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Country Report

Retailing in

Retailing in Colombia

126 pages, Jan 2019

US$2,100

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Executive Summary

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Positive consumer confidence leads to greater stability within retailing

The confidence of Colombian consumers displayed a remarkable and continuing recovery, moving away from a negative position and the uncertain panorama that it held. The improvement of economic conditions, as well as the expectations of both traders and consumers, and declining uncertainty regarding the socio-political climate after the presidential elections, resulted in higher purchases by local consumers.

Dynamic proposals that add value to Colombian retailing

Reinvention is the pattern that is trending within Colombian retailing. Through exciting proposals it is evident that innovation processes can be created, surprising the consumer with elements that were not expected to be found in the country.

Variety of formats that aim to take benefits from others’ characteristics

While multichannel and/or omnichannel strategies continue to develop in retailing, different formats have chosen to resemble one another or are intended to create changes in their value offers to communicate to consumers that they can also propose what another channel offers. There are independent small grocers that have lost ground to discounters and, as a consequence, they have been working together to provide offers that compete with low prices.

Digital ecosystem emerging within national retail

The digital economy is strongly emerging within retailing in Colombia, being essential to create new ways of growth in the country. Therefore, each retailing opportunity to participate in the digital ecosystem is being promoted as a key factor in the redesign of retailing strategies that open up business models by allowing players to collaborate, even from the Colombian Government.

Shopping experiences go beyond the acquisition of products

The closeness that technology creates regarding the different distribution channels allows the consumer to be transformed by the influence of their environment and, consequently, the purchasing experience amongst different retailing channels goes beyond buying a specific product, which also has its own valuation. Retailers however, are increasingly moving away from simply selling products and are attempting to offer shopping experiences, especially in a market that is combining various generations that have a different purchasing experience and expect to be surprised by characteristics that encourage them to return.

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Retailing Sample Report Retailing Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retailing industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Colombia for free:

The Retailing in Colombia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic number of stores, selling space and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How big is the grocery/non-grocery/non-store channel in Colombia?
Who are the leading retailers in Colombia?
How is retailing performing in Colombia?
What is the retailing environment like in Colombia?
Which channels are winning or losing in the fight for consumers’ money?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Retailing in Colombia

EXECUTIVE SUMMARY

Positive consumer confidence leads to greater stability within retailing

Dynamic proposals that add value to Colombian retailing

Variety of formats that aim to take benefits from others’ characteristics

Digital ecosystem emerging within national retail

Shopping experiences go beyond the acquisition of products

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type

Physical retail landscape

Cash and carry

Table 1 Cash and Carry Sales: Value

Seasonality

Mother’s Day
Father’s Day
Love and Friendship´s Day
Back to School or University
Children’s Day
Christmas

Payments and delivery

Emerging business models

MARKET DATA

Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 4 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 6 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 8 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 12 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 14 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 24 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 26 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 28 Retailing GBO Company Shares: % Value 2014-2018
Table 29 Retailing GBN Brand Shares: % Value 2015-2018
Table 30 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 31 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 33 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 35 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 36 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 43 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 44 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources

Supermarkets in Colombia

HEADLINES

PROSPECTS

Targeting specific market segments

Building loyalty through collaboration with other markets

Keeping home delivery tradition, but now ordering directly through supermarkets

COMPETITIVE LANDSCAPE

Higher number of renovations and greater moderation in new openings

Small chains of regional supermarkets gain momentum to compete

Theft causes huge problem for supermarkets

CHANNEL DATA

Table 73 Supermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 74 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 75 Supermarkets GBO Company Shares: % Value 2014-2018
Table 76 Supermarkets GBN Brand Shares: % Value 2015-2018
Table 77 Supermarkets LBN Brand Shares: Outlets 2015-2018
Table 78 Supermarkets LBN Brand Shares: Selling Space 2015-2018
Table 79 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 80 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Traditional Grocery Retailers in Colombia

HEADLINES

PROSPECTS

Traditional grocery retailers faces competition due to adjusting strategies

Allies from competing channels

Digital transformation will empower traditional grocery retailers

COMPETITIVE LANDSCAPE

More specific segments that contribute to better meeting consumer demand

Advantage of local neighbourhood and consumer relationships

Remaining as strategic partner to big brands

CHANNEL DATA

Table 81 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 82 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 83 Sales in Traditional Grocery Retailers by Channel: Value 2013-2018
Table 84 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2013-2018
Table 85 Traditional Grocery Retailers Outlets by Channel: Units 2013-2018
Table 86 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 87 Traditional Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 88 Traditional Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 89 Traditional Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 90 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 91 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 92 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 93 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2018-2023
Table 94 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2018-2023
Table 95 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2018-2023
Table 96 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

