Executive Summary
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Slower but stable growth, driven by grocery retailers and e-commerce
Retailing continued to see current value growth in 2019, although the rate of increase was the slowest seen in the review period as household consumption slowed. Towards the end of the review period retailing in Colombia 2019 showed a progressive outlook in terms of consumption by adapting to tax changes, rising prices and adjustments in households which changed consumers’ purchasing behaviour.
Dynamic proposals that add value to Colombian retailing
Reinvention is a pattern which is trending within retailing in Colombia. Through exciting new proposals, consumers can be surprised with products and services that they had not expected to find in the country.
Channels take on one another’s characteristics
Different retail channels are starting to resemble one another or changing their offers to communicate to consumers that they can also offer similar products or services. For instance, traditional grocery retailers lost ground to discounters, and as a consequence, independent small grocers have been working to provide offers that compete with the low prices found in discounters.
Digital ecosystem emerging within national retailing
The digital economy is strongly emerging within retailing in Colombia, which is essential to create growth in the country. Therefore, each opportunity to participate in the digital ecosystem is being promoted as a key factor in the redesign of retailing strategies, with even the Colombian government becoming involved.
Return to higher growth, with increases expected for all channels
The current value growth rates in retailing are expected to bounce up again in the forecast period, with a CAGR similar to that seen in the review period. Grocery retailers is expected to continue to see a strong performance, with discounters continuing to see a double-digit current value CAGR.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Colombia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Retailing industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Colombia for free:
The Retailing in Colombia market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic number of stores, selling space and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- How big is the grocery/non-grocery/non-store channel in Colombia?
- Who are the leading retailers in Colombia?
- How is retailing performing in Colombia?
- What is the retailing environment like in Colombia?
- Which channels are winning or losing in the fight for consumers’ money?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Retailing market research database.
Table of Contents
Retailing in Colombia
EXECUTIVE SUMMARY
Slower but stable growth, driven by grocery retailers and e-commerce
Dynamic proposals that add value to Colombian retailing
Channels take on one another’s characteristics
Digital ecosystem emerging within national retailing
Return to higher growth, with increases expected for all channels
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value 2014-2019
Seasonality
Mother’s Day
Father’s Day
Love and Friendship Day
Back to school or university
Children’s Day
Christmas
Payments and delivery
Emerging business models
MARKET DATA
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 4 Sales in Store-based Retailing by Channel: Value 2014-2019
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
Table 6 Store-based Retailing Outlets by Channel: Units 2014-2019
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 8 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 12 Sales in Grocery Retailers by Channel: Value 2014-2019
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
Table 14 Grocery Retailers Outlets by Channel: Units 2014-2019
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 24 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 26 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 28 Retailing GBO Company Shares: % Value 2015-2019
Table 29 Retailing GBN Brand Shares: % Value 2016-2019
Table 30 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 31 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 33 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 35 Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 36 Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 43 Mixed Retailers GBO Company Shares: % Value 2015-2019
Table 44 Mixed Retailers GBN Brand Shares: % Value 2016-2019
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2016-2019
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2016-2019
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2019-2024
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2019-2024
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2019-2024
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2019-2024
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2019-2024
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024
CORONAVIRUS (COVID-19)
DEFINITIONS
SOURCES
Summary 2 Research Sources
Convenience Stores in Colombia
HEADLINES
PROSPECTS
Decline is expected to be short-term, with growth set to reignite in the forecast period
Competition from other channels contributes to decline
Players aim to redefine themselves in the market
COMPETITIVE LANDSCAPE
