Retailing in Egypt

March 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in Egypt report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in Egypt?
  • Which are the leading retailers in Retailing in Egypt?
  • How are products distributed in Retailing in Egypt?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Egypt?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Retailing in Egypt

EXECUTIVE SUMMARY

Retailing in 2021: The big picture
2021 key trends
Competitive Landscape
Retailing developments
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Holy Month of Ramadan: Feast: Eid El Adha and Eid El-Fitr Christmas Break Back-to-school Mother’s Day Valentine’s Day Black Friday
Payments
Delivery and collection
Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021 Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021 Table 3 Sales in Store-based Retailing by Channel: Value 2016-2021 Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021 Table 5 Store-based Retailing Outlets by Channel: Units 2016-2021 Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021 Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021 Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021 Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 11 Sales in Grocery Retailers by Channel: Value 2016-2021 Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021 Table 13 Grocery Retailers Outlets by Channel: Units 2016-2021 Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021 Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 17 Sales in Non-Grocery Specialists by Channel: Value 2016-2021 Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021 Table 19 Non-Grocery Specialists Outlets by Channel: Units 2016-2021 Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021 Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 23 Sales in Mixed Retailers by Channel: Value 2016-2021 Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021 Table 25 Mixed Retailers Outlets by Channel: Units 2016-2021 Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 27 Retailing GBO Company Shares: % Value 2017-2021 Table 28 Retailing GBN Brand Shares: % Value 2018-2021 Table 29 Store-based Retailing GBO Company Shares: % Value 2017-2021 Table 30 Store-based Retailing GBN Brand Shares: % Value 2018-2021 Table 31 Store-based Retailing LBN Brand Shares: Outlets 2018-2021 Table 32 Non-Store Retailing GBO Company Shares: % Value 2017-2021 Table 33 Non-Store Retailing GBN Brand Shares: % Value 2018-2021 Table 34 Grocery Retailers GBO Company Shares: % Value 2017-2021 Table 35 Grocery Retailers GBN Brand Shares: % Value 2018-2021 Table 36 Grocery Retailers LBN Brand Shares: Outlets 2018-2021 Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021 Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021 Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021 Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021 Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021 Table 42 Mixed Retailers GBO Company Shares: % Value 2017-2021 Table 43 Mixed Retailers GBN Brand Shares: % Value 2018-2021 Table 44 Mixed Retailers LBN Brand Shares: Outlets 2018-2021 Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021 Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026 Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026 Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026 Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026 Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026 Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026 Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026 Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026 Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026 Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026 Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026 Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026 Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026 Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026 Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026 Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026 Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026 Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026 Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026 Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026

DISCLAIMER

SOURCES

Summary 2 Research Sources

Convenience Stores in Egypt

KEY DATA FINDINGS

2021 DEVELOPMENTS

Accelerating growth for convenience stores as outlets become popular meeting places for groups
Expansions and outlet openings witnessed helping Circle K remain the top brand
Local brands continue to dominate shelves

PROSPECTS AND OPPORTUNITIES

Robust growth to continue as the local brands partnership trend develops
Electronic Cigarettes, Iqos and items exclusively sold in convenience stores
Further urban development facilitates expansion

CHANNEL DATA

Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021 Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 74 Convenience Stores GBO Company Shares: % Value 2017-2021 Table 75 Convenience Stores GBN Brand Shares: % Value 2018-2021 Table 76 Convenience Stores LBN Brand Shares: Outlets 2018-2021 Table 77 Convenience Stores LBN Brand Shares: Selling Space 2018-2021 Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Discounters in Egypt

KEY DATA FINDINGS

2021 DEVELOPMENTS

Discounters remain a relatively small but rapidly growing category
Increased price sensitivity makes discounters more attractive to local consumers and FMCG brands more interested in working with them
Kazyoun continues to dominate though other retailers also see growth

PROSPECTS AND OPPORTUNITIES

Retail current value sales will moderate as store growth slows
Consumers to remain value conscious, thus encouraging supermarket chains to convert stores to discounters
Vouchers and loyalty cards grow more

CHANNEL DATA

Table 80 Discounters: Value Sales, Outlets and Selling Space 2016-2021 Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 82 Discounters GBO Company Shares: % Value 2017-2021 Table 83 Discounters GBN Brand Shares: % Value 2018-2021 Table 84 Discounters LBN Brand Shares: Outlets 2018-2021 Table 85 Discounters LBN Brand Shares: Selling Space 2018-2021 Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Hypermarkets in Egypt

KEY DATA FINDINGS

2021 DEVELOPMENTS

Hypermarkets aim to attract new social classes via organised bus services
Imported and higher-end products slowly return to shelves
Leader Majid Al Futtaim Hypermarkets benefits from synergies between its hypermarkets and shopping malls

