Retailing in Egypt

Retailing in Egypt

EXECUTIVE SUMMARY

Economic recovery contributes to growth, market adapts to digitally-savvy consumers

Huge mall investments planned, rent costs falling

E-commerce gains traction, embraced by online consumers and infrastructure developments

Egypt Post seeks to revolutionise the market

Greater economic stability, more women in formal employment, mall developments and e-commerce growth all set to stimulate performance

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2019

Physical retail landscape

Cash and carry

Seasonality

Holy Month of Ramadan:
Feast: Eid El Adha and Eid El-Fetr
Christmas Break
Back-to-school
Mother’s Day
Valentine’s Day
Black Friday

Payments and delivery

Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 3 Sales in Store-based Retailing by Channel: Value 2014-2019
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
Table 5 Store-based Retailing Outlets by Channel: Units 2014-2019
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 7 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 11 Sales in Grocery Retailers by Channel: Value 2014-2019
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
Table 13 Grocery Retailers Outlets by Channel: Units 2014-2019
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 23 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 25 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 27 Retailing GBO Company Shares: % Value 2015-2019
Table 28 Retailing GBN Brand Shares: % Value 2016-2019
Table 29 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 30 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 32 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 34 Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 35 Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 42 Mixed Retailers GBO Company Shares: % Value 2015-2019
Table 43 Mixed Retailers GBN Brand Shares: % Value 2016-2019
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2016-2019
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2016-2019
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2019-2024
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2019-2024
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2019-2024
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2019-2024
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2019-2024
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024

CORONAVIRUS (COVID-19)

DEFINITIONS

Other terminology:

SOURCES

Summary 2 Research Sources

Convenience Stores in Egypt

HEADLINES

PROSPECTS

Convenience stores grow in number, local brands dominant

New import policies and high inflation favour local suppliers

Saturation in key cities leads to expansion in new cities, bricks and mortar outlets dominate

COMPETITIVE LANDSCAPE

Quick 24 Hours maintains lead, but sees value share decline

Convenience stores face competition from forecourt retailers

Convenience stores seek to compete with forecourt retailers in terms of service offered

CHANNEL DATA

Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 74 Convenience Stores GBO Company Shares: % Value 2015-2019
Table 75 Convenience Stores GBN Brand Shares: % Value 2016-2019
Table 76 Convenience Stores LBN Brand Shares: Outlets 2016-2019
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2016-2019
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Discounters in Egypt

HEADLINES

PROSPECTS

Discounters gain popularity as consumers increasingly seek deals

Discounters offer competitive prices on bulk purchases

Companies target discounters for product sales

COMPETITIVE LANDSCAPE

Kazyoun chain displays share growth in 2019, invests in major expansion strategies

Existing chains explore the channel’s opportunity

Existing grocery stores consider joining discounters

CHANNEL DATA

Table 80 Discounters: Value Sales, Outlets and Selling Space 2014-2019
Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 82 Discounters GBO Company Shares: % Value 2015-2019
Table 83 Discounters GBN Brand Shares: % Value 2016-2019
Table 84 Discounters LBN Brand Shares: Outlets 2016-2019
Table 85 Discounters LBN Brand Shares: Selling Space 2016-2019
Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Hypermarkets in Egypt

HEADLINES

PROSPECTS

Hypermarkets favoured by consumers for wide variety of offerings and competitive prices

Retail chains invest in hypermarkets’ future in Egypt

Difficulty accessing land leads to hypermarket expansion in suburban areas

COMPETITIVE LANDSCAPE

Themed heading 2

Hyper1 expands, gains value share

Lulu Group eyes Egypt for regional expansion and entry to Africa

CHANNEL DATA

Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2014-2019
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 90 Hypermarkets GBO Company Shares: % Value 2015-2019
Table 91 Hypermarkets GBN Brand Shares: % Value 2016-2019
Table 92 Hypermarkets LBN Brand Shares: Outlets 2016-2019
Table 93 Hypermarkets LBN Brand Shares: Selling Space 2016-2019
Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Supermarkets in Egypt

HEADLINES

PROSPECTS

Developments in the supermarkets channel bolster growth potential

Government-owned chains remain popular, increased prices of imported products result in focus on essentials only

Women entering formal workplace has positive impact due to rising incomes and demand for convenience

COMPETITIVE LANDSCAPE

Leading players appeal to consumers with different offerings, Metro suffers as a result of outlet closures and high prices

Smaller, local players make gains through expansion and offer of fresh produce

Government-operated supermarkets remain popular

CHANNEL DATA

Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2014-2019
Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 98 Supermarkets GBO Company Shares: % Value 2015-2019
Table 99 Supermarkets GBN Brand Shares: % Value 2016-2019
Table 100 Supermarkets LBN Brand Shares: Outlets 2016-2019
Table 101 Supermarkets LBN Brand Shares: Selling Space 2016-2019
Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Traditional Grocery Retailers in Egypt

