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Country Report

Retailing in

Retailing in Costa Rica

69 pages, Feb 2019

US$2,100

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Executive Summary

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Macroeconomic inertia continues to influence local retailing activity

Immersed in a general low confidence index context and facing a significant macroeconomic adjustment driven by an anticipated general tax reform, the value performance of the overall retailing industry remained restricted, which affected all segments of the local population. In this context, consumers’ spending habits were reflected in general cutbacks across most retailing categories.

Value-for-money proposals and convenient shopping solutions continue to drive local retailing

As locals continue to adopt modern lifestyles and gain further access to multiple retailing alternatives, pricing strategies based on discounts and promotions as well as more convenient shopping solutions, are expected to continue to drive retailing trends. Despite the uncertain economic scenario, there was further consolidation of multiple modern retailing formats.

Major international players’ consolidation continues setting the pace

Retailing remained stifled by the further expansion of major international retailers that continued to gain selling space and operational scale with aggressive penetration strategies. Walmart’s recent purchase of the second largest (in selling space) modern grocery retailing player in Costa Rica (Grupo Gessa) meant the immediate addition of 52 new supermarkets across the country.

Retailers invest in their brands’ ability to add value and convenience

As local buyers continued to face an expanding base of retailing options both in-store and online, brands leveraged their individual strengths to remain competitive in an increasingly consolidated market. This scenario resulted in more aggressive pricing competition and key players choosing to update their customer service practices to help reinforce brand loyalty and generate a constant repurchase dynamic.

Online retailing and mobile apps anticipated to gain momentum by 2023

Given the continued and increasing relevance millennial buyers will have in the retailing dynamics of Costa Rica over the next five years, it is anticipated that demand for more convenient and affordable shopping options will further boost the performance of virtual selling platforms by 2023. International competitors such as Amazon and AliExpress are expected to increase their presence across the region.

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Retailing Sample Report Retailing Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retailing industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Costa Rica for free:

The Retailing in Costa Rica market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic number of stores, selling space and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How big is the grocery/non-grocery/non-store channel in Costa Rica?
Who are the leading retailers in Costa Rica?
How is retailing performing in Costa Rica?
What is the retailing environment like in Costa Rica?
Which channels are winning or losing in the fight for consumers’ money?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Want to find out more about this report?

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Retailing in Costa Rica

EXECUTIVE SUMMARY

Macroeconomic inertia continues to influence local retailing activity

Value-for-money proposals and convenient shopping solutions continue to drive local retailing

Major international players’ consolidation continues setting the pace

Retailers invest in their brands’ ability to add value and convenience

Online retailing and mobile apps anticipated to gain momentum by 2023

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type

Physical retail landscape

Cash and carry

Seasonality

Christmas
Mothers’ day

Payments and delivery

Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 3 Sales in Store-Based Retailing by Channel: Value 2013-2018
Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
Table 5 Store-Based Retailing Outlets by Channel: Units 2013-2018
Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 7 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 11 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 13 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 15 Retailing GBO Company Shares: % Value 2014-2018
Table 16 Retailing GBN Brand Shares: % Value 2015-2018
Table 17 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 18 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 19 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 20 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 21 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023
Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023
Table 30 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023
Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 36 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 38 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 39 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources

Apparel and Footwear Specialist Retailers in Costa Rica

HEADLINES

PROSPECTS

Global sports brands set the pace during 2018

Fast fashion brands continue to increase sales

Internet selling platforms anticipated to gain additional momentum by 2023

COMPETITIVE LANDSCAPE

Fragmentation defines competitive strategies

Global and regional players anticipated to continue capitalising on brand awareness

CHANNEL DATA

Table 40 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 41 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 42 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 43 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 44 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 45 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 46 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 47 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Direct Selling in Costa Rica

HEADLINES

PROSPECTS

Growth momentum and economic uncertainty benefit direct selling

Updated value proposals and new technologies to continue developing through 2023

COMPETITIVE LANDSCAPE

Major regional brands maintain their competitive edge

Technology-based platforms expected to boost direct sellers’ performance by 2023

CHANNEL DATA

Table 48 Direct Selling by Category: Value 2013-2018
Table 49 Direct Selling by Category: % Value Growth 2013-2018
Table 50 Direct Selling GBO Company Shares: % Value 2014-2018
Table 51 Direct Selling GBN Brand Shares: % Value 2015-2018
Table 52 Direct Selling Forecasts by Category: Value 2018-2023
Table 53 Direct Selling Forecasts by Category: % Value Growth 2018-2023

Health and Beauty Specialist Retailers in Costa Rica

HEADLINES

PROSPECTS

Health and wellness, pricing and positioning consolidate as major purchase drivers

New models capable of improving shopping experiences anticipated by 2023

COMPETITIVE LANDSCAPE

Local, regional and international retailers divide an already fragmented share

Online sales and improved in-store shopping experiences to increase

CHANNEL DATA

Table 54 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 55 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 56 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018
Table 57 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018
Table 58 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 59 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 60 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 61 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 62 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 63 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 64 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023
Table 65 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023

Internet Retailing in Costa Rica

HEADLINES

PROSPECTS

Macroeconomic uncertainty threatens cross-border internet sales performance

Local internet retailing proposals anticipated to gain momentum by 2023

COMPETITIVE LANDSCAPE

International retailers and regional logistics players remain ahead in 2018

Further retailer consolidation and new alliances anticipated

CHANNEL DATA

Table 66 Internet Retailing by Category: Value 2013-2018
Table 67 Internet Retailing by Category: % Value Growth 2013-2018
Table 68 Internet Retailing Forecasts by Category: Value 2018-2023
Table 69 Internet Retailing Forecasts by Category: % Value Growth 2018-2023

