Retailing in Colombia

February 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in Colombia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in Colombia?
  • Which are the leading retailers in Retailing in Colombia?
  • How are products distributed in Retailing in Colombia?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Colombia?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Retailing in Colombia

EXECUTIVE SUMMARY

Retailing in 2021: The big picture
2021 key trends
Focus on technology and experience
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value 2016-2021
Seasonality
Days Without VAT
Shopping Season Name
Payments
Delivery and collection
Click and Collect, a service that more and more retailers implement The development of e-commerce poses challenges Development of dark stores
Emerging business models

MARKET DATA

Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021 Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021 Table 4 Sales in Store-based Retailing by Channel: Value 2016-2021 Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021 Table 6 Store-based Retailing Outlets by Channel: Units 2016-2021 Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021 Table 8 Sales in Non-Store Retailing by Channel: Value 2016-2021 Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021 Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 12 Sales in Grocery Retailers by Channel: Value 2016-2021 Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021 Table 14 Grocery Retailers Outlets by Channel: Units 2016-2021 Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021 Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 18 Sales in Non-Grocery Specialists by Channel: Value 2016-2021 Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021 Table 20 Non-Grocery Specialists Outlets by Channel: Units 2016-2021 Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021 Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 24 Sales in Mixed Retailers by Channel: Value 2016-2021 Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021 Table 26 Mixed Retailers Outlets by Channel: Units 2016-2021 Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 28 Retailing GBO Company Shares: % Value 2017-2021 Table 29 Retailing GBN Brand Shares: % Value 2018-2021 Table 30 Store-based Retailing GBO Company Shares: % Value 2017-2021 Table 31 Store-based Retailing GBN Brand Shares: % Value 2018-2021 Table 32 Store-based Retailing LBN Brand Shares: Outlets 2018-2021 Table 33 Non-Store Retailing GBO Company Shares: % Value 2017-2021 Table 34 Non-Store Retailing GBN Brand Shares: % Value 2018-2021 Table 35 Grocery Retailers GBO Company Shares: % Value 2017-2021 Table 36 Grocery Retailers GBN Brand Shares: % Value 2018-2021 Table 37 Grocery Retailers LBN Brand Shares: Outlets 2018-2021 Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021 Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021 Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021 Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021 Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021 Table 43 Mixed Retailers GBO Company Shares: % Value 2017-2021 Table 44 Mixed Retailers GBN Brand Shares: % Value 2018-2021 Table 45 Mixed Retailers LBN Brand Shares: Outlets 2018-2021 Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021 Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026 Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026 Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026 Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026 Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026 Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026 Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026 Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026 Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026 Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026 Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026 Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026 Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026 Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026 Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026 Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026 Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026 Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026 Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026 Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026

DISCLAIMER

SOURCES

Summary 2 Research Sources

Convenience Stores in Colombia

KEY DATA FINDINGS

2021 DEVELOPMENTS

COVID-19 forced convenience stores to shift focus of offer
Offering a wider array of services, such as home delivery, convenience stores gain at the expense of traditional grocery retailers
Operators respond to dramatically changed market conditions

PROSPECTS AND OPPORTUNITIES

Convenience stores face challenge of differentiation
Éxito initiatives suggest potential ways forward
Primax anticipates continued expansion in forecourt retailers

CHANNEL DATA

Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021 Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 75 Convenience Stores GBO Company Shares: % Value 2017-2021 Table 76 Convenience Stores GBN Brand Shares: % Value 2018-2021 Table 77 Convenience Stores LBN Brand Shares: Outlets 2018-2021 Table 78 Convenience Stores LBN Brand Shares: Selling Space 2018-2021 Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Discounters in Colombia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Discounters resonates with demand trends during the COVID-19 pandemic
Having adopted a vast expansion strategy, Koba Colombia’s D1 remains the leading player in the discounters channel in 2021
Pandemic motivates discounters to offer cashless payment options and last mile delivery services

PROSPECTS AND OPPORTUNITIES

Further development of the private label segment
Commitment to communication paying off
Hard discounters to continue aggressive expansion

CHANNEL DATA

Table 81 Discounters: Value Sales, Outlets and Selling Space 2016-2021 Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 83 Discounters GBO Company Shares: % Value 2017-2021 Table 84 Discounters GBN Brand Shares: % Value 2018-2021 Table 85 Discounters LBN Brand Shares: Outlets 2018-2021 Table 86 Discounters LBN Brand Shares: Selling Space 2018-2021 Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Hypermarkets in Colombia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Discounters pose a serious threat to hypermarkets who seek to differentiate by offering a more experiential shopping experience and additional services
Crisis bolsters competition from rival channels
Hypermarket La 14 goes out of business while Jumbo merges with Easy

