Executive Summary
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
COVID-19 impact on retailing
Non-grocery retail outlets saw a significantly decline in retail current value sales during 2020. Unlike grocery retail outlets, they were forced to close for an extended period during the spring lockdown.
COVID-19 country impact
Lockdown in Egypt started on 25 March, with a nightly curfew, although this was pushed back from 20.00hrs to 2100hrs from the start of Ramadan.
Franchising grows in popularity
With interest rates declining in Egypt during 2020, a growing number of savers are seeking to invest their money in small businesses. Retailing is particularly popular in this regard, as it requires relatively little upfront investment.
Independent retailers flourish in Upper Egypt, where international brands remain a rarity
Independent retailers continue to flourish in Upper Egypt – the Nile Valley in the south of the country. Upper Egypt is much less economically developed than Lower Egypt, which includes the country’s two largest and most affluent cities – Cairo and Alexandria.
What next for retailing?
2021 will likely see a rebound in the retail current value sales of non-grocery retailers, as daily life begins to return to normal and the threat posed by the pandemic starts to fade, which will make consumers more willing to make discretionary purchases. However, the economic effects on the pandemic are likely to linger, so the improvement in consumer confidence is set to be gradual.
Files are delivered directly into your account within a few minutes of purchase.
Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Egypt with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Retailing industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Egypt for free:
The Retailing in Egypt market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic number of stores, selling space and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- How big is the grocery/non-grocery/non-store channel in Egypt?
- Who are the leading retailers in Egypt?
- How is retailing performing in Egypt?
- What is the retailing environment like in Egypt?
- Which channels are winning or losing in the fight for consumers’ money?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Retailing market research database.
Table of Contents
Retailing in Egypt
EXECUTIVE SUMMARY
COVID-19 impact on retailing
COVID-19 country impact
Franchising grows in popularity
Independent retailers flourish in Upper Egypt, where international brands remain a rarity
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2020
Physical retail landscape
Cash and carry
Seasonality
Holy Month of Ramadan:
Feast: Eid El Adha and Eid El-Fitr
Christmas Break
Back-to-school
Mother’s Day
Valentine’s Day
Black Friday
Payments and delivery
Emerging business models
MARKET DATA
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 3 Sales in Store-based Retailing by Channel: Value 2015-2020
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 5 Store-based Retailing Outlets by Channel: Units 2015-2020
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 7 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 11 Sales in Grocery Retailers by Channel: Value 2015-2020
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
Table 13 Grocery Retailers Outlets by Channel: Units 2015-2020
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 23 Sales in Mixed Retailers by Channel: Value 2015-2020
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 25 Mixed Retailers Outlets by Channel: Units 2015-2020
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 27 Retailing GBO Company Shares: % Value 2016-2020
Table 28 Retailing GBN Brand Shares: % Value 2017-2020
Table 29 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 30 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 32 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 34 Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 35 Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 42 Mixed Retailers GBO Company Shares: % Value 2016-2020
Table 43 Mixed Retailers GBN Brand Shares: % Value 2017-2020
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 2 Research Sources
Convenience Stores in Egypt
KEY DATA FINDINGS
2020 IMPACT
With more consumers shopping closer to home, the retail current value sales of convenience stores continued to grow, in spite of the economic shock of COVID-19
With stores in high-traffic locations and regular promotions, Quick 24 Hours continues to lead in convenience stores
Imported products increasingly give way to local brands due to government restrictions, higher taxes and inflationary pressure
RECOVERY AND OPPORTUNITIES
Post-pandemic recovery will boost footfall and discretionary spending
Military deal could help Circle K narrow the gap to Quick
Forecourt retailers represent a growing competitive threat to convenience stores