Mixed Retailers in Costa Rica

HEADLINES

PROSPECTS

Positive shopping experiences and brand positioning remain key sales drivers

Segmentation, specialisation and pricing competition to gain relevance by 2023

COMPETITIVE LANDSCAPE

Further consolidation anticipated

Complementary online shopping platforms to gain momentum

CHANNEL DATA

Table 70 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 71 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 72 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 73 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 74 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 75 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 76 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 77 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 78 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 79 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 80 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 81 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 82 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 83 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 84 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 85 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

Mobile Internet Retailing in Costa Rica

HEADLINES

PROSPECTS

Mobile internet retailing proposals continue to gain popularity

Mobile internet retailing anticipated to keep reaching new groups of consumers

COMPETITIVE LANDSCAPE

Additional fragmentation of smaller brands combine with the further consolidation of global players

New value proposals and retailing formats to capitalise on mobile retailing potential

CHANNEL DATA

Table 86 Mobile Internet Retailing: Value 2013-2018
Table 87 Mobile Internet Retailing: % Value Growth 2013-2018
Table 88 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 89 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

Modern Grocery Retailers in Costa Rica

HEADLINES

PROSPECTS

Pricing strategies and shopping convenience keep gaining relevance in 2018

Private label brands and direct product imports gain further momentum

Online selling platforms anticipated to gain ground over the next five years

COMPETITIVE LANDSCAPE

Walmart continues to gain brand presence and looks for further expansion

Additional retail consolidation and online platforms anticipated to set the pace

CHANNEL DATA

Table 90 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 91 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 92 Sales in Modern Grocery Retailers by Channel: Value 2013-2018
Table 93 Sales in Modern Grocery Retailers by Channel: % Value Growth 2013-2018
Table 94 Modern Grocery Retailers Outlets by Channel: Units 2013-2018
Table 95 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 96 Modern Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 97 Modern Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 98 Modern Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 99 Modern Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 100 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 101 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 102 Forecast Sales in Modern Grocery Retailers by Channel: Value 2018-2023
Table 103 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2018-2023
Table 104 Forecast Modern Grocery Retailers Outlets by Channel: Units 2018-2023
Table 105 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

Traditional Grocery Retailers in Costa Rica

HEADLINES

PROSPECTS

Added-value proposals continue to take the lead in traditional grocery retailing

New alliances and further support anticipated to improve performance

COMPETITIVE LANDSCAPE

Sales fragmentation continues to characterise performance

Small grocer associations and cooperatives expected to emerge by 2023

CHANNEL DATA

Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 107 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 108 Traditional Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 109 Traditional Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 110 Traditional Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 111 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 113 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

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Megatrends

Country Report

Retailing in Costa Rica

New Report Guarantee

Executive Summary

New Report Guarantee

Macroeconomic inertia continues to influence local retailing activity

Value-for-money proposals and convenient shopping solutions continue to drive local retailing

Major international players’ consolidation continues setting the pace

Retailers invest in their brands’ ability to add value and convenience

Online retailing and mobile apps anticipated to gain momentum by 2023

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Retailing in Costa Rica

EXECUTIVE SUMMARY

Macroeconomic inertia continues to influence local retailing activity

Value-for-money proposals and convenient shopping solutions continue to drive local retailing

Major international players’ consolidation continues setting the pace

Retailers invest in their brands’ ability to add value and convenience

Online retailing and mobile apps anticipated to gain momentum by 2023

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

Apparel and Footwear Specialist Retailers in Costa Rica

HEADLINES

PROSPECTS

Global sports brands set the pace during 2018

Fast fashion brands continue to increase sales

Internet selling platforms anticipated to gain additional momentum by 2023

COMPETITIVE LANDSCAPE

Fragmentation defines competitive strategies

Global and regional players anticipated to continue capitalising on brand awareness

CHANNEL DATA

Direct Selling in Costa Rica

HEADLINES

PROSPECTS

Growth momentum and economic uncertainty benefit direct selling

Updated value proposals and new technologies to continue developing through 2023

COMPETITIVE LANDSCAPE

Major regional brands maintain their competitive edge

Technology-based platforms expected to boost direct sellers’ performance by 2023

CHANNEL DATA

Health and Beauty Specialist Retailers in Costa Rica

HEADLINES

PROSPECTS

Health and wellness, pricing and positioning consolidate as major purchase drivers

New models capable of improving shopping experiences anticipated by 2023

COMPETITIVE LANDSCAPE

Local, regional and international retailers divide an already fragmented share

Online sales and improved in-store shopping experiences to increase

CHANNEL DATA

Internet Retailing in Costa Rica

HEADLINES

PROSPECTS

Macroeconomic uncertainty threatens cross-border internet sales performance

Local internet retailing proposals anticipated to gain momentum by 2023

COMPETITIVE LANDSCAPE

International retailers and regional logistics players remain ahead in 2018

Further retailer consolidation and new alliances anticipated

CHANNEL DATA

Mixed Retailers in Costa Rica

HEADLINES

PROSPECTS

Positive shopping experiences and brand positioning remain key sales drivers

Segmentation, specialisation and pricing competition to gain relevance by 2023

COMPETITIVE LANDSCAPE

Further consolidation anticipated

Complementary online shopping platforms to gain momentum