Retailing in Costa Rica

March 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in Costa Rica report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in Costa Rica?
  • Which are the leading retailers in Retailing in Costa Rica?
  • How are products distributed in Retailing in Costa Rica?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Costa Rica?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Retailing in Costa Rica

EXECUTIVE SUMMARY

COVID-19 impact on retailing
COVID-19 country impact
Looming economic crisis sees boom in private label and price sensitivity
Sustainability concerns increasingly shape retailing
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Seasonality
Christmas Mothers’ day
Payments and delivery
Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020 Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020 Table 3 Sales in Store-Based Retailing by Channel: Value 2015-2020 Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020 Table 5 Store-Based Retailing Outlets by Channel: Units 2015-2020 Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020 Table 7 Sales in Non-Store Retailing by Channel: Value 2015-2020 Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020 Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020 Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 11 Sales in Non-Grocery Specialists by Channel: Value 2015-2020 Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020 Table 13 Non-Grocery Specialists Outlets by Channel: Units 2015-2020 Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020 Table 15 Retailing GBO Company Shares: % Value 2016-2020 Table 16 Retailing GBN Brand Shares: % Value 2017-2020 Table 17 Store-based Retailing GBO Company Shares: % Value 2016-2020 Table 18 Store-based Retailing GBN Brand Shares: % Value 2017-2020 Table 19 Store-based Retailing LBN Brand Shares: Outlets 2017-2020 Table 20 Non-Store Retailing GBO Company Shares: % Value 2016-2020 Table 21 Non-Store Retailing GBN Brand Shares: % Value 2017-2020 Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020 Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020 Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020 Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020 Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025 Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025 Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2020-2025 Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2020-2025 Table 30 Forecast Store-Based Retailing Outlets by Channel: Units 2020-2025 Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025 Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025 Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025 Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 36 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025 Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025 Table 38 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025 Table 39 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 2 Research Sources

Modern Grocery Retailers in Costa Rica

KEY DATA FINDINGS

2020 IMPACT

Movement restrictions and shortened hours limit growth opportunity
Convenience stores and forecourt retailers hit hardest by lack of passing trade
Rising price sensitivity delivers opportunity to budget-facing retailers

RECOVERY AND OPPORTUNITIES

E-commerce shift set to develop as card penetration grows
Macroeconomic struggles will see more mid- and high-income families to look at value propositions
Consolidation in favour of international brands will continue

CHANNEL DATA

Table 40 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 42 Sales in Modern Grocery Retailers by Channel: Value 2015-2020 Table 43 Sales in Modern Grocery Retailers by Channel: % Value Growth 2015-2020 Table 44 Modern Grocery Retailers Outlets by Channel: Units 2015-2020 Table 45 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 46 Modern Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 47 Modern Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 48 Modern Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 49 Modern Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 50 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 52 Forecast Sales in Modern Grocery Retailers by Channel: Value 2020-2025 Table 53 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2020-2025 Table 54 Forecast Modern Grocery Retailers Outlets by Channel: Units 2020-2025 Table 55 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025

Traditional Grocery Retailers in Costa Rica

KEY DATA FINDINGS

2020 IMPACT

Smaller players struggle with pandemic protocols and consumer fear
Typical traditional grocery customers hit hardest by economic contraction
Consumers stay local as risks of travel and crowds are highlighted

RECOVERY AND OPPORTUNITIES

Strong sustainability awareness in Costa Rica may benefit smaller, more local players
Price flexibility offers potential to rebuild consumer base
Buyers’ groups can deliver better offer, stronger sales

CHANNEL DATA

Table 56 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 58 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 59 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 60 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 61 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 62 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Apparel and Footwear Specialist Retailers in Costa Rica

KEY DATA FINDINGS

2020 IMPACT

Non-essential shutdown and economic impact of virus see sales drop
Online weakness slows recovery, although flexible, innovative retailers develop work-arounds
Tourism collapse hits apparel and footwear specialist retailers from multiple directions

RECOVERY AND OPPORTUNITIES

International brand operators can benefit from experience and digital strategies
Sportswear consumers still less price sensitive, more brand conscious
Durability, sustainability offers opportunity to differentiate

CHANNEL DATA

Table 64 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 66 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 67 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 68 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 70 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Health and Beauty Specialist Retailers in Costa Rica

