Retailing in Dominican Republic

March 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in Dominican Republic report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in Dominican Republic?
  • Which are the leading retailers in Retailing in Dominican Republic?
  • How are products distributed in Retailing in Dominican Republic?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Dominican Republic?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Retailing in Dominican Republic

EXECUTIVE SUMMARY

Retailing in 2021: The big picture
E-commerce options continue to grow
Health and wellness, as well as protecting the environment, increasingly driving value sales
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Mother’s Day Father’s Day Back to School Christmas
Payments
Delivery and collections
Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021 Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021 Table 3 Sales in Store-Based Retailing by Channel: Value 2016-2021 Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2016-2021 Table 5 Store-Based Retailing Outlets by Channel: Units 2016-2021 Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021 Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021 Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021 Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021 Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 11 Sales in Non-Grocery Specialists by Channel: Value 2016-2021 Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021 Table 13 Non-Grocery Specialists Outlets by Channel: Units 2016-2021 Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021 Table 15 Retailing GBO Company Shares: % Value 2017-2021 Table 16 Retailing GBN Brand Shares: % Value 2018-2021 Table 17 Store-based Retailing GBO Company Shares: % Value 2017-2021 Table 18 Store-based Retailing GBN Brand Shares: % Value 2018-2021 Table 19 Store-based Retailing LBN Brand Shares: Outlets 2018-2021 Table 20 Non-Store Retailing GBO Company Shares: % Value 2017-2021 Table 21 Non-Store Retailing GBN Brand Shares: % Value 2018-2021 Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021 Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021 Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021 Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021 Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026 Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026 Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2021-2026 Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2021-2026 Table 30 Forecast Store-Based Retailing Outlets by Channel: Units 2021-2026 Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026 Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026 Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026 Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 36 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026 Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026 Table 38 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026 Table 39 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026

DISCLAIMER

SOURCES

Summary 2 Research Sources

Modern Grocery Retailers in Dominican Republic

KEY DATA FINDINGS

2021 DEVELOPMENTS

Lower growth in 2021
Big players continue to expand.
E-commerce continues to gain value share

PROSPECTS AND OPPORTUNITIES

Healthy value growth, though inflation a threat
Discounters gain further value share
Continued focus on developing private label ranges

CHANNEL DATA

Table 40 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 42 Sales in Modern Grocery Retailers by Channel: Value 2016-2021 Table 43 Sales in Modern Grocery Retailers by Channel: % Value Growth 2016-2021 Table 44 Modern Grocery Retailers Outlets by Channel: Units 2016-2021 Table 45 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 46 Modern Grocery Retailers GBO Company Shares: % Value 2017-2021 Table 47 Modern Grocery Retailers GBN Brand Shares: % Value 2018-2021 Table 48 Modern Grocery Retailers LBN Brand Shares: Outlets 2018-2021 Table 49 Modern Grocery Retailers LBN Brand Shares: Selling Space 2018-2021 Table 50 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 52 Forecast Sales in Modern Grocery Retailers by Channel: Value 2021-2026 Table 53 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2021-2026 Table 54 Forecast Modern Grocery Retailers Outlets by Channel: Units 2021-2026 Table 55 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026

Traditional Grocery Retailers in Dominican Republic

KEY DATA FINDINGS

2021 DEVELOPMENTS

Fall in constant value sales in 2021
Aprezio continues to gain value share
Informality of payment structures set for reform

PROSPECTS AND OPPORTUNITIES

Traditional formats under threat, but deep roots to ensure some growth
E-commerce growth loses momentum
Traditional grocery retailers lose out to discounters

CHANNEL DATA

Table 56 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 58 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 59 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Apparel and Footwear Specialist Retailers in Dominican Republic

KEY DATA FINDINGS

2021 DEVELOPMENTS

Slight fall in constant value sales in 2021
Dolce & Gabbana opens in Blue Mall shopping centre in Santo Domingo
Apparel and footwear becoming increasingly casual

PROSPECTS AND OPPORTUNITIES

Healthy constant value growth over forecast period
E-commerce continues to gain value share
More focus on sustainability