PROSPECTS AND OPPORTUNITIES

Serious constraints on growth
Growing focus on the consumer experience
Loyalty programmes to support improved access to banking

CHANNEL DATA

Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021 Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 91 Hypermarkets GBO Company Shares: % Value 2017-2021 Table 92 Hypermarkets GBN Brand Shares: % Value 2018-2021 Table 93 Hypermarkets LBN Brand Shares: Outlets 2018-2021 Table 94 Hypermarkets LBN Brand Shares: Selling Space 2018-2021 Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Supermarkets in Colombia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Supermarkets negatively affected by growth of discounters channel
Olímpica from Supertiendas & Droguerías Olímpica retains lead while Grupo Éxito expands through the acquisition of independent supermarkets
Independent supermarkets and regional supermarket chains account for a significant part of the grocery retail landscape

PROSPECTS AND OPPORTUNITIES

Carulla develops smart store concept
Pandemic boosts development of cashless payment options
Enduring demand for delivery services

CHANNEL DATA

Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021 Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 99 Supermarkets GBO Company Shares: % Value 2017-2021 Table 100 Supermarkets GBN Brand Shares: % Value 2018-2021 Table 101 Supermarkets LBN Brand Shares: Outlets 2018-2021 Table 102 Supermarkets LBN Brand Shares: Selling Space 2018-2021 Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Traditional Grocery Retailers in Colombia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Traditional grocery retailing retains important role in local retailing
Flexibility, a differentiating asset of traditional grocery retailers
Continued development of cashless payment

PROSPECTS AND OPPORTUNITIES

Threat from discounters
Continued development of cashless payment
Traditional grocery retailers introduce structural changes

CHANNEL DATA

Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 107 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021 Table 108 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021 Table 109 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021 Table 110 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021 Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Apparel and Footwear Specialist Retailers in Colombia

KEY DATA FINDINGS

2021 DEVELOPMENTS

2021, a year of recovery for apparel and footwear specialist retailers
Shift from formal wear to comfort wear
Instalment credit, a booming strategy to boost sales

PROSPECTS AND OPPORTUNITIES

Emphasis on supply chain transparency
End of US tariffs for Colombian footwear from 2021
Enhanced role for digital activity and changing role for physical stores

CHANNEL DATA

Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 114 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 115 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 116 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 118 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 120 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Electronics and Appliance Specialist Retailers in Colombia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Remote working enhances role of digital technology in consumers’ daily lives
Manufacturers struggle to meet demand for electronic devices due to microchip shortage
K-tronix maintains lead thanks to its strong expansion

PROSPECTS AND OPPORTUNITIES

The COVID-19 pandemic placed a strong emphasis on health and home, boosting demand for devices such as air filters and small kitchen appliances
New sustainability regulations will shape the industry for the coming years
Online developments expected to endure

CHANNEL DATA

Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 122 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 123 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 124 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 126 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 128 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Health and Beauty Specialist Retailers in Colombia

KEY DATA FINDINGS

2021 DEVELOPMENTS

2021, a year of recovery for health and beauty specialist retailers
As social conditions return to normal, drugstores and pharmacies in shopping centres and business districts see footfall increase
Specialisation is a source of growth

PROSPECTS AND OPPORTUNITIES

Law project seeks to standardise the sale of doses of prescription drugs
Further expansion of Droguerias y Farmacias Cruz Verde
Continued expansion of modern drugstores and pharmacies

CHANNEL DATA

Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 130 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 131 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021 Table 132 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021 Table 133 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 134 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 136 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 138 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026 Table 140 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026

Home and Garden Specialist Retailers in Colombia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Remote work and distance learning leads to greater consumer focus on home and garden products
Online expansion despite particular importance of physical stores
Homecenter does not seek further expansion, instead the player focuses on remodelling its stores and strengthening its online operations

PROSPECTS AND OPPORTUNITIES

Ikea set to arrive in the market
Sodimac has strong platform for development
Disensa seeks to establish a network of traditional hardware stores

CHANNEL DATA

Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 142 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 143 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021 Table 144 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021 Table 145 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 146 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 148 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 150 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026 Table 152 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026

Department Stores in Colombia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Falabella remains the leader in department stores
Online sales growth forces players to improve their logistics operations
Only Stores use of WhatsApp generates considerable publicity

PROSPECTS AND OPPORTUNITIES

Incorporating qualities from other channels
Falabella initiates live streaming
Development of cashless payment to influence demand for store cards