CHANNEL DATA
Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 74 Convenience Stores GBO Company Shares: % Value 2016-2020
Table 75 Convenience Stores GBN Brand Shares: % Value 2017-2020
Table 76 Convenience Stores LBN Brand Shares: Outlets 2017-2020
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2017-2020
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Discounters in Egypt
KEY DATA FINDINGS
2020 IMPACT
In spite of sharp slowdown in new store openings, the retail current value sales growth of discounters remained vigorous
Increased price sensitivity makes discounters more attractive to local consumers and FMCG brands more interested in working with them
Aggressive pricing reinforces Kazyoun’s dominance
RECOVERY AND OPPORTUNITIES
Retail current value sales will moderate as store growth slows
Supermarket chains want a piece of the discount action
Discounters will seek to improve efficiency and leverage technology to boost their margins
CHANNEL DATA
Table 80 Discounters: Value Sales, Outlets and Selling Space 2015-2020
Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 82 Discounters GBO Company Shares: % Value 2016-2020
Table 83 Discounters GBN Brand Shares: % Value 2017-2020
Table 84 Discounters LBN Brand Shares: Outlets 2017-2020
Table 85 Discounters LBN Brand Shares: Selling Space 2017-2020
Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Hypermarkets in Egypt
KEY DATA FINDINGS
2020 IMPACT
Increase in bulk buying supports hypermarket retail current value sales
Leader Majid Al Futtaim Hypermarkets LLC benefits from synergies between its hypermarkets and shopping malls
Smaller rivals lack economies of scale
RECOVERY AND OPPORTUNITIES
Retail current value sales growth set for a post-pandemic slowdown, as bulk buying trend fades
Rate of new store openings set to slow
Aggressive expansion plan will bring LuLu to the fore
CHANNEL DATA
Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 90 Hypermarkets GBO Company Shares: % Value 2016-2020
Table 91 Hypermarkets GBN Brand Shares: % Value 2017-2020
Table 92 Hypermarkets LBN Brand Shares: Outlets 2017-2020
Table 93 Hypermarkets LBN Brand Shares: Selling Space 2017-2020
Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Supermarkets in Egypt
KEY DATA FINDINGS
2020 IMPACT
COVID-19 provided a significant boost to supermarkets, as consumers stocked up on essentials and ate more meals at home
Aggressive expansion strategy helps Majid Al Futtaim Hypermarkets LLC to consolidate its leadership
Supermarkets benefit from increased female labour force participation
RECOVERY AND OPPORTUNITIES
Post-pandemic normalisation will result in a sharp slowdown in retail current value sales growth
Upmarket banners likely to remain marginal
State-owned supermarkets will remain popular with those on low incomes due to their subsidised prices
CHANNEL DATA
Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 98 Supermarkets GBO Company Shares: % Value 2016-2020
Table 99 Supermarkets GBN Brand Shares: % Value 2017-2020
Table 100 Supermarkets LBN Brand Shares: Outlets 2017-2020
Table 101 Supermarkets LBN Brand Shares: Selling Space 2017-2020
Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Traditional Grocery Retailers in Egypt
KEY DATA FINDINGS
2020 IMPACT
Modern grocery retailers continue to eat into the sales of their traditional counterparts
When COVID-19 struck, being close to consumers proved to be a major advantage for traditional grocery retailers
Family-run stores dominate
RECOVERY AND OPPORTUNITIES
As daily life starts to return to normal, traditional grocery retailers will suffer a post-pandemic hangover
Increased female labour force participation will help to shift demand from traditional to modern grocery retail outlets
Ongoing expansion of modern grocery retailers will undermine the key advantage of traditional outlets
CHANNEL DATA
Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 106 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 107 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 108 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 109 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 110 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Apparel and Footwear Specialist Retailers in Egypt
KEY DATA FINDINGS
2020 IMPACT
Normal purchasing patterns resumed once lockdown measures were relaxed
With many spending lockdown by the coast, COVID-19 boosted demand for summer clothing and footwear
Apparel and footwear specialist retailers leverage social media to drive online sales during lockdown
RECOVERY AND OPPORTUNITIES
Post-pandemic rebound will be tempered by lingering economic anxiety
Franchising will become more prominent in apparel and footwear specialist retailing, as better capitalised small business owners seek to reduce risk
E-commerce will continue to expand but is unlikely to challenge the supremacy of bricks-and-mortar retail
CHANNEL DATA
