Retailing constant value sales continued to expand in Côte d’Ivoire during both 2020 and 2021, albeit at a significantly slower rate than in the earlier part of the review period. Disruption arising from the pandemic and the economic shock that it engendered hit non-grocery specialists like apparel and footwear specialists particularly hard, as local consumers reduced their discretionary spending.
In spite of disruption arising from the pandemic and the economic shock that it engendered, retail constant value sales (2021) of modern grocery retailers in Côte d’Ivoire continued to expand during both 2020 and 2021. However, the rate of growth slowed significantly.
The population in Côte d'Ivoire continues to expand at a robust rate, while the economy has been prosperous with continuous GDP growth over the last two years of the review period. These factors are benefiting retailing.
In spite of the economic shock of the pandemic, the Ivorian economy continued to expand during 2020, albeit at a much slower rate than earlier in the review period. The rate of growth in real GDP recovered close to its pre-pandemic level in 2021.
While the country’s transport networks are among the most used and most extensive in the region, Côte d’Ivoire still grapples with a number of transportation problems that are endemic to West Africa.
Media reports indicate that informal retailing represents 75-80% of overall retailing in Côte d’Ivoire, with the informal sector dominating activity outside Abidjan, in particular. Official estimates suggest that informal retailing accounts for 85% of total retail spending in the country.
During the forecast period, the retail constant value sales of modern grocery retailers will be boosted by ongoing urbanisation and population expansion, in addition to expanding store networks and an anticipated post-pandemic economic rebound. However, the latter may be undermined (at least to an extent) by mounting inflationary pressure during the early part of the forecast period, which will serve to make many local consumers more price sensitive.
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Sales of new and used goods to the general public for personal or household consumption. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts, fuel. Also excludes foodservice, rental and hire and wholesale industries (Cash and Carry). Sales value excluding or including VAT/Sales Tax. Retailing is the aggregation of Store-based retailing and Non-store retailing. Retailing excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, ie retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer which is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retailing. In relation to click and collect purchases (i.e. where purchases are made over the internet but picked up at store) where the sales data is attributed depends on where the payment is made: If payment is made in store, then the sale is included in store-based sales. If payment is made over the internet, then the sale is included in internet retailing.See All of Our Definitions
This report originates from Passport, our Retailing research and analysis database.
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