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Country Report

Retailing in

Retailing in Costa Rica

60 pages, Jan 2018

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Retailers pursue economy of scale savings as competition intensifies

Increasing competition continued to drive retailers in Costa Rica to look for new ways to add value to their brands and attract more consumers in 2017. In particular, several players sought to secure larger economy of scale savings so that they could pursue more competitive pricing strategies and offer discounts to shoppers on a regular basis.

Major chains expand private label lines and increase direct imports

2017 also saw many retailers in Costa Rica attempt to become more price competitive by increasing direct imports of branded products and expanding their private label offers. Major modern grocery retailers chains were especially active in expanding and pushing their private label lines, with such products being allocated privileged shelf positions and regularly offered at promotional prices.

Prize schemes and credit facilities are used to strengthen brand loyalty

Aside from attempting to improve their price competitiveness, over 2016-2017 many retailers in Costa Rica also adopted additional measures aimed at strengthening brand loyalty among their main target consumer groups. Notable examples included the cash back credit cards developed by players such as Automercado, Wal-Mart and PriceSmart, which offer holders rebates of up to 5% on all purchases made in outlets operated by these retailers.

Retailers continue to expand their assortments

Intense competition also led many retailers in Costa Rica to expand the assortments of products they carried over 2016-2017. This trend was especially visible among major store-based chains and direct sellers.

Online shopping set to become increasingly popular in Costa Rica

Online shopping is expected to become more popular in Costa Rica over the forecast period thanks to growing appreciation for the convenience, wide product assortments and competitive prices offered by internet retailers. This trend will remain strongest among mid-to-high income consumers, particularly tech-savvy millennials.

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Retailing Sample Report Retailing Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retailing industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Costa Rica for free:

The Retailing in Costa Rica market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic number of stores, selling space and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How big is the grocery/non-grocery/non-store channel in Costa Rica?
Who are the leading retailers in Costa Rica?
How is retailing performing in Costa Rica?
What is the retailing environment like in Costa Rica?
Which channels are winning or losing in the fight for consumers’ money?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Retailing in Costa Rica

EXECUTIVE SUMMARY

Retailers pursue economy of scale savings as competition intensifies

Major chains expand private label lines and increase direct imports

Prize schemes and credit facilities are used to strengthen brand loyalty

Retailers continue to expand their assortments

Online shopping set to become increasingly popular in Costa Rica

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2017

Physical retail landscape

Cash and carry

Seasonality

Christmas
Mother’s Day

Payments and delivery

Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 3 Sales in Store-Based Retailing by Channel: Value 2012-2017
Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
Table 5 Store-Based Retailing Outlets by Channel: Units 2012-2017
Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 7 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 9 Retailing GBO Company Shares: % Value 2013-2017
Table 10 Retailing GBN Brand Shares: % Value 2014-2017
Table 11 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 12 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 13 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 14 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 15 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 16 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 17 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 18 Forecast Sales in Store-Based Retailing by Channel: Value 2017-2022
Table 19 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2017-2022
Table 20 Forecast Store-Based Retailing Outlets by Channel: Units 2017-2022
Table 21 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 22 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 23 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 2 Research Sources

Direct Selling in Costa Rica

HEADLINES

PROSPECTS

Competition drives players to diversify and strengthen online activities

Direct sellers expand offer of more exclusive health-oriented products

Wider adoption of multi-level marketing schemes expected

COMPETITIVE LANDSCAPE

Competition for successful sales agents intensifies

Traditional players will continue to adapt and consolidate towards 2022

Online sales set to be a key focus for new entrants

CHANNEL DATA

Table 24 Direct Selling by Category: Value 2012-2017
Table 25 Direct Selling by Category: % Value Growth 2012-2017
Table 26 Direct Selling GBO Company Shares: % Value 2013-2017
Table 27 Direct Selling GBN Brand Shares: % Value 2014-2017
Table 28 Direct Selling Forecasts by Category: Value 2017-2022
Table 29 Direct Selling Forecasts by Category: % Value Growth 2017-2022

Internet Retailing in Costa Rica

HEADLINES

PROSPECTS

Online orders from China gain momentum in 2017

Product availability and low prices fuel growth in online purchases

Credit access and convenience will continue to boost internet sales

COMPETITIVE LANDSCAPE

Amazon is the leading internet retailer, while Aeropost is the top courier

Online shoppers have multiple delivery options

New opportunities for couriers and internet retailers

CHANNEL DATA

Table 30 Internet Retailing by Category: Value 2012-2017
Table 31 Internet Retailing by Category: % Value Growth 2012-2017
Table 32 Internet Retailing Forecasts by Category: Value 2017-2022
Table 33 Internet Retailing Forecasts by Category: % Value Growth 2017-2022

Mixed Retailers in Costa Rica

HEADLINES

PROSPECTS

Mixed retailers expand their assortments

Leading players revamp outlets and increase online activities

Internet sales set to become more important for most mixed retailers

COMPETITIVE LANDSCAPE

Further segmentation witnessed in 2017

High-end players offer quality as low-end operators focus on scale

Private label and direct products imports continue to gain relevance

CHANNEL DATA

Table 34 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 35 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 36 Sales in Mixed Retailers by Channel: Value 2012-2017
Table 37 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Table 38 Mixed Retailers Outlets by Channel: Units 2012-2017
Table 39 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 40 Mixed Retailers GBO Company Shares: % Value 2013-2017
Table 41 Mixed Retailers GBN Brand Shares: % Value 2014-2017
Table 42 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
Table 43 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
Table 44 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 45 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 46 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
Table 47 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
Table 48 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
Table 49 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022