Éxito Express maintains its lead but is challenged by OXXO
Location is important, with opportunities to expand in regional markets
New players needed in order to inject dynamism
CHANNEL DATA
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 75 Convenience Stores GBO Company Shares: % Value 2015-2019
Table 76 Convenience Stores GBN Brand Shares: % Value 2016-2019
Table 77 Convenience Stores LBN Brand Shares: Outlets 2016-2019
Table 78 Convenience Stores LBN Brand Shares: Selling Space 2016-2019
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Discounters in Colombia
HEADLINES
PROSPECTS
As saturation approaches, players look to new markets
Expansion of private label portfolios to attract consumers
Continued outlet openings have knock-on effects
COMPETITIVE LANDSCAPE
D1 maintains its lead but Justo & Bueno expands rapidly
Brands choose different methods for expansion
Attracting consumers in different territories
CHANNEL DATA
Table 81 Discounters: Value Sales, Outlets and Selling Space 2014-2019
Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 83 Discounters GBO Company Shares: % Value 2015-2019
Table 84 Discounters GBN Brand Shares: % Value 2016-2019
Table 85 Discounters LBN Brand Shares: Outlets 2016-2019
Table 86 Discounters LBN Brand Shares: Selling Space 2016-2019
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Hypermarkets in Colombia
HEADLINES
PROSPECTS
Players reinvent the shopping experience to try and attract consumers back
Slow outlet opening hampers value growth
Countering other channels with price reviews and building customer relationships
COMPETITIVE LANDSCAPE
Almacenes Éxito revamps outlets to offer more services and experiences
Players must adapt to changes in retailing
Going beyond the offer of groceries without losing the main focus
CHANNEL DATA
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2014-2019
Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 91 Hypermarkets GBO Company Shares: % Value 2015-2019
Table 92 Hypermarkets GBN Brand Shares: % Value 2016-2019
Table 93 Hypermarkets LBN Brand Shares: Outlets 2016-2019
Table 94 Hypermarkets LBN Brand Shares: Selling Space 2016-2019
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Supermarkets in Colombia
HEADLINES
PROSPECTS
Targeting specific consumer segments
Providing home delivery to compete with traditional grocery retailers
Building loyalty through collaboration with other markets
COMPETITIVE LANDSCAPE
Olímpica maintains its lead with a wide private label portfolio and outlet openings
New format for Carulla aims to maintain growth for Almacenes Éxito
Small chains of regional supermarkets compete, but all players suffer from theft
CHANNEL DATA
Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2014-2019
Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 99 Supermarkets GBO Company Shares: % Value 2015-2019
Table 100 Supermarkets GBN Brand Shares: % Value 2016-2019
Table 101 Supermarkets LBN Brand Shares: Outlets 2016-2019
Table 102 Supermarkets LBN Brand Shares: Selling Space 2016-2019
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Traditional Grocery Retailers in Colombia
HEADLINES
PROSPECTS
Growth continues as players adjust their strategies to compete
Collaborations help traditional grocery retailers to survive
Digital transformation to empower traditional grocery retailers
COMPETITIVE LANDSCAPE
The two main players see sales declines
Better meeting consumer demand to compete with modern retail channels
Remaining a strategic partner to big brands
CHANNEL DATA
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 107 Sales in Traditional Grocery Retailers by Channel: Value 2014-2019
Table 108 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2014-2019
Table 109 Traditional Grocery Retailers Outlets by Channel: Units 2014-2019
Table 110 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 111 Traditional Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 112 Traditional Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 113 Traditional Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 114 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 115 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 116 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 117 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2019-2024
Table 118 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2019-2024
Table 119 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2019-2024
Table 120 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Apparel and Footwear Specialist Retailers in Colombia
HEADLINES
PROSPECTS
The search for inexpensive but high-quality clothes
A move to omnichannel retailing
Expansion of product portfolios to attract consumers
COMPETITIVE LANDSCAPE
Zara maintains its lead with a constantly evolving offer
Adapting to local needs is necessary to succeed
Expanding into shopping centres
CHANNEL DATA
Table 121 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 122 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 123 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 124 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 125 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 126 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 127 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 128 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Electronics and Appliance Specialist Retailers in Colombia
