Retailing in Colombia

Retailing in Colombia

EXECUTIVE SUMMARY

COVID-19 impact on retailing

COVID-19 country impact

Crisis leads to notable operational changes

Focus on technology and experience

What next for retailing?

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2019

Physical retail landscape

Cash and carry

Table 1 Cash and Carry Sales: Value 2015-2020

Seasonality

Days Without VAT
Mother’s Day
Father’s Day
Love and Friendship Day
Back to school or university
Children’s Day
Christmas

Payments and delivery

Emerging business models

MARKET DATA

Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 4 Sales in Store-based Retailing by Channel: Value 2015-2020
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 6 Store-based Retailing Outlets by Channel: Units 2015-2020
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 8 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 12 Sales in Grocery Retailers by Channel: Value 2015-2020
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
Table 14 Grocery Retailers Outlets by Channel: Units 2015-2020
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 24 Sales in Mixed Retailers by Channel: Value 2015-2020
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 26 Mixed Retailers Outlets by Channel: Units 2015-2020
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 28 Retailing GBO Company Shares: % Value 2016-2020
Table 29 Retailing GBN Brand Shares: % Value 2017-2020
Table 30 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 31 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 33 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 35 Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 36 Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 43 Mixed Retailers GBO Company Shares: % Value 2016-2020
Table 44 Mixed Retailers GBN Brand Shares: % Value 2017-2020
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 2 Research Sources

Convenience Stores in Colombia

KEY DATA FINDINGS

2020 IMPACT

Convenience stores forced to shift focus of offer

Operators respond to dramatically changed market conditions

Players form partnerships with delivery companies

RECOVERY AND OPPORTUNITIES

Convenience stores face challenge of differentiation

Éxito initiatives suggest potential ways forward

Primax anticipates continued expansion in forecourt retailers

CHANNEL DATA

Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 75 Convenience Stores GBO Company Shares: % Value 2016-2020
Table 76 Convenience Stores GBN Brand Shares: % Value 2017-2020
Table 77 Convenience Stores LBN Brand Shares: Outlets 2017-2020
Table 78 Convenience Stores LBN Brand Shares: Selling Space 2017-2020
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Discounters in Colombia

KEY DATA FINDINGS

2020 IMPACT

Discounters resonates with demand trends during the COVID-19 crisis

Pandemic boosts demand for cashless payment options

Discounters brands join with last mile delivery players

RECOVERY AND OPPORTUNITIES

Further development of the private label segment

Commitment to communication paying off

Hard discounters to resume aggressive expansion

CHANNEL DATA

Table 81 Discounters: Value Sales, Outlets and Selling Space 2015-2020
Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 83 Discounters GBO Company Shares: % Value 2016-2020
Table 84 Discounters GBN Brand Shares: % Value 2017-2020
Table 85 Discounters LBN Brand Shares: Outlets 2017-2020
Table 86 Discounters LBN Brand Shares: Selling Space 2017-2020
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Hypermarkets in Colombia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 crisis accelerates development of multi-channel strategies

Hypermarkets able to tap into non-grocery demand during lockdown

Crisis bolsters competition from rival channels

RECOVERY AND OPPORTUNITIES

Serious constraints on growth

Growing focus on the consumer experience

Loyalty programmes to support bancarisation

CHANNEL DATA

Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 91 Hypermarkets GBO Company Shares: % Value 2016-2020
Table 92 Hypermarkets GBN Brand Shares: % Value 2017-2020
Table 93 Hypermarkets LBN Brand Shares: Outlets 2017-2020
Table 94 Hypermarkets LBN Brand Shares: Selling Space 2017-2020
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Supermarkets in Colombia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 crisis drives innovation

Pandemic boosts development of cashless payment options

Olímpica from Supertiendas & Droguerías Olímpica retains lead amidst growing competition

RECOVERY AND OPPORTUNITIES

Carulla develops smart store concept

Growing focus on private label

Enduring demand for delivery services

CHANNEL DATA

Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 99 Supermarkets GBO Company Shares: % Value 2016-2020
Table 100 Supermarkets GBN Brand Shares: % Value 2017-2020
Table 101 Supermarkets LBN Brand Shares: Outlets 2017-2020
Table 102 Supermarkets LBN Brand Shares: Selling Space 2017-2020
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Traditional Grocery Retailers in Colombia

