Retailing in Colombia

Retailing in Colombia

EXECUTIVE SUMMARY

Slower but stable growth, driven by grocery retailers and e-commerce

Dynamic proposals that add value to Colombian retailing

Channels take on one another’s characteristics

Digital ecosystem emerging within national retailing

Return to higher growth, with increases expected for all channels

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2019

Physical retail landscape

Cash and carry

Table 1 Cash and Carry Sales: Value 2014-2019

Seasonality

Mother’s Day
Father’s Day
Love and Friendship Day
Back to school or university
Children’s Day
Christmas

Payments and delivery

Emerging business models

MARKET DATA

Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 4 Sales in Store-based Retailing by Channel: Value 2014-2019
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
Table 6 Store-based Retailing Outlets by Channel: Units 2014-2019
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 8 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 12 Sales in Grocery Retailers by Channel: Value 2014-2019
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
Table 14 Grocery Retailers Outlets by Channel: Units 2014-2019
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 24 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 26 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 28 Retailing GBO Company Shares: % Value 2015-2019
Table 29 Retailing GBN Brand Shares: % Value 2016-2019
Table 30 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 31 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 33 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 35 Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 36 Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 43 Mixed Retailers GBO Company Shares: % Value 2015-2019
Table 44 Mixed Retailers GBN Brand Shares: % Value 2016-2019
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2016-2019
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2016-2019
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2019-2024
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2019-2024
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2019-2024
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2019-2024
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2019-2024
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Summary 2 Research Sources

Convenience Stores in Colombia

HEADLINES

PROSPECTS

Decline is expected to be short-term, with growth set to reignite in the forecast period

Competition from other channels contributes to decline

Players aim to redefine themselves in the market

COMPETITIVE LANDSCAPE

Éxito Express maintains its lead but is challenged by OXXO

Location is important, with opportunities to expand in regional markets

New players needed in order to inject dynamism

CHANNEL DATA

Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 75 Convenience Stores GBO Company Shares: % Value 2015-2019
Table 76 Convenience Stores GBN Brand Shares: % Value 2016-2019
Table 77 Convenience Stores LBN Brand Shares: Outlets 2016-2019
Table 78 Convenience Stores LBN Brand Shares: Selling Space 2016-2019
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Discounters in Colombia

HEADLINES

PROSPECTS

As saturation approaches, players look to new markets

Expansion of private label portfolios to attract consumers

Continued outlet openings have knock-on effects

COMPETITIVE LANDSCAPE

D1 maintains its lead but Justo & Bueno expands rapidly

Brands choose different methods for expansion

Attracting consumers in different territories

CHANNEL DATA

Table 81 Discounters: Value Sales, Outlets and Selling Space 2014-2019
Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 83 Discounters GBO Company Shares: % Value 2015-2019
Table 84 Discounters GBN Brand Shares: % Value 2016-2019
Table 85 Discounters LBN Brand Shares: Outlets 2016-2019
Table 86 Discounters LBN Brand Shares: Selling Space 2016-2019
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Hypermarkets in Colombia

HEADLINES

PROSPECTS

Players reinvent the shopping experience to try and attract consumers back

Slow outlet opening hampers value growth

Countering other channels with price reviews and building customer relationships

COMPETITIVE LANDSCAPE

Almacenes Éxito revamps outlets to offer more services and experiences

Players must adapt to changes in retailing

Going beyond the offer of groceries without losing the main focus

CHANNEL DATA

Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2014-2019
Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 91 Hypermarkets GBO Company Shares: % Value 2015-2019
Table 92 Hypermarkets GBN Brand Shares: % Value 2016-2019
Table 93 Hypermarkets LBN Brand Shares: Outlets 2016-2019
Table 94 Hypermarkets LBN Brand Shares: Selling Space 2016-2019
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Supermarkets in Colombia

HEADLINES

PROSPECTS

Targeting specific consumer segments

Providing home delivery to compete with traditional grocery retailers

Building loyalty through collaboration with other markets

COMPETITIVE LANDSCAPE

Olímpica maintains its lead with a wide private label portfolio and outlet openings

New format for Carulla aims to maintain growth for Almacenes Éxito

Small chains of regional supermarkets compete, but all players suffer from theft

CHANNEL DATA

Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2014-2019
Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 99 Supermarkets GBO Company Shares: % Value 2015-2019
Table 100 Supermarkets GBN Brand Shares: % Value 2016-2019
Table 101 Supermarkets LBN Brand Shares: Outlets 2016-2019
Table 102 Supermarkets LBN Brand Shares: Selling Space 2016-2019
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Traditional Grocery Retailers in Colombia