Mobile Internet Retailing in Costa Rica

HEADLINES

PROSPECTS

Interest in mobile internet retailing increases

Secure virtual payment apps set to gain popularity

Use of apps for public service payments expected to rise

COMPETITIVE LANDSCAPE

Investment in mobile retailing platforms set to increase

Mobile platforms likely to gain importance for all kinds of retailers

CHANNEL DATA

Table 50 Mobile Internet Retailing: Value 2012-2017
Table 51 Mobile Internet Retailing: % Value Growth 2012-2017
Table 52 Mobile Internet Retailing Forecasts: Value 2017-2022
Table 53 Mobile Internet Retailing Forecasts: % Value Growth 2017-2022

Modern Grocery Retailers in Costa Rica

HEADLINES

PROSPECTS

Convenience trend favours modern grocery retailers

Consumers demand more pleasant one-stop shopping experiences

Private label and exclusive imports continue to gain momentum

COMPETITIVE LANDSCAPE

Wal-Mart moves to strengthen its already commanding lead

Convenience stores chains target specific consumer groups

Modern grocery retailers set to strengthen their online presence

CHANNEL DATA

Table 54 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 55 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 56 Sales in Modern Grocery Retailers by Channel: Value 2012-2017
Table 57 Modern Grocery Retailers Outlets by Channel: Units 2012-2017
Table 58 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 59 Modern Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 60 Modern Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 61 Modern Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 62 Modern Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 63 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 64 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 65 Forecast Sales in Modern Grocery Retailers by Channel: Value 2017-2022
Table 66 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2017-2022
Table 67 Forecast Modern Grocery Retailers Outlets by Channel: Units 2017-2022
Table 68 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022

Non-Grocery Specialists in Costa Rica

HEADLINES

PROSPECTS

Non-grocery specialists adapt to increasing competition

Grupo Monge and Grupo Unicomer embrace diversification

Significant investment in online stores expected

COMPETITIVE LANDSCAPE

Most players diversify and rationalise as competition intensifies

Financing problems force Casa Blanca to downsize

Shift towards smaller stores and increased online activity will continue

CHANNEL DATA

Table 69 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
Table 70 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 71 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
Table 72 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
Table 73 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
Table 74 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
Table 75 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
Table 76 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
Table 77 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
Table 78 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
Table 79 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 80 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 81 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
Table 82 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
Table 83 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
Table 84 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022

Traditional Grocery Retailers in Costa Rica

HEADLINES

PROSPECTS

Traditional grocery retailers benefit from convenient outlet locations

Traditional open markets remain popular across Costa Rica

Consumers favour traditional retailers for healthy, eco-friendly products

COMPETITIVE LANDSCAPE

Traditional players withstand competition from modern chains

Chinese mini-supers find strength in numbers

Healthy and ethical consumption trends will benefit traditional players

CHANNEL DATA

Table 85 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 86 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 87 Sales in Traditional Grocery Retailers by Channel: Value 2012-2017
Table 88 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2012-2017
Table 89 Traditional Grocery Retailers Outlets by Channel: Units 2012-2017
Table 90 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 91 Traditional Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 92 Traditional Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 93 Traditional Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 94 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 95 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 96 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 97 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2017-2022
Table 98 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2017-2022
Table 99 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2017-2022
Table 100 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022

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Megatrends

Country Report

Retailing in Costa Rica

New Report Guarantee

Executive Summary

New Report Guarantee

Retailers pursue economy of scale savings as competition intensifies

Major chains expand private label lines and increase direct imports

Prize schemes and credit facilities are used to strengthen brand loyalty

Retailers continue to expand their assortments

Online shopping set to become increasingly popular in Costa Rica

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Retailing in Costa Rica

EXECUTIVE SUMMARY

Retailers pursue economy of scale savings as competition intensifies

Major chains expand private label lines and increase direct imports

Prize schemes and credit facilities are used to strengthen brand loyalty

Retailers continue to expand their assortments

Online shopping set to become increasingly popular in Costa Rica

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

Direct Selling in Costa Rica

HEADLINES

PROSPECTS

Competition drives players to diversify and strengthen online activities

Direct sellers expand offer of more exclusive health-oriented products

Wider adoption of multi-level marketing schemes expected

COMPETITIVE LANDSCAPE

Competition for successful sales agents intensifies

Traditional players will continue to adapt and consolidate towards 2022

Online sales set to be a key focus for new entrants

CHANNEL DATA

Internet Retailing in Costa Rica

HEADLINES

PROSPECTS

Online orders from China gain momentum in 2017

Product availability and low prices fuel growth in online purchases

Credit access and convenience will continue to boost internet sales

COMPETITIVE LANDSCAPE

Amazon is the leading internet retailer, while Aeropost is the top courier

Online shoppers have multiple delivery options

New opportunities for couriers and internet retailers

CHANNEL DATA

Mixed Retailers in Costa Rica

HEADLINES

PROSPECTS

Mixed retailers expand their assortments

Leading players revamp outlets and increase online activities

Internet sales set to become more important for most mixed retailers

COMPETITIVE LANDSCAPE

Further segmentation witnessed in 2017

High-end players offer quality as low-end operators focus on scale

Private label and direct products imports continue to gain relevance

CHANNEL DATA

Mobile Internet Retailing in Costa Rica

HEADLINES

PROSPECTS

Interest in mobile internet retailing increases

Secure virtual payment apps set to gain popularity

Use of apps for public service payments expected to rise

COMPETITIVE LANDSCAPE

Investment in mobile retailing platforms set to increase

Mobile platforms likely to gain importance for all kinds of retailers

CHANNEL DATA

Modern Grocery Retailers in Costa Rica

HEADLINES