Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Overview:
Understand the latest market trends and future growth opportunities for the Retailing industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Convenience Stores
- Discounters
- Hypermarkets
- Supermarkets
- Traditional Grocery Retailers
- Apparel and Footwear Specialist Retailers
- Electronics and Appliance Specialist Retailers
- Health and Beauty Specialist Retailers
- Home and Garden Specialist Retailers
- Department Stores
- Variety Stores
- Warehouse Clubs
- Direct Selling
- Homeshopping
- Vending
If you're in the Retailing industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retailing in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retailing in Colombia?
- Which are the leading retailers in Retailing in Colombia?
- How are products distributed in Retailing in Colombia?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How significant are discounters and private label in Colombia?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Retailing in Colombia
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
2021 key trends
Focus on technology and experience
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value 2016-2021
Seasonality
Days Without VAT
Shopping Season Name
Payments
Delivery and collection
Click and Collect, a service that more and more retailers implement
The development of e-commerce poses challenges
Development of dark stores
Emerging business models
MARKET DATA
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 4 Sales in Store-based Retailing by Channel: Value 2016-2021
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 6 Store-based Retailing Outlets by Channel: Units 2016-2021
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 8 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 12 Sales in Grocery Retailers by Channel: Value 2016-2021
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
Table 14 Grocery Retailers Outlets by Channel: Units 2016-2021
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 24 Sales in Mixed Retailers by Channel: Value 2016-2021
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 26 Mixed Retailers Outlets by Channel: Units 2016-2021
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 28 Retailing GBO Company Shares: % Value 2017-2021
Table 29 Retailing GBN Brand Shares: % Value 2018-2021
Table 30 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 31 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 33 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 35 Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 36 Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 43 Mixed Retailers GBO Company Shares: % Value 2017-2021
Table 44 Mixed Retailers GBN Brand Shares: % Value 2018-2021
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
Convenience Stores in Colombia
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 forced convenience stores to shift focus of offer
Offering a wider array of services, such as home delivery, convenience stores gain at the expense of traditional grocery retailers
Operators respond to dramatically changed market conditions
PROSPECTS AND OPPORTUNITIES
Convenience stores face challenge of differentiation
Éxito initiatives suggest potential ways forward
Primax anticipates continued expansion in forecourt retailers
CHANNEL DATA
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 75 Convenience Stores GBO Company Shares: % Value 2017-2021
Table 76 Convenience Stores GBN Brand Shares: % Value 2018-2021
Table 77 Convenience Stores LBN Brand Shares: Outlets 2018-2021
Table 78 Convenience Stores LBN Brand Shares: Selling Space 2018-2021
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Discounters in Colombia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Discounters resonates with demand trends during the COVID-19 pandemic
Having adopted a vast expansion strategy, Koba Colombia’s D1 remains the leading player in the discounters channel in 2021
Pandemic motivates discounters to offer cashless payment options and last mile delivery services
PROSPECTS AND OPPORTUNITIES
Further development of the private label segment
Commitment to communication paying off
Hard discounters to continue aggressive expansion
CHANNEL DATA
Table 81 Discounters: Value Sales, Outlets and Selling Space 2016-2021
Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 83 Discounters GBO Company Shares: % Value 2017-2021
Table 84 Discounters GBN Brand Shares: % Value 2018-2021
Table 85 Discounters LBN Brand Shares: Outlets 2018-2021
Table 86 Discounters LBN Brand Shares: Selling Space 2018-2021
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Hypermarkets in Colombia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Discounters pose a serious threat to hypermarkets who seek to differentiate by offering a more experiential shopping experience and additional services
Crisis bolsters competition from rival channels
Hypermarket La 14 goes out of business while Jumbo merges with Easy
PROSPECTS AND OPPORTUNITIES
Serious constraints on growth
Growing focus on the consumer experience
Loyalty programmes to support improved access to banking
CHANNEL DATA
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 91 Hypermarkets GBO Company Shares: % Value 2017-2021
Table 92 Hypermarkets GBN Brand Shares: % Value 2018-2021
Table 93 Hypermarkets LBN Brand Shares: Outlets 2018-2021
Table 94 Hypermarkets LBN Brand Shares: Selling Space 2018-2021
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Supermarkets in Colombia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Supermarkets negatively affected by growth of discounters channel
Olímpica from Supertiendas & Droguerías Olímpica retains lead while Grupo Éxito expands through the acquisition of independent supermarkets
Independent supermarkets and regional supermarket chains account for a significant part of the grocery retail landscape
PROSPECTS AND OPPORTUNITIES
Carulla develops smart store concept
Pandemic boosts development of cashless payment options
Enduring demand for delivery services
CHANNEL DATA
Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 99 Supermarkets GBO Company Shares: % Value 2017-2021
Table 100 Supermarkets GBN Brand Shares: % Value 2018-2021
Table 101 Supermarkets LBN Brand Shares: Outlets 2018-2021