CHANNEL DATA

Table 153 Department Stores: Value Sales, Outlets and Selling Space 2016-2021 Table 154 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 155 Department Stores GBO Company Shares: % Value 2017-2021 Table 156 Department Stores GBN Brand Shares: % Value 2018-2021 Table 157 Department Stores LBN Brand Shares: Outlets 2018-2021 Table 158 Department Stores LBN Brand Shares: Selling Space 2018-2021 Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 160 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Variety Stores in Colombia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Dollar City and Miniso change the game in variety stores
Miniso meets positive reception form Colombian consumers
Dollar City continues to expand its store network

PROSPECTS AND OPPORTUNITIES

Potential for further development of major brands
Domestic brands working to build presence
Channel suffers from reputation problem

CHANNEL DATA

Table 161 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021 Table 162 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 163 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 164 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Warehouse Clubs in Colombia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Chained warehouse clubs remains a novel model
PriceSmart partners with Rappi
Working to build loyalty

PROSPECTS AND OPPORTUNITIES

Potential to target budget-conscious consumers
Opportunities for expansion
Discounters’ channel poses challenge

CHANNEL DATA

Table 165 Warehouse Clubs: Value Sales, Outlets and Selling Space 2016-2021 Table 166 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 167 Warehouse Clubs GBO Company Shares: % Value 2017-2021 Table 168 Warehouse Clubs GBN Brand Shares: % Value 2018-2021 Table 169 Warehouse Clubs LBN Brand Shares: Outlets 2018-2021 Table 170 Warehouse Clubs LBN Brand Shares: Selling Space 2018-2021 Table 171 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 172 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Direct Selling in Colombia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Direct selling pressured to adapt their operations to an increasingly digitalised world
Pandemic leads to shift in product offer
Growing focus on digital activity

PROSPECTS AND OPPORTUNITIES

Augmented reality and virtual wallets, two digital tools likely to be increasingly used in direct selling in the forecast period
Beauty and personal care set to be the lever of growth for years to come
Physical stores serve as showrooms

CHANNEL DATA

Table 173 Direct Selling by Category: Value 2016-2021 Table 174 Direct Selling by Category: % Value Growth 2016-2021 Table 175 Direct Selling GBO Company Shares: % Value 2017-2021 Table 176 Direct Selling GBN Brand Shares: % Value 2018-2021 Table 177 Direct Selling Forecasts by Category: Value 2021-2026 Table 178 Direct Selling Forecasts by Category: % Value Growth 2021-2026

Homeshopping in Colombia

KEY DATA FINDINGS

2021 DEVELOPMENTS

E-commerce expansion an obstacle to homeshopping exploiting opportunities
Growing competition from informal vendors on social media
Older consumers remain the target audience

PROSPECTS AND OPPORTUNITIES

Long-term challenge as consumer habits change
Poor reputation
Homeshopping players well-placed to transition to e-commerce

CHANNEL DATA

Table 179 Homeshopping by Category: Value 2016-2021 Table 180 Homeshopping by Category: % Value Growth 2016-2021 Table 181 Homeshopping GBO Company Shares: % Value 2017-2021 Table 182 Homeshopping GBN Brand Shares: % Value 2018-2021 Table 183 Homeshopping Forecasts by Category: Value 2021-2026 Table 184 Homeshopping Forecasts by Category: % Value Growth 2021-2026

Vending in Colombia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sales through vending machines recover as consumers spend more time outdoors in 2021
While there is room for growth, slower pace of life undermines demand
Novaventa maintains lead

PROSPECTS AND OPPORTUNITIES

Long-term shift to remote working poses a threat to vending
Growing importance of cashless payment
Adapting the product offer

CHANNEL DATA

Table 185 Vending by Category: Value 2016-2021 Table 186 Vending by Category: % Value Growth 2016-2021 Table 187 Vending GBO Company Shares: % Value 2017-2021 Table 188 Vending GBN Brand Shares: % Value 2018-2021 Table 189 Vending Forecasts by Category: Value 2021-2026 Table 190 Vending Forecasts by Category: % Value Growth 2021-2026

E-Commerce (Goods) in Colombia

KEY DATA FINDINGS

2021 DEVELOPMENTS

COVID-19 pandemic boosts e-commerce’s dynamism
Surge in demand poses challenges
Online operations become key for all retailers

PROSPECTS AND OPPORTUNITIES

Strong platform for further development
Fintech can help expand the consumer base of online shoppers
Social media is a terrain to further explore

