One of the most populous cities in China and tourist attractions

Consumer profile: Hedonism, provincial and experience-orientated

A typical outlet

Key findings

Luxury retailers attach importance to Chengdu market

Luxury retailers enjoy retail value growth in Chengdu

High coverage of local modern grocery retailers

Local modern grocery retailers outperform international ones

Store-based retailers devote to offering better shopping experience

Store-based retailers activate o nline ordering and delivery service

Food/drink/tobacco specialists targeting tourists widespread in Chengdu

Retailers take advantage of panda effect

Chengdu Hongqi Chain Co Ltd

Sichuan Emei-shan Zhuyeqing Tea Co Ltd

1919 Wine & Spirits Platform Technology Co Ltd

Key takeaways

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