Table 102 Supermarkets LBN Brand Shares: Selling Space 2018-2021
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Traditional Grocery Retailers in Colombia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Traditional grocery retailing retains important role in local retailing
Flexibility, a differentiating asset of traditional grocery retailers
Continued development of cashless payment
PROSPECTS AND OPPORTUNITIES
Threat from discounters
Continued development of cashless payment
Traditional grocery retailers introduce structural changes
CHANNEL DATA
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 107 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 108 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 109 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 110 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Apparel and Footwear Specialist Retailers in Colombia
KEY DATA FINDINGS
2021 DEVELOPMENTS
2021, a year of recovery for apparel and footwear specialist retailers
Shift from formal wear to comfort wear
Instalment credit, a booming strategy to boost sales
PROSPECTS AND OPPORTUNITIES
Emphasis on supply chain transparency
End of US tariffs for Colombian footwear from 2021
Enhanced role for digital activity and changing role for physical stores
CHANNEL DATA
Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 114 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 115 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 116 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 118 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 120 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Electronics and Appliance Specialist Retailers in Colombia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Remote working enhances role of digital technology in consumers’ daily lives
Manufacturers struggle to meet demand for electronic devices due to microchip shortage
K-tronix maintains lead thanks to its strong expansion
PROSPECTS AND OPPORTUNITIES
The COVID-19 pandemic placed a strong emphasis on health and home, boosting demand for devices such as air filters and small kitchen appliances
New sustainability regulations will shape the industry for the coming years
Online developments expected to endure
CHANNEL DATA
Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 122 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 123 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 124 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 126 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 128 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Health and Beauty Specialist Retailers in Colombia
KEY DATA FINDINGS
2021 DEVELOPMENTS
2021, a year of recovery for health and beauty specialist retailers
As social conditions return to normal, drugstores and pharmacies in shopping centres and business districts see footfall increase
Specialisation is a source of growth
PROSPECTS AND OPPORTUNITIES
Law project seeks to standardise the sale of doses of prescription drugs
Further expansion of Droguerias y Farmacias Cruz Verde
Continued expansion of modern drugstores and pharmacies
CHANNEL DATA
Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 130 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 131 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
Table 132 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
Table 133 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 134 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 136 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 138 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
Table 140 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
Home and Garden Specialist Retailers in Colombia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Remote work and distance learning leads to greater consumer focus on home and garden products
Online expansion despite particular importance of physical stores
Homecenter does not seek further expansion, instead the player focuses on remodelling its stores and strengthening its online operations
PROSPECTS AND OPPORTUNITIES
Ikea set to arrive in the market
Sodimac has strong platform for development
Disensa seeks to establish a network of traditional hardware stores
CHANNEL DATA
Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 142 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 143 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021
Table 144 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021
Table 145 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 146 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 148 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 150 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026
Table 152 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
Department Stores in Colombia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Falabella remains the leader in department stores
Online sales growth forces players to improve their logistics operations
Only Stores use of WhatsApp generates considerable publicity
PROSPECTS AND OPPORTUNITIES
Incorporating qualities from other channels
Falabella initiates live streaming
Development of cashless payment to influence demand for store cards
CHANNEL DATA
Table 153 Department Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 154 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 155 Department Stores GBO Company Shares: % Value 2017-2021
Table 156 Department Stores GBN Brand Shares: % Value 2018-2021
Table 157 Department Stores LBN Brand Shares: Outlets 2018-2021
Table 158 Department Stores LBN Brand Shares: Selling Space 2018-2021
Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 160 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Variety Stores in Colombia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Dollar City and Miniso change the game in variety stores
Miniso meets positive reception form Colombian consumers
Dollar City continues to expand its store network
PROSPECTS AND OPPORTUNITIES
Potential for further development of major brands
Domestic brands working to build presence
Channel suffers from reputation problem
CHANNEL DATA
Table 161 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 162 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 163 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 164 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Warehouse Clubs in Colombia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Chained warehouse clubs remains a novel model