CHANNEL DATA

Table 60 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 61 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 62 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 63 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 64 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 65 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 66 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 67 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Health and Beauty Specialist Retailers in Dominican Republic

KEY DATA FINDINGS

2021 DEVELOPMENTS

Fall in constant value sales in 2021
Rebound for beauty specialist retailers in 2021

PROSPECTS AND OPPORTUNITIES

Moderate growth over forecast period
Dietary health trends offer opportunity over the forecast period
The health and wellness trend encourages demand for organic products

CHANNEL DATA

Table 68 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 69 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 70 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021 Table 71 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021 Table 72 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 73 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 74 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 75 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 76 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 77 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 78 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026 Table 79 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026

Mixed Retailers in Dominican Republic

KEY DATA FINDINGS

2021 DEVELOPMENTS

Recovery starts in 2021
Department store channel is reaching maturity
PriceSmart continues to perform strongly

PROSPECTS AND OPPORTUNITIES

Very healthy constant value growth over forecast period
Specialisation can offer returns

CHANNEL DATA

Table 80 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 81 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 82 Sales in Mixed Retailers by Channel: Value 2016-2021 Table 83 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021 Table 84 Mixed Retailers Outlets by Channel: Units 2016-2021 Table 85 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 86 Mixed Retailers GBO Company Shares: % Value 2017-2021 Table 87 Mixed Retailers GBN Brand Shares: % Value 2018-2021 Table 88 Mixed Retailers LBN Brand Shares: Outlets 2018-2021 Table 89 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021 Table 90 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 91 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 92 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026 Table 93 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026 Table 94 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026 Table 95 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026

Direct Selling in Dominican Republic

KEY DATA FINDINGS

2021 DEVELOPMENTS

Limited sales in make-up products but increase in fragrances
Health and wellness products gaining value share
Changes in society means job more difficult for direct sellers

PROSPECTS AND OPPORTUNITIES

Moderate constant value growth over forecast period
E-commerce a growing threat to direct selling
Direct sellers may adjust to the online space

CHANNEL DATA

Table 96 Direct Selling by Category: Value 2016-2021 Table 97 Direct Selling by Category: % Value Growth 2016-2021 Table 98 Direct Selling GBO Company Shares: % Value 2017-2021 Table 99 Direct Selling GBN Brand Shares: % Value 2018-2021 Table 100 Direct Selling Forecasts by Category: Value 2021-2026 Table 101 Direct Selling Forecasts by Category: % Value Growth 2021-2026

E-Commerce (Goods) in Dominican Republic

KEY DATA FINDINGS

2021 DEVELOPMENTS

Grocery retailers caught on the hop but are adapting
Foreign e-commerce accounts for significant value sales
Ikea presented with e-commerce award

PROSPECTS AND OPPORTUNITIES

Rosey outlook over forecast period
Sales continue to peak around special occasions
Investing in distribution centres key to providing efficient delivery

CHANNEL DATA

Table 102 E-Commerce (Goods) by Channel and Category: Value 2016-2021 Table 103 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021 Table 104 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026 Table 105 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026

Mobile E-Commerce (Goods) in Dominican Republic

KEY DATA FINDINGS

2021 DEVELOPMENTS

Mobile e-commerce outperforms e-commerce
Increasing number of proprietary apps
WhatsApp a key tool for small businesses

PROSPECTS AND OPPORTUNITIES

Fastest growing retail channel over forecast period
Domestic players need to improve the mobile experience
Incentivise customers to use mobile payments

CHANNEL DATA

Table 106 Mobile E-Commerce (Goods): Value 2016-2021 Table 107 Mobile E-Commerce (Goods): % Value Growth 2016-2021 Table 108 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026 Table 109 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
The following categories and subcategories are included:

Retailing

      • Apparel and Footwear Specialist Retailers
      • Electronics and Appliance Specialist Retailers
        • Beauty Specialist Retailers
        • Chemists/Pharmacies
        • Optical Goods Stores
        • Drugstores/Parapharmacies
        • Vitamins and Dietary Supplements Specialist Retailers
        • Home Improvement and Gardening Stores
        • Homewares and Home Furnishing Stores
        • Bags and Luggage Specialist Retailers
        • Jewellery and Watch Specialist Retailers
        • Media Products Stores
        • Pet Shops and Superstores
        • Sports Goods Stores
        • Stationers/Office Supply Stores
        • Traditional Toys and Games Stores
      • Other Non-Grocery Specialists
      • Department Stores
      • Mass Merchandisers
      • Variety Stores
      • Warehouse Clubs
      • Luxury Apparel and Footwear Retailers
      • Luxury Bags and Luggage Specialist Retailers
      • Luxury Department Stores
      • Luxury Jewellery and Watch Retailers
      • Off-price Apparel and Footwear Specialist Retailer
      • Off-price Department Stores
      • Apparel and Footwear Direct Selling
      • Beauty and Personal Care Direct Selling
      • Consumer Electronics Direct Selling
      • Consumer Health Direct Selling
      • Consumer Appliances Direct Selling
      • Food and Drink Direct Selling
      • Home Care Direct Selling
      • Home Improvement and Gardening Direct Selling
      • Homewares and Home Furnishings Direct Selling
      • Media Products Direct Selling
      • Personal Accessories and Eyewear Direct Selling
      • Pet Care Direct Selling
      • Traditional Toys and Games Direct Selling
      • Video Games Hardware Direct Selling
      • Other Direct Selling
      • Apparel and Footwear Homeshopping
      • Beauty and Personal Care Homeshopping
      • Consumer Appliances Homeshopping
      • Consumer Electronics Homeshopping
      • Consumer Health Homeshopping
      • Food and Drink Homeshopping
      • Home Care Homeshopping
      • Home Improvement and Gardening Homeshopping
      • Homewares and Home Furnishings Homeshopping
      • Media Products Homeshopping
      • Personal Accessories and Eyewear Homeshopping
      • Pet Care Homeshopping
      • Traditional Toys and Games Homeshopping
      • Video Games Hardware Homeshopping
      • Other Homeshopping
      • Packaged Drinks Vending
      • Snacks Vending
      • Dairy Products and Alternatives Vending
      • Cooking Ingredients and Meals Vending
      • Staple Foods Vending
      • Personal Hygiene Vending
      • Tobacco Vending
      • Hot Drinks Vending
      • Traditional Toys and Games Vending
      • Other Products Vending
      • Mobile E-Commerce (Goods)
        • Foreign E-Commerce (Goods)
        • Domestic E-Commerce (Goods)
        • Apparel and Footwear E-Commerce
        • Beauty and Personal Care E-Commerce
        • Consumer Appliances E-Commerce
        • Consumer Electronics E-Commerce
        • Consumer Health E-Commerce
        • Food and Drink E-Commerce
        • Home Care E-Commerce
        • Home Improvement and Gardening E-Commerce
        • Homewares and Home Furnishings E-Commerce
        • Media Products E-Commerce
        • Personal Accessories and Eyewear E-Commerce
        • Pet Care E-Commerce
        • Traditional Toys and Games E-Commerce
        • Video Games Hardware E-Commerce
        • Other E-Commerce

Retailing

Sales of new and used goods to the general public for personal or household consumption. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts, fuel. Also excludes foodservice, rental and hire and wholesale industries (Cash and Carry). Sales value excluding or including VAT/Sales Tax. Retailing is the aggregation of Store-based retailing and Non-store retailing. Retailing excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, ie retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer which is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retailing. In relation to click and collect purchases (i.e. where purchases are made over the internet but picked up at store) where the sales data is attributed depends on where the payment is made: If payment is made in store, then the sale is included in store-based sales. If payment is made over the internet, then the sale is included in internet retailing.

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This report originates from Passport, our Retailing research and analysis database.

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