KEY DATA FINDINGS

2020 IMPACT

Essential stores thrive on consumer anxieties
Store closures and lack of occasion hit beauty and personal care sales,
Vitamin and dietary supplements miss opportunity

RECOVERY AND OPPORTUNITIES

Dietary health trends offer opportunity for wider positions
Digital models to augment in-store selling, despite payment obstructions
Opportunity for beauty and personal care sellers prepared to offer more

CHANNEL DATA

Table 72 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 74 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020 Table 75 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020 Table 76 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 77 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 78 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 80 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 82 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025 Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025

Mixed Retailers in Costa Rica

KEY DATA FINDINGS

2020 IMPACT

Restrictions see mixed retailers rapidly evolve to meet challenge
Supply line issues make retailers look at alternative sources
Warehouse club sales buoyed by value positioning as recession hits

RECOVERY AND OPPORTUNITIES

Department store model can be rebuilt, but challenges ahead
Adding value through service can offer opportunity
Innovation to exploit longstanding logistical capabilities

CHANNEL DATA

Table 84 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 85 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 86 Sales in Mixed Retailers by Channel: Value 2015-2020 Table 87 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020 Table 88 Mixed Retailers Outlets by Channel: Units 2015-2020 Table 89 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 90 Mixed Retailers GBO Company Shares: % Value 2016-2020 Table 91 Mixed Retailers GBN Brand Shares: % Value 2017-2020 Table 92 Mixed Retailers LBN Brand Shares: Outlets 2017-2020 Table 93 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020 Table 94 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 95 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 96 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025 Table 97 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025 Table 98 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025 Table 99 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

Direct Selling in Costa Rica

KEY DATA FINDINGS

2020 IMPACT

Restrictions on sales model see sales fall, although mixed performance by offer
Pandemic pushes digital evolution
Tourism collapse boosts recruitment in lower income consumer base

RECOVERY AND OPPORTUNITIES

Opportunity to grow new product categories for direct selling
Supported digital strategies will benefit producers and representatives
Social media-oriented models will facilitate recruitment

CHANNEL DATA

Table 100 Direct Selling by Category: Value 2015-2020 Table 101 Direct Selling by Category: % Value Growth 2015-2020 Table 102 Direct Selling GBO Company Shares: % Value 2016-2020 Table 103 Direct Selling GBN Brand Shares: % Value 2017-2020 Table 104 Direct Selling Forecasts by Category: Value 2020-2025 Table 105 Direct Selling Forecasts by Category: % Value Growth 2020-2025

E-Commerce in Costa Rica

KEY DATA FINDINGS

2020 IMPACT

Pandemic sees more consumers switch online for convenience, safety
Non-domestic operators and sales still dominate, despite obstruction of COVID-19
Entry of Walmart set to accelerate total e-commerce sales

RECOVERY AND OPPORTUNITIES

Costa Rica well-positioned for future growth in e-commerce
Domestic e-commerce players start to emerge
Macroeconomic challengers may offer opportunity for local pureplay e-commerce

CHANNEL DATA

Table 106 E-Commerce by Channel and Category: Value 2015-2020 Table 107 E-Commerce by Channel and Category: % Value Growth 2015-2020 Table 108 Forecast E-Commerce by Channel and Category: Value 2020-2025 Table 109 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025

Mobile E-Commerce in Costa Rica

KEY DATA FINDINGS

2020 IMPACT

Growth exaggerated by low base, but channel benefits from broader shift online in the wake of pandemic
Lack of apps is lingering barrier to growth in 2020
Younger consumers driving mobile e-commerce, sellers respond

RECOVERY AND OPPORTUNITIES

Digital payment growth threatened by economic uncertainty
Service-facing apps can bring consumers to mobile e-commerce acceptance
Local food producers set to benefit from government policy, opening doors for domestic mobile e-commerce players

CHANNEL DATA

Table 110 Mobile E-Commerce: Value 2015-2020 Table 111 Mobile E-Commerce: % Value Growth 2015-2020 Table 112 Mobile E-Commerce Forecasts: Value 2020-2025 Table 113 Mobile E-Commerce Forecasts: % Value Growth 2020-2025
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This report originates from Passport, our Retailing research and analysis database.

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