Table 112 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 114 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 115 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 116 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 118 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Electronics and Appliance Specialist Retailers in Egypt
KEY DATA FINDINGS
2020 IMPACT
Economic shock of COVID-19 led many consumers to rein in their discretionary spending
Lockdown drives surge in demand for tablet computers and smartphones
A strong brand, a growing store network and local manufacturing facilities help Samsung Corp take the lead in electronics and appliance specialist retailing
RECOVERY AND OPPORTUNITIES
Post-pandemic economic rebound will make consumers more willing to spend
Technological advances will help to maintain vigorous demand for smartphones
E-commerce will grow in importance, as some larger chains move towards omnichannel retail
CHANNEL DATA
Table 120 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 122 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 123 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 124 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 126 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Health and Beauty Specialist Retailers in Egypt
KEY DATA FINDINGS
2020 IMPACT
Lockdown and economic uncertainty take their toll
Restrictions on movement led more consumers to try e-commerce
Higher customers duties continue to weigh on demand for imported cosmetics brands
RECOVERY AND OPPORTUNITIES
Strong rebound in retail current value sales will be driven by easing of pandemic restrictions and economic recovery
Competition from pharmacies and particularly hypermarkets will intensify
E-commerce will continue to expand but remain marginal, as Egyptians retain a strong preference for shopping in person
CHANNEL DATA
Table 128 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 130 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020
Table 131 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020
Table 132 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 133 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 134 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 136 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 138 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025
Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025
Home and Garden Specialist Retailers in Egypt
KEY DATA FINDINGS
2020 IMPACT
Lockdown and economic uncertainty led to the postponement or delay of many home improvement projects
New licensing requirements leave home maintenance projects tangled in red tape
Already waning, demand for luxury imported furniture is undermined further by the pandemic
RECOVERY AND OPPORTUNITIES
New regulations will impede recovery in demand for home improvement supplies
Franchising will grow in popularity among new business owners seeking to minimise risk by working with an established banner
E-commerce will remain negligible, as local consumers are attached to in-person shopping, particularly for home furnishings
CHANNEL DATA
Table 140 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 142 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020
Table 143 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020
Table 144 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 145 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 146 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 148 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 150 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025
Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025
Department Stores in Egypt
KEY DATA FINDINGS
2020 IMPACT
Restrictions on movement prove particularly problematic for department stores
Department stores targeting those on middle- and low-incomes particularly badly hit
Department stores struggle to compete with hypermarkets on price
RECOVERY AND OPPORTUNITIES
Hypermarket expansion will rachet up the competitive pressure on department stores
Department stores likely to belatedly embrace e-commerce
Government seeks outside assistance to revive flagging banners
CHANNEL DATA
Table 152 Department Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 153 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 154 Department Stores GBO Company Shares: % Value 2016-2020
Table 155 Department Stores GBN Brand Shares: % Value 2017-2020
Table 156 Department Stores LBN Brand Shares: Outlets 2017-2020
Table 157 Department Stores LBN Brand Shares: Selling Space 2017-2020
Table 158 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Variety Stores in Egypt
KEY DATA FINDINGS
2020 IMPACT
Lockdown measures led to temporary store closures, driving a decline in retail current value sales
Low barriers to entry result in a large number of small players
