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Overview:
Understand the latest market trends and future growth opportunities for the Retailing industry in Ghana with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Convenience Stores
- Discounters
- Hypermarkets
- Supermarkets
- Traditional Grocery Retailers
- Apparel and Footwear Specialist Retailers
- Electronics and Appliance Specialist Retailers
- Health and Beauty Specialist Retailers
- Home and Garden Specialist Retailers
- Department Stores
- Variety Stores
- Warehouse Clubs
- Direct Selling
- Homeshopping
- Vending
If you're in the Retailing industry in Ghana, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retailing in Ghana report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retailing in Ghana?
- Which are the leading retailers in Retailing in Ghana?
- How are products distributed in Retailing in Ghana?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How significant are discounters and private label in Ghana?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Retailing in Ghana
EXECUTIVE SUMMARY
CORONAVIRUS (COVID-19)
Country insight
Socioeconomic trends
Logistics/infrastructure
Informal retailing
Chart 1 Retailing: Modern Grocery Retailer
Chart 2 Retailing: Non-Grocery Specialist
MARKET DATA
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 3 Sales in Store-Based Retailing by Channel: Value 2014-2019
Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2014-2019
Table 5 Store-Based Retailing Outlets by Channel: Units 2014-2019
Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 7 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 9 Retailing GBO Company Shares: % Value 2015-2019
Table 10 Retailing GBN Brand Shares: % Value 2016-2019
Table 11 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 12 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 13 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 14 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 15 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 16 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 17 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 18 Forecast Sales in Store-Based Retailing by Channel: Value 2019-2024
Table 19 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2019-2024
Table 20 Forecast Store-Based Retailing Outlets by Channel: Units 2019-2024
Table 21 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 22 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 23 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
MODERN GROCERY RETAILERS
Prospects
Competitive Landscape
Chart 3 Modern Grocery Retailers: Forecourt Retailer
Chart 4 Modern Grocery Retailers: Supermarket
Channel Data
Table 24 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 25 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 26 Sales in Modern Grocery Retailers by Channel: Value 2014-2019
Table 27 Sales in Modern Grocery Retailers by Channel: % Value Growth 2014-2019
Table 28 Modern Grocery Retailers Outlets by Channel: Units 2014-2019
Table 29 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 30 Modern Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 31 Modern Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 32 Modern Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 33 Modern Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 34 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 35 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 36 Forecast Sales in Modern Grocery Retailers by Channel: Value 2019-2024
Table 37 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2019-2024
Table 38 Forecast Modern Grocery Retailers Outlets by Channel: Units 2019-2024
Table 39 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
TRADITIONAL GROCERY RETAILERS
Prospects
Chart 5 Traditional Grocery Retailers: Traditional Grocery Retailer (a)
Chart 6 Traditional Grocery Retailers: Traditional Grocery Retailer (b)
Channel Data
Table 40 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 41 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 42 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 43 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
NON-GROCERY SPECIALISTS
Prospects
Competitive Landscape
Chart 7 Non-Grocery Specialists: Homewares and Home Furnishing Store
Chart 8 Non-Grocery Specialists: Jewellery and Watch Specialist Retailer
Channel Data
Table 44 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 45 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 46 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 47 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 48 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 49 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 50 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 51 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 52 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 53 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 54 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 55 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 56 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 57 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 58 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
MIXED RETAILERS
Prospects
Competitive Landscape
Chart 9 Mixed Retailers: Mass Merchandiser (a)
Chart 10 Mixed Retailers: Mass Merchandiser (b)
Channel Data
Table 59 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 60 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 61 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 62 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 63 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 64 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 65 Mixed Retailers GBO Company Shares: % Value 2015-2019
Table 66 Mixed Retailers GBN Brand Shares: % Value 2016-2019
Table 67 Mixed Retailers LBN Brand Shares: Outlets 2016-2019
Table 68 Mixed Retailers LBN Brand Shares: Selling Space 2016-2019
Table 69 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 70 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 71 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 72 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 73 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 74 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024
DIRECT SELLING
Prospects
Competitive Landscape
Channel Data
Table 75 Sales in Direct Selling: Value 2014-2019
Table 76 Sales in Direct Selling: % Value Growth 2014-2019
Table 77 Direct Selling GBO Company Shares: % Value 2015-2019
Table 78 Direct Selling GBN Brand Shares: % Value 2016-2019
Table 79 Forecast Sales in Direct Selling: Value 2019-2024
Table 80 Forecast Sales in Direct Selling: % Value Growth 2019-2024
E-COMMERCE
Prospects
Competitive Landscape
Channel Data
Table 81 E-Commerce by Channel and Category: Value 2014-2019
Table 82 E-Commerce by Channel and Category: % Value Growth 2014-2019
Table 83 E-Commerce GBO Company Shares: % Value 2015-2019
Table 84 E-Commerce GBN Brand Shares: % Value 2016-2019
Table 85 Forecast E-Commerce by Channel and Category: Value 2019-2024
Table 86 Forecast E-Commerce by Channel and Category: % Value Growth 2019-2024
HOMESHOPPING
Prospects
VENDING
Prospects