Variety Stores in Colombia

HEADLINES

PROSPECTS

Challenge of breaking cultural preconceptions that hamper the channel´s development

Popularising consumption of products, yet within formality and legality

Awareness of the discount model, a development opportunity

COMPETITIVE LANDSCAPE

Location is key factor to success

A competitive landscape that renews every season

Operational and financial leverage strategies to compete

CHANNEL DATA

Table 97 Variety Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 98 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 99 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 100 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Vending in Colombia

HEADLINES

PROSPECTS

A channel that continues to grow with important players

Speed and diversity are key factors

Possibility of automated processes facilitates early return on investment

COMPETITIVE LANDSCAPE

Vending benefits encourage new players to enter

Distribution channel that renews itself and projects a different competitive landscape

Vending can offer opportunities to exploit within different businesses

CHANNEL DATA

Table 101 Vending by Category: Value 2013-2018
Table 102 Vending by Category: % Value Growth 2013-2018
Table 103 Vending GBO Company Shares: % Value 2014-2018
Table 104 Vending GBN Brand Shares: % Value 2015-2018
Table 105 Vending Forecasts by Category: Value 2018-2023
Table 106 Vending Forecasts by Category: % Value Growth 2018-2023

Warehouse Clubs in Colombia

HEADLINES

PROSPECTS

Exclusivity, yet easy accessibility for consumers

Customer loyalty to warehouse clubs

Large growth space to conquer in the medium term

COMPETITIVE LANDSCAPE

An active participant in the reorganisation of retailing in the country

Warehouse club is a format still being discovered in Colombia

Without innovation, being unique can make it vulnerable

CHANNEL DATA

Table 107 Warehouse Clubs: Value Sales, Outlets and Selling Space 2013-2018
Table 108 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 109 Warehouse Clubs GBO Company Shares: % Value 2014-2018
Table 110 Warehouse Clubs GBN Brand Shares: % Value 2015-2018
Table 111 Warehouse Clubs LBN Brand Shares: Outlets 2015-2018
Table 112 Warehouse Clubs LBN Brand Shares: Selling Space 2015-2018
Table 113 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 114 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Apparel and Footwear Specialist Retailers in Colombia

HEADLINES

PROSPECTS

Channel needs to adapt to regain ground

Preference for inexpensive but high-quality clothes

Expanding online

COMPETITIVE LANDSCAPE

Expanding by entering shopping centres

Variety of decisions to promote the channel

Cost disparity expands demand, but creates concern amongst producers

CHANNEL DATA

Table 115 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 116 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 117 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 118 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 119 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 120 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 121 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 122 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Convenience Stores in Colombia

HEADLINES

PROSPECTS

A retail format that needs to reinvent itself

Lack of dynamic offer encourages consumers to look elsewhere

Financial strength is key factor to supporting players combined with reinvention

COMPETITIVE LANDSCAPE

A store that resembles a business centre

Regional markets, an opportunity to expand

New players needed to inject dynamism

CHANNEL DATA

Table 123 Convenience Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 124 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 125 Convenience Stores GBO Company Shares: % Value 2014-2018
Table 126 Convenience Stores GBN Brand Shares: % Value 2015-2018
Table 127 Convenience Stores LBN Brand Shares: Outlets 2015-2018
Table 128 Convenience Stores LBN Brand Shares: Selling Space 2015-2018
Table 129 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 130 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Department Stores in Colombia

HEADLINES

PROSPECTS

Diversity in space and deals complement the offer

Gaining strengthen beyond an omnichannel strategy

Benefits with own or partner financing alternatives

COMPETITIVE LANDSCAPE

Facing a consumer who looks for permanent savings

Offer of unique products appeal to consumers

Competitive price and greater variety are unattractive without quality

CHANNEL DATA

Table 131 Department Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 132 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 133 Department Stores GBO Company Shares: % Value 2014-2018
Table 134 Department Stores GBN Brand Shares: % Value 2015-2018
Table 135 Department Stores LBN Brand Shares: Outlets 2015-2018
Table 136 Department Stores LBN Brand Shares: Selling Space 2015-2018
Table 137 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 138 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Direct Selling in Colombia