PROSPECTS AND OPPORTUNITIES

Steady current value sales expected after COVID-19, though limited outlet expansion will hamper growth
Players to invest in market research to understand consumer wants and needs
Foreign investments anticipated to enter Egyptian hypermarkets

CHANNEL DATA

Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021 Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 90 Hypermarkets GBO Company Shares: % Value 2017-2021 Table 91 Hypermarkets GBN Brand Shares: % Value 2018-2021 Table 92 Hypermarkets LBN Brand Shares: Outlets 2018-2021 Table 93 Hypermarkets LBN Brand Shares: Selling Space 2018-2021 Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Supermarkets in Egypt

KEY DATA FINDINGS

2021 DEVELOPMENTS

Robust stable growth continues, though high-end supermarkets are starting to change the channel outlook
Supermarkets benefit from increased female labour force participation
Big brands together dominate the channel at the expense of smaller brands

PROSPECTS AND OPPORTUNITIES

Post-pandemic habits will encourage constant robust growth
Recycled packaging, plastic free-packaging, and sustainability are set to be growing trends in supermarkets
More spacious stores and social commerce are set to be the major trends

CHANNEL DATA

Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021 Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 98 Supermarkets GBO Company Shares: % Value 2017-2021 Table 99 Supermarkets GBN Brand Shares: % Value 2018-2021 Table 100 Supermarkets LBN Brand Shares: Outlets 2018-2021 Table 101 Supermarkets LBN Brand Shares: Selling Space 2018-2021 Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Traditional Grocery Retailers in Egypt

KEY DATA FINDINGS

2021 DEVELOPMENTS

Traditional grocery retailing is slowly shifting to a modernised look
After-effects of COVID-19 continues to persuade consumers to shop in traditional grocery retailers
Fast, affordable delivery services is the main driver of potential growth

PROSPECTS AND OPPORTUNITIES

Limited outlet expansion expected as many struggle under reduced demand
Diminishing presence for traditional grocery retailers as modern grocery retailers increasingly expand coverage
Increased female labour force will decrease demand for category

CHANNEL DATA

Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 106 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021 Table 107 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021 Table 108 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021 Table 109 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021 Table 110 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Apparel and Footwear Specialist Retailers in Egypt

KEY DATA FINDINGS

2021 DEVELOPMENTS

Rebound for category as consumers return to stores to try-on before buying
Domestic production of apparel and footwear increases as restrictions hinder imports
Brands adapt to COVID-19 by reducing in-store inventories and promoting online sales

PROSPECTS AND OPPORTUNITIES

Strong yet diminished growth, though local brands show huge potential
Boutique and multi-brand stores are set to diversify channel and create new opportunities for growth
Despite expected rise of e-commerce, it is unlikely to challenge the supremacy of store-based retailing

CHANNEL DATA

Table 112 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 114 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 115 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 116 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 118 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Electronics and Appliance Specialist Retailers in Egypt

KEY DATA FINDINGS

2021 DEVELOPMENTS

Demand for electronic devices continues to thrive thanks to more time at home
Quality products, competitive pricing and local manufacturing facilities are boosting the share of leading brand Samsung
B-Tech recovers share and consumer interest as a one-stop appliances shop

PROSPECTS AND OPPORTUNITIES

Robust recovery expected although independent electronics and appliance specialist retailers will face challenges
Government manufacturing initiative set to boost share of domestic brands
ElAraby to continue rising in channel by investing in a digital future

CHANNEL DATA

Table 120 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 122 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 123 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 124 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 126 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Health and Beauty Specialist Retailers in Egypt

KEY DATA FINDINGS

2021 DEVELOPMENTS

Heightened health consciousness lead to boost for chemists/pharmacies, driving overall channel growth
Social responsibility and sustainability are becoming increasingly important
Local beauty brand Nefertari continues to thanks to its affordable natural offerings

PROSPECTS AND OPPORTUNITIES

Robust retail current value sales to continue driven by easing of pandemic restrictions and economic recovery
Multi-brands stores to remain key to success of channel; El Ezzaby Pharmacy starts to recover from negative association with operator
Health and beauty specialised pharmacies expected to rise

CHANNEL DATA

Table 128 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 130 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021 Table 131 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021 Table 132 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 133 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 134 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 136 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 138 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026 Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026

Home and Garden Specialist Retailers in Egypt

KEY DATA FINDINGS

2021 DEVELOPMENTS

Retailers introduce at-home instalments, discounts, and renovation services to encourage sales
Rise of home and garden consultants is boosting channel sales
At-home workspaces is now a key selling point due to increase in remote working

PROSPECTS AND OPPORTUNITIES

Strong growth expected in next couple of years as consumers take on projects postponed during the pandemic
Trend of turning summer homes into forever homes will lead to expansion opportunities for home and garden specialist retailers
Garden supplies and furniture are expected to grow in the forecast period