KEY DATA FINDINGS

2020 IMPACT

Proximity supports demand through traditional channel

Traditional grocery retailers introduce structural changes

Crisis steps up digital development

RECOVERY AND OPPORTUNITIES

Continued development of cashless payment

Threat from discounters

Traditional grocery retailing retains important role in local retailing

CHANNEL DATA

Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 107 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 108 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 109 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 110 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Apparel and Footwear Specialist Retailers in Colombia

KEY DATA FINDINGS

2020 IMPACT

Channel faces serious challenges even when allowed to reopen

Shift from formal wear to comfort wear poses inventory challenges

Cia de Inversiones Textiles de Moda closes gap on leader

RECOVERY AND OPPORTUNITIES

Enhanced role for digital activity

Emphasis on supply chain transparency

Changing role for physical stores

CHANNEL DATA

Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 114 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 115 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 116 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 118 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 120 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Electronics and Appliance Specialist Retailers in Colombia

KEY DATA FINDINGS

2020 IMPACT

Electronics and appliance specialist retailers benefit from non-VAT days

Crisis enhances role of digital technology in consumers’ daily lives

K-tronix maintains lead

RECOVERY AND OPPORTUNITIES

Online developments expected to endure

K-tronix in strong position to maintain leadership

Super Tec set for expansion

CHANNEL DATA

Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 122 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 123 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 124 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 126 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 128 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Health and Beauty Specialist Retailers in Colombia

KEY DATA FINDINGS

2020 IMPACT

Crisis hits optical goods stores and beauty specialist retailers

Reluctance to visit healthcare environments boost OTC sales

Dramatic rise in delivery services

RECOVERY AND OPPORTUNITIES

Continued expansion of modern drugstores and pharmacies

Revival of beauty and personal care trends

Further expansion of FEMSA

CHANNEL DATA

Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 130 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 131 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020
Table 132 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020
Table 133 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 134 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 136 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 138 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025
Table 140 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025

Home and Garden Specialist Retailers in Colombia

KEY DATA FINDINGS

2020 IMPACT

Crisis leads to greater consumer focus on home and garden products

Online expansion despite particular importance of physical stores

Development of digital technologies

RECOVERY AND OPPORTUNITIES

Ikea set to arrive in the market

Sodimac has strong platform for development

Disensa seeks to establish network of traditional hardware stores

CHANNEL DATA

Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 142 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 143 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020
Table 144 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020
Table 145 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 146 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 148 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 150 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025
Table 152 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025

Department Stores in Colombia

KEY DATA FINDINGS

2020 IMPACT

Lockdown forces even traditional players online

COVID-19 related protocols undermine in-store experience

Only Stores use of WhatsApp generates considerable publicity

RECOVERY AND OPPORTUNITIES

Incorporating qualities from other channels

Need to respond to the challenge of e-commerce

Development of cashless payment to influence demand for store cards

CHANNEL DATA

Table 153 Department Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 154 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 155 Department Stores GBO Company Shares: % Value 2016-2020
Table 156 Department Stores GBN Brand Shares: % Value 2017-2020
Table 157 Department Stores LBN Brand Shares: Outlets 2017-2020
Table 158 Department Stores LBN Brand Shares: Selling Space 2017-2020
Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 160 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Variety Stores in Colombia

KEY DATA FINDINGS

2020 IMPACT

Stores adapt offer to demand during the pandemic

Major chains look to build presence in Colombia

Miniso meets positive reception form Colombian consumers

RECOVERY AND OPPORTUNITIES

Potential for further development of major brands

Domestic brands working to build presence

Channel suffers from reputation problem

CHANNEL DATA

Table 161 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 162 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 163 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 164 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Warehouse Clubs in Colombia

KEY DATA FINDINGS

2020 IMPACT

Chained warehouse clubs remains a novel model

Working to build loyalty

PriceSmart partners with Rappi

RECOVERY AND OPPORTUNITIES

Potential to target budget-conscious consumers

Opportunities for expansion

Discounters’ channel poses challenge

CHANNEL DATA

Table 165 Warehouse Clubs: Value Sales, Outlets and Selling Space 2015-2020
Table 166 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 167 Warehouse Clubs GBO Company Shares: % Value 2016-2020
Table 168 Warehouse Clubs GBN Brand Shares: % Value 2017-2020
Table 169 Warehouse Clubs LBN Brand Shares: Outlets 2017-2020
Table 170 Warehouse Clubs LBN Brand Shares: Selling Space 2017-2020
Table 171 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 172 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Direct Selling in Colombia