HEADLINES

PROSPECTS

From traditional direct selling to omnichannel

Plans for expansion, recovery and renewal of expectations

Differentiating from fraudulent direct selling schemes

COMPETITIVE LANDSCAPE

Fraudulent companies and products lead to cautious consumers

Important players expand contact opportunities with consumers

Expectations for new players entering direct selling

CHANNEL DATA

Table 139 Direct Selling by Category: Value 2013-2018
Table 140 Direct Selling by Category: % Value Growth 2013-2018
Table 141 Direct Selling GBO Company Shares: % Value 2014-2018
Table 142 Direct Selling GBN Brand Shares: % Value 2015-2018
Table 143 Direct Selling Forecasts by Category: Value 2018-2023
Table 144 Direct Selling Forecasts by Category: % Value Growth 2018-2023

Discounters in Colombia

HEADLINES

PROSPECTS

Channel’s expansion strategy unclear

Players adjust commercial strategies to become discounters

Expansion strategy amongst leaders

COMPETITIVE LANDSCAPE

Combination of circumstances predicts strengthening of the channel

Strengthening through continual outlet openings

Attracting consumers in different territories

CHANNEL DATA

Table 145 Discounters: Value Sales, Outlets and Selling Space 2013-2018
Table 146 Discounters: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 147 Discounters GBO Company Shares: % Value 2014-2018
Table 148 Discounters GBN Brand Shares: % Value 2015-2018
Table 149 Discounters LBN Brand Shares: Outlets 2015-2018
Table 150 Discounters LBN Brand Shares: Selling Space 2015-2018
Table 151 Discounters Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 152 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Electronics and Appliance Specialist Retailers in Colombia

HEADLINES

PROSPECTS

Replacement as a strategy to encourage consumption

Reforms that promote business and give confidence to consumers

Technological innovations to ease consumers’ lives

COMPETITIVE LANDSCAPE

Complex years that hope to regain consumer confidence

Tax blows and confusion place pressure on purchasing decisions

Expansion targets the country´s regions

CHANNEL DATA

Table 153 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 154 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 155 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 156 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 157 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 158 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 159 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 160 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Food and Drink Internet Retailing in Colombia

HEADLINES

PROSPECTS

Saving time with different payment methods

Growth of food and drink boosts internet retailing

Internet retailing adds value to food and drink in the country

COMPETITIVE LANDSCAPE

Logistical challenges that exceed consumer expectations

Limited number of players, but internet retailing offer is growing

Challenge to adapt to the consumption culture of food and drink in Colombia

CHANNEL DATA

Table 161 Food and Drink Internet Retailing: Value 2013-2018
Table 162 Food and Drink Internet Retailing: % Value Growth 2013-2018
Table 163 Food and Drink Internet Retailing: % Value Growth 2016-2017
Table 164 Food and Drink Internet Retailing Forecasts: Value 2018-2023
Table 165 Food and Drink Internet Retailing Forecasts: % Value Growth 2018-2023

Health and Beauty Specialist Retailers in Colombia

HEADLINES

PROSPECTS

Combination of experiences and services designed for health and welfare

Adding strategies from other channels and developing their own market

From a simple sale to consultancy on health and welfare

COMPETITIVE LANDSCAPE

Colombians place importance on both goods and services

Rearranging the offer to new market realities

Failure of retailers that do not pay heed to consumer welfare

CHANNEL DATA

Table 166 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 167 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 168 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018
Table 169 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018
Table 170 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 171 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 172 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 173 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 174 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 175 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 176 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023
Table 177 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023

Home and Garden Specialist Retailers in Colombia

HEADLINES

PROSPECTS

High informality and slow industrialisation are obstacles to retailers

Cautious expectations before the possibility of new players

Lifestyle changes will lead to demand for decor and homewares

COMPETITIVE LANDSCAPE

Beyond closures or openings, channel consolidates

Logistical improvements and use of space

Highly fragmented channel with Sodimac as overall leader

CHANNEL DATA

Table 178 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 179 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 180 Sales in Home and Garden Specialist Retailers by Channel: Value 2013-2018
Table 181 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2013-2018
Table 182 Home and Garden Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 183 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 184 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 185 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 186 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 187 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 188 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2018-2023
Table 189 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2018-2023

Homeshopping in Colombia

HEADLINES

PROSPECTS

Looking to retain its identity amidst an omnichannel strategy

Channel struggling to reinvent itself

Becoming a complement to others appears a winning strategy to follow

COMPETITIVE LANDSCAPE

Different media, different businesses

Selling at all cost continues to reduce the credibility of homeshopping

CHANNEL DATA

Table 190 Homeshopping by Category: Value 2013-2018
Table 191 Homeshopping by Category: % Value Growth 2013-2018
Table 192 Homeshopping GBO Company Shares: % Value 2014-2018
Table 193 Homeshopping GBN Brand Shares: % Value 2015-2018
Table 194 Homeshopping Forecasts by Category: Value 2018-2023
Table 195 Homeshopping Forecasts by Category: % Value Growth 2018-2023