HEADLINES
PROSPECTS
Product displays attract consumers into stores and demonstrate new technology
E-commerce increases due to services and reviews
Encouraging consumption through more frequent replacement and credit
COMPETITIVE LANDSCAPE
K-tronix extends its lead thanks to a new outlet and customer experiences
Local independent retailers lag behind
Expansion in the regions to maintain growth
CHANNEL DATA
Table 129 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 130 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 131 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 132 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 133 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 134 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 135 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 136 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Health and Beauty Specialist Retailers in Colombia
HEADLINES
PROSPECTS
Specialisation and multiproduct strategies in different channels
Combination of experiences and services designed for health and welfare
Online optical goods stores attract consumers with convenience
COMPETITIVE LANDSCAPE
Coopidrogas follows the standardisation route to create a strong brand identity
Investments to ensure future growth
Colombians place importance on both goods and services
CHANNEL DATA
Table 137 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 138 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 139 Sales in Health and Beauty Specialist Retailers by Channel: Value 2014-2019
Table 140 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2014-2019
Table 141 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 142 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 143 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 144 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 145 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 146 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 147 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2019-2024
Table 148 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2019-2024
Home and Garden Specialist Retailers in Colombia
HEADLINES
PROSPECTS
Players address the peso devaluations by expanding the offer and consumer base
High informality and low quality could be addressed with the entry of new players
Lifestyle changes will lead to demand for homewares
COMPETITIVE LANDSCAPE
Expansion of services boosts the sales of the leaders
“Others” still dominates, but increasing consolidation is seen
Logistical improvements and better use of space with omnichannel retailing
CHANNEL DATA
Table 149 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 150 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 151 Sales in Home and Garden Specialist Retailers by Channel: Value 2014-2019
Table 152 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2014-2019
Table 153 Home and Garden Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 154 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 155 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 156 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 157 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 158 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 159 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2019-2024
Table 160 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2019-2024
Department Stores in Colombia
HEADLINES
PROSPECTS
Gaining strength by taking elements from other channels
Benefiting from finance alternatives
Diversity in the space and deals in stores, but e-commerce also grows
COMPETITIVE LANDSCAPE
Falabella maintains its lead and sets the pace in department stores
Brands benefit from their relationship with department stores
Adapting to meet the needs of consumers looking for savings
CHANNEL DATA
Table 161 Department Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 162 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 163 Department Stores GBO Company Shares: % Value 2015-2019
Table 164 Department Stores GBN Brand Shares: % Value 2016-2019
Table 165 Department Stores LBN Brand Shares: Outlets 2016-2019
Table 166 Department Stores LBN Brand Shares: Selling Space 2016-2019
Table 167 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 168 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Variety Stores in Colombia
HEADLINES
PROSPECTS
Challenge of breaking the cultural preconceptions that hamper development
A poor reputation leads to consumer suspicion
Awareness of the discount model is a development opportunity
COMPETITIVE LANDSCAPE
Dollar City is having an important impact on the competitive landscape
Players need to renew their product range every season
Operational and financial leverage strategies to compete
CHANNEL DATA
Table 169 Variety Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 170 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 171 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 172 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Warehouse Clubs in Colombia
HEADLINES
PROSPECTS
Customer loyalty due to a wide product range and perceived exclusivity
Smart purchasing choice in terms of prices and the store environment
The channel is still being discovered in Colombia, with plenty of room for growth