PriceSmart partners with Rappi
Working to build loyalty
PROSPECTS AND OPPORTUNITIES
Potential to target budget-conscious consumers
Opportunities for expansion
Discounters’ channel poses challenge
CHANNEL DATA
Table 165 Warehouse Clubs: Value Sales, Outlets and Selling Space 2016-2021
Table 166 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 167 Warehouse Clubs GBO Company Shares: % Value 2017-2021
Table 168 Warehouse Clubs GBN Brand Shares: % Value 2018-2021
Table 169 Warehouse Clubs LBN Brand Shares: Outlets 2018-2021
Table 170 Warehouse Clubs LBN Brand Shares: Selling Space 2018-2021
Table 171 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 172 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Direct Selling in Colombia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Direct selling pressured to adapt their operations to an increasingly digitalised world
Pandemic leads to shift in product offer
Growing focus on digital activity
PROSPECTS AND OPPORTUNITIES
Augmented reality and virtual wallets, two digital tools likely to be increasingly used in direct selling in the forecast period
Beauty and personal care set to be the lever of growth for years to come
Physical stores serve as showrooms
CHANNEL DATA
Table 173 Direct Selling by Category: Value 2016-2021
Table 174 Direct Selling by Category: % Value Growth 2016-2021
Table 175 Direct Selling GBO Company Shares: % Value 2017-2021
Table 176 Direct Selling GBN Brand Shares: % Value 2018-2021
Table 177 Direct Selling Forecasts by Category: Value 2021-2026
Table 178 Direct Selling Forecasts by Category: % Value Growth 2021-2026
Homeshopping in Colombia
KEY DATA FINDINGS
2021 DEVELOPMENTS
E-commerce expansion an obstacle to homeshopping exploiting opportunities
Growing competition from informal vendors on social media
Older consumers remain the target audience
PROSPECTS AND OPPORTUNITIES
Long-term challenge as consumer habits change
Poor reputation
Homeshopping players well-placed to transition to e-commerce
CHANNEL DATA
Table 179 Homeshopping by Category: Value 2016-2021
Table 180 Homeshopping by Category: % Value Growth 2016-2021
Table 181 Homeshopping GBO Company Shares: % Value 2017-2021
Table 182 Homeshopping GBN Brand Shares: % Value 2018-2021
Table 183 Homeshopping Forecasts by Category: Value 2021-2026
Table 184 Homeshopping Forecasts by Category: % Value Growth 2021-2026
Vending in Colombia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales through vending machines recover as consumers spend more time outdoors in 2021
While there is room for growth, slower pace of life undermines demand
Novaventa maintains lead
PROSPECTS AND OPPORTUNITIES
Long-term shift to remote working poses a threat to vending
Growing importance of cashless payment
Adapting the product offer
CHANNEL DATA
Table 185 Vending by Category: Value 2016-2021
Table 186 Vending by Category: % Value Growth 2016-2021
Table 187 Vending GBO Company Shares: % Value 2017-2021
Table 188 Vending GBN Brand Shares: % Value 2018-2021
Table 189 Vending Forecasts by Category: Value 2021-2026
Table 190 Vending Forecasts by Category: % Value Growth 2021-2026
E-Commerce (Goods) in Colombia
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 pandemic boosts e-commerce’s dynamism
Surge in demand poses challenges
Online operations become key for all retailers
PROSPECTS AND OPPORTUNITIES
Strong platform for further development
Fintech can help expand the consumer base of online shoppers
Social media is a terrain to further explore
CHANNEL DATA
Table 191 E-Commerce (Goods) by Channel and Category: Value 2016-2021
Table 192 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
Table 193 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
Table 194 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
Table 195 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
Table 196 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
Mobile E-Commerce (Goods) in Colombia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Last mile apps key to growth
Retailers focus on development of apps
Social networks provide sales opportunities
PROSPECTS AND OPPORTUNITIES
Growing role for mobile e-commerce
Producers getting closer to consumers
Some challenges around security
CHANNEL DATA
Table 197 Mobile E-Commerce (Goods): Value 2016-2021
Table 198 Mobile E-Commerce (Goods): % Value Growth 2016-2021
Table 199 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
Table 200 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
Food and Drink E-Commerce in Colombia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Food and drink e-commerce continues to experience dynamic growth during 2021
Last mile operators play key role in channel development
E-commerce provides opportunities for smaller players
PROSPECTS AND OPPORTUNITIES
COVID-19 pandemic strengthens platform for growth
Producers expected to establish own food and drink e-commerce operations
Labour relations could be an issue
CHANNEL DATA
Table 201 Food and Drink E-Commerce: Value 2016-2021
Table 202 Food and Drink E-Commerce: % Value Growth 2016-2021
Table 203 Food and Drink E-Commerce Forecasts: Value 2021-2026
Table 204 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026
Retailing
Sales of new and used goods to the general public for personal or household consumption. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts, fuel. Also excludes foodservice, rental and hire and wholesale industries (Cash and Carry). Sales value excluding or including VAT/Sales Tax. Retailing is the aggregation of Store-based retailing and Non-store retailing. Retailing excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, ie retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer which is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retailing. In relation to click and collect purchases (i.e. where purchases are made over the internet but picked up at store) where the sales data is attributed depends on where the payment is made: If payment is made in store, then the sale is included in store-based sales. If payment is made over the internet, then the sale is included in internet retailing.
See All of Our Definitions