HEADLINES

PROSPECTS

Growth continues as players adjust their strategies to compete

Collaborations help traditional grocery retailers to survive

Digital transformation to empower traditional grocery retailers

COMPETITIVE LANDSCAPE

The two main players see sales declines

Better meeting consumer demand to compete with modern retail channels

Remaining a strategic partner to big brands

CHANNEL DATA

Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 107 Sales in Traditional Grocery Retailers by Channel: Value 2014-2019
Table 108 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2014-2019
Table 109 Traditional Grocery Retailers Outlets by Channel: Units 2014-2019
Table 110 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 111 Traditional Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 112 Traditional Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 113 Traditional Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 114 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 115 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 116 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 117 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2019-2024
Table 118 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2019-2024
Table 119 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2019-2024
Table 120 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024

Apparel and Footwear Specialist Retailers in Colombia

HEADLINES

PROSPECTS

The search for inexpensive but high-quality clothes

A move to omnichannel retailing

Expansion of product portfolios to attract consumers

COMPETITIVE LANDSCAPE

Zara maintains its lead with a constantly evolving offer

Adapting to local needs is necessary to succeed

Expanding into shopping centres

CHANNEL DATA

Table 121 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 122 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 123 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 124 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 125 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 126 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 127 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 128 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Electronics and Appliance Specialist Retailers in Colombia

HEADLINES

PROSPECTS

Product displays attract consumers into stores and demonstrate new technology

E-commerce increases due to services and reviews

Encouraging consumption through more frequent replacement and credit

COMPETITIVE LANDSCAPE

K-tronix extends its lead thanks to a new outlet and customer experiences

Local independent retailers lag behind

Expansion in the regions to maintain growth

CHANNEL DATA

Table 129 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 130 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 131 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 132 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 133 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 134 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 135 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 136 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Health and Beauty Specialist Retailers in Colombia

HEADLINES

PROSPECTS

Specialisation and multiproduct strategies in different channels

Combination of experiences and services designed for health and welfare

Online optical goods stores attract consumers with convenience

COMPETITIVE LANDSCAPE

Coopidrogas follows the standardisation route to create a strong brand identity

Investments to ensure future growth

Colombians place importance on both goods and services

CHANNEL DATA

Table 137 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 138 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 139 Sales in Health and Beauty Specialist Retailers by Channel: Value 2014-2019
Table 140 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2014-2019
Table 141 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 142 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 143 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 144 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 145 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 146 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 147 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2019-2024
Table 148 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2019-2024

Home and Garden Specialist Retailers in Colombia

HEADLINES

PROSPECTS

Players address the peso devaluations by expanding the offer and consumer base

High informality and low quality could be addressed with the entry of new players

Lifestyle changes will lead to demand for homewares

COMPETITIVE LANDSCAPE

Expansion of services boosts the sales of the leaders

“Others” still dominates, but increasing consolidation is seen

Logistical improvements and better use of space with omnichannel retailing

CHANNEL DATA

Table 149 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 150 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 151 Sales in Home and Garden Specialist Retailers by Channel: Value 2014-2019
Table 152 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2014-2019
Table 153 Home and Garden Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 154 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 155 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 156 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 157 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 158 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 159 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2019-2024
Table 160 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2019-2024

Department Stores in Colombia

HEADLINES

PROSPECTS

Gaining strength by taking elements from other channels

Benefiting from finance alternatives

Diversity in the space and deals in stores, but e-commerce also grows

COMPETITIVE LANDSCAPE

Falabella maintains its lead and sets the pace in department stores

Brands benefit from their relationship with department stores

Adapting to meet the needs of consumers looking for savings

CHANNEL DATA

Table 161 Department Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 162 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 163 Department Stores GBO Company Shares: % Value 2015-2019
Table 164 Department Stores GBN Brand Shares: % Value 2016-2019
Table 165 Department Stores LBN Brand Shares: Outlets 2016-2019
Table 166 Department Stores LBN Brand Shares: Selling Space 2016-2019
Table 167 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 168 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Variety Stores in Colombia

HEADLINES

PROSPECTS

Challenge of breaking the cultural preconceptions that hamper development

A poor reputation leads to consumer suspicion

Awareness of the discount model is a development opportunity

COMPETITIVE LANDSCAPE

Dollar City is having an important impact on the competitive landscape

Players need to renew their product range every season

Operational and financial leverage strategies to compete

CHANNEL DATA

Table 169 Variety Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 170 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 171 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 172 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Warehouse Clubs in Colombia

HEADLINES

PROSPECTS

Customer loyalty due to a wide product range and perceived exclusivity

Smart purchasing choice in terms of prices and the store environment

The channel is still being discovered in Colombia, with plenty of room for growth

COMPETITIVE LANDSCAPE

PriceSmart caters to local consumers and maintains its monopoly

An active participant in the reorganisation of retailing in the country

Constant innovation will be necessary to compete with other retail channels

CHANNEL DATA

Table 173 Warehouse Clubs: Value Sales, Outlets and Selling Space 2014-2019
Table 174 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 175 Warehouse Clubs GBO Company Shares: % Value 2015-2019
Table 176 Warehouse Clubs GBN Brand Shares: % Value 2016-2019
Table 177 Warehouse Clubs LBN Brand Shares: Outlets 2016-2019
Table 178 Warehouse Clubs LBN Brand Shares: Selling Space 2016-2019
Table 179 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 180 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Direct Selling in Colombia