CHANNEL DATA

Table 191 E-Commerce (Goods) by Channel and Category: Value 2016-2021 Table 192 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021 Table 193 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021 Table 194 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021 Table 195 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026 Table 196 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026

Mobile E-Commerce (Goods) in Colombia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Last mile apps key to growth
Retailers focus on development of apps
Social networks provide sales opportunities

PROSPECTS AND OPPORTUNITIES

Growing role for mobile e-commerce
Producers getting closer to consumers
Some challenges around security

CHANNEL DATA

Table 197 Mobile E-Commerce (Goods): Value 2016-2021 Table 198 Mobile E-Commerce (Goods): % Value Growth 2016-2021 Table 199 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026 Table 200 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026

Food and Drink E-Commerce in Colombia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Food and drink e-commerce continues to experience dynamic growth during 2021
Last mile operators play key role in channel development
E-commerce provides opportunities for smaller players

PROSPECTS AND OPPORTUNITIES

COVID-19 pandemic strengthens platform for growth
Producers expected to establish own food and drink e-commerce operations
Labour relations could be an issue

CHANNEL DATA

Table 201 Food and Drink E-Commerce: Value 2016-2021 Table 202 Food and Drink E-Commerce: % Value Growth 2016-2021 Table 203 Food and Drink E-Commerce Forecasts: Value 2021-2026 Table 204 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026
The following categories and subcategories are included:

Retailing

      • Apparel and Footwear Direct Selling
      • Beauty and Personal Care Direct Selling
      • Consumer Electronics Direct Selling
      • Consumer Health Direct Selling
      • Consumer Appliances Direct Selling
      • Food and Drink Direct Selling
      • Home Care Direct Selling
      • Home Improvement and Gardening Direct Selling
      • Homewares and Home Furnishings Direct Selling
      • Media Products Direct Selling
      • Personal Accessories and Eyewear Direct Selling
      • Pet Care Direct Selling
      • Traditional Toys and Games Direct Selling
      • Video Games Hardware Direct Selling
      • Other Direct Selling
      • Apparel and Footwear Homeshopping
      • Beauty and Personal Care Homeshopping
      • Consumer Appliances Homeshopping
      • Consumer Electronics Homeshopping
      • Consumer Health Homeshopping
      • Food and Drink Homeshopping
      • Home Care Homeshopping
      • Home Improvement and Gardening Homeshopping
      • Homewares and Home Furnishings Homeshopping
      • Media Products Homeshopping
      • Personal Accessories and Eyewear Homeshopping
      • Pet Care Homeshopping
      • Traditional Toys and Games Homeshopping
      • Video Games Hardware Homeshopping
      • Other Homeshopping
      • Packaged Drinks Vending
      • Snacks Vending
      • Dairy Products and Alternatives Vending
      • Cooking Ingredients and Meals Vending
      • Staple Foods Vending
      • Personal Hygiene Vending
      • Tobacco Vending
      • Hot Drinks Vending
      • Traditional Toys and Games Vending
      • Other Products Vending
      • Mobile E-Commerce (Goods)
        • Foreign E-Commerce (Goods)
        • Domestic E-Commerce (Goods)
        • Apparel and Footwear E-Commerce
        • Beauty and Personal Care E-Commerce
        • Consumer Appliances E-Commerce
        • Consumer Electronics E-Commerce
        • Consumer Health E-Commerce
        • Food and Drink E-Commerce
        • Home Care E-Commerce
        • Home Improvement and Gardening E-Commerce
        • Homewares and Home Furnishings E-Commerce
        • Media Products E-Commerce
        • Personal Accessories and Eyewear E-Commerce
        • Pet Care E-Commerce
        • Traditional Toys and Games E-Commerce
        • Video Games Hardware E-Commerce
        • Other E-Commerce

Retailing

Sales of new and used goods to the general public for personal or household consumption. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts, fuel. Also excludes foodservice, rental and hire and wholesale industries (Cash and Carry). Sales value excluding or including VAT/Sales Tax. Retailing is the aggregation of Store-based retailing and Non-store retailing. Retailing excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, ie retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer which is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retailing. In relation to click and collect purchases (i.e. where purchases are made over the internet but picked up at store) where the sales data is attributed depends on where the payment is made: If payment is made in store, then the sale is included in store-based sales. If payment is made over the internet, then the sale is included in internet retailing.

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This report originates from Passport, our Retailing research and analysis database.

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