CHANNEL DATA

Table 140 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 142 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021 Table 143 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021 Table 144 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 145 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 146 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 148 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 150 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026 Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026

Department Stores in Egypt

KEY DATA FINDINGS

2021 DEVELOPMENTS

Department stores remain a struggling category in 2021
Local department stores remain leaders despite economic difficulties
Downtown Cairo signals the channel’s future with only big names likely to survive

PROSPECTS AND OPPORTUNITIES

Hypermarket expansion will rachet up the competitive pressure on department stores
New malls and larger spaces present more opportunities for the category
Competition remains severe between international brands

CHANNEL DATA

Table 152 Department Stores: Value Sales, Outlets and Selling Space 2016-2021 Table 153 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 154 Department Stores GBO Company Shares: % Value 2017-2021 Table 155 Department Stores GBN Brand Shares: % Value 2018-2021 Table 156 Department Stores LBN Brand Shares: Outlets 2018-2021 Table 157 Department Stores LBN Brand Shares: Selling Space 2018-2021 Table 158 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Variety Stores in Egypt

KEY DATA FINDINGS

2021 DEVELOPMENTS

COVID-19 encourages variety stores to offer new products, aiding the channel recovery
Set El Kol Co is the leading player in a highly fragmented channel
Chinese retailer Miniso continues its rapid expansion as it gains share

PROSPECTS AND OPPORTUNITIES

Inexpensive product selection will aid recovery and future growth
Variety store potential could lead to influx of new entrants
Competition remains strong between Gurus El Nomrosy and Kol Shea

CHANNEL DATA

Table 160 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021 Table 161 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 162 Variety Stores GBO Company Shares: % Value 2017-2021 Table 163 Variety Stores GBN Brand Shares: % Value 2018-2021 Table 164 Variety Stores LBN Brand Shares: Outlets 2018-2021 Table 165 Variety Stores LBN Brand Shares: Selling Space 2018-2021 Table 166 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Warehouse Clubs in Egypt

2021 DEVELOPMENTS

Direct Selling in Egypt

KEY DATA FINDINGS

2021 DEVELOPMENTS

Social commerce is the key sales method for direct sellers
Health and beauty products remain the most popular channel offerings
Oriflame remains the market leader of direct selling

PROSPECTS AND OPPORTUNITIES

Post-pandemic economic recovery will boost demand
New product ranges to expand the horizon of direct selling
Greater number of small local players will boost presence of hand-made products

CHANNEL DATA

Table 168 Direct Selling by Category: Value 2016-2021 Table 169 Direct Selling by Category: % Value Growth 2016-2021 Table 170 Direct Selling GBO Company Shares: % Value 2017-2021 Table 171 Direct Selling GBN Brand Shares: % Value 2018-2021 Table 172 Direct Selling Forecasts by Category: Value 2021-2026 Table 173 Direct Selling Forecasts by Category: % Value Growth 2021-2026

Homeshopping in Egypt

KEY DATA FINDINGS

2021 DEVELOPMENTS

Home shopping remains a diminishing category of retailing
Homeshopping mainly appeals to women with Tamima remaining the clear leader
Negative image undermines consumer trust

PROSPECTS AND OPPORTUNITIES

With its core consumer group shrinking, homeshopping will continue to decline
Longer advertisements push consumers further away from home shopping
Leading homeshopping players are likely to pivot to e-commerce

CHANNEL DATA

Table 174 Homeshopping by Category: Value 2016-2021 Table 175 Homeshopping by Category: % Value Growth 2016-2021 Table 176 Homeshopping GBO Company Shares: % Value 2017-2021 Table 177 Homeshopping GBN Brand Shares: % Value 2018-2021 Table 178 Homeshopping Forecasts by Category: Value 2021-2026 Table 179 Homeshopping Forecasts by Category: % Value Growth 2021-2026

Vending in Egypt

2021 DEVELOPMENTS

E-Commerce (Goods) in Egypt

KEY DATA FINDINGS

2021 DEVELOPMENTS

E-commerce continues to display strong growth in Egypt benefitting from the impact of COVID-19
Major e-commerce platform Souq rebrands as Amazon
Furniture e-commerce specialist brings new wave in e-commerce sales

PROSPECTS AND OPPORTUNITIES

Increased investment by retailers and strong consumer demand will drive vigorous growth of the channel
Brands, both large and small, increasingly shift to an online-only model
New trends expected in omnichannel retailing and payment methods

CHANNEL DATA

Table 180 E-Commerce (Goods) by Channel and Category: Value 2016-2021 Table 181 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021 Table 182 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021 Table 183 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021 Table 184 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026 Table 185 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026