COMPETITIVE LANDSCAPE
PriceSmart caters to local consumers and maintains its monopoly
An active participant in the reorganisation of retailing in the country
Constant innovation will be necessary to compete with other retail channels
CHANNEL DATA
Table 173 Warehouse Clubs: Value Sales, Outlets and Selling Space 2014-2019
Table 174 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 175 Warehouse Clubs GBO Company Shares: % Value 2015-2019
Table 176 Warehouse Clubs GBN Brand Shares: % Value 2016-2019
Table 177 Warehouse Clubs LBN Brand Shares: Outlets 2016-2019
Table 178 Warehouse Clubs LBN Brand Shares: Selling Space 2016-2019
Table 179 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 180 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Direct Selling in Colombia
HEADLINES
PROSPECTS
From traditional direct selling to omnichannel retailing
Plans for expansion, but trust needs to be re-established
Training provided to direct sellers for specific product types
COMPETITIVE LANDSCAPE
Yanbal extends its lead in a competitive channel
Players expand contact opportunities with consumers
Expectations of new players in direct selling
CHANNEL DATA
Table 181 Direct Selling by Category: Value 2014-2019
Table 182 Direct Selling by Category: % Value Growth 2014-2019
Table 183 Direct Selling GBO Company Shares: % Value 2015-2019
Table 184 Direct Selling GBN Brand Shares: % Value 2016-2019
Table 185 Direct Selling Forecasts by Category: Value 2019-2024
Table 186 Direct Selling Forecasts by Category: % Value Growth 2019-2024
Homeshopping in Colombia
HEADLINES
PROSPECTS
Homeshopping moves to TV channels with lower fees
The move to omnichannel retailing
Some homeshopping players struggle to reinvent themselves
COMPETITIVE LANDSCAPE
Different channels, different businesses
Move towards e-commerce leads to declining homeshopping sales for some
Selling at all costs continues to reduce the credibility of homeshopping
CHANNEL DATA
Table 187 Homeshopping by Category: Value 2014-2019
Table 188 Homeshopping by Category: % Value Growth 2014-2019
Table 189 Homeshopping GBO Company Shares: % Value 2015-2019
Table 190 Homeshopping GBN Brand Shares: % Value 2016-2019
Table 191 Homeshopping Forecasts by Category: Value 2019-2024
Table 192 Homeshopping Forecasts by Category: % Value Growth 2019-2024
Vending in Colombia
HEADLINES
PROSPECTS
Vending continues to grow thanks to manufacturers, importers and operators
Speed, service and diversity are key factors
Automated collection processes facilitate early return on investment
COMPETITIVE LANDSCAPE
Novaventa maintains its lead as it expands strongly in public spaces
Benefits of vending attract new players
Vending can offer opportunities for manufacturers, operators and others
CHANNEL DATA
Table 193 Vending by Category: Value 2014-2019
Table 194 Vending by Category: % Value Growth 2014-2019
Table 195 Vending GBO Company Shares: % Value 2015-2019
Table 196 Vending GBN Brand Shares: % Value 2016-2019
Table 197 Vending Forecasts by Category: Value 2019-2024
Table 198 Vending Forecasts by Category: % Value Growth 2019-2024
E-Commerce in Colombia
HEADLINES
PROSPECTS
E-commerce continues its impressive growth
Omnichannel retailing gains traction
Expansion through international players and special e-commerce days
COMPETITIVE LANDSCAPE
An environment that supports the development of e-commerce
Increase in companies that provide solutions for e-commerce
Strengthening of the offer of products and services
CHANNEL DATA
Table 199 E-Commerce by Channel and Category: Value 2014-2019
Table 200 E-Commerce by Channel and Category: % Value Growth 2014-2019
Table 201 E-Commerce GBO Company Shares: % Value 2015-2019
Table 202 E-Commerce GBN Brand Shares: % Value 2016-2019
Table 203 Forecast E-Commerce by Channel and Category: Value 2019-2024
Table 204 Forecast E-Commerce by Channel and Category: % Value Growth 2019-2024
Mobile E-Commerce in Colombia
HEADLINES
PROSPECTS
Penetration of mobile communications in Colombia continues to grow
Beyond browsing, consumers increase use of smartphones for purchases
Payment security has improved, but some customers still prefer cash on delivery
COMPETITIVE LANDSCAPE
Increasing number of apps set to expand mobile e-commerce
Instant messaging and social networks are starting point for mobile e-commerce
Security of personal information needs to be ensured
CHANNEL DATA
Table 205 Mobile E-Commerce: Value 2014-2019
Table 206 Mobile E-Commerce: % Value Growth 2014-2019
Table 207 Mobile E-Commerce Forecasts: Value 2019-2024
Table 208 Mobile E-Commerce Forecasts: % Value Growth 2019-2024
Food and Drink E-Commerce in Colombia
HEADLINES
PROSPECTS
Saving time in traffic and adding value attracts consumers
Consumers can find more interesting products online
Consumers have concerns about freshness, which players need to address
COMPETITIVE LANDSCAPE
Logistics need to exceed consumer expectations to achieve growth
Smaller producers with unique products use e-commerce to find a consumer base
Challenge to adapt to the consumption culture of food and drink in Colombia
CHANNEL DATA
Table 209 Food and Drink E-Commerce: Value 2014-2019
Table 210 Food and Drink E-Commerce: % Value Growth 2014-2019
Table 211 Food and Drink E-Commerce Forecasts: Value 2019-2024
Table 212 Food and Drink E-Commerce Forecasts: % Value Growth 2019-2024