KEY DATA FINDINGS

2020 IMPACT

Direct selling hit hard

Pandemic leads to shift in product offer

Players forced to explore new avenues

RECOVERY AND OPPORTUNITIES

Growing focus on digital activity

Further development of payment options

WhatsApp provides opportunities for digital development

CHANNEL DATA

Table 173 Direct Selling by Category: Value 2015-2020
Table 174 Direct Selling by Category: % Value Growth 2015-2020
Table 175 Direct Selling GBO Company Shares: % Value 2016-2020
Table 176 Direct Selling GBN Brand Shares: % Value 2017-2020
Table 177 Direct Selling Forecasts by Category: Value 2020-2025
Table 178 Direct Selling Forecasts by Category: % Value Growth 2020-2025

Homeshopping in Colombia

KEY DATA FINDINGS

2020 IMPACT

E-commerce expansion an obstacle to homeshopping’s capacity to exploit opportunities

Growing competition from informal vendors on social media

Demand for home exercise products

RECOVERY AND OPPORTUNITIES

Long-term challenge as consumer habits change

Poor reputation

Homeshopping players well-placed to transition to e-commerce

CHANNEL DATA

Table 179 Homeshopping by Category: Value 2015-2020
Table 180 Homeshopping by Category: % Value Growth 2015-2020
Table 181 Homeshopping GBO Company Shares: % Value 2016-2020
Table 182 Homeshopping GBN Brand Shares: % Value 2017-2020
Table 183 Homeshopping Forecasts by Category: Value 2020-2025
Table 184 Homeshopping Forecasts by Category: % Value Growth 2020-2025

Vending in Colombia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 crisis hits vending hard

Slower pace of life undermines demand

Novaventa maintains lead

RECOVERY AND OPPORTUNITIES

Long-term shift to remote working poses a threat to vending

Growing importance of cashless payment

Adapting the product offer

CHANNEL DATA

Table 185 Vending by Category: Value 2015-2020
Table 186 Vending by Category: % Value Growth 2015-2020
Table 187 Vending GBO Company Shares: % Value 2016-2020
Table 188 Vending GBN Brand Shares: % Value 2017-2020
Table 189 Vending Forecasts by Category: Value 2020-2025
Table 190 Vending Forecasts by Category: % Value Growth 2020-2025

E-Commerce in Colombia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 crisis boosts e-commerce’s dynamism

Surge in demand poses challenges

Online operations become key for all retailers

RECOVERY AND OPPORTUNITIES

Strong platform for further development

Enriched e-commerce landscape

Potential in product personalisation

CHANNEL DATA

Table 191 E-Commerce by Channel and Category: Value 2015-2020
Table 192 E-Commerce by Channel and Category: % Value Growth 2015-2020
Table 193 E-Commerce GBO Company Shares: % Value 2016-2020
Table 194 E-Commerce GBN Brand Shares: % Value 2017-2020
Table 195 Forecast E-Commerce by Channel and Category: Value 2020-2025
Table 196 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025

Mobile E-Commerce in Colombia

KEY DATA FINDINGS

2020 IMPACT

Last mile apps key to growth

Retailers focus on development of apps

Social networks provide sales opportunities

RECOVERY AND OPPORTUNITIES

Growing role for mobile e-commerce

Producers getting closer to consumers

Some challenges around security

CHANNEL DATA

Table 197 Mobile E-Commerce: Value 2015-2020
Table 198 Mobile E-Commerce: % Value Growth 2015-2020
Table 199 Mobile E-Commerce Forecasts: Value 2020-2025
Table 200 Mobile E-Commerce Forecasts: % Value Growth 2020-2025

Food and Drink E-Commerce in Colombia

KEY DATA FINDINGS

2020 IMPACT

Food and drink e-commerce experiences dynamic growth during 2020

Last mile operators play key role in channel development

E-commerce provides opportunities for smaller players

RECOVERY AND OPPORTUNITIES

COVID-19 crisis strengthens platform for growth

Producers expected to establish own food and drink e-commerce operations

Labour relations could be an issue

CHANNEL DATA

Table 201 Food and Drink E-Commerce: Value 2015-2020
Table 202 Food and Drink E-Commerce: % Value Growth 2015-2020
Table 203 Food and Drink E-Commerce Forecasts: Value 2020-2025
Table 204 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025

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