Chinese retailer Miniso continues its rapid expansion
RECOVERY AND OPPORTUNITIES
Post-pandemic normalisation will see increased footfall and impulse purchases
Leader Set El Kol Co will continue to be squeezed by Miniso and independent operators
More variety stores will provide courses to build customer loyalty and differentiate themselves from their rivals
CHANNEL DATA
Table 160 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 161 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 162 Variety Stores GBO Company Shares: % Value 2016-2020
Table 163 Variety Stores GBN Brand Shares: % Value 2017-2020
Table 164 Variety Stores LBN Brand Shares: Outlets 2017-2020
Table 165 Variety Stores LBN Brand Shares: Selling Space 2017-2020
Table 166 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Warehouse Clubs in Egypt
2020 IMPACT
Direct Selling in Egypt
KEY DATA FINDINGS
2020 IMPACT
In a difficult economic environment where consumers have less need for cosmetics, growth in retail current value sales evaporates
Pandemic reinforces the importance of social media
Beauty and personal care products dominate direct selling
RECOVERY AND OPPORTUNITIES
Post-pandemic economic recovery will boost demand, but social media will remain an important tool for direct sellers
Investment in local manufacturing will give Oriflame Egypt Co a significant cost advantage
Local handicrafts will grow in importance in direct selling
CHANNEL DATA
Table 168 Direct Selling by Category: Value 2015-2020
Table 169 Direct Selling by Category: % Value Growth 2015-2020
Table 170 Direct Selling GBO Company Shares: % Value 2016-2020
Table 171 Direct Selling GBN Brand Shares: % Value 2017-2020
Table 172 Direct Selling Forecasts by Category: Value 2020-2025
Table 173 Direct Selling Forecasts by Category: % Value Growth 2020-2025
Homeshopping in Egypt
KEY DATA FINDINGS
2020 IMPACT
With consumers spending more time at home, COVID-19 provides a modest boost to homeshopping
Homeshopping mainly appeals to women
Negative image undermines consumer trust
RECOVERY AND OPPORTUNITIES
With its core consumer group shrinking, homeshopping will continue to decline
Leading homeshopping players are likely to pivot to e-commerce
CHANNEL DATA
Table 174 Homeshopping by Category: Value 2015-2020
Table 175 Homeshopping by Category: % Value Growth 2015-2020
Table 176 Homeshopping GBO Company Shares: % Value 2016-2020
Table 177 Homeshopping GBN Brand Shares: % Value 2017-2020
Table 178 Homeshopping Forecasts by Category: Value 2020-2025
Table 179 Homeshopping Forecasts by Category: % Value Growth 2020-2025
Vending in Egypt
2020 IMPACT
E-Commerce in Egypt
KEY DATA FINDINGS
2020 IMPACT
Pandemic drives a surge in online shopping
Bricks-and-mortar stores turn to e-commerce in growing numbers
Marketplaces Jumia and Souq.com continue to dominate
RECOVERY AND OPPORTUNITIES
Increased investment by retailers and strong consumer demand will drive vigorous growth
E-commerce will cater to a broader audience
Amazon.com could shake up e-commerce in Egypt
CHANNEL DATA
Table 180 E-Commerce by Channel and Category: Value 2015-2020
Table 181 E-Commerce by Channel and Category: % Value Growth 2015-2020
Table 182 E-Commerce GBO Company Shares: % Value 2016-2020
Table 183 E-Commerce GBN Brand Shares: % Value 2017-2020
Table 184 Forecast E-Commerce by Channel and Category: Value 2020-2025
Table 185 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025
Mobile E-Commerce in Egypt
KEY DATA FINDINGS
2020 IMPACT
Pandemic drives surge in mobile e-commerce
Smartphone apps are the gateway to e-commerce for many consumers
Smaller bricks-and-mortar retailers piggyback on social media app
RECOVERY AND OPPORTUNITIES
As smartphones become more embedded in the daily lives of local consumers, mobile e-commerce will continue to expand
More retailers will launch their own smartphone apps
Faster internet access and new payment methods will facilitate growth in mobile e-commerce
CHANNEL DATA
Table 186 Mobile E-Commerce: Value 2015-2020
Table 187 Mobile E-Commerce: % Value Growth 2015-2020
Table 188 Mobile E-Commerce Forecasts: Value 2020-2025
Table 189 Mobile E-Commerce Forecasts: % Value Growth 2020-2025
Food and Drink E-Commerce in Egypt
KEY DATA FINDINGS
2020 IMPACT
Stockpiling and fear of contagion drive surge in online demand for food and drink
Jumia and Souq.com best placed to exploit this growth
Most bricks-and-mortar grocery retailers struggle to play catch up
RECOVERY AND OPPORTUNITIES
E-commerce demand will continue to grow, but bricks-and-mortar retail will remain dominant
Faster, cheaper delivery could be key to driving growth
More supermarket chains likely to seek e-commerce partnerships
CHANNEL DATA
Table 190 Food and Drink E-Commerce: Value 2015-2020
Table 191 Food and Drink E-Commerce: % Value Growth 2015-2020
Table 192 Food and Drink E-Commerce Forecasts: Value 2020-2025
Table 193 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025