Mobile E-Commerce (Goods) in Egypt

KEY DATA FINDINGS

2021 DEVELOPMENTS

Pandemic drives surge in mobile e-commerce as smartphone penetration increases
Various forms of retailing switching to mobile commerce
International shopping applications lead the way

PROSPECTS AND OPPORTUNITIES

As smartphones become more prevalent mobile e-commerce will continue to expand
Brands anticipated to increasingly offer full services through mobile apps
Faster internet access and new payment methods will facilitate channel expansion

CHANNEL DATA

Table 186 Mobile E-Commerce (Goods): Value 2016-2021 Table 187 Mobile E-Commerce (Goods): % Value Growth 2016-2021 Table 188 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026 Table 189 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026

Food and Drink E-Commerce in Egypt

KEY DATA FINDINGS

2021 DEVELOPMENTS

Food and drink e-commerce maintains high sales consolidating share in the overall e-commerce channel
Talabat benefits from pandemic thanks to its convenient quick commerce model
Egypt's GoodsMart raises funds to grow its contactless grocery delivery platform

PROSPECTS AND OPPORTUNITIES

Further investments in the sector expected to occur in the coming period
Impressive operational growth in the food delivery platforms sector
Expansion of hyperlocal delivery set to generate opportunities for smaller players

CHANNEL DATA

Table 190 Food and Drink E-Commerce: Value 2016-2021 Table 191 Food and Drink E-Commerce: % Value Growth 2016-2021 Table 192 Food and Drink E-Commerce Forecasts: Value 2021-2026 Table 193 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026
The following categories and subcategories are included:

Retailing

      • Apparel and Footwear Direct Selling
      • Beauty and Personal Care Direct Selling
      • Consumer Electronics Direct Selling
      • Consumer Health Direct Selling
      • Consumer Appliances Direct Selling
      • Food and Drink Direct Selling
      • Home Care Direct Selling
      • Home Improvement and Gardening Direct Selling
      • Homewares and Home Furnishings Direct Selling
      • Media Products Direct Selling
      • Personal Accessories and Eyewear Direct Selling
      • Pet Care Direct Selling
      • Traditional Toys and Games Direct Selling
      • Video Games Hardware Direct Selling
      • Other Direct Selling
      • Apparel and Footwear Homeshopping
      • Beauty and Personal Care Homeshopping
      • Consumer Appliances Homeshopping
      • Consumer Electronics Homeshopping
      • Consumer Health Homeshopping
      • Food and Drink Homeshopping
      • Home Care Homeshopping
      • Home Improvement and Gardening Homeshopping
      • Homewares and Home Furnishings Homeshopping
      • Media Products Homeshopping
      • Personal Accessories and Eyewear Homeshopping
      • Pet Care Homeshopping
      • Traditional Toys and Games Homeshopping
      • Video Games Hardware Homeshopping
      • Other Homeshopping
      • Packaged Drinks Vending
      • Snacks Vending
      • Dairy Products and Alternatives Vending
      • Cooking Ingredients and Meals Vending
      • Staple Foods Vending
      • Personal Hygiene Vending
      • Tobacco Vending
      • Hot Drinks Vending
      • Traditional Toys and Games Vending
      • Other Products Vending
      • Mobile E-Commerce (Goods)
        • Foreign E-Commerce (Goods)
        • Domestic E-Commerce (Goods)
        • Apparel and Footwear E-Commerce
        • Beauty and Personal Care E-Commerce
        • Consumer Appliances E-Commerce
        • Consumer Electronics E-Commerce
        • Consumer Health E-Commerce
        • Food and Drink E-Commerce
        • Home Care E-Commerce
        • Home Improvement and Gardening E-Commerce
        • Homewares and Home Furnishings E-Commerce
        • Media Products E-Commerce
        • Personal Accessories and Eyewear E-Commerce
        • Pet Care E-Commerce
        • Traditional Toys and Games E-Commerce
        • Video Games Hardware E-Commerce
        • Other E-Commerce

Retailing

Sales of new and used goods to the general public for personal or household consumption. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts, fuel. Also excludes foodservice, rental and hire and wholesale industries (Cash and Carry). Sales value excluding or including VAT/Sales Tax. Retailing is the aggregation of Store-based retailing and Non-store retailing. Retailing excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, ie retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer which is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retailing. In relation to click and collect purchases (i.e. where purchases are made over the internet but picked up at store) where the sales data is attributed depends on where the payment is made: If payment is made in store, then the sale is included in store-based sales. If payment is made over the internet, then the sale is included in internet retailing.

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This report originates from Passport, our Retailing research and analysis database.

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