HEADLINES

PROSPECTS

From traditional direct selling to omnichannel retailing

Plans for expansion, but trust needs to be re-established

Training provided to direct sellers for specific product types

COMPETITIVE LANDSCAPE

Yanbal extends its lead in a competitive channel

Players expand contact opportunities with consumers

Expectations of new players in direct selling

CHANNEL DATA

Table 181 Direct Selling by Category: Value 2014-2019
Table 182 Direct Selling by Category: % Value Growth 2014-2019
Table 183 Direct Selling GBO Company Shares: % Value 2015-2019
Table 184 Direct Selling GBN Brand Shares: % Value 2016-2019
Table 185 Direct Selling Forecasts by Category: Value 2019-2024
Table 186 Direct Selling Forecasts by Category: % Value Growth 2019-2024

Homeshopping in Colombia

HEADLINES

PROSPECTS

Homeshopping moves to TV channels with lower fees

The move to omnichannel retailing

Some homeshopping players struggle to reinvent themselves

COMPETITIVE LANDSCAPE

Different channels, different businesses

Move towards e-commerce leads to declining homeshopping sales for some

Selling at all costs continues to reduce the credibility of homeshopping

CHANNEL DATA

Table 187 Homeshopping by Category: Value 2014-2019
Table 188 Homeshopping by Category: % Value Growth 2014-2019
Table 189 Homeshopping GBO Company Shares: % Value 2015-2019
Table 190 Homeshopping GBN Brand Shares: % Value 2016-2019
Table 191 Homeshopping Forecasts by Category: Value 2019-2024
Table 192 Homeshopping Forecasts by Category: % Value Growth 2019-2024

Vending in Colombia

HEADLINES

PROSPECTS

Vending continues to grow thanks to manufacturers, importers and operators

Speed, service and diversity are key factors

Automated collection processes facilitate early return on investment

COMPETITIVE LANDSCAPE

Novaventa maintains its lead as it expands strongly in public spaces

Benefits of vending attract new players

Vending can offer opportunities for manufacturers, operators and others

CHANNEL DATA

Table 193 Vending by Category: Value 2014-2019
Table 194 Vending by Category: % Value Growth 2014-2019
Table 195 Vending GBO Company Shares: % Value 2015-2019
Table 196 Vending GBN Brand Shares: % Value 2016-2019
Table 197 Vending Forecasts by Category: Value 2019-2024
Table 198 Vending Forecasts by Category: % Value Growth 2019-2024

E-Commerce in Colombia

HEADLINES

PROSPECTS

E-commerce continues its impressive growth

Omnichannel retailing gains traction

Expansion through international players and special e-commerce days

COMPETITIVE LANDSCAPE

An environment that supports the development of e-commerce

Increase in companies that provide solutions for e-commerce

Strengthening of the offer of products and services

CHANNEL DATA

Table 199 E-Commerce by Channel and Category: Value 2014-2019
Table 200 E-Commerce by Channel and Category: % Value Growth 2014-2019
Table 201 E-Commerce GBO Company Shares: % Value 2015-2019
Table 202 E-Commerce GBN Brand Shares: % Value 2016-2019
Table 203 Forecast E-Commerce by Channel and Category: Value 2019-2024
Table 204 Forecast E-Commerce by Channel and Category: % Value Growth 2019-2024

Mobile E-Commerce in Colombia

HEADLINES

PROSPECTS

Penetration of mobile communications in Colombia continues to grow

Beyond browsing, consumers increase use of smartphones for purchases

Payment security has improved, but some customers still prefer cash on delivery

COMPETITIVE LANDSCAPE

Increasing number of apps set to expand mobile e-commerce

Instant messaging and social networks are starting point for mobile e-commerce

Security of personal information needs to be ensured

CHANNEL DATA

Table 205 Mobile E-Commerce: Value 2014-2019
Table 206 Mobile E-Commerce: % Value Growth 2014-2019
Table 207 Mobile E-Commerce Forecasts: Value 2019-2024
Table 208 Mobile E-Commerce Forecasts: % Value Growth 2019-2024

Food and Drink E-Commerce in Colombia

HEADLINES

PROSPECTS

Saving time in traffic and adding value attracts consumers

Consumers can find more interesting products online

Consumers have concerns about freshness, which players need to address

COMPETITIVE LANDSCAPE

Logistics need to exceed consumer expectations to achieve growth

Smaller producers with unique products use e-commerce to find a consumer base

Challenge to adapt to the consumption culture of food and drink in Colombia

CHANNEL DATA

Table 209 Food and Drink E-Commerce: Value 2014-2019
Table 210 Food and Drink E-Commerce: % Value Growth 2014-2019
Table 211 Food and Drink E-Commerce Forecasts: Value 2019-2024
Table 212 Food and Drink E-Commerce Forecasts: % Value Growth 2019-2024

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