HEADLINES

PROSPECTS

Traditional format dominant among grocery retailers, offering convenience, variety and credit facilities

Talks to regulate smaller players’ operations, efforts to establish deadline for transfer of vegetable and fruit traders in 6th of October City

Traditional grocery retailers could suffer as more women enter workforce

COMPETITIVE LANDSCAPE

Traditional grocery stores remain dominant, but face growing threat from more modern alternatives

E-commerce set to see growth as demand for convenience increases

Expansion plans for the Egyptian market

CHANNEL DATA

Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 106 Sales in Traditional Grocery Retailers by Channel: Value 2014-2019
Table 107 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2014-2019
Table 108 Traditional Grocery Retailers Outlets by Channel: Units 2014-2019
Table 109 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 110 Traditional Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 111 Traditional Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 112 Traditional Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 113 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 114 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 115 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 116 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2019-2024
Table 117 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2019-2024
Table 118 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2019-2024
Table 119 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024

Apparel and Footwear Specialist Retailers in Egypt

HEADLINES

PROSPECTS

Price increases not in favour of apparel sales, e-commerce gains traction

Social media coverage increasingly important as e-commerce grows

High inflation leads retailers to boost sales activity through price promotions

COMPETITIVE LANDSCAPE

M H Alshaya Co rises to the top as strong brands open new outlets

Local brands continue to display growth due to price-conscious consumers

Fashion International Group suffers share loss as only Karen Millen achieves value share gain in 2019

CHANNEL DATA

Table 120 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 121 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 122 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 123 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 124 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 125 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 126 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 127 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Electronics and Appliance Specialist Retailers in Egypt

HEADLINES

PROSPECTS

Egypt Vision 2030 to boost ICT Investment

Economic reforms favour development of local production and assembly plants

Impressive 5G trial bodes well, 4G costs set to fall

COMPETITIVE LANDSCAPE

Samsung gains further popularity amongst Egyptian consumers

Smartphone penetration and e-commerce gain traction, lower 4G prices set to boost uptake

Mobile operators make phones more affordable with instalment plans

CHANNEL DATA

Table 128 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 129 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 130 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 131 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 132 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 133 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 134 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 135 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Health and Beauty Specialist Retailers in Egypt

HEADLINES

PROSPECTS

Growth of social media coverage underpins consumer shift towards natural products

Increased tendency to purchase through grocery retailers adversely impacts health and beauty specialist retailers’ performance

Hypermarkets important for male grooming sales, herbal and natural products see increased demand due to online coverage

COMPETITIVE LANDSCAPE

A static environment, but opportunities for local players

Larger chained pharmacies lead

Imported brands consider withdrawing due to impact of price hikes

CHANNEL DATA

Table 136 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 137 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 138 Sales in Health and Beauty Specialist Retailers by Channel: Value 2014-2019
Table 139 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2014-2019
Table 140 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 141 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 142 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 143 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 144 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 145 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 146 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2019-2024
Table 147 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2019-2024

Home and Garden Specialist Retailers in Egypt

HEADLINES

PROSPECTS

Signs of economic improvement result in healthier performance in 2019

Luxury furniture demand expected to show gradual recovery

Furniture exhibitions to remain important to home and garden channel

COMPETITIVE LANDSCAPE

Oriental Weavers maintains lead, but sees share eroded by smaller players

Local markets featuring variety of independent players remain dominant

Exhibitions set to boost home and garden specialists’ performance

CHANNEL DATA

Table 148 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 149 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 150 Sales in Home and Garden Specialist Retailers by Channel: Value 2014-2019
Table 151 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2014-2019
Table 152 Home and Garden Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 153 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 154 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 155 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 156 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 157 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 158 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2019-2024
Table 159 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2019-2024

Department Stores in Egypt

HEADLINES

PROSPECTS

Department stores’ performance improves, but remains in negative growth territory

Department stores weak in terms of e-commerce presence

Few new department stores opened in recent times

COMPETITIVE LANDSCAPE

Rankings maintained, but leading players see shares fall in 2019

Smaller players gain share as consumers reduce spending

Department stores face increasing competition from hypermarkets

CHANNEL DATA

Table 160 Department Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 161 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 162 Department Stores GBO Company Shares: % Value 2015-2019
Table 163 Department Stores GBN Brand Shares: % Value 2016-2019
Table 164 Department Stores LBN Brand Shares: Outlets 2016-2019
Table 165 Department Stores LBN Brand Shares: Selling Space 2016-2019
Table 166 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 167 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Variety Stores in Egypt

HEADLINES

PROSPECTS

Variety stores channel sees growth wane as competition increases

Chinese products offer low prices, but quality is a concern for consumers

Variety stores offer courses in effort to diversify and tackle increasing competition

COMPETITIVE LANDSCAPE

Leaders maintain positions in fragmented environment, but Grupo Sanborns erodes their shares