Hypermarkets in Colombia

HEADLINES

PROSPECTS

Reinventing shopping experience for customers

Large yet friendly environment to build relationship with customers

Countering the weight of other formats

COMPETITIVE LANDSCAPE

Players must adapt to changes in retail

Offering products that other channels lack

Going beyond the offer of groceries without losing the main focus

CHANNEL DATA

Table 196 Hypermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 197 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 198 Hypermarkets GBO Company Shares: % Value 2014-2018
Table 199 Hypermarkets GBN Brand Shares: % Value 2015-2018
Table 200 Hypermarkets LBN Brand Shares: Outlets 2015-2018
Table 201 Hypermarkets LBN Brand Shares: Selling Space 2015-2018
Table 202 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 203 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Internet Retailing in Colombia

HEADLINES

PROSPECTS

Internet retailing continues its impressive growth

Valorisation of digital ecosystem is growing alongside internet retailing

COMPETITIVE LANDSCAPE

An environment that supports the development of e-commerce

Increase in companies that provide solutions for online commerce

Greater allies in retail omnichannel strategies in Colombia

CHANNEL DATA

Table 204 Internet Retailing by Category: Value 2013-2018
Table 205 Internet Retailing by Category: % Value Growth 2013-2018
Table 206 Internet Retailing GBO Company Shares: % Value 2014-2018
Table 207 Internet Retailing GBN Brand Shares: % Value 2015-2018
Table 208 Internet Retailing Forecasts by Category: Value 2018-2023
Table 209 Internet Retailing Forecasts by Category: % Value Growth 2018-2023

Mobile Internet Retailing in Colombia

HEADLINES

PROSPECTS

Penetration of mobile communications in Colombia continues to grow

Smartphones strengthen position as the most popular electronic device

Beyond browsing, consumers increase use of smartphones for purchases

COMPETITIVE LANDSCAPE

Instant messaging and social networks, starting point for mobile internet retailing

Privacy regarding use of personal information, an experience to be improved

CHANNEL DATA

Table 210 Mobile Internet Retailing: Value 2013-2018
Table 211 Mobile Internet Retailing: % Value Growth 2013-2018
Table 212 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 213 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

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Megatrends

Country Report

Retailing in Colombia

New Report Guarantee

Executive Summary

New Report Guarantee

Positive consumer confidence leads to greater stability within retailing

Dynamic proposals that add value to Colombian retailing

Variety of formats that aim to take benefits from others’ characteristics

Digital ecosystem emerging within national retail

Shopping experiences go beyond the acquisition of products

Samples

Overview

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Table of Contents

Retailing in Colombia

EXECUTIVE SUMMARY

Positive consumer confidence leads to greater stability within retailing

Dynamic proposals that add value to Colombian retailing

Variety of formats that aim to take benefits from others’ characteristics

Digital ecosystem emerging within national retail

Shopping experiences go beyond the acquisition of products

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

Supermarkets in Colombia

HEADLINES

PROSPECTS

Targeting specific market segments

Building loyalty through collaboration with other markets

Keeping home delivery tradition, but now ordering directly through supermarkets

COMPETITIVE LANDSCAPE

Higher number of renovations and greater moderation in new openings

Small chains of regional supermarkets gain momentum to compete

Theft causes huge problem for supermarkets

CHANNEL DATA

Traditional Grocery Retailers in Colombia

HEADLINES

PROSPECTS

Traditional grocery retailers faces competition due to adjusting strategies

Allies from competing channels

Digital transformation will empower traditional grocery retailers

COMPETITIVE LANDSCAPE

More specific segments that contribute to better meeting consumer demand

Advantage of local neighbourhood and consumer relationships

Remaining as strategic partner to big brands

CHANNEL DATA

Variety Stores in Colombia

HEADLINES

PROSPECTS

Challenge of breaking cultural preconceptions that hamper the channel´s development

Popularising consumption of products, yet within formality and legality

Awareness of the discount model, a development opportunity

COMPETITIVE LANDSCAPE

Location is key factor to success

A competitive landscape that renews every season

Operational and financial leverage strategies to compete

CHANNEL DATA

Vending in Colombia

HEADLINES

PROSPECTS

A channel that continues to grow with important players

Speed and diversity are key factors

Possibility of automated processes facilitates early return on investment

COMPETITIVE LANDSCAPE

Vending benefits encourage new players to enter

Distribution channel that renews itself and projects a different competitive landscape

Vending can offer opportunities to exploit within different businesses

CHANNEL DATA

Warehouse Clubs in Colombia