Mini So event attracts attention, further investments expected

Nature of variety stores results in scattering of outlets

CHANNEL DATA

Table 168 Variety Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 169 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 170 Variety Stores GBO Company Shares: % Value 2015-2019
Table 171 Variety Stores GBN Brand Shares: % Value 2016-2019
Table 172 Variety Stores LBN Brand Shares: Outlets 2016-2019
Table 173 Variety Stores LBN Brand Shares: Selling Space 2016-2019
Table 174 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 175 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Direct Selling in Egypt

HEADLINES

PROSPECTS

Direct sellers offer variety of attractive payment options, e-commerce represents an increasing strategy

Social media becomes increasingly important in promotional strategies

Women represent important consumer group for direct selling due to purchases of beauty and personal care products

COMPETITIVE LANDSCAPE

Oriflame benefits from longstanding reputation, continues to expand Egyptian presence

Oriflame set to invest in manufacturing presence, Avon suffers as a result of perceived high prices

Local players seek to make gains through price competitiveness

CHANNEL DATA

Table 176 Direct Selling by Category: Value 2014-2019
Table 177 Direct Selling by Category: % Value Growth 2014-2019
Table 178 Direct Selling GBO Company Shares: % Value 2015-2019
Table 179 Direct Selling GBN Brand Shares: % Value 2016-2019
Table 180 Direct Selling Forecasts by Category: Value 2019-2024
Table 181 Direct Selling Forecasts by Category: % Value Growth 2019-2024

Homeshopping in Egypt

HEADLINES

PROSPECTS

TV represents main medium for homeshopping, women account for bulk of customers

Shoddy and counterfeit goods lead to negative consumer reviews, with adverse impact on homeshopping channel

Homewares and kitchenware see highest demand in homeshopping

COMPETITIVE LANDSCAPE

Leading player Tamima Group in process of developing e-commerce, benefits from reputation and friendly payment options

Homeshopping players face aggressive competition from e-commerce

CHANNEL DATA

Table 182 Homeshopping by Category: Value 2014-2019
Table 183 Homeshopping by Category: % Value Growth 2014-2019
Table 184 Homeshopping GBO Company Shares: % Value 2015-2019
Table 185 Homeshopping GBN Brand Shares: % Value 2016-2019
Table 186 Homeshopping Forecasts by Category: Value 2019-2024
Table 187 Homeshopping Forecasts by Category: % Value Growth 2019-2024

E-Commerce in Egypt

HEADLINES

PROSPECTS

Price and convenience factors underpin growth of e-commerce

Growing use of technology and strategies such as Black Friday contribute to growth of e-commerce

Young, tech-savvy consumer base key to e-commerce growth

COMPETITIVE LANDSCAPE

Jumia gains share, partners up with KnockMart.com

E-commerce growth leads to increased investment in online promotion

Local warehousing seeks to overcome challenges of Egyptian market

CHANNEL DATA

Table 188 E-Commerce by Channel and Category: Value 2014-2019
Table 189 E-Commerce by Channel and Category: % Value Growth 2014-2019
Table 190 E-Commerce GBO Company Shares: % Value 2015-2019
Table 191 E-Commerce GBN Brand Shares: % Value 2016-2019
Table 192 Forecast E-Commerce by Channel and Category: Value 2019-2024
Table 193 Forecast E-Commerce by Channel and Category: % Value Growth 2019-2024

Mobile E-Commerce in Egypt

HEADLINES

PROSPECTS

M-commerce rises as players develop mobile shopping sites

Widespread use of smartphones underpinned by investments in payment structure

Social media use and convenience of m-shopping appeal to consumers

COMPETITIVE LANDSCAPE

Supermarkets develop m-commerce applications

Jumia develops app to enable easy m-commerce

CHANNEL DATA

Table 194 Mobile E-Commerce: Value 2014-2019
Table 195 Mobile E-Commerce: % Value Growth 2014-2019
Table 196 Mobile E-Commerce Forecasts: Value 2019-2024
Table 197 Mobile E-Commerce Forecasts: % Value Growth 2019-2024

Food and Drink E-Commerce in Egypt

HEADLINES

PROSPECTS

Grocery delivery players face operational challenges

With improvement in digital services, supermarkets tap into online platforms

Convenience of home delivery appeals to consumers

COMPETITIVE LANDSCAPE

GoodsMart installs heat insulated boxes at customers’ homes to keep goods fresh

Fresh fruit and veg deliveries represent new e-commerce trend

Jumia Fresh enters into partnership with KnockMart

CHANNEL DATA

Table 198 Food and Drink E-Commerce: Value 2014-2019
Table 199 Food and Drink E-Commerce: % Value Growth 2014-2019
Table 200 Food and Drink E-Commerce Forecasts: Value 2019-2024
Table 201 Food and Drink E-Commerce Forecasts: % Value Growth 2019-2024

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